Twitter has a native analytics platform. With Twitter analytics, you can analyze the performance of your Twitter profile as well as the Ads you place on the platform. Since Twitter archives your data from the day you first created your account, you can access it at any time. Let’s discuss how to leverage Twitter analytics to plan an effective Twitter marketing strategy.

1. How Twitter Analytics
Can Enhance Your
Twitter Strategy?

2. Twitter is a great social media
platform to use when collaborating
with different influencers. With its
wide user base, your company could
reach new levels of credibility and
popularity. Use these tips and
strategies to make your Twitter
marketing collaborations more
effective.

3. Planning your Twitter marketing strategy is not
easy, even for seasoned marketers. You need
engaging content, strategic use of hashtags, and
a human brand voice that encourages your target
audience to engage with you.
To achieve this, you need analytical insights that
can help you plan a data-driven strategy.

4. But where do we get these analytical insights
from?
Fortunately, Twitter has a native analytics
platform. With Twitter analytics, you can analyze
the performance of your Twitter profile as well as
the Ads you place on the platform. Since Twitter
archives your data from the day you first created
your account, you can access it at any time

5. Twitter Analytics can measure your Twitter performance and display
key indications such as follower gain/loss, retweets, impressions, and
much more. The tool has been accessible since 2014 and is available to
all Twitter users, both personal and commercial.
You can use Twitter Analytics to make data-driven decisions about
your marketing approach. With data at your disposal, you can enhance
your Twitter efforts to obtain better outcomes and more followers
without having to guess whether your strategy will work or not.
What is Twitter Analytics?

6. At the top of your analytics dashboard, you’ll see how many people
have visited your Twitter page. This statistic is taken into account
across a 28-day timeframe and is constantly updated. It also shows
how it compares to the last 28-day period, including a brief graph
presenting this data over time.
This allows you to monitor if the number of individuals checking your
profile is rising or falling, so you plan and tweak your tweets
accordingly.
Profile Visits

7. It’s possible to see how many people have mentioned you in the last
28 days, as well as across time. You’ll also see a link to the tweet
you’re most frequently mentioned in, based on engagement, each
month.
It is possible to use the mentions section of your analytics
dashboard to provide excellent customer service. Keep in touch
with those who are expressing an interest in your products or
services by responding to their inquiries or feedback.
Mentions

8. Impressions are shown in the Tweets section along with the
engagement rate and are the number of reactions your Tweet has
garnered as a percentage of all of your Impressions (the total
number of people who have seen your Tweet).
For low engagement on your Tweets, consider changing the theme
and format of your tweets. You can increase your audience’s
engagement by adding photos or videos to your content.
Tweet Engagement & Engagement
Rate

9. You can see a record of all your Tweets and the
volume of engagements they’ve had under the
“Tweets” section. It is possible to view the
performance of each tweet, the most recent
months, or a 28-day summary of cumulative
impressions.
Using these statistics, repurpose the most popular
Tweets or create new Tweets about the same
topic.
Tweet Impressions

10. If you’re interested in seeing how your follower
count has gone up or down over the past 30 days,
you can see this data in the follower area of your
dashboard. If you discover if on a specific day you
have lost or earned several followers.
While posting engaging content is important, so is
engaging with your followers. It will help you
increase interactions and build a loyal community
if done right. Try to be as human as possible while
engaging with your followers and add a bit of
humor to the mix.
Follower Growth

11. FollowersAnalysis is a third-party Twitter analytics tool that can help you
analyze Twitter followers with ease. It can let you effortlessly get access to
the followers’ list of any public Twitter account. Moreover, it also analyzes
your followers and delivers complete analytics information. The same goes
for the people you follow as well.
While the native download options allow access to the followers’ list, they
are nowhere near the number of analytical insights that FollowersAnalysis
delivers.
FollowersAnalysis: Twitter Follower
Analytics

12. The data that you get with
FollowersAnalysis:

13. To plan a social media expansion strategy, you need to know who your
followers are, where they come from, where their interests lie, and
more. It makes it possible to create more targeted strategies to keep
your current followers engaged while also drawing new ones by
learning as much as possible about them.
Using FollowersAnalysis, you can quickly and easily analyze your
Twitter following and learn a lot about your audience. Get started
today.

14. FollowersAnalysis
FollowerAnalysis uses artificial intelligence to analyze public Twitter
profiles. The FollowersAnalysis data show how many times a tweet is
mentioned, how many followers a Twitter account has, and how many
people are following it. These metrics will give your insights such as,
how long ago your followers tweeted for the first time, how many
tweets they’ve posted, and how old their account is.

15. Contact us
contact@followersanalysis.com
Website
www.followersanalysis.com