Peruvian consumers are most concerned about taking care of their families, public health, and the economy during the COVID-19 crisis. These exhibits are based on survey data collected in Peru from September 1–11, 2020. Check back for regular updates on Peruvian consumer sentiments, behaviors, income, spending, and expectations.

1. McKinsey & Company 1
Uncertainty has remained the dominant sentiment in Peru for
several months
4% 2%
6%
45% 54% 51%
51% 43% 43%
Confidence in own country’s economic recovery after COVID-191
% of respondents
Unsure: The economy will be impacted
for 6–12 months or longer and will
stagnate or show slow growth thereafter
Pessimistic: COVID-19 will have lasting
impact on the economy and show
regression/fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as strong
as or stronger than before COVID-19
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002; 4/29–5/4/2020, n = 1,012; 4/3–4/7/2020, n = 1,012, sampled and weighted to match Peru’s general
population 18+ years
Apr 3–6
Peru
May 1–4 Sep 1–11

2. McKinsey & Company 2
Peruvians remain attentive to their spending, though sentiment has
recovered somewhat since May
Overall sentiment in the general population in Peru1
% of respondents
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement; figures may not sum to 100% because of rounding.
2 Measures difference in “strongly agree / agree” between current and last pulse survey.
28%
12%
14%
15%
9%
30%
42%
37%
34%
34%
36%
29%
19%
42%
46%
49%
51%
57%
59%
67%
78%3%
5%
4%
Strongly disagree / disagree
Somewhat disagree / agree
Strongly agree / agree
Strongly agree/
agree difference
since last survey2
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002; 4/29–5/4/2020, n = 1,012, sampled and weighted to match Peru’s general population 18+ years
I have been personally affected by the coronavirus (COVID-19)
I am very concerned about losing my job
My ability to work has been reduced by coronavirus or COVID-19
My ability to make financial ends meet has been negatively impacted
by coronavirus or COVID-19
My income has been negatively impacted by coronavirus or COVID-19
Uncertainty about the economy is preventing me from making purchases
or investments that I would otherwise make
Given the economy and my personal finances,
I have to be very careful how I spend my money
I am cutting back on my spending
+9
-10
-11
-11
-4
-4
-4
-8

3. McKinsey & Company 3
Household income1,2
% of respondents
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
Past 2 weeks
41%
12%
6%
70%
82%
6%
23%
Past 2 weeks
18%
41%
Next 2 weeks
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
While consumers’ personal finances have stabilized since May,
most of them are still experiencing reduced income and savings
Household spending1,2
% of respondents
Past 2 weeks
36%
22%
43%
36%
26%
38%
25%
Past 2 weeks
43%
33%
Next 2 weeks
May 1–4 September 1–11 May 1–4 September 1–11
Household savings1,2
% of respondents
7%
Past 2 weeks
4%
16%
10%
77%
85%
Past 2 weeks
18%
30%
53%
Next 2 weeks
May 1–4 September 1–11
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002; 4/29–5/3/2020, n = 1,014, sampled and weighted to match Peru’s general population 18+ years

4. McKinsey & Company 4
Purchase intent remains negative across most categories, with the
exception of groceries, household supplies, and personal-care products
8
40
41
37
53
46
48
79
49
60
51
22
11
10
40
60
26
11
12
19
7
16
12
11
6
8
18
20
18
11
8
Quick-service restaurant
Groceries
Snacks
3
Tobacco products
Alcohol
Food takeout & delivery
Restaurant
Footwear
Personal-care products
Apparel
Jewelry
Accessories
Non-food child products
Household supplies
Skin care & makeup
Furnishings & appliances
Expected spending per category over the next two weeks compared to usual1
% of respondents
Decrease Stay the same Increase
23
43
52
70
30
48
42
23
48
38
51
50
65
60
54
61
16
10
13
6
9
11
8
14
11
14
11
14
9
6
7
Books/magazines/newspapers
Pet-care services
Out-of-home entertainment
Entertainment at home
Consumer electronics
Vehicle purchases
Gasoline
Fitness & wellness
Travel by car
Personal-care services
Short-term home rentals
Cruises
Adventures & tours
3International flights
Hotel/resort stays
Domestic flights
Net intent2
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
-7
-33
-39
-64
-21
-36
-34
-9
-37
-24
-40
-36
-57
-57
-48
-54
Net intent2
+18
-4
+9
-52
-29
-29
-18
-46
-30
-37
-76
-38
-54
-42
+8
-29
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002, sampled and weighted to match Peru’s general population 18+ years

5. McKinsey & Company 5
Shift toward digital consumption continues to accelerate in
entertainment, and in food takeout and delivery
1 Q: Over the next two weeks, where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy
in one of these places today and won’t in next two weeks, please select “N/A.”
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.
Expected change in shopping channel per category over the next two weeks1
Axes show net intent,2 bubble size relative to share of respondents that have purchased category in last six months
-40
-70
-20
-60
-25-30 -20 25-35
-50
-15 -10
-30
-10
-5
0
0 5
10
10 15 20
20
30
Groceries
Jewelry Food takeout & delivery
Snacks
Consumer
electronicsFurnishings &
appliances
Alcohol
Household supplies
(e.g., cleaning, laundry)
Personal-care products
(e.g., soap, shampoo)
Skin care & makeup
Accessories
Footwear
Fitness &
wellness
Non-food child products
(e.g., diapers)
Apparel
Books/
magazines/
newspapers
Tobacco
Entertainment
at home (e.g., Netflix)
Household essentials
Discretionary
Entertainment at home
In-store
Online
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002, sampled and weighted to match Peru’s general population 18+ years

6. McKinsey & Company 6
Consumers expect to spend more time on work, social media and
content consumption
12%
17%
14%
16%
23%
20%
26%
40%
41%
48%
38%
49%
52%
55%
54%
49%
54%
50%
38%
37%
33%
45%
39%
31%
31%
30%
28%
26%
24%
22%
22%
19%
16%
Reading news online
Live news
Working
Video content
Texting, chatting, messaging
Online shopping for groceries
Social media
Movies or shows
Online shopping for non-food purchases
Video games
Reading for personal interest
Decrease
Stay the same
IncreaseExpected change to time allocation over the next two weeks1
% of respondents
1 Q: Over the next two weeks, how much time do you expect to spend on these activities compared to how much time you normally spend on them? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.
Net intent2
+26
+14
+16
+15
+5
+6
-3
-18
-19
-29
-22-25
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002, sampled and weighted to match Peru’s general population 18+ years

7. McKinsey & Company 7
Have you used or done any of the following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
Peruvians are adopting and intensifying digital habits, including
online streaming, video communications, and remote learning
35%
34%
25%
31%
13%
13%
7%
23%
16%
11%
7%
18%
8%
9%
21%
22%
22%
10%
9%
7%
8%
7%
14%
4%
7%
4%
Grocery delivery
Restaurant delivery
Wellness app
Playing online games
Watching e-sports
Tiktok
Online streaming
Meal-kit delivery
Video chat: personal
Remote learning: my children or myself
Telemedicine: physical or mental
Videoconferencing: professional
Online fitness
Not using Just started usingUsing less / the same Using more
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002, sampled and weighted to match Peru’s general population 18+ years

8. McKinsey & Company 8
Taking care of family, safety, and health remain Peruvians’ biggest
concerns
80%
78%
74%
72%
66%
65%
63%
63%
59%
54%
53%
47%
45%
41%
30%
My personal health
Overall public health
Safety of me or my family
Taking care of my family
Not knowing how long it will last
Health of my vulnerable relatives
The Peruvian economy
Contributing to spread of virus
Negative impact on my job or income
Not being able to get the supplies I need
Negative impact on my business
My mental health
Not being able to make ends meet
Impact on upcoming events
Impact on upcoming travel plans
1 Q: What concerns you most about the COVID-19 situation? Possible answers: “not a concern”; “minimally concerned”; “somewhat concerned”; “very concerned”; “extremely concerned.”
Largest concerns of the Peru’s population related to COVID-191
% of respondents who are very concerned or extremely concerned
Very concerned /
extremely concerned
80%
of Peruvians are
very/extremely concerned
about taking care of their
families
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002, sampled and weighted to match Peru’s general population 18+ years

9. McKinsey & Company 9
Most Peruvians expect COVID-19's personal and financial impact to
persist beyond 2 more months
4–6 months
15%
24%
5%
19%
37%
0–1 month
2–3 months
7–12 months
More than one year
6%
6%
18%
31%
23%
16%
No impact
4–6 months
7–12 months
0–1 month
More than one year
2–3 months
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~95%
believe it will take
2+ months before
routines can return to
normal, up from 92%
in the last pulse
survey
~88%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation,
same as in the last
pulse survey
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal in Peru (e.g., government lifts restrictions on events/travel)? Figures may not sum
to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Peru Consumer Pulse Survey 9/1–9/11/2020, n = 1,002; 4/29–5/4/2020, n = 1,012, sampled and weighted to match Peru’s general population 18+ years

10. McKinsey & Company 10
Disclaimer
McKinsey does not provide legal, medical, or other regulated advice or
guarantee results. These materials reflect general insight and best practice
based on information currently available and do not contain all of the
information needed to determine a future course of action. Such information
has not been generated or independently verified by McKinsey and is
inherently uncertain and subject to change. McKinsey has no obligation to
update these materials and makes no representation or warranty and
expressly disclaims any liability with respect thereto.