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Uploaded byshreyas chavan
McDonalds brand equity
McDonald's is the world's 4th largest employer and largest fast food chain, serving over 7 million customers daily in 119 countries. It has grown to become the 9th most valuable brand according to Forbes. McDonald's brand elements are memorable, likable, protectable, and adaptable. It faces challenges from aggressive expansion, deviation from core values, lack of training, perceptions of unhealthy food, and increasing competition. However, McDonald's brand saw record $27 billion revenue in 2012 and continues to expand globally through new products, social initiatives, and adapting to local needs. Maintaining price value and leveraging technology will help address risks and opportunities for future growth.
