What effect do lifestyle and the attitudes of those around us have on mental wellbeing and how can we best understand this?
See Me (a government funded organisation tackling the stigma attached to mental health conditions in Scotland) wanted to determine current attitudes amongst children and young people. A collaborative approach with Face and Leith helped identify sensitive attitudinal data for which the results which were frightening, emotional and revealing in equal measure. These insights have informed a comprehensive communications and media strategy for See Me Scotland.
General Overview
Previously had a link to Marsha Linehan's video podcast on Mindfulness. If interested, check the reference section for a direct link for viewing.
Dasen brajkovic: What is Mental Health?? Mental health refers to the maintenance of successful mental activity . This includes maintaining productive daily activities and maintaining fulfilling relationships with others .
General Overview
Previously had a link to Marsha Linehan's video podcast on Mindfulness. If interested, check the reference section for a direct link for viewing.
Dasen brajkovic: What is Mental Health?? Mental health refers to the maintenance of successful mental activity . This includes maintaining productive daily activities and maintaining fulfilling relationships with others .
Mental Health and Mental Illness should be known to everyone. Unfortunately, it is still a stigma and not many people would talk about it, let alone learn about it.
I hope that this could spread information and awareness especially to the younger generations who are not taught about this.
"Relapse Prevention" was presented by Robin Edison, M.Ed., LPC, NCC, CAAC; Dawn Farm Downtown Program coordinator. This program discusses the dynamics of relapse, the warning signs that lead the chemically dependent person into a relapse, and strategies to prevent relapse and help handle high-risk situations. This program is part of the Dawn Farm Education Series, a FREE, annual workshop series developed to provide accurate, helpful, hopeful, practical, current information about chemical dependency, recovery, family and related issues. The Education Series is organized by Dawn Farm, a non-profit community of programs providing a continuum of chemical dependency services. For information, please see http://www.dawnfarm.org/programs/education-series.
Learn about stress and its impact on health and how using strategies including cognitive restructuring, progressive muscle relaxation and mindfulness can help you more effectively manage daily stress and promote overall wellness.
This workshop will engage practitioners, educators, and researchers in exploring regional differences in adolescent romantic relationship characteristics, youth reflections on what they would like from programs including instruction on romantic relationships, and developmental neuroscience principles that can be used to help strengthen the application of relationships content in sexual health programming. Addressing romantic relationships embodies an adolescent development approach that is more holistic than focusing only on preventing sexually transmitted disease or pregnancy. Participants will have an opportunity for practical application by designing innovative strategies that can be incorporated into their programs.
Mental Health First Aid Series (MHFAS) is a Public Health initiative by ‘ph’ (Unit of Augmenta Health (P) Ltd.).
First aid is the lifesaving and critical help given to an injured or a sick person before medical or professional aid is made available. Mental health first aid series aims to equip the public at large to provide first aid for a mental health crisis, by improving knowledge, eliminating stigma and empowering people to be able to positively help a person in significant distress.
Mental Health and Mental Illness should be known to everyone. Unfortunately, it is still a stigma and not many people would talk about it, let alone learn about it.
I hope that this could spread information and awareness especially to the younger generations who are not taught about this.
"Relapse Prevention" was presented by Robin Edison, M.Ed., LPC, NCC, CAAC; Dawn Farm Downtown Program coordinator. This program discusses the dynamics of relapse, the warning signs that lead the chemically dependent person into a relapse, and strategies to prevent relapse and help handle high-risk situations. This program is part of the Dawn Farm Education Series, a FREE, annual workshop series developed to provide accurate, helpful, hopeful, practical, current information about chemical dependency, recovery, family and related issues. The Education Series is organized by Dawn Farm, a non-profit community of programs providing a continuum of chemical dependency services. For information, please see http://www.dawnfarm.org/programs/education-series.
Learn about stress and its impact on health and how using strategies including cognitive restructuring, progressive muscle relaxation and mindfulness can help you more effectively manage daily stress and promote overall wellness.
This workshop will engage practitioners, educators, and researchers in exploring regional differences in adolescent romantic relationship characteristics, youth reflections on what they would like from programs including instruction on romantic relationships, and developmental neuroscience principles that can be used to help strengthen the application of relationships content in sexual health programming. Addressing romantic relationships embodies an adolescent development approach that is more holistic than focusing only on preventing sexually transmitted disease or pregnancy. Participants will have an opportunity for practical application by designing innovative strategies that can be incorporated into their programs.
Mental Health First Aid Series (MHFAS) is a Public Health initiative by ‘ph’ (Unit of Augmenta Health (P) Ltd.).
First aid is the lifesaving and critical help given to an injured or a sick person before medical or professional aid is made available. Mental health first aid series aims to equip the public at large to provide first aid for a mental health crisis, by improving knowledge, eliminating stigma and empowering people to be able to positively help a person in significant distress.
Teaching pupils about mental health and emotional wellbeing as part of a developmental PSHE Education programme can support them in developing the skills, language and knowledge they need to keep themselves safe.
These guidelines are designed to help you ensure the safety of your pupils when addressing these topics. You are welcome to contact me for further advice.
Good luck!
pooky@inourhands.com
@pookyh
www.inourhands.com
For more free mental health and emotional wellbeing resources - www.inourhands.com/free-resources
A Co-response Model Mental Health and Policingcitinfo
Presented by: Mary C. Pyche, MSW, RSW Health Service Manager
Mental Health Mobile Crisis Team (MHMCT)
Susan Hare, BScOT, Program Leader, Crisis Supports, Capital District Mental Health Program
Constable Angela Balcom, Halifax Regional
Police, MHMCT dedicated police officer
The research report Presentation addresses the stigma related to the mental health in our society. This study was intended to increase understanding of peoples’ views of mental illness by developing and administering measures of knowledge and attitudes of people toward mental illnesses.
The research conducted through questionnaires regarding the mental health stigma is reviewed and analyzed that indicates that the majority of the general public holds negative stereotypes towards people with psychological problems.
Hence, a model has been proposed to illustrate what are the peoples’ attitudes towards and knowledge about the mental health, why is it a taboo to talk about this topic, how can this stigma prevent the people from getting help for the psychological difficulties and solutions for reducing and dealing with the mental health stigma are discussed.
FAST-NU
COMPUTER SCIENCE DEPARTMENT
PSYCHOLOGY
COURSE INSTRUCTOR: Miss sumarah rashid
Section: GR-4
Group members:
Taban Shaukat 16K3937
Huzaifah Punjani 16K3924
Anas Bin Faisal 16K4064
Abeer Zehra 16K4068
Maria Ahmed 16K4058
In our country plenty of legal orders interact with mental disorders in order to protect the interests of
mentally ill, society and the state.These legislations are enacted to protect the society from dangerous manifestations of mental illness. There are guidelines regarding restrain, admission and discharge, procedures of civil and criminal action with regard to mentally ill. But do these laws discuss about proper care and treatment? Are there provisions for post discharge care and rehabilitation?
Mental health refers to the maintenance of successful mental activity.
This includes maintaining productive daily activities and maintaining fulfilling relationships with others.
It also includes maintaining the abilities to adapt to change and to
cope with stresses.
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
"Big data" has been around for a few years now but for every hundred people talking about it there’s probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy.
As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it, it’s about a new approach to product, policy or business strategy design. And that’s way harder and trickier to implement than any new technology stack.
In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.
The problem isn’t your creative… it’s how you get your insightPulsar Platform
Andrew Ho's presentation from his talk entitled “The problem isn’t your creatives… it’s how you get your insight” at Spikes Asia. Andrew discussed how creativity isn’t just the responsibility of advertising agencies.
This presentation is all about why we, as humans, share - and how marketers can create content that fills our sharing needs.
It covers the social roles of sharing (social currency, identity formation, and relationship building) and includes case studies to illustrate how brands can use these natural tendencies to get their content shared.
In an article recently published in Research World Magazine and on his Tumblr blog Abc3d, our Chief Innovation Officer, Francesco D’Orazio outlines the challenges facing the social media monitoring industry – and 10 ways to tackle them.
http://abc3d.tumblr.com/post/62887759854/social-data-intelligence
A paper written by Philippa Rose, Andrew Needham and Saul Parker.
This paper describes FACE's innovation process within the crowdsourcing and co-creating process with Axe consumers.
Many questions are being treated including the demands of Unilever's brief for Axe Skin requiring us to satisfy both short and long term innovation objectives across multiple territories, namely the United Kingdom, United States and Japan in a time and cost effective manner, whilst ensuring the innovations were different viable and routed in genuine consumer insight, Would crowd-sourcing and co-creation, either separately or together, help us to deliver on this demanding brief in ways that could not be met by more traditional approaches?
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
Embedding user behaviours directly directly into the design process.
In 2011, Nokia wanted to utilize new approaches to product concept development that could uncover consumer behaviours in a more agile and cost effective way compared to traditional ethnographic methods, whilst still leading to the development of rich insights.
Nokia already uses extensive online data for its tracking and analytics functions, but this was the first project to use online methodologies to gather qualitative data and develop insights for generative concept development. The project was a pilot, with a view to including the methodology on the future research agenda. This paper describes the exploration of concept development techniques with online research methodologies, which has now informed Nokia Consumer Intelligence’s approach to online qualitative research.
Written by Sharmila Subramanian, Research Director, Face and Katherine Gough, Head of Ethnographic Resarch, Nokia Design.
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
Delivered at the MRS UK New Product Development Conference, March 9th 2011
Many of the largest global businesses are headquartered in the Western world, often with innovation activities centralized and driven directly from these headquarters.
This paper focuses on the differences inherent between these markets based on Faceʼs experience of innovating in developing markets over the last couple of years. It will talk about our experiences gleaned from working in 3 of these BRIC markets specifically – Brazil, India and China, and show the lessons learned about the crucial differences in approach and mentality required to co-create successfully NPD breakthroughs in these markets.
Written by:
Esther Garland, Associate Director, Face and Marilena DʼAmone, CMI Director Emerging Markets, Reckitt Benckiser
How on-line community research can help brands keep their finger on the pulse of shoppers' decision making.
Coca-Cola is one of the world’s strongest brands, delivering consistently high brand equity scores and generating a huge amount of brand love across generations. As the soft drinks market becomes increasingly competitive and diversified, a major challenge for Coca-Cola is ensuring that shoppers continue to actually pick the product up and put it in the supermarket trolley, convenience store basket, the drinks holder in the car, or to open on the bus journey home. In short, the brand faces an on-going challenge to ensure consistent conversion from brand love to purchase and consumption.
This paper outlines some of the approach, some of the learning, and some of the principles from several different studies conducted by Coca-Cola in GB and Ireland between 2008 and 2010.
Written by Philip McNaughton and Beth Corte-Real for Esomar 2011 event.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012
Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers to navigate new market landscapes.
Insight Generation in a simple 3 step process. This was originally presented to students at Oxford University's Said Business School as part of a two-part series on co-creation that we do every year.
This is a story about insights, specifically about augmenting qualitative insights by adding a layer of social media on top. View this presentation to see how you can validate qualitative research insights on a mass scale using social media analysis.
Data Visualisation is a key tool in a any researcher’s toolbox nowadays. But since graphic methods were first designed and then revisited with the introduction of computers, we kind of stopped questioning data visualisation in terms of the real value that’s adding to our research and our ability to produce new knowledge.
Now with Big Data and the Real-Time web we are entering a whole new phase in the history of data Visualisation. New challenges lie ahead and new methods are being devised, so we felt compelled to look into it again to try and focus on how exactly data visualisation really helps us make sense of complexity.
Fresh from our presentation at BigDataWeek London last night, here’s a quick intro to the 10 reasons why we like visualising data.
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
2. Clare Perkins, Deputy Director of the North West Public Health Observatory Claire Wood, Senior Planner, Leith Philip McNaughton, Research Director Rachel Cope, Regional Director, CELLO mruk research Suzie Vestri, Campaign Director of ‘see me’
3. large scale quantitative project to measure mental health and wellbeing in England online & offline qualitative research to understand and explore the impact of the stigma attached to mental ill-health
4.
5. “ It’s like trying to explain to somebody what a broken leg is like. You can talk about the pain till you’re blue in the face but until you actually snap the thing, you have no idea.” Male, 51, Lanarkshire, April 2010
10. North West Mental Health & Wellbeing Survey “ to fill an identified gap in available data on well-being including aspects of lifestyle likely to impact on mental health”
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12. Question areas Satisfaction with area Feeling safe WEMWBS Contact / interaction with others General health Life experiences Caring Physical activity / leisure Smoking, alcohol & drug use Financial worries Day-to-day difficulties Belonging
20. The brief To explore awareness of and attitudes towards mental health problems amongst 16 to 25 year olds in Scotland
21. we built an online community of 40 young people aged 16-25 which run for 3 weeks 20 of them had no direct experience of mental health conditions or problems 20 of them did – either personally or through close friends and family
22. perceptions, attitudes and experience around mental health and wellbeing mixed with communal forums to share views private diary work for personal opinions multi-media to allow participants to bring their own perceptions of mental health to life
23. with some clear benefits trust & openness built over time anonymity for honesty hear real unmediated language
24. I found other people to be particularly unhelpful ... I wished that someone would say something because it was always whispers but no actual talk of it. Some people eventually stopped calling and visiting and if they did speak to me then they would criticise and tell me to just snap out of it I did tell my best friend at the time who at first seemed happy I had told him but then he started to hang about with other people and exclude me and eventually not talk to me at all Raving mad loonies, schizophrenics and the like. Mad paranoid men in straight jackets and padded cells A guy in a room with padded walls The guy that’s got a split personality on Hollyoaks SSssshhh we don’t talk about things like that
25. and some interesting areas for analysis of difficult issues exploring gaps between privately held views & open ‘posturing’ around mental health encourage participants to ‘peer review’ their own entries and views explore differences between immediate response & more considered views
26. from the outside - perceptions of mental health are negative and centred around ill-ness rather than wellness people don’t consider and think about mental health or wellbeing existing on a spectrum sense of isolation from those suffering – and rejection from those around them main challenge to shift attitudes of young people towards an understanding and awareness of different degrees of mental wellness at the right time
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28. The sad thing was that after a year of so, she had beaten the condition but along the way she had lost all of her friends due to her acting out and acting weird around us, now we are no longer close friends but we do talk from time to time Courtney Flynn, 18, secondary experience
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Editor's Notes
Hello. We’re going to talk to you today about a really important aspect of wellbeing. Mental wellbeing or wellness.
This is us. I’m XX, this is Claire, Clare, Philip, Rachel and Suzie.
We’re going to chat to you for about 30 minutes about a couple of projects we’ve worked on that saw us exploring different areas of mental wellbeing. Rachel and Clare are going to talk you through a large scale quant project measuring mental wellbeing in the North West of England. And then Philip and Suzie are going to take you through a piece of online qual looking at attitudes towards mental ill-health amongst young people. We’re planning to leave 10 minutes for questions at the end of the session so store up all your burning questions til then if you please. And we’ll crack on.
Mental wellness or mental health is a complicated area when it comes to measurement. There are many different diagnoses. It’s a subject area that’s widely misunderstood, even by the people meant to be treating it. It often doesn’t have any physical or, more to the point, visible symptoms. It couldn’t be further from the neat (though uncomfortable) simplicity of breaking a leg like poor Pedro here. So when it comes to measuring mental wellness, we are faced with three challenges.
Most people with a mental health problem will tell you up front that you won’t be able to understand what they’re going through. So how to understand the impossible to understand?
Can it be quantified? Is there a scale of ‘wellness’?? Well, as it happens, there is. There are a couple of options. One of them is catchily called WEMWBS. And Rachel’s going to tell you a bit more about that shortly.
Will people really say what they think? When you’re trying to investigate such a sensitive area as attitudes towards people with mental health problems, it can be really difficult to get people to speak frankly. With kids, it can be a bit easier. This was the product of a co-creation session with young teenagers – what mental health means. But as soon as they get a little bit older, political correctness prevails. A piece of quantitative research in Scotland suggested that the general public is open-minded and supportive of people with a mental health problem. It’s only when you ask them about their behaviour in a series of imaginary scenarios that the truth begins to slip out. People were more than happy to socialise with, live next door to, make friends or work with people with a mental health problem. But less than half of the sample of over 1,000 adults would let someone with schizophrenia babysit for their child. But how close does this really get to the truth?
Finally, is it possible to learn stuff when discussing such a complicated and sensitive subject area that is genuinely insightful?
So, 3 challenges. Measuring mental wellness. Encourage people to be honest. Extract genuine insight from all the misconceptions and misunderstandings. Now we’ll take you through a couple of examples of how we tackled them.
Within the North West, as elsewhere, there’s been a growing interest in having local and regional quantitative data on mental health status and the determinants of mental health and well-being, in order to support local promotion strategies. Given the challenges of measuring mental health and wellbeing it’s perhaps not surprising that there is limited data available on the subject. Whilst there are data on a number of proxy indicators, it was felt that this survey could fill a gap in available data. The North West Public Health Observatory was commissioned to conduct the work on behalf of the Care Services Improvement Partnership; with the support of local PCTs and the Strategic Health Authority. CELLO mruk were commissioned to assist with survey design and conduct the fieldwork. A programme of 18 and a half thousand face-to-face household interviews were conducted last year across the region using a computer aided self completion methodology. The chosen design sought to provide a representative sample at a regional level, as well as by individual PCT. Therefore a minimum of 500 interviews were conducted in each participating PCT area. Each of these areas was then split into strata linked to index of multiple deprivation ranking. This sampling process ensured that a representative sample of the population was interviewed, while also allowing the data to investigate the relationship between deprivation and mental health and wellbeing.
Key to the success of this survey was the use of a computer aided self completion methodology to ensure that respondents answered honestly and in complete confidence. While this is a challenge for any survey, it is of particular concern when addressing such a sensitive issue to mental health and wellbeing. Interviewers also carried a letter of authentication from the respective PCT to provide further reassurance. The survey needed to stand up to scrutiny, so the selection of individuals within chosen households was also important. Consequently the person in the household with the next birthday was invited to take part, rather than the person answering the door. Fieldwork took place across all days and times of day to maximise participation, and measures were in place to ensure that respondents speaking minority languages and those with a disability were able to take part. Questions were thoroughly piloted to ensure that there were no comprehension issues and interviewers thoroughly briefed on the survey objectives. And because of the sensitivity of some of the question areas it was also important to put mechanisms in place for respondents should they become distressed. This included provision of contact numbers for various helplines and organisations, as well as the employment of highly skilled interviewers trained to deal with situations should they arise.
The survey used The Warwick Edinburgh Mental Well-being Scale ( or WEMWBS) which Claire referred to earlier. Research suggests that WEMWBS is a user-friendly tool for monitoring positive mental health for a population, and respondents have found it easy to understand, unambiguous and easy to complete. The question rates positive affect (by this we mean feelings of optimism, cheerfulness, and relaxation), satisfaction with interpersonal relationships and positive functioning (such as energy levels, clear thinking, self acceptance and personal development among others). Of course in addition to the WEMWBS scale, there were questions relating to other determinants of positive mental wellbeing. These covered perceptions of local area, social networks, relationships, general health, life events, lifestyles, financial situation and background questions. The resulting questionnaire took approximately 20 minutes to administer.
We do a lot of work with ‘see me’, a government funded organisation that tackles the stigma attached to mental ill-health in Scotland. Talking to young people before they grow into judgemental adults is a vital part of their remit. But how to find out what children and young people really thought about mental ill-health?
Alongside the online qual, we ran real life qual with 8 to 15 year olds. And the two pieces together helped us to narrow our focus on the age group where we could make most difference. We discovered that if we tried to talk to kids when they were too young, they just didn’t get it. This picture was drawn by a 9 year old - his take on mental health. The apple is angry – hence the angry face and his angrily waving arms. But as he’s an apple, he’s healthy…!
But by the time we got to the 17 year olds and up, they’d already made up their mind for the most part. No matter whether or not they started out with good intentions – or continued to have good intentions – their behaviour gave them away. It was clear that we had to try and catch young people when they were old enough to understand but not so old that they’d already made up their mind.
Following on from this, we ran a couple of co-creation sessions with our chosen audience, 13 to 15 year olds. This feisty bunch are a selection of them. And what came through really clearly from this was: They recognise, even at that age - that a mental health problem can make your life very difficult They show real empathy for individuals in that situation They want to help – but they don’t want to lavish attention on someone who doesn’t want it. Standing out from the crowd is the worst thing that most of them can imagine – unless it’s for a good reason! As a consequence, our suggested proposition – your support can make a difference for someone with a mental health problem – was rejected by them. They felt it was too formal, too pompous almost. They wanted their friends to be there but they didn’t want the heavy handedness that ‘support’ implied.
So we ended up with various permutations of this. Creatively executed in the follow-up session in all sorts of ways but one of our favourites was….
This.
In summary then, we hope we’ve demonstrated that there are a whole variety of ways to measure mental wellness. When you need to find out about numbers of people who are very mentally well – or very unwell – there are various existing scales of measurement that can be applied using a quantitative methodology to give you a result for a population group. When you’re looking at fluffier stuff – attitudes and opinions about mental health – we’ve used a variety of techniques with ‘see me’ including traditional qual, online qual and co-creation to uncover the truth about what – in this case – young people think. There aren’t any right or wrong answers. There definitely isn’t a one size fits all approach. But with a bit of smart thinking and imagination, it is possible to find answers that are real, honest and can help you move forward. Thank you.