Saudi consumers remain optimistic about economic recovery, however they continue to spend less on discretionary items and more on essential goods.
These exhibits are based on survey data collected in Saudi Arabia from January 25 to February 10, 2021. Check back for regular updates on Saudi consumer sentiments, behaviors, income, spending, and expectations.
American consumers are navigating a “new normal” of living with COVID-19, embracing at-home testing and the added convenience of virtual care, and seeking new options for how and where they conduct work, according to the latest consumer healthcare insights survey.
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Chile.
Some hospitals have reported returning to pre-COVID-19 volumes for certain services, but the pandemic continues to affect outpatient and surgical volumes, largely due to workforce capacity constraints.
Race in the workplace: The Black experience in the US private sectorMcKinsey & Company
McKinsey's Race in the Workplace report 2021 is one of the most comprehensive benchmark studies of Black Americans in the US private sector. It highlights the complexity of the challenge for Black workers by examining Black worker representation and experience.
Like other prosperous American cities, greater Seattle currently finds itself in the unenviable position of possessing both enormous amounts of wealth and staggering levels of homelessness. These slides accompany the McKinsey & Company report that looks at homelessness in King County, published in January 2020.
American consumers are navigating a “new normal” of living with COVID-19, embracing at-home testing and the added convenience of virtual care, and seeking new options for how and where they conduct work, according to the latest consumer healthcare insights survey.
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Chile.
Some hospitals have reported returning to pre-COVID-19 volumes for certain services, but the pandemic continues to affect outpatient and surgical volumes, largely due to workforce capacity constraints.
Race in the workplace: The Black experience in the US private sectorMcKinsey & Company
McKinsey's Race in the Workplace report 2021 is one of the most comprehensive benchmark studies of Black Americans in the US private sector. It highlights the complexity of the challenge for Black workers by examining Black worker representation and experience.
Like other prosperous American cities, greater Seattle currently finds itself in the unenviable position of possessing both enormous amounts of wealth and staggering levels of homelessness. These slides accompany the McKinsey & Company report that looks at homelessness in King County, published in January 2020.
Spanish consumers are pessimistic about the economy. Rising prices, unemployment, and the invasion of Ukraine are top concerns, and consumers are trading down.
In Spain, consumers are most concerned about rising prices, unemployment, and the invasion of Ukraine. Their views of the current and future state of the economy remain pessimistic, at a level comparable to attitudes in the early months of the COVID-19 pandemic. Spend for groceries and gasoline soared, while consumers reduced money directed to savings and spent less on non-essentials. Of the 80 percent of consumers who have assumed new shopping behaviors in the last three months in search of value for money, more than half tried private labels. Trade-down in retailers visited and brands is evident, with the key drivers of choice being prices and value for money. However, 39 percent of consumers say they plan to splurge in 2022.
BCG’s 2018 global challengers—100 rapidly globalizing companies from emerging markets—are getting ahead of the competition by using digital technologies.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
Para vencer nesse novo normal, as organizações devem prioritariamente aproveitar dados e análises para tomar melhores decisões nesse cenário de incerteza, entender seu cliente e adaptar-se rapidamente, e investir na automação como forma de ser mais eficiente e entregar mais valor.
What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19?Boston Consulting Group
Based on a survey of 5,000 residents in china, the EU, and the US, BCG analyzed the likely recovery of demand in urban mobility following the COVID-19
outbreak. Ultimately—until a cure emerges—we expect we expect a major shift away from public transit toward private mobility modes, specifically private cars and bikes. But the magnitude of the shift will differ across the varied type of cities.
PwC’s Trends in People Analytics report highlights our recently published 2015 PwC Saratoga US benchmark data, as well as the implications for people analytics functions and key trends for consideration.
Consumer optimism regarding the United Arab Emirates’ economic recovery has increased significantly, but overall spending remains low as consumers adopt ways to save more.
These exhibits are based on survey data collected in the UAE from January 25 to February 10, 2021. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9–13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
Spanish consumers are pessimistic about the economy. Rising prices, unemployment, and the invasion of Ukraine are top concerns, and consumers are trading down.
In Spain, consumers are most concerned about rising prices, unemployment, and the invasion of Ukraine. Their views of the current and future state of the economy remain pessimistic, at a level comparable to attitudes in the early months of the COVID-19 pandemic. Spend for groceries and gasoline soared, while consumers reduced money directed to savings and spent less on non-essentials. Of the 80 percent of consumers who have assumed new shopping behaviors in the last three months in search of value for money, more than half tried private labels. Trade-down in retailers visited and brands is evident, with the key drivers of choice being prices and value for money. However, 39 percent of consumers say they plan to splurge in 2022.
BCG’s 2018 global challengers—100 rapidly globalizing companies from emerging markets—are getting ahead of the competition by using digital technologies.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
Para vencer nesse novo normal, as organizações devem prioritariamente aproveitar dados e análises para tomar melhores decisões nesse cenário de incerteza, entender seu cliente e adaptar-se rapidamente, e investir na automação como forma de ser mais eficiente e entregar mais valor.
What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19?Boston Consulting Group
Based on a survey of 5,000 residents in china, the EU, and the US, BCG analyzed the likely recovery of demand in urban mobility following the COVID-19
outbreak. Ultimately—until a cure emerges—we expect we expect a major shift away from public transit toward private mobility modes, specifically private cars and bikes. But the magnitude of the shift will differ across the varied type of cities.
PwC’s Trends in People Analytics report highlights our recently published 2015 PwC Saratoga US benchmark data, as well as the implications for people analytics functions and key trends for consideration.
Consumer optimism regarding the United Arab Emirates’ economic recovery has increased significantly, but overall spending remains low as consumers adopt ways to save more.
These exhibits are based on survey data collected in the UAE from January 25 to February 10, 2021. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9–13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies.
These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
In Turkey, consumers’ income and household finances have been affected by COVID-19. A majority of Turkish consumers are concerned about personal health, the economy, and the duration of the crisis. Both the observed effects and the uncertainty around the situation are manifesting as decreased spending across most categories. A spike in online spending on household essentials and entertainment is expected to continue, at least in the short term.
These exhibits are based on survey data collected in Turkey from April 7–9, 2020. Check back for regular updates on Turkish consumer sentiments, behaviors, income, spending, and expectations.
Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.
These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Consumer optimism in Saudi Arabia has remained steady since mid-March, but spending patterns have changed to focus more on essential goods.
In KSA, a smaller proportion of consumers saw a decline in income and savings, but more than half continue to report a decline. The effect is seen in spending patterns and new habits adopted by consumers. Category spending indicates that consumers are stocking up in anticipation of the country’s upcoming tax increase on July 1, 2020. Consumers are not yet fully comfortable going back to “regular” out-of-home activities and are waiting for milestones beyond government lifting restrictions to return to normal patterns. Thus, they have started adopting new digital and low-touch activities, including grocery delivery.
These exhibits are based on survey data collected in KSA from June 16–18, 2020. Check back for regular updates on KSA consumer sentiments, behaviors, income, spending, and expectations.
Consumer optimism in UAE has remained steady since mid-March, but spending patterns have changed.
These exhibits are based on survey data collected in the UAE from June 16–18, 2020. Check back for regular updates on UAE consumer sentiments, behaviors, income, spending, and expectations.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Portuguese consumers are concerned about the health of family members as well as the economy, and are cutting back on spending.
Portuguese consumers continue to feel the economic effects of the crisis, and their concerns about health, safety, and the economy are increasing. Most consumers still believe that the personal and financial impact of COVID-19 will continue to last well beyond two months. They expect to cut their spending across almost all categories. However, the proportion of consumers’ income, spending, and savings affected by the COVID-19 situation has decreased slightly since the last pulse. Portuguese consumers have been leaving home mainly to shop and meet family, and expect to continue doing so in the near future. In addition to lifted restrictions, consumers are waiting for the endorsement of medical authorities prior to engaging in out-of-home activities.
These exhibits are based on survey data collected in Portugal from June 19–21, 2020. Check back for regular updates on Portuguese consumer sentiments, behaviors, income, spending, and expectations.
Chinese consumers have grown less optimistic about the economy, likely due to recent outbreaks of the omicron variant.
In China, overall optimism on economic recovery remains high relative to other countries surveyed. However, the share of optimistic consumers has decreased by more than ten percentage points versus October 2021, likely in reaction to recent omicron outbreaks. Omnichannel shopping behavior and adoption of digital activities continue to prevail, and intent to continue these is high. Meanwhile, intent to spend on out-of-home activities has decreased significantly.
Chinese consumers’ optimism hit a new high in October. More than 80 percent say they are returning to normal routines—and many embrace digital shopping.
These exhibits are based on survey data collected in China from October 15 to 22, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
US consumers exhibited strong optimism and spend in October, driven by consumers across the age and income spectrum.
Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
US consumers exhibited strong optimism and spend in October, driven by consumers across the age and income spectrum.
Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
Similar to McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis (20)
UK consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and consumers are trading down significantly.
In the United Kingdom, consumers are most concerned about rising prices and the invasion of Ukraine. Their views of the current and future state of the economy are extremely pessimistic, worse than throughout the entire COVID-19 pandemic. Spend for groceries and gasoline soared, while consumers reduced spend in non-essential categories. Almost two-thirds of consumers have assumed new shopping behaviors in the last four to six weeks, with more than four out of ten trying private label. Trade-down in retailers visited and brands is evident, with the key drivers of choice being prices and value for money.
COVID-19 is no longer among Italian consumers’ top concerns. Consumers remain pessimistic about economic recovery and inflation; many aim to reduce their spend.
Italian consumers are increasingly worried about the effects of rising prices and the invasion of Ukraine. Unemployment is a number-two concern for respondents in Gen Z, millennials, and the low-income group. Almost six out of ten share a negative view of Italy’s current economic state; hopes for an economic recovery are lower than during the entire COVID-19 pandemic. Consumers observed the highest price increases in groceries and gasoline. To cope with inflation, Italian consumers are changing their purchase behavior, shifting toward discounters and private labels. The leading factors for these choices are prices and value for money.
German consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and we see a significant down-trade in shopping.
In Germany, consumers’ top concerns are rising prices and the invasion of Ukraine, followed by climate change and COVID-19. Pessimism about the current and future state of the economy has eased but remains at a level comparable to attitudes in the early months of the COVID-19-pandemic. As spend for groceries and gasoline soared, consumers reduced money directed to savings and spent less on non-essentials. Of the 70 percent of consumers who have assumed new shopping behaviors in the last three months, more than four out of ten tried private labels. Trade-down in stores visited and brands is clearly visible, with the key drivers of choice being prices and value for money. However, 46 percent of consumers say they plan to splurge in 2022.
For consumers in France, inflation eclipses other sources of concern. It triggers changes in shopping behaviors as consumers seek better value for money.
French consumers’ optimism regarding the economic recovery is stable at around 14 percent—a level last seen in the depths of COVID-19 lockdowns. Top sources of concern are rising prices (cited by 54 percent), followed by the invasion of Ukraine (13 percent) and climate change (10 percent) and far ahead of COVID-19 (4 percent). Nine out of ten survey respondents perceive high price inflation in the country. These trends have implications for brand and retailer loyalty: of the 73 percent of respondents saying they have tried new shopping behaviors in the last three months, 40 percent say they purchased private labels. Household products remain the category most affected by this trading-down trend.
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
Indian consumers’ optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started.
Nearly three-quarters of India’s consumers are optimistic about economic recovery, and net intent to spend is growing and positive across many categories. Omnichannel usage continues across the majority of categories, and social-media influence is high, especially for Gen Z and millennials. More than 90 percent are engaging in social media and entertainment platforms. There is an upward trend for new technology, such as crypto and augmented reality/virtual reality, and consumers intend to continue digital activities as the COVID-19 crisis subsides.
About 40 percent of consumers are engaging in out-of-home activities, especially among the vaccinated segment. Most consumers have tried new shopping behaviors such as new retail outlets and new brands.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Most Korean consumers expect that normalcy will return to routines only after June 2022, yet there are signs of pre-COVID-19 routines returning.
Korean customers have been less optimistic than those in other countries about the economic recovery. But optimism in Korea is much higher now than two years ago. Half of consumers indicate a desire to splurge, with intent to do so being the strongest in Gen Z and millennials. One-eighth of consumers say they have returned to out-of-home activities.
As inflation rises, French consumer hopes for economic recovery wane, with optimism sinking back to the lows of lockdown.
Optimism regarding the economic recovery has decreased to 14 percent in France—levels last seen in the depths of COVID-19 lockdown. Top sources of concern are rising prices, the invasion of Ukraine, and political uncertainty. Nine out of ten survey respondents perceive high price inflation in the country, and 60 percent expect prices to rise further over the next year. These trends have implications for loyalty: in the search for higher purchasing power, 69 percent of respondents have tried new shopping behaviors in the last four to six weeks. Household products remain the most impacted category, with 65 percent of consumers switching for cheaper options.
Pessimism about recovery is at an all-time high in the United Kingdom. Rising prices are the top concern, with consumers significantly trading down in stores and products. UK consumers are feeling great economic uncertainty. With energy and transport costs eating away at consumer savings and non-food spend, the top reasons given by survey participants for economic anxiety are the gas supply, supply-chain shortages, and energy issues. Consumers report the highest perceived price increases in groceries and household supplies, with two-thirds becoming more conscious about energy usage. Half of consumers changed their grocery brands in the last four to six weeks, with trading down a clear trend: price and value were the strongest drivers here.
Rising prices and the Ukraine invasion are top concerns for German consumers, fueling a general slide into economic pessimism.
German consumers are experiencing intense unease regarding the state of the economy and its future outlook—with public sentiment sinking lower than at any time during the COVID-19 pandemic. Survey participants felt the greatest concern about rising prices and the invasion of Ukraine. Spend on groceries and gasoline has soared, even as consumers cut spending in non-essential categories. Almost two-thirds have assumed new shopping behaviors in the last four to six weeks, with more than forty percent trying private-label brands. There’s a clear trade-down trend in stores visited and brands chosen, with prices and value for money as key drivers.
Across the continent, the pattern holds: Europeans are anxious about the state of their countries’ economies, and worried about the future. Russia’s invasion of Ukraine and price inflation overshadow other concerns, and consumer anxieties in turn are impacting confidence in household finances and national economies, especially among vulnerable populations.
Worried about spending more on food, transport and fuel, consumers report cutting back on less essential items. Most say they’ve changed their shopping behaviors in recent months, trading down to more affordable brands and retailers. With no relief clearly in sight, 2022 continues to prove a challenging year for the continental consumer.
Spanish consumers are primarily concerned about inflation and the invasion of Ukraine, and are becoming increasingly pessimistic about the economy.
Only 14 percent of Spanish consumers are optimistic about economic recovery, with concerns focused on inflation and the invasion of Ukraine. Four in ten have an increasingly negative sense of the economic outlook—mostly due to petrol and supply-chain shortages, as well as unemployment. Price-increase Perceptions of price increases are particularly high regarding groceries (at 95 percent) and other household products. In these categories, more than half of respondents have reacted to inflation by trying less costly brands. Over the last six weeks, half have tried a private-label brand, 30 percent have switched brands, and a quarter have tried out a different retailer.
Italian consumers are increasingly pessimistic about the economy, with many aiming to reduce spending and modify consumption habits.
Italian consumers are increasingly worried about the effects of rising prices, as well as the invasion of Ukraine. Of Italians surveyed, six in ten expressed a negative view of the current economy; hopes for an economic recovery are lower than they were throughout the entire COVID-19 pandemic. Consumers perceived the highest price increases in groceries and fuel, along with strong increase in spend. These sentiments have translated into reduced consumption. Changed consumer behavior is also apparent, with a shift towards discounters and private-label brands. Price, value for money and availability are the biggest drivers of these choices.
Rising prices and the Ukraine invasion are top concerns for German consumers, fueling a general slide into economic pessimism.
German consumers are experiencing intense unease regarding the state of the economy and its future outlook—with public sentiment sinking lower than at any time during the COVID-19 pandemic. Survey participants felt the greatest concern about rising prices and the invasion of Ukraine. Spend on groceries and gasoline has soared, even as consumers cut spending in non-essential categories. Almost two-thirds have assumed new shopping behaviors in the last four to six weeks, with more than forty percent trying private-label brands. There’s a clear trade-down trend in stores visited and brands chosen, with prices and value for money as key drivers.
As inflation rises, French consumer hopes for economic recovery wane, with optimism sinking back to the lows of lockdown. Optimism regarding the economic recovery has decreased to 14 percent in France—levels last seen in the depths of COVID-19 lockdown. Top sources of concern are rising prices, the invasion of Ukraine, and political uncertainty. Nine out of ten survey respondents perceive high price inflation in the country, and 60 percent expect prices to rise further over the next year. These trends have implications for loyalty: in the search for higher purchasing power, 69 percent of respondents have tried new shopping behaviors in the last four to six weeks. Household products remain the most impacted category, with 65 percent of consumers switching for cheaper options.
Pessimism about recovery is at an all-time high in the United Kingdom. Rising prices are the top concern, with consumers significantly trading down in stores and products. UK consumers are feeling great economic uncertainty. With energy and transport costs eating away at consumer savings and non-food spend, the top reasons given by survey participants for economic anxiety are the gas supply, supply-chain shortages, and energy issues. Consumers report the highest perceived price increases in groceries and household supplies, with two-thirds becoming more conscious about energy usage. Half of consumers changed their grocery brands in the last four to six weeks, with trading down a clear trend: price and value were the strongest drivers here.
Spanish consumers are primarily concerned about inflation and the invasion of Ukraine, and are becoming increasingly pessimistic about the economy.
Only 14 percent of Spanish consumers are optimistic about economic recovery, with concerns focused on inflation and the invasion of Ukraine. Four in ten have an increasingly negative sense of the economic outlook—mostly due to petrol and supply-chain shortages, as well as unemployment. Price-increase Perceptions of price increases are particularly high regarding groceries (at 95 percent) and other household products. In these categories, more than half of respondents have reacted to inflation by trying less costly brands. Over the last six weeks, half have tried a private-label brand, 30 percent have switched brands, and a quarter have tried out a different retailer.
Italian consumers are increasingly pessimistic about the economy, with many aiming to reduce spending and modify consumption habits.
Italian consumers are increasingly worried about the effects of rising prices, as well as the invasion of Ukraine. Of Italians surveyed, six in ten expressed a negative view of the current economy; hopes for an economic recovery are lower than they were throughout the entire COVID-19 pandemic. Consumers perceived the highest price increases in groceries and fuel, along with strong increase in spend. These sentiments have translated into reduced consumption. Changed consumer behavior is also apparent, with a shift towards discounters and private-label brands. Price, value for money and availability are the biggest drivers of these choices.
Across the continent, the pattern holds: Europeans are anxious about the state of their countries’ economies, and pessimistic about the future. Price inflation and the war in Ukraine overshadow other concerns, and these anxieties in turn are causing confidence in household finances and national economies to plummet, especially among low-income households and the elderly. As consumers worry about spending ever more on food, transport and fuel, they cut back on less essential items. Most say they’ve changed their shopping behaviors in recent months, trading down to more affordable brands and retailers. With no relief clearly in sight, 2022 continues to prove an unusually challenging year for the embattled continental consumer.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
1. McKinsey & Company 1
The survey results show four fundamental shifts to consumer
behavior, some of which will have a lasting impact
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; sampled and weighted to match the KSA’s general population 18+ years
Up to 35%
net increase in intent to
spend online even post
COVID
2. Flight to digital
and omnichannel
25-40%
of consumers (net) say
they will decrease spend
on discretionary categories
1. Shift to value
and essentials
93%
of consumers have
changed stores,
brands or the way
they shop
3. Shock to
loyalty
72%
of KSA consumers are
not yet resuming
“normal” out-of-home
activities
4. Homebody
economy
2. McKinsey & Company 2
Confidence in own country’s economic recovery after COVID-191
% of respondents
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic.” Bars may not sum to 100% due to rounding.
Source: McKinsey & Company COVID-19 Consumer Pulse Survey
UK
11/9–16
Italy
11/9–16
Brazil
11/9–16
France
11/9–16
7 13 12 15 18
31 33 37 33
26
31 40
46 51
53
59
52 54 52 60
72
62 58
41 38 33
23 17 13 11 7
2
USA
2
KSA
US
11/9–13
Japan
11/9–15
India
11/9–20
China
11/9–22
Unsure: The economy will be
impacted for 6–12 months or
longer and will stagnate or
show slow growth thereafter
Pessimistic: COVID-19 will
have lasting impact on the
economy and show regression/
fall into lengthy recession
Optimistic: The economy will
rebound within 2–3 months and
grow just as strong as or
stronger than before COVID-19
Germany
11/9–13
Shift to value and essentials
Saudi consumers are more optimistic about economic recovery, as
compared to consumers in other countries
KSA
1/25–10/2
Mexico
11/9–17
3. McKinsey & Company 3
Confidence in own country’s economic recovery after COVID-191
% of respondents
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; Survey 6/16–6/18/2020, n = 514; 4/24–4/29/2020, n = 508; 4/3–4/6/2020, n = 510; 3/23–3/26/2020, n = 510,
sampled and weighted to match KSA's general population 18+ years
12% 3% 6% 4% 2%
30%
32%
32% 35%
26%
58%
65% 62% 61%
72%
Jun 16-18
Apr 26-29
Mar 23-26 Apr 3-6 Jan 25-Feb 10
Saudi Arabia
Mixed: The economy will
be impacted for 6–12
months or longer and will
stagnate or show slow
growth thereafter
Pessimistic: COVID-19
will have lasting impact
on the economy and
show regression / fall into
lengthy recession
Optimistic: The economy
will rebound within 2–3
months and grow just as
strong as or stronger than
before COVID-19
Shift to value and essentials
Optimism regarding Saudi economic recovery is growing at an even
faster rate than earlier in the pandemic
4. McKinsey & Company 4
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal (e.g., government lifts restrictions on events/travel)? Figures may not sum to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
11%
2–3 months 21%
34%
0–1 month
26%
13%
4–6 months
7–12 months
More than one year
14%
29%
21%
16%
More than one year
7–12 months
15%
5%
2–3 months
No impact
0–1 month
4–6 months
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~73%
believe it will take
another 4+ months
before routines can
return to normal, in line
with 45% in the last
pulse survey
~66%
believe their finances will
be impacted for another
4+ months by the
COVID-19 situation, up
from 55% in the last
pulse survey
Shift to value and essentials
Saudi consumers increasingly continue to believe that personal and
financial impacts from COVID-19 will last longer than four more months
5. McKinsey & Company 5
Household income1,2
% of respondents
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
Household spending1,2
% of respondents
January 25–February 10
Household savings1,2
% of respondents
Shift to value and essentials
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
9%
Past 2 weeks
57%
34%
Past 2 weeks
48%
7%
20%
45%
13%
67%
Next 2 weeks
17%
45%
Next 2 weeks
38%
56%
11%
Past 2 weeks Past 2 weeks
33%
17%
54%
29%
More Saudi consumers report increases in spending, however,
nearly half saw declines in income and savings
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; Survey 6/16–6/18/2020, n = 514, sampled and weighted to match the KSA’s general population 18+ years
23%
Past 2 weeks
42%
35%
33%
Past 2 weeks
34%
33%
22%
59%
19%
Next 2 weeks
June 16–18 January 25–February 10
June 16–18 June 16–18 January 25–February 10
6. McKinsey & Company 6
Change in shopping mindset since COVID-191
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “doing less since coronavirus started”; “doing about the same since coronavirus started”; “doing more since coronavirus started”; figures
may not sum to 100% because of rounding.
Shift to value and essentials
12%
13%
8%
19%
13%
47%
47%
55%
52%
57%
42%
40%
37%
30%
30%
100%
Looking for ways to save money when shopping
Spending time planning / making lists for shopping trips
Changing to less expensive products to save money
Researching brand and product choices before buying
Becoming more mindful of where I spend my money
Doing less Doing about the same Doing more
Saudis are looking for ways to save money and purchasing
less-expensive products
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
7. McKinsey & Company 7
Expected spending per category over the next two weeks compared to usual1
% of respondents
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
3 Not included or insufficient sample (n = < 75) in first survey.
4 Based on small subset (n < 100) of sample population.
8
21
28
22
32
31
42
32
44
42
17
12
17
28
47
30
22
12
22
19
19
17
15
13
18
34
25
17
15
Accessories
Tobacco products
Groceries
Alcoholic beverages
Snacks
Food takeout & delivery
N/A
Quick-service restaurant
Restaurant
10
Footwear
Personal-care products
Apparel
Jewelry
Non-food child products
Household supplies
Skin care & makeup
Furnishing & appliances
Decrease
Stay the same
Increase
18
34
38
47
28
28
35
16
32
28
51
45
54
52
44
25
12
16
14
13
17
16
22
9
16
8
14
14
12
Personal-care services
Fitness & wellness
Books/magazines/newspapers
Travel by car
Entertainment at home
Out-of-home entertainment
Consumer electronics
Pet-care services
Gasoline
N/A
Vehicle purchases
Short-term home rentals
Cruises4
Adventures & tours
International flights
10
Hotel/resort stays
Domestic flights
Net intent2
Net intent2
+22
+1
+22
-32
-16
-1
N/A
-13
-12
-32
-16
-29
-29
+8
-11
-22
-22
-33
-15
-11
-19
+5
N/A
-23
-12
-43
-31
-40
-42
-32
+7
Net intent: Above +1
Net intent: -15 to 0
Net intent: Below -15
Change since
first survey
Change since
first survey
Shift to value and essentials
Spending on essentials remains at or close to pre-COVID-19 levels, but
most discretionary categories are still at -25 to -40 percent net intent
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; 3/23–3/26/2020, n = 510, sampled and weighted to match KSA's general population 18+ years
+1
-15%
-11%
-16%
16%
4%
11%
NA
32%
54%
19%
29%
36%
32%
-5%
8%
19%
N/A3
22%
26%
44%
19%
44%
28%
47%
33%
59%
N/A3
19%
46%
34%
25%
4%
8. McKinsey & Company 8
More people expect to make a greater portion of their purchases
online once the pandemic subsides
Consumers’ use of online channel before and expected use after COVID-191,2
% of respondents purchasing online3
1 Q: Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?
2 Q: Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?
3 Includes respondents who chose “some online,” “most online,” and “all online.” Respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online.
4 Expected growth after COVID-19 compared to pre-COVID-19 slightly lower than previous waves due to respondents reporting higher online activity in pre-COVID-19 situation.
47
42
53
49
55
52
47
56
67
45
62
56
62
63
68
67
85
74
49
+66
Skin care & makeup
Non-food child products
+63
Groceries
Food takeout & delivery
+71
Snacks
Jewelry
+78
+56
+72
Furnishing & appliances
Footwear
+73
+68
Personal-care products
+60
Alcoholic beverages
Apparel
Household supplies
+71
Books/magazines/newspapers
+82
Consumer electronics
+78
+72
Over-the-counter medicines
+73
+54
Vitamins/supplements
+66
Fitness & wellness
+74
Accessories
Entertainment at home
+61
Tobacco
N/A
+94
Pre-COVID-19 Expected growth after COVID-19
% growth in customers
purchasing category online
36%
35%
34%
34%
33%
30%
28%
28%
23%
20%
17%
17%
16%
15%
15%
11%
10%
6%
0%
N/A
Flight to digital and omnichannel
~10–35%
growth in consumers
who purchase online for
most categories4
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
9. McKinsey & Company 9
Consumers’ use of online channel before and expected use after COVID-191,2
% of respondents purchasing most or all online3
1 Q: Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?
2 Q: Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?
3 Respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online.
4 Expected growth after COVID-19 compared to pre-COVID-19 slightly lower than previous waves due to respondents reporting higher online activity in pre-COVID-19 situation.
18
19
21
24
22
23
20
23
17
24
20
20
29
20
24
26
28
32
66
+31
Apparel
Personal-care products +39
+43
+46
+48
Consumer electronics
+42
Skin care & makeup
+42
+43
Snacks
+36
Books/magazines/newspapers
Over-the-counter medicines
Footwear
Groceries
Tobacco
+42
N/A
+34
Jewelry
Furnishing & appliances
+33
Household essentials
Food takeout & delivery
+33
+38
Accessories
Fitness & wellness
+43
+52
Entertainment at Home
+41
+41
Non-food child products
+77
Alcoholic beverages
Vitamins/supplements
Pre-COVID-19 Expected growth after COVID-19
% growth in customers purchasing
category most or all online
186%
108%
106%
95%
92%
89%
84%
83%
82%
73%
70%
66%
65%
62%
60%
56%
55%
29%
17%
0%
~50–110%
growth in consumers who
purchase most or all
online for most
categories4
Many consumers say they plan to shift their shopping almost
completely online
Flight to digital and omnichannel
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
10. McKinsey & Company 10
Have you used or done any of the
following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”; “using more
since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
2 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase
this.” Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
14%
9%
9%
8%
14%
5%
6%
5%
9%
8%
7%
3%
35%
31%
19%
24%
23%
21%
6%
6%
26%
18%
10%
8%
12%
16%
6%
9%
7%
9%
3%
3%
13%
7%
3%
3%
Meal-kit delivery
Restaurant curbside pickup
Grocery delivery
Used a new store/restaurant app
Purchased pre-owned products
Purchased directly from social media
In-store self-checkout
Buy online for in-store pickup
Restaurant delivery
Used deal-finding plug-ins
Quick-serve restaurant drive-thru
Store curbside pickup
Just started using Using more Using same/less Not using
Flight to digital and omnichannel
Saudis have adopted new shopping behaviors during COVID-19,
including grocery delivery and using store or restaurant apps
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
11. McKinsey & Company 11
0
100
69 75
74
61 64
59
1 80
60 62 63 65 66 68
67 73
70 76
71 77
72 83
79 81 85 87
0
50
Restaurant delivery
Grocery delivery
Meal-kit delivery
Quick-serve
restaurant
drive-thru
Buy online for in-store pickup
New store/restaurant app
Deal-finding plug-ins
Purchased from social media
Store curbside pickup
Purchased pre-owned products online
Restaurant curbside pickup
In-store self-checkout
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
User
growth
since
COVID-19
2
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID-19 (using more, using the same, or using less).
Flight to digital and omnichannel
Many consumers adopted shopping behaviors during COVID-19
that they do not intend to continue after the pandemic subsides
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
Accelerated shifts
Potentially here to stay
Works for now
12. McKinsey & Company 12
Have you used any of the following since COVID-19 started1
% of respondents
The majority of Saudi consumers have adopted a new shopping
behavior during COVID-19
1 Q: Since the coronavirus (COVID-19) situation started (i.e., in the past ~3 months), which of the following have you done? 7% consumers selected “none of these.”
2 “New shopping method” includes curbside pickup and delivery apps.
48%
48%
42%
39%
30%
New shopping method2
Different retailer/store/website
New digital shopping method
Private label/store brand
Different brand
93%
Consumers have tried
a new shopping
behavior
Shock to loyalty
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
13. McKinsey & Company 13
More than 50 percent of consumers cite value and convenience as top
drivers for trying new places to shop
Reason for shopping at a new retailer/store/website in the past three months1
% of respondents selecting reason in top three
1 Q: You mentioned you shopped from a new retailer/store/website since the coronavirus (COVID-19) situation started. What was the main reason you decided to try this new retailer/store/website? Select up to 3.
29%
27%
26%
24%
41%
24%
22%
18%
10%
22%
10%
8%
17%
Less crowded / has shorter lines
Better quality
Better shipping/delivery costs
Offers good delivery/pickup options
More easily accessible from my home
Can get all the items I need from one place
Better prices/promotions
Better value
Products are in stock
Offers natural/organic options
Supporting local businesses
Cleaner / has better hygiene measures
The company treats its employees well
Convenience
Purpose-driven
Quality/organic
Health/hygiene
Availability
Value
x% Net % of respondents per
category
68%
75%
22%
27%
18%
17%
Shock to loyalty
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
14. McKinsey & Company 14
More than three-fourths of consumers who tried a new brand cite
value as a driver
Reason for trying a new brand in the past three months1
% of respondents selecting reason in top three
1 Q: You mentioned you tried a new/different brand than what you normally buy. What was the main reason that drove this decision? Select up to 3. “Brand” includes different brand, new private label/store brand.
x% Net % of respondents per
category
Availability 24%
Value 83%
Convenience 20%
Quality/organic 51%
Health/hygiene
Purpose-driven 22%
21%
Shock to loyalty
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
57%
36%
20%
11%
35%
25%
24%
14%
10%
21%
20%
Supporting local businesses
Better prices/promotions
Products are in stock
Better value
Better shipping/delivery costs
Larger package sizes
Better quality
Is natural/organic
The company treats its employees well
Cleaner / has better hygiene measures
Is available where I’m shopping
15. McKinsey & Company 15
Consumers buying based on company behavior1
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “doing less since coronavirus started”; “doing about the same since coronavirus started”; “doing more since coronavirus started.”
Figures may not sum to 100% because of rounding.
Consumers are paying increased attention to hygienic packaging
and how companies treat their employees
10%
13%
12%
12%
14%
51%
51%
55%
61%
59%
39%
36%
33%
27%
26%
Sustainable/eco-friendly products
100%
How companies take care of the safety of their employees
Healthy and hygienic packaging
Company’s purpose/values
Retailers promotion of sustainable solutions
Doing less
Doing more
Doing about the same
Shock to loyalty
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
16. McKinsey & Company 16
Milestones for the Saudi population not yet engaging with out-of-home activities1
% of respondents awaiting each milestone before engaging
More consumers are engaging in ‘normal’ out-of-home activities now,
but most consumers are still waiting for restrictions to be lifted
1 Q: Which best describes when you will regularly return to stores, restaurants, and other out-of-home activities? Chart rebased to exclude those already participating in these activities and those who do not deem any of these items important.
Figures may not sum to 100% because of rounding.
47
9
44
Government lifts
restrictions + other
requirement
Only once there’s a
vaccine or treatment
Government lifts restrictions
Medical authorities deem safe 16%
Stores, restaurants, and other indoor
places start taking safety measures 12%
I see other people returning 5%
Government lifts restrictions and…
72%
are not
engaging in
“normal” out-of-
home activities,
down from 94%
Homebody economy
~7%
will not engage in
“normal” out-of-home
activities until there
is a vaccine or
treatment, down
from 15%
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
17. McKinsey & Company 17
Saudi consumers most concerned about activities such as clothing
rental, using public transportation, and attending large events
Consumers’ level of concern undertaking various activities1
% of respondents
1 Q: How worried would you be if you were to do the following activities in the next two weeks? Possible answers: “not worried at all”; “not very worried”; “somewhat worried”; “very worried”; “extremely worried.”; figures may not sum to 100%
because of rounding.
2 Level of concern is calculated by subtracting the % of respondents stating they “not worried at all” and “not very worried” from “very worried” and “extremely worried.”
Level of concern2
42
41
37
28
29
23
23
22
13
8
21
14
9
0
-5
-12
-7
-19
44%
37%
32%
33%
31%
28%
29%
29%
26%
24%
25%
23%
22%
22%
18%
22%
18%
17%
16%
31%
37%
43%
40%
39%
40%
34%
34%
34%
38%
28%
33%
33%
33%
36%
27%
28%
26%
26%
25%
26%
25%
28%
31%
33%
37%
38%
40%
38%
47%
45%
45%
45%
46%
51%
55%
57%
58%
Drive more than 2 hours from home
Shop for groceries/necessities
Shop for non-necessities
Rent a short-term home
Work outside my home
Get together with family
Go out for family entertainment
Somewhat worried
Go to a shopping mall
Stay in a hotel
Dine at a restaurant
Travel by airplane
Get together with friends
Go to the gym or fitness studio
Use ride-sharing service
Go to a hair or nail salon
Attend a large event
Visit a crowded outdoor public place
Use public transportation
Use a clothing rental service
Worried
Not worried
Homebody economy
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
5
18. McKinsey & Company 18
Protective measures and sanitization are most important to consumers
as they decide where to shop in-store
Top priorities when deciding where to shop in-store1
% of respondents for whom this criterion is the most important2
1 Q: Once restrictions lift, which of the following factors will be most important to you as you decide which of these places to visit in person? Respondents were asked to select the most important.
2 The following categories are included in each bucket: Cleaning and sanitization—increased cleaning, improved air filtration, availability of sanitizing supplies throughout the store; Health checks—customer wellness check (e.g., temperature) on
entry, employees' wellness check (e.g., temperature) on entry; Masks and barriers—customers and employees wear masks, customers and employees provided masks and gloves, plastic barrier with cashier; No-contact purchasing—curbside
pick-up, cashier-less checkout, no-contact delivery, buy online for pickup in store; Physical distancing—customer number limit, distancing in customer line, reduced employee activity during shopping hours; Store regulations—no customer product
testing, one-way store aisles, special hours for high-risk shoppers.
Homebody economy
Change since the
first measure,
percentage point
+9
-7
+2
-1
-1
-1
23%
21%
18%
18%
13%
8%
No-contact purchasing
Health checks
Cleaning and sanitization
Masks and barriers
Store regulations
Physical distancing
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
19. McKinsey & Company 19
Saudis intend to maintain their current level of engagement with
out-of-home activities for the next two weeks
Consumers’ engagement with activities outside home1,2
% of respondents
1 Q: Did you leave your house for the following activities over the past two weeks? Chart represents the percentage of respondents who indicated that they left home at least once during the past week to do this activity.
2 Q: For which of the following activities do you intend to leave your home to do in the next two weeks? Chart represents % of respondents who intend to leave their home to do this activity during the next two weeks.
76%
61%
57%
45%
47%
42%
45%
36%
35%
33%
30%
31%
23%
23%
22%
Past 2 weeks Next 2 weeks
There is a strong
correlation between
concern in participating
in a particular out-of-
home activity and
intent to participate
(R2~0.9), suggesting that
out-of-home activity
engagement is driven by
individuals’ level of
concern with the activity
Homebody economy
81%
63%
59%
48%
48%
47%
40%
37%
34%
33%
31%
27%
19%
19%
16%
Drive more than 2 hours away from home
Dine at a restaurant
Get together with family
Shop for groceries/necessities
Work outside my home
Go out for family entertainment
Attend a large event
Shop for non-necessities
Visit a crowded outdoor public place
Get together with friends
Go to a hair or nail salon
Use ride-sharing service
Go to the gym or fitness studio
Travel by airplane
Travel on public transportation
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
20. McKinsey & Company 20
26%
22%
52%
Feel unsafe
Somewhat
unsafe
Feel safe
Top activities eager to get back to1
% of respondents for whom the activity is in their top 3 choices
Get together with friends
35%
32%
Travel by airplane
Get together with family
34%
32%
Go out for family entertainment
30%
Dine at a restaurant
24%
Visit a crowded outdoor public place
21%
Interact with coworkers in person
21%
17%
17%
Go to gym or fitness studio
Go to a hair or nail salon
Shop for non-necessities
at shopping mall/department store
17%
Attend a concert, sporting event, movies, etc.
Saudis are most eager to return to air travel, getting together with
friends and family, and going out for entertainment
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
Level of comfort with out-of-home
activities, % of respondents
1 Q: What best describes your comfort participating in activities you did prior to COVID? Figures may not sum to 100% because of rounding.
2 Q: What best describes your comfort participating in activities you did prior to COVID? If answered somewhat unsafe or unsafe, Q: Which of the following activities are you most eager to get back to on a regular basis? Select up to 3.
Homebody economy
21. McKinsey & Company 21
Saudis have acquired at-home alternatives to out-of-home
activities, such as remote learning and videoconferencing
12%
12%
9%
6%
5%
4%
6%
4%
4%
21%
10%
8%
8%
13%
11%
29%
24%
18%
18%
15%
11%
10%
8%
6%
5%
44%
22%
18%
16%
38%
23%
10%
9%
16%
22%
15%
7%
9%
2%
4%
3%
9%
8%
6%
9%
10%
8%
TikTok
Playing online games
Online streaming
Remote learning: my children
Telemedicine: physical
Social media
Wellness app
2%
Telemedicine: mental
Remote learning: myself
Videoconferencing: professional
Watching e-sports
Cooked regularly for myself/my family
Video chat: personal
Digital exercise machine
Personal care/grooming at home
Online fitness
Not using Using less / the same Using more Just started using
Have you used or done any of the
following since COVID-19 started1
% of respondents
Intent to
continue,2 %
69%
53%
69%
66%
58%
80%
79%
73%
53%
67%
63%
83%
69%
54%
55%
66%
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”; “using more
since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
2 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase
this.” Number indicates respondents who chose “will keep doing what I am doing now” and “ will increase this” among new or increased users.
Homebody economy
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
22. McKinsey & Company 22
User
growth
since
COVID-19
2
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID-19 (using more, using the same, or using less).
Online streaming, fitness, and wellness habits adopted during the
pandemic are likely to remain in the medium to long term
Homebody economy
75
70
100
60
150
0 65
55 80 81 82 83
200
0
50
Personal care/grooming at home
Watching e-sports
Used social media
Remote learning: myself
Videoconferencing: professional
Online streaming
Telemedicine: physical
Online fitness
Telemedicine: mental
Playing online games
Remote learning: my children
Video chat: personal
Cooked regularly
Wellness app
TikTok Digital exercise machine
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
Works for now
Accelerated shifts
Potentially here to stay
23. McKinsey & Company 23
Delivery and video-chat activities, including remote learning, continue
to grow among Saudi consumers
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”; “using more
since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
2 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase
this.” Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
3 Change since first survey is calculated by dividing the difference in % new / increase users between Sep’19 and Apr’19 by the Apr’19 figure
Have you started/increased usage since COVID-19 started1,2
% of respondents
46
46
40
34
32
30
39
33
30
30
9
9
31
25
24
19
17
8
Grocery delivery
TikTok
Restaurant delivery
Remote learning: my children
Remote learning: myself
Video chat: personal
Videoconferencing: professional
Online streaming
Buy online for in-store pickup
Quick-serve restaurant drive-thru
In-store self-checkout
Store curbside pickup
Restaurant curbside pickup
Playing online games
Watching e-sports
Online fitness
Wellness app
Telemedicine: mental
Change since
April survey,3 %
New/increased users
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529; 4/3–4/6/2020, n = 510, sampled and weighted to match the US general population 18+ years
24%
N/A
N/A
N/A
N/A
62%
-2%
3%
17%
6%
77%
N/A
-38%
24%
-14%
3%
-2%
116%
Homebody economy
24. McKinsey & Company 24
14
83
Hybrid
100
3
Online only
In-person only
1 Q: What education format is your child/children’s school primarily using today? Figures may not sum to 100% because of rounding.
2 Q: Please indicate how strongly you agree or disagree with each of the following statements. Statements include: “I expect remote learning to be a key education format for formal and/or informal education for the next 3 months”, “Given
the uncertainty of school openings, I am planning to spend more on at-home learning tools and equipment (e.g., tutoring services, desk equipment, electronics)”, “I have cut back my work hours given my child/children’s at-home
learning needs.” Rated from strongly disagree to 6 strongly agree. Figures may not sum to 100% because of rounding.
Remote learning is widespread and families expect it to continue;
many are making accommodations for it
Education format1
% of respondents
Homebody economy
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
56
43
33
Invest in at-home
learning tools
Expect online to
continue for 3+ months
Agree/Strongly agree
Reduce work hours
Change in beliefs/behaviors for those with children in remote
learning,2 % of respondents
~97%
of children in
some form of
remote learning
25. McKinsey & Company 25
1 Q: Please indicate how strongly you agree or disagree with each of the following statements: “I have cut back my work hours given my child/children’s at-home
learning needs.” Rated from strongly disagree to 6 strongly agree. Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 KSA Consumer Pulse Survey 1/25–2/10/2021, n = 529, sampled and weighted to match the KSA’s general population 18+ years
38
Overall
Less USD 50K
USD 50-100K
Agree/Strongly agree
More than
USD 100K
33
33
40
Reduction in work hours for those with children in remote learning1
% of respondents, annual salary in USD
One-third of families with children have reduced their work hours
to meet at-home learning needs
Homebody economy
40%
of high-income
families have reduced
work hours
26. McKinsey & Company 26
Disclaimer
McKinsey does not provide legal, medical, or other regulated advice or
guarantee results. These materials reflect general insight and best practice
based on information currently available and do not contain all of the
information needed to determine a future course of action. Such information
has not been generated or independently verified by McKinsey and is
inherently uncertain and subject to change. McKinsey has no obligation to
update these materials and makes no representation or warranty and
expressly disclaims any liability with respect thereto.
Editor's Notes
% who started using/increased usage that intend to continue