Logo Analysis

1. A N A S T A S I A K O R O P A N C H I N S K Y
Film company logos research AS media studies
A R I N A B A I T S U R

2. A logo is an original picture, symbol, or sketch that an organization or a brand uses to enable individuals to
identify with it. It's the face of the company, when you glance at it you know it belongs to a specific person
at once.
For example, when you spot a yellow M, you think of McDonald's. Or when you notice an apple with a bite
taken out of it, you think of Apple (the computer company). That's a logo paying its own way!
It can be word, picture, or both — and helps individuals remember and depend upon the brand.

3. Introduction to my analysis
Fast food logos also have a deep impact on the way we relate to and connect with our favorite brands.
Logos are not pictures, they're symbols that tell us about a brand's personality, values, and promise of
taste, speed, and convenience.
In this analysis, we will analyze how the world's leading fast food brands use their logos to stand out in a
crowded marketplace, build customer loyalty, and resonate with people all over the globe.
By analyzing colors, shapes, symbols, and meanings of these logos, we can better understand why they are
so successful and how they help make these brands unforgettable.

4. McDonald's is the world's most favorite fast food restaurant chain. It was founded in 1940 in
America and grew to become a worldwide company with thousands of restaurants in over 100
countries. McDonald's, renowned for burgers, fries, and quick service, has become the icon of
modern fast food culture.
The most recognizable logo of McDonald's
globally is the logo. Golden arches in the
shape of the letter "M" are visible against a
red background.
Color: Yellow on the arches represents fun
and energy and supports the company's
mission of having a friendly and happy
environment. Red color is generally applied
for branding food because it attracts instant
attention and stimulates appetite.
Shape: The circular, sweeping "M" is simple
enough to identify and recall. It also creates
an element of reassurance and recognition,
especially to people who've had it etched in
front of them from an early age.
Meaning: The actual arches, by the way,
originated with the original configuration of
McDonald's restaurants themselves. Over
time they were developed as a symbol for
rapid service, reliability, and top-notch chow
— the principles McDonald's continues to
serve today.
In total, the logo works because it is simple, bold, and evocative, enabling the brand to be
remembered across generations and cultures.

5. KFC, also known as Kentucky Fried Chicken, is a global fast food chain renowned for its finger-
licking fried chicken prepared in a secret herb and spice blend. Founded by Colonel Harland
Sanders in 1952 in Kentucky, USA, KFC has grown to be one of the world's largest fast food
chains with a huge following base in Western and Asian markets.
The logo of KFC features the image of
Colonel Sanders, the brand founder, red and
white color, and huge letters.
Color: Red is employed to express
excitement, hunger, and craving — all usual
for food brands. White balances and gives a
clean, trustworthy feeling.
Image: The smile and bow tie of Colonel
Sanders individualize the brand. It suggests
tradition, care, and excellence — reminding
shoppers that the meal is cooked from a
personal recipe, not merely mass-produce
Typography: The heavy, dark "KFC" letters
are simple and legible, keeping the logo
clear even when it's small.
Meaning: Positioning the founder in the
logo helps in creating trust and making
individuals recall the history and original
recipe of the brand. It also sets KFC apart
from others by giving it a human element.
Overall, the KFC logo balances heritage and modern appeal and is
thus distinct yet familiar and comforting to longtime enthusiasts.

6. Starbucks is one of the world's leading coffeehouse retailers. It first opened its doors in
Seattle, Washington, in 1971 and has since become a global company, famous for its coffee,
tea, and welcoming café atmosphere. Starbucks is more than just a drinks company — it's an
experience, too, a spot where people can sit back and unwind, do some work, or meet up with
friends.
The Starbucks logo is a green circle with an
extremely detailed image of a siren (twin-
tailed mermaid) in the center.
Color: The major color is green, symbolizing
growth, freshness, and tranquility. It also
signifies the focus of the company on
sustainability and ethical procurement.
Shape: The circular logo conveys a feeling of
completeness, harmony, and community —
congruent with Starbucks' goal of creating a
welcoming "third place" (not home, not
work) where people can gather.
Image: The siren is an ancient myth
creature of the sea. She represents
something mystical, enticing, and seductive
— something like the aroma of coffee. The
siren points back to the sea, and Seattle's
beginnings as a maritime port city point in.
Style: The logo is more artistic and less "fast
food" looking. It's sophisticated, detailed,
and mysterious-looking — attracting
customers who want high quality and
something unique.
In general, the Starbucks logo is effective because it is upscale,
inviting, and distinctive, allowing the company to be
differentiated among the speed of food and drink.

7. We cooked up over five different versions before landing on the one. Sleek, sharp, unforgettable it’s a cat.
Not just because it looks cool (which it does), but because it means something.
Cats get a bad rap bad luck, bad behavior. Sound familiar? That’s how mental illness is often treated:
misunderstood, misjudged, and pushed aside. We’re here to flip the script.
Our cat does not apologize. It lays claim to the shadows. It makes its own path. Just like the stories that we
tell—raw, real, and ready to shake up the status quo.

8. Thank
you!