What does the wellness consumer look like? How are they different than a traditional healthcare consumer? What brands are winning customers in the wellness economy? This piece looks to answer all of these questions and more..
A look at the top healthcare issues affecting healthcare providers and consumers in 2019 and beyond. Payment and practice patterns shifts are affecting when, where and how healthcare consumers are accessing and paying for care. Healthcare technology is fueling the change as providers struggle to keep pace and deliver high patient satisfaction and engagement. Consumer demands are growing as more of the cost burden is shifted to the employee as employer sponsored health plans see an unprecedented shift in the way they provide care for employees.
The changing healthcare landscape - What it means for providersWVUSA
The healthcare landscape is in great flux with unprecedented forces in consumer demands, regulatory impact, economic strain, and provider uncertainty. Add to this the PPACA law and we have the making of a new landscape, new delivery models, and possibly - optimistically - better health and health care for Americans.
A discussion of today's health care consumer - and how to use a deeper understanding of types and preferences to drive engagement across the member experience.
This document discusses trends and expectations for general practice and primary care in New Zealand towards the year 2030. It outlines that patients will expect quality, convenient, affordable and integrated care from competent professionals. There will be a focus on patient-centeredness, with information systems that communicate clinical information securely between providers and allow patients to access their own records. The future of primary care will rely on strong clinical leadership within a system that is primary care-led and flexible to meet local needs.
This document discusses 5 elements of a successful patient engagement strategy:
1. Define your organization's vision for patient engagement.
2. Create a culture of engagement within the practice.
3. Employ the right technology and services like patient portals.
4. Empower patients to become collaborators in their care.
5. Continuously evaluate progress and be ready to adapt the strategy.
True patient engagement involves patients managing their own health, a practice culture that prioritizes engagement, and collaboration between patients and providers.
Denis Cortese, M.D., president and CEO of Mayo Clinic, and Mayo Clinic Rochester chief administrative officer Jeff Korsmo presented highlights of the Mayo Clinic Health Policy Center's work on health care reform.
Three key trends are forcing a change in today's health models: 1) Rising chronic diseases among both young and old are driving up health costs and creating future liabilities. 2) Technology is enabling mass customization of healthcare similar to other industries. 3) Broader factors like behavior, socioeconomics, and genetics are recognized as influencing health beyond medical care. To address these issues, health will be customized around six vectors: incentives, regulations, funding, patient communication, information technology, and workforce models to personalize diagnosis, care and cure for individuals.
Innovation in Care Delivery: The Patient JourneyJane Chiang
The document describes innovations in care delivery at Massachusetts General Hospital aimed at improving the patient experience. It discusses the implementation of innovation units to test changes to care delivery and identifies three key areas of focus: implementing relationship-based care, enhancing the role of the attending nurse, and standardizing processes. The goals are to improve patient and staff satisfaction, clinical quality, and reduce costs.
A look at the top healthcare issues affecting healthcare providers and consumers in 2019 and beyond. Payment and practice patterns shifts are affecting when, where and how healthcare consumers are accessing and paying for care. Healthcare technology is fueling the change as providers struggle to keep pace and deliver high patient satisfaction and engagement. Consumer demands are growing as more of the cost burden is shifted to the employee as employer sponsored health plans see an unprecedented shift in the way they provide care for employees.
The changing healthcare landscape - What it means for providersWVUSA
The healthcare landscape is in great flux with unprecedented forces in consumer demands, regulatory impact, economic strain, and provider uncertainty. Add to this the PPACA law and we have the making of a new landscape, new delivery models, and possibly - optimistically - better health and health care for Americans.
A discussion of today's health care consumer - and how to use a deeper understanding of types and preferences to drive engagement across the member experience.
This document discusses trends and expectations for general practice and primary care in New Zealand towards the year 2030. It outlines that patients will expect quality, convenient, affordable and integrated care from competent professionals. There will be a focus on patient-centeredness, with information systems that communicate clinical information securely between providers and allow patients to access their own records. The future of primary care will rely on strong clinical leadership within a system that is primary care-led and flexible to meet local needs.
This document discusses 5 elements of a successful patient engagement strategy:
1. Define your organization's vision for patient engagement.
2. Create a culture of engagement within the practice.
3. Employ the right technology and services like patient portals.
4. Empower patients to become collaborators in their care.
5. Continuously evaluate progress and be ready to adapt the strategy.
True patient engagement involves patients managing their own health, a practice culture that prioritizes engagement, and collaboration between patients and providers.
Denis Cortese, M.D., president and CEO of Mayo Clinic, and Mayo Clinic Rochester chief administrative officer Jeff Korsmo presented highlights of the Mayo Clinic Health Policy Center's work on health care reform.
Three key trends are forcing a change in today's health models: 1) Rising chronic diseases among both young and old are driving up health costs and creating future liabilities. 2) Technology is enabling mass customization of healthcare similar to other industries. 3) Broader factors like behavior, socioeconomics, and genetics are recognized as influencing health beyond medical care. To address these issues, health will be customized around six vectors: incentives, regulations, funding, patient communication, information technology, and workforce models to personalize diagnosis, care and cure for individuals.
Innovation in Care Delivery: The Patient JourneyJane Chiang
The document describes innovations in care delivery at Massachusetts General Hospital aimed at improving the patient experience. It discusses the implementation of innovation units to test changes to care delivery and identifies three key areas of focus: implementing relationship-based care, enhancing the role of the attending nurse, and standardizing processes. The goals are to improve patient and staff satisfaction, clinical quality, and reduce costs.
MHEALTH
1) mHealth has the potential to improve healthcare delivery through increased efficiency, access to information, and ability to positively impact patient behavior and health outcomes.
2) However, mHealth faces many barriers to widespread adoption including resistance from entrenched healthcare providers and systems, lack of incentives for different stakeholders, and performance issues with many early mHealth applications.
3) For mHealth to succeed, applications must address important healthcare pain points, have a validated product, and a detailed adoption plan that engages key decision makers and addresses barriers within the complex healthcare system. Widespread adoption may take many years.
Digital Transformation in Health: The New Patient ParadigmVSee
Telehealth Failures & Secrets to Success Conference 2017 by VSee
Speaker: Paul Smolke
Senior Director of Productivity, Worldwide Health of Microsoft
More info here: vsee.com/conference
An overview of the Initial Design and Prize Guidelines for a proposed $10M+ Healthcare X PRIZE, released for public comment on April 14, 2009. Please help us design the best competition possible in creating an Optimal Health paradigm that engages and empowers individuals and communities in a way that will dramatically improve health value.
What is patient engagement? How do we create it? This talk proposes that focusing on human qualities and applying user experience design processes can help health information technology professionals with this key goal.
The document discusses 11 healthcare megatrends that are reshaping the industry:
1) Consumers Take Charge - Consumers are demanding more information on costs and quality to make informed healthcare decisions as plans shift more costs to consumers.
2) More with Less: From Volume to Value - Payment models are shifting from fee-for-service to value-based models to reduce costs through care coordination and preventative care.
3) Focus on the Whole Person - Providers are taking a more holistic approach to care that considers behavioral, social, and environmental factors.
Imagine a healthcare system where people live long, healthy lives, receiving quality, affordable care, with clinicians nationwide collaborating to improve outcomes. That's Accountable Care! Learn the benefits of becoming an ACO in this insightful eBook.
Harnessing Population Health Management to Promote Quality Improvement in Hea...Queena Deschene, RCFE
- Population health management focuses on keeping populations healthy and managing the health of those with chronic conditions through risk stratification, care coordination, and patient engagement.
- Advances in mobile technology, analytics, and cognitive computing like IBM's Watson are enabling more proactive, personalized, and predictive care that is centered around the individual patient.
- As payment models shift from fee-for-service to value-based care, and consumers take a more active role in their health, organizations need to harness data and analytics to improve outcomes and lower costs through population health management approaches.
This document discusses consumer perspectives and concerns regarding personal health information and health IT. It notes that consumers want health information that supports informed decisions, and they have concerns about privacy, security, and how information may be used and shared without their consent. The document also outlines recommendations from a consumer forum to ensure community understanding and support for appropriate electronic health information use.
Presentation given by Eric C. Schneider, MD, Senior Vice President for Policy and Research of The Commonwealth Fund at the University of Michigan Institute for Healthcare Policy and Innovation in Ann Arbor, MI on December 7, 2017.
From the Customer Experience Trend tracker this presentation is the one used for the webinar addresed by Qaalfa Dibeehi, Kalina Janevska and Colin Shaw: A well
This document summarizes a workshop hosted by HealthXL to discuss new models of care. It notes that increasing healthcare costs are driving the need for alternative delivery methods. The workshop brought together 20 professionals to brainstorm opportunities for transitioning care from hospitals to communities and homes. Key areas for new care models that emerged were in-home care for seniors, chronic disease management, and improved health management. Barriers to new models included difficulties proving cost savings and technology infrastructure challenges. The group prioritized collaborating with community groups to deliver care and reduce health risks. Next steps included further exploring digital health solutions and collaborating to address challenges raised.
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...Levi Shapiro
1. The document discusses the role of Chief Health Officers (CHOs), who make healthcare decisions for themselves and others across generations. It finds that CHOs are more diverse than assumed, including men and millennials, and they care for extended networks beyond just families.
2. CHOs face challenges meeting the varying health and wellness needs of those in their care due to lack of time, resources, and knowledge. Younger generations are taking on caregiving roles for parents and others.
3. In order to effectively communicate with CHOs, especially millennial CHOs, the healthcare industry needs to provide trusted health information through a variety of channels, address both medical and lifestyle needs, and help build confidence in decision
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
Recap - Patient Engagement: The Future of Healthcare Communications Summitprnewswire
This document summarizes a healthcare communications summit that discussed strategies for improving patient engagement and outcomes through digital technologies, social media, and wellness programs. Key topics included:
- Integrating patient data and feedback to enhance care experiences.
- Using social media, education, and motivation to activate patients in their own care.
- Partnering with patients in research and communications to ensure their perspectives are heard.
- Developing policies and training for social media use while protecting privacy and complying with regulations.
- Coordinating engagement goals between industry and patients to define success.
MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior ChangeBrent Walker
This presentation provides an overview of a psychographic segmentation model and how it has been integrated into an automated patient engagement platform to drive significant patient behavior change to reduce hospital readmissions and enhance health coaches' work with patients who have diabetes or musculoskeletal issues
1) The presentation discusses various considerations for leading a healthcare organization from 2013-2018, including the integration of technology and data, the influence of consumers, and opportunities to improve efficiency.
2) Several types of companies are discussed that will play roles in the healthcare marketplace, including "fixers" that simplify the system, "implementers" that assist with regulations, and "connectors" that link information.
3) Technology is transforming healthcare through increased online health information, use of mobile apps, and tools that empower patients to better manage chronic conditions.
Easy Ways to Segment Your Customers and Create Actionsimagine.GO
Health care reform created millions of new health care shoppers. Many of whom visited your website for the first time. You've did the work to support the new health care consumer on your site, but did you converting visitors into shoppers, and shoppers into repeated customers? You can find the deck associated with this presentation here.
During this session we discussed:
1. How do you create and execute an effective segmentation strategy for health insurance shoppers?
2. Why Segment?
3. What Models?
4. What Methods?
5. What Results?
6. What Next?
Generating Solutions from the Chicago 2013 RetreatXXinHealth
XX in Health brings together outstanding women leaders in health to connect, share stories, and empower one another. These women meet for monthly dinners and an annual retreat. At XX in Health's October 2013 retreat, female leaders came up with solutions to some of today's pressing health issues to share with one another and with all women in health.
1. Digital health can help drive engagement
2. Access: People love convenience and connectivity.
3. Mobile interfaces: health information and tools when they need it and are most motivated to connect.
4. Digital engagement: delivery of information in a more cost-effective way
5. Data Capture: assessment tools and tracking of participant behavior
MHEALTH
1) mHealth has the potential to improve healthcare delivery through increased efficiency, access to information, and ability to positively impact patient behavior and health outcomes.
2) However, mHealth faces many barriers to widespread adoption including resistance from entrenched healthcare providers and systems, lack of incentives for different stakeholders, and performance issues with many early mHealth applications.
3) For mHealth to succeed, applications must address important healthcare pain points, have a validated product, and a detailed adoption plan that engages key decision makers and addresses barriers within the complex healthcare system. Widespread adoption may take many years.
Digital Transformation in Health: The New Patient ParadigmVSee
Telehealth Failures & Secrets to Success Conference 2017 by VSee
Speaker: Paul Smolke
Senior Director of Productivity, Worldwide Health of Microsoft
More info here: vsee.com/conference
An overview of the Initial Design and Prize Guidelines for a proposed $10M+ Healthcare X PRIZE, released for public comment on April 14, 2009. Please help us design the best competition possible in creating an Optimal Health paradigm that engages and empowers individuals and communities in a way that will dramatically improve health value.
What is patient engagement? How do we create it? This talk proposes that focusing on human qualities and applying user experience design processes can help health information technology professionals with this key goal.
The document discusses 11 healthcare megatrends that are reshaping the industry:
1) Consumers Take Charge - Consumers are demanding more information on costs and quality to make informed healthcare decisions as plans shift more costs to consumers.
2) More with Less: From Volume to Value - Payment models are shifting from fee-for-service to value-based models to reduce costs through care coordination and preventative care.
3) Focus on the Whole Person - Providers are taking a more holistic approach to care that considers behavioral, social, and environmental factors.
Imagine a healthcare system where people live long, healthy lives, receiving quality, affordable care, with clinicians nationwide collaborating to improve outcomes. That's Accountable Care! Learn the benefits of becoming an ACO in this insightful eBook.
Harnessing Population Health Management to Promote Quality Improvement in Hea...Queena Deschene, RCFE
- Population health management focuses on keeping populations healthy and managing the health of those with chronic conditions through risk stratification, care coordination, and patient engagement.
- Advances in mobile technology, analytics, and cognitive computing like IBM's Watson are enabling more proactive, personalized, and predictive care that is centered around the individual patient.
- As payment models shift from fee-for-service to value-based care, and consumers take a more active role in their health, organizations need to harness data and analytics to improve outcomes and lower costs through population health management approaches.
This document discusses consumer perspectives and concerns regarding personal health information and health IT. It notes that consumers want health information that supports informed decisions, and they have concerns about privacy, security, and how information may be used and shared without their consent. The document also outlines recommendations from a consumer forum to ensure community understanding and support for appropriate electronic health information use.
Presentation given by Eric C. Schneider, MD, Senior Vice President for Policy and Research of The Commonwealth Fund at the University of Michigan Institute for Healthcare Policy and Innovation in Ann Arbor, MI on December 7, 2017.
From the Customer Experience Trend tracker this presentation is the one used for the webinar addresed by Qaalfa Dibeehi, Kalina Janevska and Colin Shaw: A well
This document summarizes a workshop hosted by HealthXL to discuss new models of care. It notes that increasing healthcare costs are driving the need for alternative delivery methods. The workshop brought together 20 professionals to brainstorm opportunities for transitioning care from hospitals to communities and homes. Key areas for new care models that emerged were in-home care for seniors, chronic disease management, and improved health management. Barriers to new models included difficulties proving cost savings and technology infrastructure challenges. The group prioritized collaborating with community groups to deliver care and reduce health risks. Next steps included further exploring digital health solutions and collaborating to address challenges raised.
mHealth Israel_Kantar Health_Jeremy Brody, EVP Corporate Development, Health ...Levi Shapiro
1. The document discusses the role of Chief Health Officers (CHOs), who make healthcare decisions for themselves and others across generations. It finds that CHOs are more diverse than assumed, including men and millennials, and they care for extended networks beyond just families.
2. CHOs face challenges meeting the varying health and wellness needs of those in their care due to lack of time, resources, and knowledge. Younger generations are taking on caregiving roles for parents and others.
3. In order to effectively communicate with CHOs, especially millennial CHOs, the healthcare industry needs to provide trusted health information through a variety of channels, address both medical and lifestyle needs, and help build confidence in decision
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
Recap - Patient Engagement: The Future of Healthcare Communications Summitprnewswire
This document summarizes a healthcare communications summit that discussed strategies for improving patient engagement and outcomes through digital technologies, social media, and wellness programs. Key topics included:
- Integrating patient data and feedback to enhance care experiences.
- Using social media, education, and motivation to activate patients in their own care.
- Partnering with patients in research and communications to ensure their perspectives are heard.
- Developing policies and training for social media use while protecting privacy and complying with regulations.
- Coordinating engagement goals between industry and patients to define success.
MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior ChangeBrent Walker
This presentation provides an overview of a psychographic segmentation model and how it has been integrated into an automated patient engagement platform to drive significant patient behavior change to reduce hospital readmissions and enhance health coaches' work with patients who have diabetes or musculoskeletal issues
1) The presentation discusses various considerations for leading a healthcare organization from 2013-2018, including the integration of technology and data, the influence of consumers, and opportunities to improve efficiency.
2) Several types of companies are discussed that will play roles in the healthcare marketplace, including "fixers" that simplify the system, "implementers" that assist with regulations, and "connectors" that link information.
3) Technology is transforming healthcare through increased online health information, use of mobile apps, and tools that empower patients to better manage chronic conditions.
Easy Ways to Segment Your Customers and Create Actionsimagine.GO
Health care reform created millions of new health care shoppers. Many of whom visited your website for the first time. You've did the work to support the new health care consumer on your site, but did you converting visitors into shoppers, and shoppers into repeated customers? You can find the deck associated with this presentation here.
During this session we discussed:
1. How do you create and execute an effective segmentation strategy for health insurance shoppers?
2. Why Segment?
3. What Models?
4. What Methods?
5. What Results?
6. What Next?
Generating Solutions from the Chicago 2013 RetreatXXinHealth
XX in Health brings together outstanding women leaders in health to connect, share stories, and empower one another. These women meet for monthly dinners and an annual retreat. At XX in Health's October 2013 retreat, female leaders came up with solutions to some of today's pressing health issues to share with one another and with all women in health.
1. Digital health can help drive engagement
2. Access: People love convenience and connectivity.
3. Mobile interfaces: health information and tools when they need it and are most motivated to connect.
4. Digital engagement: delivery of information in a more cost-effective way
5. Data Capture: assessment tools and tracking of participant behavior
This document provides an overview of consumer behavior related to health care products in India. It begins with definitions of health, healthy individuals, and health products. It then discusses the importance of a healthy lifestyle in India and common health practices like exercise, nutrition, and stress reduction. The document also covers consumer behavior theory and how marketing can influence purchasing decisions. It notes that India has over 1500 health care companies and discusses the potential challenges of competition from foreign firms.
Wellness Solutions will serve businesses in Thunder Bay by providing workplace wellness programs and plans to help companies and their employees be more productive while lowering health costs. Their business model is based on evidence that healthy employees are more productive and that prevention is less costly than treatment. Wellness Solutions aims to emphasize prevention and health promotion through educational and hands-on activities that help workers prevent injuries and illnesses and adopt healthier lifestyles.
How Wellness Can Transform Your Benefits Solutions. Handout.Carol Harnett
The document discusses workplace wellness programs and opportunities for consultants. It notes that while wellness programs may not directly save on healthcare costs, they can provide other benefits by increasing employee satisfaction, loyalty and productivity. The document provides advice for consultants on how to help employers implement effective wellness initiatives, such as focusing on prevention, addressing the root causes for unhealthy behaviors, and promoting employee happiness. Small, targeted programs centered on stress reduction and work-life balance may lead to improved outcomes over traditional wellness programs.
Employee wellness programs aim to encourage preventative health measures and control costs. They provide educational programs and health screenings. Employers adopt them because 75% of healthcare costs are related to lifestyle choices like tobacco, alcohol, stress and obesity. Wellness programs can reduce absenteeism by 28%, healthcare use by 26%, and workers' compensation claims by 30%. When designing programs, considerations include making them voluntary or mandatory, and ensuring compliance with laws like HIPAA, ADA, ADEA, ERISA, Title VII and GINA. Success requires management support, needs assessment, goal-setting, team involvement, promotion and evaluation. School consortiums can collaborate for rate stabilization and engagement.
Our message is simple: RETHINK the way you view healthcare. Welcome to eHealth Companion, a Personal Healthcare Management System designed to help companies' of all sizes and their employees successfully transition to Consumer Directed Health Plans.
The document provides 10 tips for starting a workplace wellness program to promote heart health. It recommends establishing leadership support, assessing employee health risks, and planning educational programming and incentives to encourage healthy behaviors. Evaluation of outcomes is important to measure the program's impact on health, productivity and costs. Regular assessment allows for continuous improvement of the wellness program over time.
This document describes an ethnographic study called Expedition Wellness that will explore and compare the health habits, concerns, and product/service preferences of Baby Boomers and Millennials. Researchers will conduct in-depth interviews with members of each generation in various health and wellness settings across the US. The study aims to provide sponsors with insights to help them better understand and market to these generations. Sponsors will receive a customized report and presentation on the findings.
The document outlines 6 key steps for implementing a successful workplace wellness program:
1. Assess employee health risks through a health screening and questionnaire.
2. Provide individual health reports to identify risks and goals.
3. Offer educational programs and resources to help employees improve health.
4. Use incentives and tracking to motivate participation.
5. Develop a company culture that promotes health.
6. Evaluate outcomes annually through repeated screenings and surveys.
Implementing these steps can lower healthcare costs, increase productivity, and improve employee well-being.
http://www.wellsource.com/home.html | By actively providing wellness activities and developing a culture of health at your organization, you are investing in the greatest asset in your company – the health and well-being of your staff. It will pay rich dividends in goodwill, increased productivity, and ultimately lower healthcare costs.
This document discusses strategies for creating consumer awareness of functional foods in India. It begins by defining what functional foods are and examining the current state of consumer mindset in India. It then covers some communication theory approaches, including the ADMAP model. The main challenges to functional food adoption in India are identified as the consumer not believing they have a problem, confusion over which products are right for them, perceiving healthy foods as tasteless, and functional foods not matching the foods they are accustomed to. The document argues that communication must build awareness, interest, trial, and habit. It stresses understanding the consumer perspective, leveraging insights, and focusing on taste. Credible institutions and key opinion leaders can help address concerns and build trust in functional
HSA405 Healthcare Policy and LawCHAPTER 9Health Economic.docxpooleavelina
HSA405 Healthcare Policy and Law
CHAPTER 9
Health Economics in a Health Policy Context
Starting at page 156 Health Economics Defined
Entire books and courses are devoted to the concept of health economics, and this chapter is not an attempt to distill all the theories and lessons of those texts and courses. Instead, our goal is to introduce you to the basic concepts of health economics, because understanding how economists view health-related problems is one essential component of being a good health policy analyst and decision maker. This chapter begins with an overview of what health economics is, how economists view health care, and how individuals determine whether obtaining health insurance is a priority in their lives. It then moves to a review of the basic economic principles of supply, demand, and market structure. As part of this discussion, you will learn what factors make supply and demand increase or decrease, how the presence of health insurance affects supply and demand, how different market structures function, and what interventions are available when the market fails to achieve desired policy goals.
HEALTH ECONOMICS DEFINED
Economics is concerned with the allocation of scarce resources, as well as the production, distribution, and consumption of goods and services. Macroeconomics studies these areas on a broad level, such as how they relate to national production or national unemployment levels, while microeconomics studies the distribution and production of resources on a smaller level, including individual decisions to purchase a good or a firm’s decision to hire an employee. Microeconomics also considers how smaller economic units, such as firms, combine to form larger units, such as industries or markets.1(p3) Health economics, then, is the study of economics as it relates to the health field.How Economists View Decision Making
Economists assume that people, given adequate information, are rational decision makers. Rational decision making requires that people have the ability to rank their preferences (whichever preferences are relevant when any sort of decision is being made) and assumes that people will never purposely choose to make themselves worse off. Instead, individuals will make the decision that gives them the most satisfaction, by whatever criteria the individual uses to rate his level of satisfaction. This satisfaction, referred to as utility by economists, may be achieved in many ways, including volunteering time or giving money to charities. Utility in a health context takes into account that individuals have different needs for and find different value in obtaining healthcare goods and services, and that whether and which health resources are purchased will depend on the individual’s preferences and resources.Utility Analysis
What does utility mean in terms of health care? Most people do not enjoy going to the doctor or taking medicine. It seems strange to think that individuals are happy as a result ...
Two major trends dominate healthcare in the United States. Chronic Illness is on the rise, meaning American's are having more difficulty than ever attaining mental and physical wellness. Providers are facing an unfriendly business of medicine environment requiring them to solve complex management problems while maintaining a high level of clinical excellence. The payment goal posts have moved requiring providers to understand and measure the value they provide to patients, not just the services they complete or perform. As providers struggle to understand the meaning of value in medicine and what outcomes qualify, consumers continually turn to alternative medicine and wellness initiatives to maintain their health.
The document discusses how the COVID-19 pandemic has increased awareness of the importance of personal health and wellness. It emphasizes that health is wealth, and that the pandemic has exposed truths about nutrition and wellness. The pandemic will change how well-being develops globally in the post-pandemic era, with people seeking ways to support their immune systems. Millennials in particular are more focused on health and wellness experiences over material goods. The wellness industry is growing as companies add more health and wellness products and brands promote healthier lifestyles on social media. Digital technologies also support more patient-centered healthcare models.
The next-generation health assessment has arrived. This paper presents the Total Health Profile – a consumer-centric health assessment designed to help employers drive employee health ownership in a post-health care reform era. The total health profile not only educates and engages the consumer through an innovative Health Age score and quality of life insights, but it also provides revolutionary insights about employee health & wellbeing for employers.
Social marketing campaign essay sample from assignmentsupport.com essay writi...https://writeessayuk.com/
The social marketing campaign aims to raise awareness about healthy eating among young people aged 14-35. The campaign objectives are to change perceptions about alcohol/drugs and motivate audiences towards healthy eating's benefits like reduced disease risk and increased energy. Strategies include posters highlighting vitamins and stories showing healthy eating's impacts. The campaign will be promoted through social media, TV, radio and community events at no cost to audiences.
The Future of Personalizing Care Management & the Patient ExperienceRaphael Louis Vitón
Actionable segmentation model findings - by Raphael Louis Vitón & Dream team of industry experts, physicians and leaders from Blue Cross, GEHealthCare, RingLeaderVentures, Maddock Douglas, Dr.Daniel Friedland, etc working on improving health outcomes by Personalizing the Care Management business model for Better Outcomes & Better Economics (through patient empowerment)
This document discusses key concepts in consumer health, including health information, products, and services. It provides examples of each and explains how people acquire health information from various sources. Reliable sources include licensed professionals while unreliable sources are those not qualified to provide information. The document also discusses different types of health services providers like physicians from various specializations, healthcare practitioners, allied health professionals, and healthcare facilities. Finally, it covers health insurance and examples in the Philippines like PhilHealth and HMOs.
This document discusses consumer health and is divided into several sections. It begins with an introduction that defines consumer health as developing the ability to evaluate and utilize health information, products, and services effectively. It notes that all people are consumers of these and must make wise selections. The next section outlines 10 learning competencies around differentiating reliable and unreliable health information. It also discusses evaluating health services and professionals. The document provides several pre-assessment activities, including a crossword puzzle and case study, to gauge existing knowledge. It then delves into various topics around selecting health information and products wisely.
Similar to The Wellness Consumer & Brands Winning Customers (20)
DECODING THE RISKS - ALCOHOL, TOBACCO & DRUGS.pdfDr Rachana Gujar
Introduction: Substance use education is crucial due to its prevalence and societal impact.
Alcohol Use: Immediate and long-term risks include impaired judgment, health issues, and social consequences.
Tobacco Use: Immediate effects include increased heart rate, while long-term risks encompass cancer and heart disease.
Drug Use: Risks vary depending on the drug type, including health and psychological implications.
Prevention Strategies: Education, healthy coping mechanisms, community support, and policies are vital in preventing substance use.
Harm Reduction Strategies: Safe use practices, medication-assisted treatment, and naloxone availability aim to reduce harm.
Seeking Help for Addiction: Recognizing signs, available treatments, support systems, and resources are essential for recovery.
Personal Stories: Real stories of recovery emphasize hope and resilience.
Interactive Q&A: Engage the audience and encourage discussion.
Conclusion: Recap key points and emphasize the importance of awareness, prevention, and seeking help.
Resources: Provide contact information and links for further support.
This particular slides consist of- what is hypotension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is the summary of hypotension:
Hypotension, or low blood pressure, is when the pressure of blood circulating in the body is lower than normal or expected. It's only a problem if it negatively impacts the body and causes symptoms. Normal blood pressure is usually between 90/60 mmHg and 120/80 mmHg, but pressures below 90/60 are generally considered hypotensive.
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Healthy Eating Habits:
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4. The Wellness Consumer
Interested in Benefits That Include:
Protecting precious time, mankind’s most valuable
commodity;
Living a functional life enjoying the fruits of hard
labor, instead of sick and tired while mentally and
physically unwell;
Experiencing health data in a new and innovative
way designed to drive long lasting behavior change
Risk scoring and monitoring tools fed by continuous
outputs of patient generated biometric data
5. The Wellness Consumer
Benefits That Include - Cont’d:
Trade better health & wellness for more longevity,
success, affluence, and enjoyment;
Enjoyment of good health which guarantees the
value of life and the a family’s legacy;
Insurance against health challenges, so they don’t
deplete wealth and negatively impact financial
security and retirement
6. More Control
Over Health Data
Over Outcomes
Over Information
Over Pathways
Radical
Convenience
Better Access, Better
Information, Better
Decisions
Higher ROHI
Return on
Healthcare
Investment (Time +
Money)
Increased
Transparency
Improved Health
Literacy (Pricing &
Procedures)
WELLNESS BRAND VALUE
Patients & Consumers – Benefit Hierarchy
7. Problem/Opportunity
Accessing healthcare typically requires excessive amounts of time:
• WELLNESS BRANDS = Control (over health and time spent achieving it) =
higher return on health investment (ROHI)
Accessing healthcare and achieving an optimal outcome requires an above
average health literacy level :
• WELLNESS BRANDS = Transparency (understanding health options,
pathways, emerging treatments, therapies and alternatives). Cures
information asymmetry by level setting buyer/seller knowledge.
Health Insurance is opaque and complex; however, a better healthcare
experience can be purchased for less:
• WELLNESS BRANDS = Radical convenience, aligned interest, total pricing
transparency and regular support when accessing care
8. Problem/Opportunity
Achieving functional health and wellness is complex, like putting together a puzzle:
• WELLNESS BRANDS: work only with physicians and providers who are adequately
trained to assess the underlying causes of complex, chronic diseases and to apply
strategies such as nutrition, diet, and exercise to both treat and prevent these
illnesses in their patients
PCP Physicians aren’t trained to do puzzles and the system doesn't reward them
if/when they try:
• WELLNESS BRANDS: create a paradigm change, allowing physicians the freedoms to
stray from established networks which typically dictate how they provide care and at
what cost and how much time they could allot to each patient
Physicians are leaving the profession because of burn-out and feelings of cynicism and
detachment towards medicine:
• WELLNESS BRANDS: give providers more independence, more time with patients,
more revenue, more treatment options, less red tape and BS
11. The Wellness Economy – Looking Like $$
• “Additionally, wellness has become brag-worthy: a form of social
currency”
• “Looking like money; how wellness became the new luxury status
symbol”
• “For most people, spending so much on staying fit and healthy
would be a preposterous indulgence, but for a growing percentage
of individuals with high discretionary income, wellness has become
an important part of the luxury lifestyle”
• “Your fitness regimen of choice says a lot about you. And just like
there are Smart Car types and Porsche types, there are yoga types
and boot camp types; exercise has become another arena to
compare and contrast your personality and lifestyle with others”
12. The Wellness Economy
The Quest for Wellness Will Continue…
These wellness solutions come at the right time, when after years of
social influences and growth in health and wellness sectors of the
economy – wellness is a prominent status symbol.
A large focus on wellness has been driven by social media, where many
bloggers focus on the fact that the most important status symbol is no
longer a material item but rather a pronounced and socially catalogued
dedication to wellness. A small sampling of brands that have benefitted:
1) Cycling: Soul Cycle / Peloton
2) “Athleisure” Category: Lulu lemon / Athleta / Outdoor Voices
3) Fitness Classes: Barre / Orange Theory / Boxing / Yoga
4) Technology Led Fitness: Tonal / Mirror / Peloton
5) Food/Beverage/Appliance: Vitamix / Celery Juice
6) Natural Health Brands: Goop / Honest / Wellthy
13. A Powerful Cultural Shift
• Splurging on cars and gadgets does not equate to
success in the mind of the younger generations.
• Baby boomers may have their comforts, but
Millennials and Gen Zers believe the key to leading
fulfilling lives is through meaningful, holistic
experiences
14. What Wellness Looks Like
If Social Media is Any Indicator – Wellness is Lifestyle attained by
being Physically, Mentally & Spiritually Well - “Wellprenuers”
15. What Wellness Looks Like
For Many – Wellness Is Primary About Nutrition – Taking
Preventative Steps to Keep Chronic Disease From Attacking
16. What Wellness Looks Like
For Some – Wellness Is About Learning What Makes Their Body Feel Its
Best – Also About Discovering How Symptoms Are Connected To Actions
17. What Wellness Looks Like
For Others Its About Achieving Balance, and a Sense of
Community
18. What Wellness Looks Like
For a Growing Cohort - Wellness Is Defined By Exercise, Group Fitness
- Activities That Help the Individual Reach Their Full Potential
19. Competing for the Wellness Consumer
As the Wellness Economy experiences explosive growth, brands
will be competing fiercely for their loyalty;
Billions of dollars are at stake as the Wellness Economy takes
shape over the next decade
Expect Wellness consumers to be well informed, empowered
decision makers with strong preferences and digitally native
This may mean it is harder to influence the Wellness consumer
compared to a traditional health consumer
Understand these consumers don’t conform to the typical
(B2B2C) process. They are less likely to be pushed product or
services
Instead they will pull your brand to them to solve their specific
need (C2B)
21. SDOH
Social Determinants (SDOH)
Economic Stability, Education, Social & Community
Context, Neighborhood & Built Environment,
Stress, Work, Addiction etc
80%
Medical Interventions (MI)
Care provided by Physician or Healthcare
Provider, Pharmaceutical Context,
Surgery, Hospitalization, etc.
WELLNESS IS SOCIAL
20%
22. Questions | Comments
• Speaker Info:
• Nick is the founder and Managing Partner at Convergence Health –
Family Office for Health. Convergence is a health strategy consultancy
focusing on health & wellness space.
• Nick Gaudiosi can be contacted at the following:
• E: nick.gaudiosi@gmail.com
• C: provided by email once qualified
• Instagram: convergence_health
• Web: www.nickgaudiosi.com
Editor's Notes
Here is where we shift slightly away from healthcare as we all define it and try to understand the wellness phenomenon. Wellness is social – as healthcare should be. As healthcare gets the memo that 80% or more of their outcomes are dependent on social aspects and determinants, Wellness has embraced that it is indeed social. Wellness was birthed from social influences and will continue to grow around its focus on social determinants. Wellness is becoming a new form of currency – social currency, not currency as we think about money or monetary systems.
When marketing to the Wellness Consumer, the brand must first understand that the healthcare industry has been known for being stodgy, rigid, dry and not very creative. Wellness brands should always market with the patient in mind – speaking to them in a way that has mass appeal, is compelling, displays empathy, and is interesting.
They say the rich get richer – and I say the sick get sicker. The variable that affects these statements is time. When you have money, it is easier to pay other people to manage the things that you don’t want to manage – therefore providing you more time to invest in more accretive ventures. When you are sick you tend to get sicker. The time you would be spending doing other more exciting, rewarding and detoxifying things is now spent on doctors visits, hospital visits, tests. It is likely a sick person is placed on one or more prescription medications, therefore causing a litany of side effects and bodily changes. There are well documented studies that say physical illness then leads to mental illness and depression. Being sick creates a downward spiral that patients dread. Once treatment regimens begin – it can be exceedingly complicated to access what has been done by doctors – getting access to medical records can seem nearly impossible.
Brands that market solutions to some of the aforementioned problems are likely to capture the hearts and minds of consumers who want to protect their precious time and who want to enjoy the fruits of their labor by enjoying experiences with family and friends. That should be the main idea in your value prop.
This slide sets up the problem/opportunity matrix to follow. Here we look at wellness brand value. What are the key areas any wellness brand should focus on?
Creating a higher return on healthcare investment. This is a term I started using and haven’t heard anywhere else. But as consumers of health are increasigly responsible for the expese – they are changing the way they value goods and services. The time plus money they spend on staying or getting well will be measured.
Increased transparency – includes doing things or building things that improve health literacy – breakdown information assymetry and reveal true costs and benefits of procedures and options.
More control – over health data, outcomes, information, care pathways –etc.
Radical convenience – better access , better info, better decisions
This problem opportunity set puts it into perspective for health and wellness brands – whether you have an already established company or are biulding one – do so with these themes in mind.
READ bullets
Health and wellness is moving up the charts – quite possible poised to be the status symbol of the future. Despite the spending on health and wellness – nearly 5.3% of total global economic output – Americans are getting sicker and dying younger. One has to ask if there is an inflection point in the near future where all of the spending and focus on health and wellness starts to impact outcomes. For now we will have to wait and see – but the $4 trillion wellness economy is projected to grow precipitously.
Here is an infographic provided by CBInsights showing the segments of the wellness economy. As you can see the largest segment is personal care – or self-care, beauty and anti-aging, followed closely by nutrition, weight loss and healthy lifestyle brands and fitness. Later we will look at some brands who have contributed to this growth.
At $4.2 trillion, wellness expenditures are now more than half the size of global health expenditures ($7.3 trillion). spending on wellness grew 12.8 percent between 2015 and 2017, according to the Global Wellness Institute. The institute names a number of factors in the rise of wellness — including what they call “the failure of the 'sick-care' medical model to improve quality of life." The punishing expense of standard medical care and health insurance are also driving many people to seek out other treatments. “I do think that in part at least, what is driving wellness is a lot of women’s dissatisfaction with mainstream medicine, the sense that their symptoms are not being taken seriously or they’re just not getting the care that they need."Maya Dusenbery, author of "Doing Harm."
Retailers are looking at ways to offer wellness services that impact and change consumer lives. In doing so – they are looking for ways to differentiate their wellness experience from retail competition. Take a closer look at the diagram to understand the different categories.
In the END remember one thing. Health and Wellness is mostly social. Social Determinents determine the large majority of health outcomes. If you and your brand want to make a difference in the lives of consumers or patients figure out ways to impact their social situations in a positive way.