Consumers in the Dominican Republic are concerned about the COVID-19 crisis and uncertain about its impact on the economy. Over 50 percent of consumers have mixed feelings about economic recovery. These exhibits are based on survey data collected in the Dominican Republic from September 1–29, 2020. Check back for regular updates on consumer sentiments, behaviors, income, spending, and expectations.

1. McKinsey & Company 1
Uncertainty about economic recovery from the pandemic remains
the dominant sentiment in the Dominican Republic
8%
55% 57%
37% 39%
4%
Confidence in own country’s economic recovery after COVID-191
% of respondents
Unsure: The economy will be impacted
for 6–12 months or longer and will
stagnate or show slow growth thereafter
Pessimistic: COVID-19 will have lasting
impact on the economy and show
regression/fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as strong
as or stronger than before COVID-19
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204; 4/29–5/4/2020, n = 441, sampled and weighted to match Dominican Republic’s general
population 18+ years
Dominican Republic
May 1–4 Sep 1–29

2. McKinsey & Company 2
Dominicans continue to feel the negative impact of COVID-19 and
are more concerned about their finances now as compared to May
Overall sentiment in the general population in Dominican
Republic1
% of respondents
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement; figures may not sum to 100% because of rounding.
2 Measures difference in “strongly agree / agree” between current and last pulse survey.
33%
17%
17%
11%
11%
25%
30%
30%
29%
23%
25%
27%
42%
53%
54%
60%
66%
69%
70%
88%
6%
10%
4%
1%
Strongly disagree / disagree Strongly agree / agreeSomewhat disagree / agree
Strongly agree/
agree difference
since last survey2
I have been personally affected by the coronavirus (COVID-19)
I am very concerned about losing my job
My ability to work has been reduced by coronavirus or COVID-19
My ability to make financial ends meet has been negatively impacted
by coronavirus or COVID-19
My income has been negatively impacted by coronavirus or COVID-19
Uncertainty about the economy is preventing me from making
purchases or investments that I would otherwise make
Given the economy and my personal finances,
I have to be very careful how I spend my money
I am cutting back on my spending
+21
+5
+20
+9
+12
-2
-+9
+20
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204; 4/29–5/4/2020, n = 441, sampled and weighted to match Dominican Republic’s general
population 18+ years

3. McKinsey & Company 3
Household income1,2
% of respondents
Increase slightly / increase a lotReduce slightly / reduce a lot About the same
Past 2 weeksPast 2 weeks
5%
23%
38%
23%
72%
9%
69%
13%
49%
Next 2 weeks
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
Dominicans continue to experience significant reductions in
income and savings, while their spending continues to increase
Household spending1,2
% of respondents
58%
19%
56%
21%
35%
21% 25%
Past 2 weeks Past 2 weeks Next 2 weeks
38%
28%
May 1–4 September 1–29 May 1–4 September 1–29
Household savings1,2
% of respondents
Past 2 weeksPast 2 weeks
16%
6%
78%
7%
13%
80%
15%
22%
63%
Next 2 weeks
May 1–4 September 1–29
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204; 4/29–5/4/2020, n = 441, sampled and weighted to match Dominican Republic’s general
population 18+ years

4. McKinsey & Company 4
Except for groceries and household supplies, net intent to purchase is
negative across all categories
9
41
51
45
53
62
58
89
58
80
66
32
13
17
51
68
21
9
7
14
5
6
5
5
29
16
13
7
16
Snacks
Groceries
Tobacco products
Food takeout & delivery
Alcohol
Quick-service restaurant
Restaurant
2Footwear
Apparel
0Jewelry
Furnishings & appliances
4Accessories
Non-food child products
Household supplies
Personal-care products
Skin care & makeup
Expected spending per category over the next two weeks compared to usual1
% of respondents
Decrease Stay the same Increase
16
48
60
72
35
35
34
22
37
47
43
67
61
74
61
12
6
10
7
8
22
10
18
30
16
15
33
16
16
11
Pet-care services
Consumer electronics
Entertainment at home
Out-of-home entertainment
Gasoline
Books/magazines/newspapers
Short-term home rentals
Personal-care services
Fitness & wellness
Vehicle purchases
Travel by car
Cruises
Adventures & tours
International flights
Hotel/resort stays
Net intent2
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
-4
-42
-50
-65
-27
-13
-24
-4
-7
-31
-28
-34
-45
-58
-50
Net intent2
+12
-3
+3
-52
-32
-44
-31
-48
-56
-53
-87
-53
-80
-62
-4
-44
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204, sampled and weighted to match Dominican Republic’s general population 18+ years

5. McKinsey & Company 5
The shift to online has accelerated for entertainment at home, while
in-store shopping is dominant across more essential categories
1 Q: Over the next two weeks, where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy
in one of these places today and won’t in next two weeks, please select “N/A.”
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.
Expected change in shopping channel per category over the next two weeks1
Axes show net intent,2 bubble size relative to share of respondents that have purchased category in last six months
-35
-70
-30 -25-40
-10
-5
-60
-15-20 -10
0
10
0 5 10 15
-40
20
20
25
-50
-30
30
-20
Consumer
electronics
Books/
magazines/
newspapersJewelry
Groceries
Footwear
Foot takeout
& delivery
Snacks
Alcohol
Household supplies
(e.g., cleaning, laundry)
Non-food child products
(e.g., diapers)
Entertainment
at home (e.g., Netflix)
Apparel
Personal-care products
(e.g., soap, shampoo)
Furnishings &
appliances
Fitness &
wellness
Accessories
Tobacco
Skin care & makeup
Household essentials
Discretionary
Entertainment at home
In-store
Online
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204, sampled and weighted to match Dominican Republic’s general population 18+ years

6. McKinsey & Company 6
As employment picks up, consumers expect to spend more time on
work and less time on leisure activities
10%
15%
23%
21%
21%
25%
46%
37%
57%
63%
58%
53%
55%
48%
57%
57%
54%
37%
47%
31%
27%
33%
37%
30%
29%
23%
22%
21%
17%
16%
12%
11%
9%
Movies or shows
Texting, chatting, messaging
Working
Video content
Social media
Live news
Reading news online
Reading for personal interest
Online shopping for non-food purchases
Online shopping for groceries
Video games
Stay the sameDecrease IncreaseExpected change to time allocation over the next two weeks1
% of respondents
1 Q: Over the next two weeks, how much time do you expect to spend on these activities compared to how much time you normally spend on them? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.
Net intent2
+27
+15
+6
+2
+1
-4
-29
-21
-45
-52
-49-25
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204, sampled and weighted to match Dominican Republic’s general population 18+ years

7. McKinsey & Company 7
Have you used or done any of the following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
Dominicans have acquired at-home alternatives to out-of-home
activities, such as videoconferencing and remote learning
37%
38%
34%
39%
14%
15%
5%
16%
14%
8%
13%
17%
8%
8%
10%
15%
15%
2%
4%
3%
5%
2%
7%
4%
5%
2%
Wellness app
Grocery delivery
Meal-kit delivery
Video chat: personal
Online fitness
Telemedicine: physical or mental
Videoconferencing: professional
Restaurant delivery
Playing online games
Remote learning: my children or myself
Watching e-sports
Tiktok
Online streaming
Not using Just started usingUsing moreUsing less / the same
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204, sampled and weighted to match Dominican Republic’s general population 18+ years

8. McKinsey & Company 8
The vast majority of Dominicans are concerned about taking care of
their families, health, and the economy
78%
77%
76%
74%
74%
73%
65%
63%
58%
56%
55%
50%
45%
38%
28%
My mental health
My personal health
Taking care of my family
Negative impact on my job or income
Not being able to make ends meet
Overall public health
The Dominican Republic economy
Not being able to get the supplies I need
Health of my vulnerable relatives
Safety of me or my family
Not knowing how long crisis will last
Contributing to spread of virus
Negative impact on my business
Impact on upcoming events
Impact on upcoming travel plans
1 Q: What concerns you most about the COVID-19 situation? Possible answers: “not a concern”; “minimally concerned”; “somewhat concerned”; “very concerned”; “extremely concerned.”
Largest concerns of Dominican Republic’s population related to COVID-191
% of respondents who are very concerned or extremely concerned
Very concerned /
extremely concerned
78%
of Dominicans are
very/extremely concerned
about taking care of their
families
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204, sampled and weighted to match Dominican Republic’s general population 18+ years

9. McKinsey & Company 9
Dominicans continue to believe that personal and financial impact
from COVID-19 will last longer than another two months
More than one year
4–6 months
20%
9%
32%
0–1 month
20%
19%
2–3 months
7–12 months
6%
18%
22%
24%
28%
3%No impact
2–3 months
0–1 month
4–6 months
7–12 months
More than one year
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~91%
believe it will take
2+ months before
routines can return to
normal, up from 88%
in the last pulse
survey
~91%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation,
up from 87% in the
last pulse survey
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal in the Dominican Republic (e.g., government lifts restrictions on events/travel)?
Figures may not sum to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Dominican Republic Consumer Pulse Survey 9/1–9/29/2020, n = 204; 4/29–5/4/2020, n = 441, sampled and weighted to match Dominican Republic’s general
population 18+ years

10. McKinsey & Company 10
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