This document discusses content optimization as a solution to mobile data overload. It begins by providing background on Telefonica Czech Republic, the largest integrated operator in the Czech Republic. It then discusses how mobile data traffic is surging as data packages and network speeds increase. Content optimization is presented as a way to improve customer experience and prevent network congestion by optimizing downloads through techniques like compression, transcoding, and protocol optimization. While not a perfect solution, content optimization is seen as most effective for traffic from personal computers using mobile internet sticks and modems, and could help postpone network investment if it significantly reduces traffic loads. The document recommends that operators pursue clientless optimization and work with software companies to support more network-aware updates and