The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.

1. Logo colors and their
meanings

2. Why Specific Colors?
• Choosing colors best fir your business can help you to
establish your brand at new heights as colors evoke
certain emotions and feelings towards a brand.
• Colors can mean different things depending on the
culture, situation and industry so it is vital to choose a
color that represents your identity effectively.

3.  Research said, people make a subconscious
judgment about a person, environment, or product
within 90 seconds of initial viewing and between 62%
and 90% of that assessment is based on color alone.
 Each color is associated with different meanings.

4.  Red color evokes a passionate response, makes you
aggressive, energetic, and provocative which grabs
your attention.
 This happens because red activates your pituitary
gland, increase your heart rate causing your
breathing heavy.

5.  Blue color strongly denotes sky and sea. It is serene
and globally liked.
 Therefore, blue is perceived as trustworthy, secure,
and responsible.
 Blue is popularly used with technology related
institutions, as it is the message of stability inspiring
trust.

6.  Green is the color of nature and therefore associated
with health, freshness and serenity.
Different shades of green carry different meanings.
Lighter shades denote calmness and deeper shades
denotes wealth or prestige.

7.  Certain shades like Yellow seem to motivate and
stimulate thoughts and energy.
 Yellow is associated with color of sun and thus
communicates positivity, light, and warmth.
 Our eyes see bright yellow before any other color and
therefore can be used on marketable products.

8. Pink color is associated with females but its meaning
varies by the intensity.
Hot pink convey energy, youthfulness, excitement and
fun.
It is mostly used on trendy products for women or
girls.
Dusty pink evokes sentiments and lighter pink is used
to show romance.

9. Orange is the combination of red and yellow evokes
cheerfulness, fun and vitality.
 Orange is seen as childlike and enthusiastic.
According to a research, its lighter shades are most
used and are appealing. Example; peach tone is used
with health care, restaurants and beauty salons.

10. Brown is the color of earth and conveys simplicity,
durability and stability.
 Some shades of brown convey an upscale look while
some generates negative response of being dirty by
customers

11.  Human eye considers white as a brilliant color and
thus immediately catches it.
 White denotes peace, purity, simplicity and
cleanliness. It is also used with health-related products.

15. Coffeebean Media
“We brew ideas”
Our broad services are below:
Branding
Website designing
Graphics
Marketing Collaterals
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