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The Power of Fresh Eyes 
By Mark Richards, Entrepreneur and Product 
Developer
The Power of Crises 
When a crisis occurs, communities are forced to re-evaluate 
their process, their organization, their current 
products. Clearly, something is so wrong because of 
the crisis, that everything needs to be re-considered. 
How can we prevent another crisis? How can we 
improve ourselves?
Earthquake 
in Haiti, 
2010 
This was a crisis 
that caused 
Francisco Aguilar to 
think creatively
Francisco Aguilar 
MIT graduate student at the time 
Removed from the situation in, Port-au-Prince, Haiti 
Was horrified by the news coverage of the post-earthquake 
damage
What happened? 
Rescue teams arrived, but 
they arrived 48 hours after 
the earthquake 
They had high-tech tools, 
but they were hard to use 
“Despite their valiant efforts, 
they pulled out a few 
hundred people, but most of 
damage was already done,” 
said Aguilar
Bounce Imaging Explorer 
This is a black 
probe, the size of 
a baseball, fixed 
with an array of 
sensors and 
cameras, able to 
tolerate dangerous 
environments… 
invented by 
Francisco.
How Does It Work? 
The ball takes panoramic images, senses heat, smoke, 
and has vibration antennae and then broadcasts these 
findings back to a mobile device. 
Can easily look inside a space to determine if there’s a 
victim inside of if it’s safe 
Good for earthquake situation or even for fire fighters or 
police officers 
Is the situation safe? Is there a need to get inside? 
Now we can know.
Innovation 
Some of the best ideas 
come from those who 
are removed from the 
situation, with fresh eyes
By Mark Richards 
Product Developer 
Serial Entrepreneur 
Has started over 12 companies 
Loves helping others turn their ideas into reality 
Learn more: http://MarkRichardsCharleston.org

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Innovation: New and Better Ideas

  • 1. The Power of Fresh Eyes By Mark Richards, Entrepreneur and Product Developer
  • 2. The Power of Crises When a crisis occurs, communities are forced to re-evaluate their process, their organization, their current products. Clearly, something is so wrong because of the crisis, that everything needs to be re-considered. How can we prevent another crisis? How can we improve ourselves?
  • 3. Earthquake in Haiti, 2010 This was a crisis that caused Francisco Aguilar to think creatively
  • 4. Francisco Aguilar MIT graduate student at the time Removed from the situation in, Port-au-Prince, Haiti Was horrified by the news coverage of the post-earthquake damage
  • 5. What happened? Rescue teams arrived, but they arrived 48 hours after the earthquake They had high-tech tools, but they were hard to use “Despite their valiant efforts, they pulled out a few hundred people, but most of damage was already done,” said Aguilar
  • 6. Bounce Imaging Explorer This is a black probe, the size of a baseball, fixed with an array of sensors and cameras, able to tolerate dangerous environments… invented by Francisco.
  • 7. How Does It Work? The ball takes panoramic images, senses heat, smoke, and has vibration antennae and then broadcasts these findings back to a mobile device. Can easily look inside a space to determine if there’s a victim inside of if it’s safe Good for earthquake situation or even for fire fighters or police officers Is the situation safe? Is there a need to get inside? Now we can know.
  • 8. Innovation Some of the best ideas come from those who are removed from the situation, with fresh eyes
  • 9. By Mark Richards Product Developer Serial Entrepreneur Has started over 12 companies Loves helping others turn their ideas into reality Learn more: http://MarkRichardsCharleston.org