The prevailing sentiment among Polish consumers is similar to those in other European countries, with uncertainty about health and the economy as the biggest concerns. With over half of Poles expecting their income to decrease, we observe a sharp decline in consumers’ intentions to purchase discretionary products, especially in-store. It is also important to note that the majority of Poles expect their finances and personal routines to be impacted for more than four months. These exhibits are based on survey data collected in Poland from April 2–5, 2020. Check back for regular updates on Polish consumer sentiments, behaviors, income, spending, and expectations.

1. McKinsey & Company 1
Over 80% of Polish consumers are either unsure or pessimistic
about the Polish economy
30
57
13
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
April 2–5
Poland
Unsure: The economy will be impacted
for 6–12 months or longer and will
stagnate or show slow growth thereafter
Pessimistic: COVID-19 will have lasting
impact on the economy and show
regression/fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as
strong as or stronger than it was before
COVID-19
Confidence in own country’s economic recovery after COVID-191
% of respondents
1 Q: How is your overall confidence level on economic conditions after the COVID-19 situation? Rated from 1, “very optimistic” to 6, “very pessimistic”; figures may not sum to 100% because of rounding.

2. McKinsey & Company 2
More than half of Poles are being careful about how they spend
their money
43%
21%
23%
14%
7%
44%
48%
45%
54%
49%
43%
41%
13%
31%
31%
32%
47%
50%
53%
4%
6%
Strongly disagree / disagree Somewhat disagree / agree Strongly agree / agree
My family/friends’ health has been negatively affected by coronavirus or COVID-19
My ability to make financial ends meet has been negatively impacted
by the coronavirus or COVID-19
My ability to work has been reduced by the coronavirus or COVID-19
Uncertainty about the economy is preventing me from making purchases or
investments that I would otherwise make
I am cutting back on my spending
Given the economy and my personal finances,
I have to be very careful how I spend my money
My income has been negatively impacted by the coronavirus or COVID-19
Overall sentiment in the general population in Poland1
% of respondents
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement. Figures may not sum to 100% because of rounding.

3. McKinsey & Company 3
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
2%
51%
40%
57%
Past 2 weeks
4%
Next 2 weeks
44%
Though most Poles expect their income and savings to decrease in
the next two weeks, one third expect to increase spending
31%34%
40%37%
29% 29%
Past 2 weeks Next 2 weeks
Household income1,2
% of respondents
Household spending1,2
% of respondents
Household savings1,2
% of respondents
58%
5%5%
50%
45%
Next 2 weeks
37%
Past 2 weeks
April 2–5 April 2–5 April 2–5
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.

4. McKinsey & Company 4
Spending expectations have declined across categories, though
Poles expect to spend more on personal care products
13
46
32
52
48
80
87
61
64
80
79
20
15
9
51
71
27
9
15
5
9
20
26
Groceries
2
Snacks
4Tobacco products
4
Food takeout & delivery
Restaurant
Quick-service restaurant
Non-food child products
Alcohol
Skin care & makeup
2
3Footwear
2Apparel
Household supplies
2Jewelry
Accessories
Personal-care products
3
2Furnishing & appliances
Decrease Stay the same Increase
17
43
66
91
43
81
82
55
76
86
74
88
89
90
86
29
9
5
Out-of-home entertainment
Entertainment at home
Books/magazines/newspapers
1
2
2Consumer electronics
Personal-care services
Fitness & wellness
Petcare services 1
1
Gasoline
Vehicle purchases
1Short-term home rentals
3Travel by car
2Adventures & tours
1International flights
2Hotel/resort stays
2Domestic flights
Net intent2
+12
-34
-64
-91
-42
-79
-81
-50
-75
-85
-71
-86
-88
-88
-84
Net intent2
+14
-11
+5
-69
-35
-28
-37
-43
-76
-85
-58
-62
-78
-77
+17
-48
Expected spending per category over the next 2 weeks compared to usual1
% of respondents
NA3
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.

5. McKinsey & Company 5
Consumers expect to shift to online shopping for household & child
essentials, personal care, groceries, and entertainment at home
-45
-70
15 20
-60
-30
-50
-35-40 -25 -20
-40
-15 -10 -5
-30
0
-20
-10
0
255
10
10
Alcohol
Accessories
Tobacco
Non-food child products
(e.g., diapers)
Consumer
electronics
Books/
magazines/
newspapers
Footwear
Snacks
Groceries
Household supplies
(e.g., cleaning, laundry)
Food takeout & deliveryFurnishing &
appliances
Personal-care products
(e.g., soap, shampoo)
Skincare & makeup
Fitness &
wellness
Apparel
Jewelry
Entertainment
at home (e.g., Netflix)
Household essentials
Discretionary
Entertainment at home
In-store
Online
Expected change in shopping channel per category over the next 2 weeks1
Axes show net intent,2 bubble size is relative to share of respondents that have purchased category in last 6 months
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
1 Q: And where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy in one of these places today and
won’t in next two weeks, please select “N/A”; did not ask this question for categories not shown.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.

6. McKinsey & Company 6
Poles expect to spend more time consuming news, video content,
and social media
7%
9%
11%
8%
14%
8%
20%
24%
30%
36%
45%
42%
42%
47%
52%
52%
59%
52%
49%
56%
53%
52%
52%
48%
42%
39%
34%
33%
28%
27%
14%
12%
Reading news online
Live news
Movies or shows
Social media
Texting, chatting, messaging
Video content
TV
Reading for personal interest
Video games
Working
Reading print news
3%
Stay the sameDecrease Increase
Net intent2
+49
+45
+39
+31
+31
+20
+25
+8
+3
+37
+34
+33
+30
+26
+25
+14
-1
-16
-24
-18
-25
1 Q: Over the next two weeks, how much time do you expect to spend on these activities compared to how much time you normally spend on them? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.
Expected change to time allocation over the next 2 weeks1
% of respondents
-1
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland ‘s general population 18+ years

7. McKinsey & Company 7
Poles increasingly believe that the personal and financial impacts
of COVID-19 will last well beyond two months
4%
9%
46%
More than one year
34%
7%
0 – 1 month
2 – 3 months
4 – 6 months
7 – 12 months
12%
27%
29%
14%
16%More than one year
No impact
7 – 12 months
0 – 1 month
2 – 3 months
4 – 6 months
3%
Adjustments to routines1
% of respondents
Impact to personal / household finances2
% of respondents
~96%
believe it will take
2+ months before
routines can return to
normal
~85%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
1 Q: How long do you believe you will need to adjust your routines, given the current COVID-19 situation, before things return back to normal in Poland (e.g., government lifts restrictions on events/travel)? Figures may not sum to 100% because of
rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.

8. McKinsey & Company 8
Uncertainty about family health and safety, the duration of the
situation, and the economy are top concerns for Poles
84%
82%
81%
80%
74%
72%
72%
69%
66%
53%
48%
44%
37%
Contributing to spread of virus
Impact on upcoming events
Health of my relatives that are in vulnerable populations
The Polish economy
Safety of me or my family
Not knowing how long it will last
Overall public health
My personal health
Taking care of my family
Negative impact on my job or income
Not being able to make ends meet
Not being able to get the supplies I need
Impact on upcoming travel plans
1 Q: What concerns you most about the coronavirus or COVID-19 situation?
(not a concern; minimally concerned; somewhat concerned; very concerned; extremely concerned)
Very concerned /
extremely concerned
84%
of Poles are
very/extremely concerned
about the health of
vulnerable relatives
during COVID-19
Largest concerns of the Polish population related to COVID-191
% of respondents who are very concerned or extremely concerned
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years

9. McKinsey & Company 9
Polish consumers have adopted new digital activities since the start
of COVID-19, including remote learning, VC, and telemedicine
15%
7%
10%
2%
3%
2%
7%
7%
14%
3%
5%
6%
1%
14%
16%
2%
25%
9%
6%
6%
10%
10%
27%
5%
4%
8%
3%
4%
2%
5%
5%
5%
9%
15%
1%
4%
3%
1%
3%
2%
5%
78%
96%
1%
Restaurant delivery
Remote learning for my children
82%
83%
68%
Video conferencing for professional use
Virtual/video chat for personal use
1%
72%Grocery delivery
1%Meal-kit delivery
Remote learning for me
82%Playing online video games
82%Watching online video gaming
55%
Telemedicine for physical health
60%
Wellness app (e.g., meditation)
90%
95%
90%
83%
95%
Telemedicine for mental health
TikTok
1%
89%
1%
1%
Digital workout bike or machine
Online personal training/fitness
Online media streaming
2%
Source: McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years
Have you used or done any of the following since COVID-19 started?1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
Just started usingNot using Using less/the same Using more

10. McKinsey & Company 10
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