LavaFlowers aims to shorten the flower supply chain between farmers and consumers to provide fresher flowers at a lower cost. They source flowers directly from farmers and manage the entire supply chain. Their target market includes Malaysians, Indonesians, and Singaporeans aged 22-35. LavaFlowers sells flowers online with minimal marketing to keep customer acquisition costs low. They have received $150,000 in funding and have 10,000 active users and 5,000 monthly website visitors.

1. LAVAFLOWERS by environmentally friendly farmers
Lava Flowers aim to shorten the supply
chain between the farmers and
consumers so that unnecessary
logistical cost could be eliminated to
ensure fresher flowers and happier
farmers.
PROBLEM
People buy flowers all the time for
various occasions. Unfortunately,
the flower supply chain is
extremely inefficient which results
in poor quality flowers at a high
cost.
SOLUTION (Clearly Include
USP)
We work with the farmers from
ground zero to source the supply
directly from there. We are
managing the whole supply chain
and that will reduce the overall
cost of the flowers.
TARGET MARKET & MARKET SIZE
Malaysians, aged 22-35: 7.0 million
Indonesians, aged 22;35: 22 million
Singaporeans, aged 22-35: 1.5 million
BUSINESS MODEL
We sell flowers online with minimal
marketing to achieve a low customer
acquisition cost.
ACHIEVEMENTS
We have received RM150,000 from Cradle Fund Sdn Bhd and have appeared on
Shark Tank for a pitching competition.
TEAM
Azim Iskandar
Founder, CEO
5 years of marketing experience,
cofounded a social marketing platform
for fashion accessories and a flower
enthusiast.
Wong Lai, Tan
Founder, CTO
Full-stack engineer, loves building
beautiful websites and mobile
applications.
Other team members: Shahmi (Intern),
Sharan (Intern)
CONTACT INFORMATION
Wong Lai, Tan
Azim Iskandar
Web: http://www.lavaflowers.my
+6012-456 7891
+6017-143 2239
wonglai@lavaflowers.co
m.my
azimisk@lavaflowers.comwww.facebook.com/lavaflowersmy
COMPETITION
Other flower delivering companies
such as TheBouqs, BloomThis and
traditional retail florist shops.
COMPANY REGISTRATION STATUS
Sendirian Berhad
NUMBER OF USERS/CLIENTS
As of July 2015, we’ve acquired
10,000 active users.
PAGE VIEWS
We have 5,000 unique monthly
visitors to our website
KEY METRICS
PROGRESSIVE GROWTH CHART

2. LAVAFLOWERS by environmentally friendly farmers
FINANCIAL INFORMATION Cash Position
The company has enough funds to sustain a period of 18 months.
CAP TABLE
Shareholder
Common Common
Fully
Diluted % FDStock Options
Founder #1 950,000 950,000 57.3%
Founder #2 300,000 300,000 18.1%
Employee #1 200,000 200,000 12.1%
Employee #2 100,000 8,000 108,000 6.5%
Pre-Investment Option
Pool 92,000 100,000 6.0%
Total 1,550,000 100,000 1,658,000 100%
Current Valuation
The company is currently valued at $1,000,000.
How much are you looking to raise at demo day? And at
what valuation?
At the end of the program, we are looking to raise RM2,000,000 at a
valuation of RM10,000,000.
SHAREHOLDING
Shareholder Amount (RM)
Founder #1 50,000
Founder #2 20,000
Employee #1 20,000
Employee #2 10,000
Total 100,000