SlideShare a Scribd company logo
10 Tactics to get more ROI from your Social
Media
1. Be proactive – search for business prospects and connect.
2. Create social video ads so your content is seen by the right audience.
3. Embrace “Live” Video – give value and give them a clear CTA.
4. Add subtitles with CTAs on all your videos, so you can sell with the sound off as
well as on.
5. Add CTA buttons and/or “Cards” to your posts.
6. Embrace the Vertical Video revolution and the Story Telling format.
7. Build warm leads through clever Social Advertising. Build Remarketing and
Engagement lists.
8. Use Social Media Tools like Buffer, Canva, Easil, Ecamm, Inshot and Quik.
9. Personalise your customers/clients experience by sending them to customised
landing page.
10. Use UTM codes to track and understand what posts are generating the most traffic
and conversions. Retarget your social audience on YouTube and Google.
Photo by Kaleb Nimz on Unsplash
Contact Me
+353 87 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry

More Related Content

What's hot

What Not To Do In Digital Marketing
What Not To Do In Digital MarketingWhat Not To Do In Digital Marketing
What Not To Do In Digital Marketing
TicketGoose
 
Event Hacks: 6 Instagram-worthy photo moments for your next event
Event Hacks: 6 Instagram-worthy photo moments for your next eventEvent Hacks: 6 Instagram-worthy photo moments for your next event
Event Hacks: 6 Instagram-worthy photo moments for your next event
Peatix
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projects
Peatix
 
Social media Engagement in 2018 with Chatbots and AI
Social media Engagement in 2018 with Chatbots and AISocial media Engagement in 2018 with Chatbots and AI
Social media Engagement in 2018 with Chatbots and AI
Stephen McGill
 
Womma Webinar: Video Influencer Marketing
Womma Webinar: Video Influencer MarketingWomma Webinar: Video Influencer Marketing
Womma Webinar: Video Influencer Marketing
CleverGirlsColl
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
Kapost
 
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
Kristi Casey Sanders, CMP, CMM, DES, HMCC
 
Content Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand OutContent Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand Out
Ross Simmonds
 
A Social Media Guide for Small Business Owners
A Social Media Guide for Small Business OwnersA Social Media Guide for Small Business Owners
A Social Media Guide for Small Business Owners
SBR-Technologies
 
10 ways to create social media content
10 ways to create social media content10 ways to create social media content
10 ways to create social media content
Audacious Leap
 
Womma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social InfluencersWomma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social Influencers
CleverGirlsColl
 
Social Media Tips for Local Businesses
Social Media Tips for Local Businesses Social Media Tips for Local Businesses
Social Media Tips for Local Businesses
Real-Time OutSource
 
Event Hacks: 5 mistakes to avoid when promoting your event on Facebook
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookEvent Hacks: 5 mistakes to avoid when promoting your event on Facebook
Event Hacks: 5 mistakes to avoid when promoting your event on Facebook
Peatix
 
Event Hacks: 5 creative networking ideas to break the ice at events
Event Hacks: 5 creative networking ideas to break the ice at eventsEvent Hacks: 5 creative networking ideas to break the ice at events
Event Hacks: 5 creative networking ideas to break the ice at events
Peatix
 
Social media marketing tips and techniques by Rahul Gupta
Social media marketing tips and techniques by Rahul GuptaSocial media marketing tips and techniques by Rahul Gupta
Social media marketing tips and techniques by Rahul Gupta
Rahul Gupta
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy
Rebekah Radice
 
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
Authoritas
 

What's hot (18)

What Not To Do In Digital Marketing
What Not To Do In Digital MarketingWhat Not To Do In Digital Marketing
What Not To Do In Digital Marketing
 
Event Hacks: 6 Instagram-worthy photo moments for your next event
Event Hacks: 6 Instagram-worthy photo moments for your next eventEvent Hacks: 6 Instagram-worthy photo moments for your next event
Event Hacks: 6 Instagram-worthy photo moments for your next event
 
Event Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projectsEvent Hacks: Raising the profile of your projects
Event Hacks: Raising the profile of your projects
 
Social media Engagement in 2018 with Chatbots and AI
Social media Engagement in 2018 with Chatbots and AISocial media Engagement in 2018 with Chatbots and AI
Social media Engagement in 2018 with Chatbots and AI
 
Womma Webinar: Video Influencer Marketing
Womma Webinar: Video Influencer MarketingWomma Webinar: Video Influencer Marketing
Womma Webinar: Video Influencer Marketing
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
 
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
Event Marketing Bootcamp by @ActioMarketing (Stacey Ruth)
 
Content Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand OutContent Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand Out
 
A Social Media Guide for Small Business Owners
A Social Media Guide for Small Business OwnersA Social Media Guide for Small Business Owners
A Social Media Guide for Small Business Owners
 
10 ways to create social media content
10 ways to create social media content10 ways to create social media content
10 ways to create social media content
 
Womma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social InfluencersWomma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social Influencers
 
#MoreBusiness_WEB
#MoreBusiness_WEB#MoreBusiness_WEB
#MoreBusiness_WEB
 
Social Media Tips for Local Businesses
Social Media Tips for Local Businesses Social Media Tips for Local Businesses
Social Media Tips for Local Businesses
 
Event Hacks: 5 mistakes to avoid when promoting your event on Facebook
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookEvent Hacks: 5 mistakes to avoid when promoting your event on Facebook
Event Hacks: 5 mistakes to avoid when promoting your event on Facebook
 
Event Hacks: 5 creative networking ideas to break the ice at events
Event Hacks: 5 creative networking ideas to break the ice at eventsEvent Hacks: 5 creative networking ideas to break the ice at events
Event Hacks: 5 creative networking ideas to break the ice at events
 
Social media marketing tips and techniques by Rahul Gupta
Social media marketing tips and techniques by Rahul GuptaSocial media marketing tips and techniques by Rahul Gupta
Social media marketing tips and techniques by Rahul Gupta
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy
 
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...
 

Similar to Local Lessons - Donegal

7 Ways To Use Social Media For Storytelling.pdf
7 Ways To Use Social Media For Storytelling.pdf7 Ways To Use Social Media For Storytelling.pdf
7 Ways To Use Social Media For Storytelling.pdf
Nicole Khoo
 
Tiktok Marketing
Tiktok MarketingTiktok Marketing
Tiktok Marketing
TheShortMedia2
 
Tips & Tricks for Social Media Marketing.pdf
Tips & Tricks for Social Media Marketing.pdfTips & Tricks for Social Media Marketing.pdf
Tips & Tricks for Social Media Marketing.pdf
TGI Technologies
 
Tips to grow youtube channel
Tips to grow youtube channelTips to grow youtube channel
Tips to grow youtube channel
i-engage
 
Strategies for Business Success on Reels and TikTok.pdf
Strategies for Business Success on Reels and TikTok.pdfStrategies for Business Success on Reels and TikTok.pdf
Strategies for Business Success on Reels and TikTok.pdf
Socially Savvy
 
10 Innovative Marketing Tactics Every CMO Should Know
10 Innovative Marketing Tactics Every CMO Should Know10 Innovative Marketing Tactics Every CMO Should Know
10 Innovative Marketing Tactics Every CMO Should Know
jennyfermark
 
LEAD GENERATION.pdf
LEAD GENERATION.pdfLEAD GENERATION.pdf
LEAD GENERATION.pdf
DEMANDAY intent driven
 
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social MediaLet's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
Erin Richards-Kunkel
 
Section Ten - A Comprehensive Guide to YouTube for your Business
Section Ten - A Comprehensive Guide to YouTube for your BusinessSection Ten - A Comprehensive Guide to YouTube for your Business
Section Ten - A Comprehensive Guide to YouTube for your Business
Love My Businesses
 
Video content marketing
Video content marketingVideo content marketing
Video content marketingKatyPerry678
 
How to go Native via Content Marketing
How to go Native via Content MarketingHow to go Native via Content Marketing
How to go Native via Content Marketing
Comezzo Marketing Technology Pvt. Ltd.
 
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
digipromarketer09
 
Best Social Networking Platforms and Their Ad Types.pdf
Best Social Networking Platforms and Their Ad Types.pdfBest Social Networking Platforms and Their Ad Types.pdf
Best Social Networking Platforms and Their Ad Types.pdf
7searchppc
 
Social Media Marketing Simplified
Social Media Marketing SimplifiedSocial Media Marketing Simplified
Social Media Marketing Simplified
Ted Mann
 
Content Marketing Strategies 2018
Content Marketing Strategies 2018Content Marketing Strategies 2018
Content Marketing Strategies 2018
Bagmee Vijayashree Jena
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing Plan
Jomer Gregorio
 
Social Media Strategies | Social Media post | Social Networks
Social Media Strategies | Social Media post | Social NetworksSocial Media Strategies | Social Media post | Social Networks
Social Media Strategies | Social Media post | Social Networks
devbhargav1
 
8 Tips For Successful Conference Marketing
8 Tips For Successful Conference Marketing8 Tips For Successful Conference Marketing
8 Tips For Successful Conference Marketing
Joseph Oliver
 

Similar to Local Lessons - Donegal (20)

7 Ways To Use Social Media For Storytelling.pdf
7 Ways To Use Social Media For Storytelling.pdf7 Ways To Use Social Media For Storytelling.pdf
7 Ways To Use Social Media For Storytelling.pdf
 
Tiktok Marketing
Tiktok MarketingTiktok Marketing
Tiktok Marketing
 
Tips & Tricks for Social Media Marketing.pdf
Tips & Tricks for Social Media Marketing.pdfTips & Tricks for Social Media Marketing.pdf
Tips & Tricks for Social Media Marketing.pdf
 
Tips to grow youtube channel
Tips to grow youtube channelTips to grow youtube channel
Tips to grow youtube channel
 
Strategies for Business Success on Reels and TikTok.pdf
Strategies for Business Success on Reels and TikTok.pdfStrategies for Business Success on Reels and TikTok.pdf
Strategies for Business Success on Reels and TikTok.pdf
 
10 Innovative Marketing Tactics Every CMO Should Know
10 Innovative Marketing Tactics Every CMO Should Know10 Innovative Marketing Tactics Every CMO Should Know
10 Innovative Marketing Tactics Every CMO Should Know
 
Marketing video
Marketing videoMarketing video
Marketing video
 
LEAD GENERATION.pdf
LEAD GENERATION.pdfLEAD GENERATION.pdf
LEAD GENERATION.pdf
 
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social MediaLet's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social Media
 
Section Ten - A Comprehensive Guide to YouTube for your Business
Section Ten - A Comprehensive Guide to YouTube for your BusinessSection Ten - A Comprehensive Guide to YouTube for your Business
Section Ten - A Comprehensive Guide to YouTube for your Business
 
Video content marketing
Video content marketingVideo content marketing
Video content marketing
 
How to go Native via Content Marketing
How to go Native via Content MarketingHow to go Native via Content Marketing
How to go Native via Content Marketing
 
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
 
Best Social Networking Platforms and Their Ad Types.pdf
Best Social Networking Platforms and Their Ad Types.pdfBest Social Networking Platforms and Their Ad Types.pdf
Best Social Networking Platforms and Their Ad Types.pdf
 
Social Media Marketing Simplified
Social Media Marketing SimplifiedSocial Media Marketing Simplified
Social Media Marketing Simplified
 
Content Marketing Strategies 2018
Content Marketing Strategies 2018Content Marketing Strategies 2018
Content Marketing Strategies 2018
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing Plan
 
Social Media Strategies | Social Media post | Social Networks
Social Media Strategies | Social Media post | Social NetworksSocial Media Strategies | Social Media post | Social Networks
Social Media Strategies | Social Media post | Social Networks
 
Video marketing guide
Video marketing guideVideo marketing guide
Video marketing guide
 
8 Tips For Successful Conference Marketing
8 Tips For Successful Conference Marketing8 Tips For Successful Conference Marketing
8 Tips For Successful Conference Marketing
 

Recently uploaded

7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 

Recently uploaded (13)

7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 

Local Lessons - Donegal

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 10 Tactics to get more ROI from your Social Media 1. Be proactive – search for business prospects and connect. 2. Create social video ads so your content is seen by the right audience. 3. Embrace “Live” Video – give value and give them a clear CTA. 4. Add subtitles with CTAs on all your videos, so you can sell with the sound off as well as on. 5. Add CTA buttons and/or “Cards” to your posts. 6. Embrace the Vertical Video revolution and the Story Telling format. 7. Build warm leads through clever Social Advertising. Build Remarketing and Engagement lists. 8. Use Social Media Tools like Buffer, Canva, Easil, Ecamm, Inshot and Quik. 9. Personalise your customers/clients experience by sending them to customised landing page. 10. Use UTM codes to track and understand what posts are generating the most traffic and conversions. Retarget your social audience on YouTube and Google.
  • 14. Photo by Kaleb Nimz on Unsplash
  • 15. Contact Me +353 87 2039855 twitter.com/gregfrysocial ie.linkedin.com/in/gregfry