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MBA 502 Final Project Part II Guidelines and Rubric
Overview
For this second part of the final project, you will produce a
macroeconomic analysis paper related to the publicly traded
company and its product or service
that you chose for your microeconomic analysis. First, you will
select three macroeconomic variables for the United States that
directly impact the supply and
demand of the company’s product or service you previously
selected. Second, you will analyze the extent to which
macroeconomic conditions in the United
States have affected the financial performance of your chosen
company over the last three years using macroeconomic and
company performance data. Finally,
you will evaluate how current monetary and/or fiscal policies in
the United States are likely to impact your chosen company’s
financial performance in the near
future.
This project addresses the following course outcomes:
supply and demand of a company’s products or services based
on trends in economic data
on the financial performance of companies in the United States
The project includes one milestone, which will be submitted in
Module Eight to scaffold learning and ensure quality final
submissions. The final macroeconomic
analysis paper will be submitted in Module Ten.
Part II Prompt
Your macroeconomic analysis paper should respond to the
following prompt: Analyze the extent to which the
macroeconomic environment in the United States
impacts the supply and demand of your chosen company’s
product or service and assess the effects of macroeconomic
conditions on your company’s financial
performance.
Specifically, the following critical elements must be addressed:
I. Overview: Provide an overview consisting of a brief
description of the chosen company, your chosen product or
service, and annual sales.
II. Macroeconomic Variables
For this section, you will utilize macroeconomic variables such
as GDP growth, inflation, unemployment, and so on to relate
trends in data to the supply
and demand of your product or service. Include all calculations
in an Excel file.
a) Select three macroeconomic variables in the United States
that impact the supply and demand of your chosen product or
service. Justify your
selections.
b) Interpret the trends of the three selected macroeconomic
variables for the past three years. Be sure to include gathered
data. Based on the
trends of the three macroeconomic variables, assess how they
will impact the supply and demand of your chosen product or
service.
III. Macroeconomic Policies
a) Describe the current monetary and fiscal policies in the
United States. Consider including how these policies affect your
company and its
products and services.
b) Predict how possible changes in monetary and/or fiscal
policy may impact the supply and demand of your product or
service.
IV. Macroeconomic Conditions and Company Performance
a) Describe the trends of two previously selected company
performance variables (e.g., sales, stock pricing, net income)
over the past three years.
Keep in mind these are the performance variables selected in
the microeconomic analysis.
b) Analyze the relationship between the two company
performance variables and the three selected macroeconomic
variables for the past three
years using a correlation graph. Be sure to include the graph
that represents the correlation.
c) Assess how the current monetary policy and fiscal policy in
the United States may impact your chosen company’s financial
performance in the
short term (six months to one year). Justify your response.
Milestones
Part II Milestone: Overview and Macroeconomic Variables
In Module Eight, you will submit the overview (Section I) and
macroeconomic variables (Section II) components of your
macroeconomic analysis paper. This
milestone is a two-page paper structured as follows: First, it
provides an overview consisting of a brief description of the
chosen company, your chosen product
or service, and annual sales. Second, it describes three
macroeconomic variables in the United States that impact the
supply and demand of your chosen product
or service. Third, using graphs in Excel, it interprets the trends
of the three selected macroeconomic variables for the past three
years. Fourth, based on the
trends of the three macroeconomic variables, it assesses how the
trends will impact the supply and demand of your chosen
product or service. Include all
calculations in an Excel file. This milestone will be graded with
the Part II Milestone Rubric.
Part II Final Submission: Macroeconomic Analysis Paper
In Module Ten, you will submit your complete macroeconomic
analysis paper. It should be a complete, polished artifact
containing all of the critical elements of
Final Project Part II, including Sections III and IV. The final
submission should first describe the current monetary and fiscal
policies in the United States. Consider
including how these policies affect your company and its
products and services. Second, it should predict how possible
changes in monetary and/or fiscal policy
may impact the supply and demand of your product or service.
Third, it should describe the trends of two previously selected
company performance variables
(e.g., sales, stock pricing, net income) over the past three years.
Keep in mind these are the performance variables selected in
the microeconomic analysis.
Fourth, it should analyze the relationship between the two
company performance variables and the three selected
macroeconomic variables for the past three
years using a correlation graph. Be sure to include the graph
that represents the correlation. Finally, it should assess how the
current monetary policy and fiscal
policy in the United States may impact your chosen company’s
financial performance in the short term (six months to one
year). Justify your response. The final
macroeconomic analysis paper should incorporate feedback
from Part II Milestone and should also reflect the incorporation
of feedback gained throughout the
course. This submission will be graded with the Final Project
Part II Rubric.
Final Project Part II Rubric
Guidelines for Submission: Your final macroeconomic analysis
paper should adhere to the following formatting requirements:
5–6 pages, double-spaced, using
12-point Times New Roman font and the most current version of
APA formatting.
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (70%) Not Evident (0%) Value
Overview Meets “Proficient” criteria and
expertly balances key detail
with brevity
Provides an overview consisting
of a brief description of the
chosen company and product
or service, including annual
sales
Provides an overview consisting
of a brief description of the
chosen company and product
or service, including annual
sales, but overview has gaps in
accuracy or detail
Does not provide an overview
consisting of a brief description
of the chosen company and
product or service, including
annual sales
5
Macroeconomic
Variables: Impact
[MBA-502-05]
Meets “Proficient” criteria and
demonstrates a nuanced
understanding of the effects of
macroeconomic variables on
the supply and demand of the
company’s product or service
Selects and logically justifies
three macroeconomic variables
in the United States that impact
the supply and demand of
product or service
Selects and justifies three
macroeconomic variables in the
United States that impact the
supply and demand of product
or service but selection has
gaps in accuracy or justification
is illogical
Does not select three
macroeconomic variables in the
United States that impact the
supply and demand of product
or service, justifying selections
11.25
Macroeconomic
Variables: Trends
[MBA-502-05]
Meets “Proficient” criteria and
demonstrates a nuanced
understanding of the meaning
behind trends in
macroeconomic variables
Logically interprets the trends
of the three macroeconomic
variables for the past three
years, including gathered data
Interprets the trends of the
three macroeconomic variables
for the past three years,
including gathered data, but
interpretation is illogical or
data has gaps in accuracy or
detail
Does not interpret the trends
of the three macroeconomic
variables for the past three
years, including gathered data
11.25
Macroeconomic
Variables: Assess
[MBA-502-05]
Meets “Proficient” criteria and
shows sophisticated insight into
the effects of macroeconomic
variables on supply and
demand of products or services
Assesses how macroeconomic
variables will impact supply and
demand of product or service
based on trends
Assesses how macroeconomic
variables will impact supply and
demand of product or service
but with gaps in accuracy or
relevance to trends
Does not assess how
macroeconomic variables will
impact supply and demand of
product or service
11.25
Macroeconomic
Policies: Monetary
and Fiscal Policies
[MBA-502-06]
Meets “Proficient” criteria and
description includes key details
about how U.S. policies affect
companies
Describes current monetary
and fiscal policies in the United
States
Describes current monetary
and fiscal policies in the United
States but with gaps in
accuracy or detail
Does not describe the current
monetary and fiscal policies in
the United States
11.25
Macroeconomic
Policies: Possible
Changes
[MBA-502-05]
Meets “Proficient” criteria and
shows keen insight into how
monetary and/or fiscal policies
impact supply and demand
Logically predicts how possible
changes in monetary and/or
fiscal policy may impact supply
and demand of product or
service
Predicts how possible changes
in monetary and/or fiscal policy
may impact supply and
demand of product or service
but with gaps in logic or detail
Does not predict how possible
changes in monetary and/or
fiscal policy may impact supply
and demand of product or
service
11.25
Conditions and
Company
Performance:
Variables
[MBA-502-06]
Meets “Proficient” criteria and
demonstrates a nuanced
understanding of recent
company performance variable
trends
Describes trends of two
company performance
variables over the past three
years
Describes trends of two
company performance
variables over the past three
years but with gaps in accuracy
Does not describe trends of
two company performance
variables over the past three
years
11.25
Conditions and
Company
Performance:
Relationship
[MBA-502-06]
Meets “Proficient” criteria and
demonstrates a nuanced
understanding of the
relationship between company
performance variables and
macroeconomic variables
Analyzes relationship between
company performance
variables and selected
macroeconomic variables over
the past three years, including
graph of correlation
Analyzes relationship between
company performance
variables and selected
macroeconomic variables over
the past three years, including
graph of correlation, but with
gaps in accuracy or necessary
detail
Does not analyze relationship
between company
performance variables and
selected macroeconomic
variables over the past three
years, including graph of
correlation
11.25
Conditions and
Company
Performance: Policy
Impact
[MBA-502-06]
Meets “Proficient” criteria and
shows keen insight into how
current monetary and fiscal
policies in United States may
impact company’s financial
performance in the short term
Logically assesses how current
monetary and fiscal policies in
United States may impact
company’s financial
performance in the short term,
justifying response
Assesses how current monetary
and fiscal policies in United
States may impact company’s
financial performance in the
short term, justifying response,
but assessment or justification
has gaps in logic or detail
Does not assess how current
monetary and fiscal policies in
United States may impact
company’s financial
performance in the short term
and justify response
11.25
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%
MBA 502 Final Project Part II Guidelines and Rubric  O.docx

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MBA 502 Final Project Part II Guidelines and Rubric O.docx

  • 1. MBA 502 Final Project Part II Guidelines and Rubric Overview For this second part of the final project, you will produce a macroeconomic analysis paper related to the publicly traded company and its product or service that you chose for your microeconomic analysis. First, you will select three macroeconomic variables for the United States that directly impact the supply and demand of the company’s product or service you previously selected. Second, you will analyze the extent to which macroeconomic conditions in the United States have affected the financial performance of your chosen company over the last three years using macroeconomic and company performance data. Finally, you will evaluate how current monetary and/or fiscal policies in the United States are likely to impact your chosen company’s financial performance in the near future. This project addresses the following course outcomes: supply and demand of a company’s products or services based on trends in economic data on the financial performance of companies in the United States
  • 2. The project includes one milestone, which will be submitted in Module Eight to scaffold learning and ensure quality final submissions. The final macroeconomic analysis paper will be submitted in Module Ten. Part II Prompt Your macroeconomic analysis paper should respond to the following prompt: Analyze the extent to which the macroeconomic environment in the United States impacts the supply and demand of your chosen company’s product or service and assess the effects of macroeconomic conditions on your company’s financial performance. Specifically, the following critical elements must be addressed: I. Overview: Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales. II. Macroeconomic Variables For this section, you will utilize macroeconomic variables such as GDP growth, inflation, unemployment, and so on to relate trends in data to the supply and demand of your product or service. Include all calculations in an Excel file. a) Select three macroeconomic variables in the United States that impact the supply and demand of your chosen product or service. Justify your selections. b) Interpret the trends of the three selected macroeconomic
  • 3. variables for the past three years. Be sure to include gathered data. Based on the trends of the three macroeconomic variables, assess how they will impact the supply and demand of your chosen product or service. III. Macroeconomic Policies a) Describe the current monetary and fiscal policies in the United States. Consider including how these policies affect your company and its products and services. b) Predict how possible changes in monetary and/or fiscal policy may impact the supply and demand of your product or service. IV. Macroeconomic Conditions and Company Performance a) Describe the trends of two previously selected company performance variables (e.g., sales, stock pricing, net income) over the past three years. Keep in mind these are the performance variables selected in the microeconomic analysis. b) Analyze the relationship between the two company performance variables and the three selected macroeconomic variables for the past three years using a correlation graph. Be sure to include the graph that represents the correlation. c) Assess how the current monetary policy and fiscal policy in the United States may impact your chosen company’s financial
  • 4. performance in the short term (six months to one year). Justify your response. Milestones Part II Milestone: Overview and Macroeconomic Variables In Module Eight, you will submit the overview (Section I) and macroeconomic variables (Section II) components of your macroeconomic analysis paper. This milestone is a two-page paper structured as follows: First, it provides an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales. Second, it describes three macroeconomic variables in the United States that impact the supply and demand of your chosen product or service. Third, using graphs in Excel, it interprets the trends of the three selected macroeconomic variables for the past three years. Fourth, based on the trends of the three macroeconomic variables, it assesses how the trends will impact the supply and demand of your chosen product or service. Include all calculations in an Excel file. This milestone will be graded with the Part II Milestone Rubric. Part II Final Submission: Macroeconomic Analysis Paper In Module Ten, you will submit your complete macroeconomic analysis paper. It should be a complete, polished artifact containing all of the critical elements of Final Project Part II, including Sections III and IV. The final submission should first describe the current monetary and fiscal policies in the United States. Consider including how these policies affect your company and its products and services. Second, it should predict how possible changes in monetary and/or fiscal policy may impact the supply and demand of your product or service.
  • 5. Third, it should describe the trends of two previously selected company performance variables (e.g., sales, stock pricing, net income) over the past three years. Keep in mind these are the performance variables selected in the microeconomic analysis. Fourth, it should analyze the relationship between the two company performance variables and the three selected macroeconomic variables for the past three years using a correlation graph. Be sure to include the graph that represents the correlation. Finally, it should assess how the current monetary policy and fiscal policy in the United States may impact your chosen company’s financial performance in the short term (six months to one year). Justify your response. The final macroeconomic analysis paper should incorporate feedback from Part II Milestone and should also reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Part II Rubric. Final Project Part II Rubric Guidelines for Submission: Your final macroeconomic analysis paper should adhere to the following formatting requirements: 5–6 pages, double-spaced, using 12-point Times New Roman font and the most current version of APA formatting. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Overview Meets “Proficient” criteria and
  • 6. expertly balances key detail with brevity Provides an overview consisting of a brief description of the chosen company and product or service, including annual sales Provides an overview consisting of a brief description of the chosen company and product or service, including annual sales, but overview has gaps in accuracy or detail Does not provide an overview consisting of a brief description of the chosen company and product or service, including annual sales 5 Macroeconomic Variables: Impact [MBA-502-05] Meets “Proficient” criteria and demonstrates a nuanced understanding of the effects of macroeconomic variables on the supply and demand of the company’s product or service
  • 7. Selects and logically justifies three macroeconomic variables in the United States that impact the supply and demand of product or service Selects and justifies three macroeconomic variables in the United States that impact the supply and demand of product or service but selection has gaps in accuracy or justification is illogical Does not select three macroeconomic variables in the United States that impact the supply and demand of product or service, justifying selections 11.25 Macroeconomic Variables: Trends [MBA-502-05] Meets “Proficient” criteria and demonstrates a nuanced understanding of the meaning behind trends in macroeconomic variables Logically interprets the trends of the three macroeconomic variables for the past three
  • 8. years, including gathered data Interprets the trends of the three macroeconomic variables for the past three years, including gathered data, but interpretation is illogical or data has gaps in accuracy or detail Does not interpret the trends of the three macroeconomic variables for the past three years, including gathered data 11.25 Macroeconomic Variables: Assess [MBA-502-05] Meets “Proficient” criteria and shows sophisticated insight into the effects of macroeconomic variables on supply and demand of products or services Assesses how macroeconomic variables will impact supply and demand of product or service based on trends Assesses how macroeconomic variables will impact supply and demand of product or service
  • 9. but with gaps in accuracy or relevance to trends Does not assess how macroeconomic variables will impact supply and demand of product or service 11.25 Macroeconomic Policies: Monetary and Fiscal Policies [MBA-502-06] Meets “Proficient” criteria and description includes key details about how U.S. policies affect companies Describes current monetary and fiscal policies in the United States Describes current monetary and fiscal policies in the United States but with gaps in accuracy or detail Does not describe the current monetary and fiscal policies in the United States 11.25
  • 10. Macroeconomic Policies: Possible Changes [MBA-502-05] Meets “Proficient” criteria and shows keen insight into how monetary and/or fiscal policies impact supply and demand Logically predicts how possible changes in monetary and/or fiscal policy may impact supply and demand of product or service Predicts how possible changes in monetary and/or fiscal policy may impact supply and demand of product or service but with gaps in logic or detail Does not predict how possible changes in monetary and/or fiscal policy may impact supply and demand of product or service 11.25 Conditions and Company
  • 11. Performance: Variables [MBA-502-06] Meets “Proficient” criteria and demonstrates a nuanced understanding of recent company performance variable trends Describes trends of two company performance variables over the past three years Describes trends of two company performance variables over the past three years but with gaps in accuracy Does not describe trends of two company performance variables over the past three years 11.25 Conditions and Company Performance: Relationship [MBA-502-06]
  • 12. Meets “Proficient” criteria and demonstrates a nuanced understanding of the relationship between company performance variables and macroeconomic variables Analyzes relationship between company performance variables and selected macroeconomic variables over the past three years, including graph of correlation Analyzes relationship between company performance variables and selected macroeconomic variables over the past three years, including graph of correlation, but with gaps in accuracy or necessary detail Does not analyze relationship between company performance variables and selected macroeconomic variables over the past three years, including graph of correlation 11.25 Conditions and Company
  • 13. Performance: Policy Impact [MBA-502-06] Meets “Proficient” criteria and shows keen insight into how current monetary and fiscal policies in United States may impact company’s financial performance in the short term Logically assesses how current monetary and fiscal policies in United States may impact company’s financial performance in the short term, justifying response Assesses how current monetary and fiscal policies in United States may impact company’s financial performance in the short term, justifying response, but assessment or justification has gaps in logic or detail Does not assess how current monetary and fiscal policies in United States may impact company’s financial performance in the short term and justify response 11.25
  • 14. Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Total 100%