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The document discusses key aspects of building strong brands through establishing trust and common identity between the brand and consumers, as well as having a point of difference from other brands. It provides details on the history and meaning of the McDonald's logo, introduced in 1962, and how it represents fast food. While the logo originally consisted of the Golden Arches, McDonald's has recently changed the background color to green to show its commitment to health and the environment.
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What make the advertising campaign of Coca-Cola successfull?
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.
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This document discusses Coca Cola's advertising campaign in the UAE. It aimed to localize the brand to the UAE's culture which values collectivism. The problem was that Coca Cola did not adapt its message to local customs. The objective was to "Go Global...Think Local." The campaign featured two TV ads, one in English and one in Arabic, that aired during Ramadan 2010 and portrayed togetherness and happiness to appeal to collectivistic values. The big idea was to show how Coca Cola brings people together.
Coca cola presentation
This document summarizes a Coca Cola advertising campaign in the UAE. It begins with background on Coca Cola as a global brand established in 1886. It then discusses Coca Cola's previous campaign in Germany which found that Germans want to spend more time with family. The document notes key cultural dimensions for the UAE, including high power distance and collectivism. It identifies Coca Cola's problem as not fully adapting its message to local cultures. The communication objective is to "Go Global...Think Local." The target audience is described as mass customized and cosmopolitan. Finally, the big idea for the UAE campaign is to highlight collectivistic values of togetherness and happiness through group interactivity.
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The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
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The Lucozade Sport advertisement features soccer star Gareth Bale using the drink. It aims to portray Lucozade as providing better hydration and fuel than water through Bale's endorsement, encouraging social media promotion with the hashtag #IBelieve. However, the ad's claim that Lucozade hydrates better than water was controversial and ultimately banned for failing to demonstrate benefits during exercise.
Successful and failure brand
Saffola is a brand owned by Marico that produces oils, atta, and salt in India. In 2010, Saffola entered the breakfast category by launching Saffola Oats. Saffola Oats are double steamed for uniform texture and are high in iron and protein. They have emerged as the second largest brand in the oats category with 12% market share. In contrast, Coca-Cola launched Vanilla Coke in India in the early 2000s but it failed due to several reasons such as consumers not liking the taste, irrelevant advertising, wrong positioning and target group, and pricing it at a premium compared to regular Coke.
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The document analyzes The Coca-Cola Company. It provides details about the company such as its founding in 1892, current CEO James Quincey, operations in over 200 countries, and over 500 brands. It also discusses Coca-Cola's mission, product mix, contributions during COVID-19, and performance in areas such as political, economic, social, technological, environmental, and legal factors. The conclusion states that Coca-Cola has grown since its founding 128 years ago and is working to increase acceptance in society through new products.
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The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
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Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
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The document analyzes several Coca-Cola advertisements. The ads imply that drinking Coke brings happiness and is recommended even by medical professionals. However, the analyses note logical fallacies in the ads' arguments. While the ads aim to persuade viewers that Coke is integral to joy, the conclusion acknowledges the ads were effective at promoting the product's association with well-being.
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Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
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Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It has successfully marketed to billions through promotions like using Santa Claus in 1931 and sponsoring major sporting events. Coca-Cola offers a large variety of product types to meet all tastes and remain the top refreshment choice. While it aims to be number one in everything from ingredients to delivery, its greatest risks are managing massive communications to its huge target market and choosing the right media and messages.
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Coca cola presentation
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Marketing plan of cocacola
The Coca-Cola Company is one of the world's largest beverage companies. It was founded in 1886 when John Pemberton invented Coca-Cola, a carbonated soft drink. Coca-Cola is sold in over 200 countries and is the most popular and biggest-selling soft drink in history. The company headquarters is located in Atlanta, Georgia. Coca-Cola uses various marketing strategies to promote brand recognition globally, including advertising, sponsorships, and standardizing while also adapting to local markets.
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Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
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Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
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The document analyzes several Coca-Cola advertisements. The ads imply that drinking Coke brings happiness and is recommended even by medical professionals. However, the analyses note logical fallacies in the ads' arguments. While the ads aim to persuade viewers that Coke is integral to joy, the conclusion acknowledges the ads were effective at promoting the product's association with well-being.
Coca-Cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
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Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It has successfully marketed to billions through promotions like using Santa Claus in 1931 and sponsoring major sporting events. Coca-Cola offers a large variety of product types to meet all tastes and remain the top refreshment choice. While it aims to be number one in everything from ingredients to delivery, its greatest risks are managing massive communications to its huge target market and choosing the right media and messages.
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Coca-Cola was founded in 1886 by John Pemberton and introduced to the Netherlands in 1928. It contains caffeine and is known for its secret recipe and worldwide popularity. However, it also contributes to health issues like obesity, diabetes, and dental erosion due to its high-fructose corn syrup and phosphoric acid content. Coca-Cola has been commercially sponsored the Olympic Games and uses iconic imagery of delivery trucks in its advertising campaigns to build brand recognition around the world.
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Introduction, swot analysis, marketing mix, existing strategies, pros n cons, presentation of data, new strategies to develop marketing mix
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Coca-Cola has utilized various marketing strategies over the decades to promote brand awareness and sales growth globally. Some of their key promotional tactics include sponsoring major sporting events for decades, creating personalized "Share a Coke" campaigns, producing iconic Christmas advertisements annually since 1931, and increasing their overall advertising budget significantly in recent years. Coca-Cola remains one of the most widely recognized brands worldwide due in large part to their consistent marketing efforts across multiple channels over a long period of time.
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The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
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Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
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Coca-Cola is the world's largest beverage company and best-selling soft drink in history. It was invented in 1886 and today has almost 500 brands and reaches consumers in over 200 countries. Coca-Cola has been highly successful in marketing its brand globally through pulsing advertisements, creating uplifting campaigns that translate well across cultures, and conveying messages that it leads to happiness. However, its greatest risks are customers becoming aware that excessive consumption can lead to health issues like diabetes. The presentation provides an introduction to Coca-Cola, its history and marketing strategies over time.
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This document discusses Coca-Cola's attempts to revive brand equity by reintroducing the contour bottle globally. It provides a brief history of the contour bottle, from its prototype development in 1915 to it becoming Coca-Cola's primary packaging worldwide. The summary discusses how Coca-Cola transitioned the bottle design over time, from traditional embossing to applied color labeling in the 1950s-60s, the introduction of plastic contour bottles in 1994, and aluminum cans in 2007. It also notes Coca-Cola's goal of reintroducing familiar contour bottle packaging to reinvigorate the brand's image and preference among consumers globally.
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University of Minnesota NSAC campaigns book for the Coca-Cola campaign. The "Together" campaign took first in the nation in the 2007 NSAC competition.
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Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
Marketing plan of cocacola
The Coca-Cola Company is one of the world's largest beverage companies. It was founded in 1886 when John Pemberton invented Coca-Cola, a carbonated soft drink. Coca-Cola is sold in over 200 countries and is the most popular and biggest-selling soft drink in history. The company headquarters is located in Atlanta, Georgia. Coca-Cola uses various marketing strategies to promote brand recognition globally, including advertising, sponsorships, and standardizing while also adapting to local markets.
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The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.
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- McDonald's was started in 1940 by Richard and Maurice McDonald in California and has since expanded to over 37,000 locations globally.
- Its core brand values are quality, service, cleanliness and value (QSC&V). During a period of rapid expansion in the 1980s, these values declined but the company refocused through its "Plan to Win" strategy.
- McDonald's has grown its brand equity over the years by adapting to different cultures and economies through localized products, price variations, and attracting new customer segments with promotions.
- Future risks include increasing health consciousness reducing demand for burgers/fries and stronger competition providing more options beyond McDonald's core products.
Brand equity of Coke
A presentation describing what brand equity is and how Coke has done all the four aspects of brand equity.
The Hamburger
McDonald's core brand values used to focus on food, folk, and fun. However, increased awareness of obesity led to modifications in their values to cater to health consciousness. While sales dipped due to distraction from core values, McDonald's rebuilt brand equity by adhering to fundamentals and expanding offerings globally and locally. Potential future risks include low differentiation, changing tastes, and more focus on health and employee satisfaction.
Mc donalds
McDonald's began in 1940 as a barbecue restaurant and was franchised in 1955. It has since expanded worldwide to become the largest hamburger fast food chain with over 36,000 locations serving over 70 million customers daily. Ray Kroc grew the small idea into a huge franchise corporation. McDonald's aims to provide quality food, service, cleanliness and value. It has reinforced its brand through Ronald McDonald, targeting children, and campaigns like "I'm lovin' it". Expansion has decreased quality in some locations and health concerns threaten its fat products, posing future risks.
Mc donalds
McDonald's began in 1940 as a hot dog stand owned by brothers Richard and Maurice McDonald. They realized hamburgers were more profitable and changed their business model. In 1955, Ray Kroc began franchising McDonald's restaurants, which have since grown to over 3,200 locations in 122 countries. McDonald's is now one of the most well-known fast food chains globally and began international expansion in 1967.
Mcdonalds Case study
This document provides an overview of McDonald's case study in 3 parts:
1) The history and founding of McDonald's in 1940s California and its growth into a global fast food chain.
2) Current statistics on McDonald's business including $24.62 billion in annual sales, over 36,900 outlets in 120 countries, and 375,000 employees.
3) How McDonald's has maintained brand relevance through localized offerings, innovative products, and managing brand equity while facing risks of health concerns and increased competition.
Case Study - McDonald's
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
Mc donald's
McDonald's is the world's largest fast food chain with over 34,000 restaurants in 119 countries. It serves over 70 million customers daily. The company was founded in 1955 and has since expanded globally through franchising. Key facts include annual revenues of $27 billion and over 420,000 employees. McDonald's core values are clean environment, quality food at affordable prices, and adapting menus to local cultures. It has targeted various consumer segments through products, pricing, and family-friendly environments. Challenges have included health concerns and competition.
McDonald's Case Study
McDonald's started in 1940 as a hamburger restaurant founded by the McDonald brothers. Ray Kroc franchised the concept in 1955 and expanded McDonald's globally to over 35,000 outlets across 119 countries. McDonald's business model relies on suppliers, franchisees, and the corporate entity working together. While facing risks like documentaries linking fast food to obesity, McDonald's has implemented strategies like healthier options, renovated restaurants, and catchy slogans to adapt and thrive.
Running head CONSTRUCTING EFFECTIVE MESSAGES .docx
Running head: CONSTRUCTING EFFECTIVE MESSAGES
CONSTRUCTING EFFECTIVE MESSAGES
Constructing Effective Messages
Daniel Jacobson
COM/295
Alex Luna
September 01, 2016
Constructing Effective Business Messages
Several products and services are produced around the globe on a daily basis and need proper marketing procedures as well as strategic positioning to ensure that these products reach the intended audience and the targeted market on time. This piece of work presents a deep analysis of coca cola products, their characteristics, worth, the targeted audience as well as the approaches used by the company to establish the credibility of the products in its diversified markets.
The Coca-Cola Products and Characteristics
America is known for several products sold in domestic markets as well as the overseas markets. The products range from ranging from household goods and food products to electronic appliances such as the Apple smartphones. One of the best known American products is the coca cola soft drinks that are sold in more than 200 countries around the globe. It is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Coca cola comes in several brands which are appealing to different customers and attracts the attention of these customers from across the globe. The features of this product are distinct from variation in brands. For instance, sprites the world's leading lemon-lime flavored soft drink, sold in more than 190 countries and ranks as the number three soft drink world over; Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. Other coca cola brands like Pure, crisp Dasani delivers fresh taste with a clean, fresh style. Dasani Drops is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful day. While Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality that makes it more appealing to customers as it is rich in nutrients and taste (Weber, Story, & Harnack, 2006).
The Worth of Coca-Cola
The worth of a product is considered in several facets. According to J. F Kapferer, there are six pillars to be considered in establishing whether or not a product is worthwhile. These constitute the Kemferer's brand identity prism with six faces namely: the physique, personality appeal, culture, relationship, reflection, and self-image. Coke, for instance, has strong words that are associated with its brands that evoke a strong response from customers whenever the brands are mentioned. T ...
Golden arches 1
McDonald's mini case analysis about its brand equity. Done during internship programme under Prof. Sameer Mathur
Mc donalds final powerpoint
McDonald's is the world's largest fast food chain with over 35,000 restaurants in over 100 countries. It is headquartered in Illinois and known for burgers and fries. McDonald's operates primarily through franchising, where franchisees own and operate individual restaurants according to McDonald's standards. Opening a McDonald's franchise requires an initial investment of at least $300,000 and paying monthly service fees and rent to McDonald's. The document provides a detailed history of McDonald's from its founding in 1948 to its current global operations and strategies.
Coca Cola
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John Pemberton and became one of the world's most popular and recognizable brands. It grew from modest beginnings selling 9 drinks per day to becoming a global corporation selling over 1.5 billion drinks daily in over 200 countries. Coca-Cola uses marketing strategies like dominating fountain sales in fast food restaurants and testing new packaging like curved cans to promote brand recognition and sales growth worldwide.
McDonalds
McDonald's began in 1937 as a food stand called The Airdrome. It grew exponentially after Ray Kroc franchised the restaurants in 1955. McDonald's is now one of the largest fast food chains globally, with over 35,000 outlets serving over 70 million customers per day. Its success is attributed to quality products, good service, cleanliness, value, and innovative marketing like Ronald McDonald. Moving forward, McDonald's faces risks from growing obesity, new competitors, and changing customer preferences.
Avika parashari mc_donald's
The Above Slide Describes McDonald's history in creating the brand equity all over the world despite of having so much competition worldwide. It explains how McDonals's as a multinational was able to cater to native interest and hence create customer value.
McD ppt
McDonald's is the world's largest fast food restaurant chain founded in 1940 in Illinois. It operates over 31,000 restaurants in 120 countries serving over 53 million customers daily. McDonald's core values are quality, cleanliness, service, and value. Its mission is to be its customers' favorite place to eat and drink. Notable facts include Ronald McDonald debuting as its mascot in 1953 and employing over 400,000 workers worldwide. McDonald's generates $22.7 billion in annual revenue primarily through sales of hamburgers, chicken, fries, drinks, and other fast food items. It has grown its brand through sports sponsorships and adapting to different cultures and economies over time. Potential future risks include increasing health consciousness
mcdppt-171226123722 (1).pdf
McDonald's is the world's largest fast food restaurant chain founded in 1940 in Illinois. It operates over 31,000 restaurants in 120 countries serving over 53 million customers daily. McDonald's core values are quality, cleanliness, service, and value. Its mission is to be its customers' favorite place to eat and drink. Notable facts include Ronald McDonald debuting as its mascot in 1953 and employing over 400,000 workers worldwide. McDonald's generates $22.7 billion in annual revenue and sees continued growth through brand sponsorship and international expansion while facing risks from health trends and competition.
McDonald's Case Study
McDonald's started in 1940 and has grown to become the world's largest restaurant chain, serving over 68 million customers daily in over 120 countries. Key to its success has been maintaining quality, catering to all customer types, and tailoring products to local tastes. McDonald's faces risks from health-conscious consumers shifting to healthier options and from competitors offering more customization. The document discusses McDonald's history and growth, current performance, marketing strategy, and potential future risks.
Mc donald's India
McDonald's aims to provide outstanding quality, service, cleanliness and value to customers globally. It entered India in 1996 through a joint venture, localizing products to offer vegetarian and Indian spiced options like McAloo Tikki. Developed in 2001, McAloo Tikki is McDonald's most affordable burger in India, featuring potato patties. It has since launched new Mexican and Lebanese McAloo Tikki variants to appeal to regional tastes. Promotional strategies for McAloo Tikki emphasize affordable pricing and appeal to students and young people.
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Running head CONSTRUCTING EFFECTIVE MESSAGES .docx
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The target audience is primarily male fans of previous Bond films aged 15 and over, as well as some female fans both young and old. The genre is action/adventure/thriller following Bond formula.
Eon Productions, based in London and Pinewood Studios, will produce as they have all previous Bond films. Common marketing methods analyzed for Bond and other action films include trailers, tie-ins with products (e.g. Aston Martin), and promoting films using star actors.
CD covers
The album cover features a close-up of Rihanna's face in bold red lipstick and hair against a plain background, drawing attention to her. The font with the album name is barely noticeable against her skin and makeup tones. There is no text identifying the album or artist by name, but it is implied to be Rihanna's based on her image being the focal point.
Album Cover and Magazine Adverts for Album Releases Analysis
The album cover features a close-up of Rihanna's face in bold red lipstick and hair against a plain background, drawing attention to her. The font with the album name is barely noticeable against her skin tone. There is no text identifying the artist, but it is implied to be Rihanna based on her image. The simple design allows fans to interpret the music in their own way.
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Researching methods and techniques
The document discusses the target audience and methods of marketing for an upcoming James Bond film.
The target audience is primarily male fans of previous Bond films aged 15 and over, as well as some female fans both young and old. Elements like James Bond's car, alcohol product placements, and film ratings help define and attract different parts of the target demographic.
Common methods of James Bond film marketing discussed include premieres in Los Angeles and London, global theatrical release, licensed product partnerships, and constant media attention around each new release to build excitement and maintain a large fan base over time.
Extended project presentation
This document summarizes a student's extended photography project on the effects of Photoshop editing on beauty standards. The student plans to [1] take photographs and digitally enhance them with Photoshop to show how images can be changed, [2] research the impact of airbrushing on self-esteem and eating disorders, and [3] what is being done to reduce overly airbrushed images. As research, the student analyzes before-and-after photos of Britney Spears to demonstrate how much Photoshop can alter images. Examples of campaigns promoting more realistic portrayals of beauty are also discussed.
Importance of research
This document outlines different types of research that are important for students to understand, including quantitative, qualitative, secondary, primary, self-generated, audience, market, and production research. Quantitative research involves structured surveys to produce statistics, while qualitative research uses in-depth interviews to understand perspectives. Secondary research uses existing data, and primary research collects new data firsthand. Self-generated research uses a student's own materials. Audience and market research provide information about target groups. Production research gathers details needed to plan a successful project. Mastering various research techniques equips students for many types of schoolwork.
Importance of research
This document outlines different types of research that are important for students to understand, including quantitative, qualitative, secondary, primary, self-generated, audience, market, and production research. Quantitative research involves structured surveys of large representative samples to produce statistics, while qualitative research uses in-depth interviews or discussions of smaller samples to understand perspectives. Secondary research uses existing data, primary research collects first-hand data, and self-generated research uses a student's own recordings. Audience, market, and production research provide information about target audiences, product demand, and planning resources. Mastering various research techniques is essential for student projects across subjects.
Finial designs
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Task three cartoons and flipbooks
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Task one recording feedback
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Final logo designs
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Contact sheet of logo's in black and white
Logo design is important for any business to establish its brand identity. An effective logo should be simple, memorable, and suit the company's values and message. Designers should consider elements like colors, fonts, imagery, and simplicity versus complexity when crafting a logo that represents the business.
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Final logo designs
The document provides 6 logo design options for Lynn Cordell of Intuitive Marketing in color, as requested. Each design is presented individually with a brief description of the colors used and any adjustments made. The client's favorite design is highlighted, featuring colored paper cut men in a globe with light pink, purple, green and yellow, and adjusted positioning. Overall the designer is happy with the results incorporating the requested bright colors into each updated logo concept.
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留信网认证的作用:
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McDonold's Logo
- 1. LOGO’S
- 2. BUILDING STRONG BRANDS: THREE KEY POINTS. • Trust between brand and consumer. • Common Identity between Brand and Consumer. • Point of difference between in a set.
- 3. ‘A brand is the ‘personification’ of a product, service or even an entire company. Like a person, a brand must mature and change its product over time, But its character, and core beliefs shouldn't change.’
- 4. • A product is something that is made in a factory; a brand is something that is made up of trust and relationships. A product is an object; a brand is a personality. A product is sold by a merchant; a product can be easily copied by a competitor; a brand is unique.
- 5. WHEN WAS THE LOGO FIRST CREATED? The McDonald's Golden Arches logo was introduced in 1962. It was created by a man called Jim Schindler. WHAT IS THE MEANING OF THE LOGO? The meaning of the McDonalds logo is to represent fast food, which is tasty and everyone's loves. It is known to be recognized in the US as part of Americanization and American cultural imperialism. Elegance, significance and solid character are clearly shown by the golden arches of the McDonalds logo. In 1968, the name McDonalds” was joined together with the McDonalds logo.
- 6. • HAS THE LOGO CHANGED? The McDonalds logo has changed over time and has recently changed the background of the logo to the colour green, to represent that the logo is changing with today's time, and realises that healthy eating is popular more these days and working with the environment such as including organic ingredients in their products. This is the original logo (shown above). Recently they have been advertising this (shown above) logo to show their involvement with the environment.
- 7. FACTS OF THE LOGO •McDonalds is the largest worlds chains of fast-food hamburgers restaurants. • They serve over 58million customers every day. • Get a lot of criticism in terms of contributing to obesity. • They sell hamburgers, fries, cheeseburgers, chicken products, breakfast items, soft drinks, milkshakes and desserts. •In terms of there no logo they have brought healthy options to the menu such as salads, fruit and various wraps. • You can find McDonalds in over 119 countries. • They operate over 31,000 restaurants worldwide. • They are currently employing more than 1.5 million people.