𝐓𝐨𝐩𝐢𝐜:- 𝐓𝐡𝐞 𝐞𝐟𝐟𝐞𝐜𝐭 𝐨𝐟 𝐜𝐨𝐥𝐨𝐫 𝐢𝐧 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 🅲🅾🅽🆃🅴🅽🆃🆂 ✔Introduction ✔How colors effect in communication ✔Objectives of color communication ✔Power of colors ✔Differentiation between black and white and color picture ✔Symbolization of colors ✔Effect of different colors:- ✅Red ✅Yellow ✅Purple ✅Green ✅Pink ✅Blue ✅Black ✅White --- Bidisha Paul

1. THE EFFECT OF COLOR IN
Color is a powerful communication tool and can be used to
signal action, influence mood, and even influence
physiological reactions.

2. CONTENTS
Introduction
How colors effect communication
Objectives of Color communication
Power of Colors
Differentiation between black and white and color picture
Symbolization of colors
Effect of different colors --- Red, Yellow, White, Black, Pink, Blue, Green & Purple
Bidisha Paul
2

3. INTRODUCTION
Color is a way that we describe an
object based on the way that it
reflects or emits light.
Your eye can see different colors
because a part of your eye called
the retina is sensitive to different
wavelengths of light.
Bidisha Paul
3

4. HOW COLORS EFFECT
COMMUNICATION
Color is a powerful communication tool and can be used to signal action,
influence mood, and even influence physiological reactions.
Certain colors have been associated with increased blood pressure, increased
metabolism, and eyestrain.
Bidisha Paul
4

5. Objectives
of Color Communication
Get Attention
Show Direction
Illustrate Structures, Relationships And Patterns
Speed The Sorting Of Information
Help Learners Recall Key Information
Make Information In Job Aids Easier To Find
Create Or Change Mood
Give Yourself A Jolt Of Energy
Bidisha Paul
5

6. Where does color
Communicate?
Brochures And Announcements
Maps And Diagrams
Hand-outs, Job Aids And Instructional
Materials
Visuals Aids
Physical Environment
Evaluation And Feedback Instruments
Name Tags And Name Tents
Bidisha Paul
6

7. Power of Colors
Color is tied to
religious, cultural,
social and political
influences.
Color can sway
thinking,
change actions,
and cause
reactions.
We learn to
communicate
through color
before our
language skills are
developed.
Bidisha Paul
7

8. Black and White Picture Colored Picture
Black-white photographs
- and comprise only
highlights, shadows, and
the shades of gray
between.
In contrast, each hue in a
color photograph adds an
element to the image,
which can distract
viewers from the subject.
DIFFERENTIATION
Bidisha Paul
8

9. Life, Health, Vigor, War,
Courage, Anger, Love
And Religious Fervor
Happiness, Warmth
And Sunshine
Love, Kindness, And
Femininity
Purity Or Innocence
Symbolization of Color
Bidisha Paul
9

10. Life, Fertility, Renewal,
And Resurrection
Serenity, Stability,
Inspiration, Wisdom Or
Health
Royalty, Nobility,
Luxury, Power, And
Ambition
Mystery, Power, Elegance,
And Sophistication
Symbolization of Color
Bidisha Paul
10

11. RED
How the color Red effects in Communication
Warm colors like red, orange and yellow evoke
feelings of comfort, warmth, and happiness.
can be associated with energy, passion,
determination but also aggressiveness.
It is the color traditionally worn by cardinals in the
Catholic Church and represents the blood of Christ
and Christian martyrs.
Bidisha Paul
11

12. YELLOW
How the color Yellow effects in Communication
Yellow can be associated with warmness,
excitement, happiness, and optimism
Yellow boosts our memory, and it encourages
communication.
Bidisha Paul
12

13. WHITE
How the color White effects in Communication
In Western cultures, the color white is
often associated with weddings,
hospitals, and angels and is often used
to convey a sense of purity, cleanliness,
and peacefulness.
In many Eastern cultures,
however, white is
symbolically linked to
death and sadness. White is often associated
with purity, peace, serenity,
melancholy, and mourning.
Bidisha Paul
13

14. BLACK
How the color Black effects in Communication
In color psychology, black's color
meaning is symbolic of mystery,
power, elegance, and
sophistication.
In contrast, the color meaning
can also evoke emotions such as
sadness and anger.
Bidisha Paul
14

15. PINK
How the color Pink effects in Communication
The color pink, for
example, is thought
to be a calming
color associated
with love, kindness,
and femininity.
Many people
immediately
associate the
color with all
things feminine
and girly.
It might also
bring to mind
romance and
holidays such as
Valentine's Day.
Bidisha Paul
15

16. BLUE
How the color Blue effects in Communication
Blue
Deep
Peaceful
Supernatura
l
Bidisha Paul
16

17. GREEN
How the color Green effects in Communication
Green is a color that can evoke
powerful emotions.
Green evokes a feeling of abundance
and is associated with refreshment and
peace, rest and security.
It is a dominant color in nature that makes you
think of growth. Think of nature and see the
incredible variety of shades of green expressing
renewal and life.
Bidisha Paul
17

18. PURPLE
How the color Purple effects in Communication
Purple
communicates in a
positive way.
It is said to have the
power to uplift, calm
nerves and encourage
creativity, making it
an all-inclusive color.
All ages, genders,
and cultures can
relate to purple.
Bidisha Paul
18

19. Bidisha Paul
19