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1. Dear students, get latest JNU MBA Solved assignments by professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration
Paper Code: MBA– 108
Paper Title: Strategic Management
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the
students. It carries 1 Mark each.
Q. 1. Answer all the questions:
i. Define the term business policy.
Answer:BusinessPolicydefinesthe scope orsphereswithinwhichdecisionscanbe taken by
ii. State the primary activities of a value chain.
Answer :The primary activities of Michael Porter's value chain are inbound logistics,
operations, outbound logistics, marketing and sales, and service. The primary activities
iii. What do you mean by strategic control?
Answer : “ It is the process by which managers monitor the ongoing activities of an
iv. Name any two external environment appraisal tools
Answer :External environment appriasal techniques are generally accepted methods of
inquiry to (a)assess the opportunities and threat an organization or entity has given the
v. Mention any two factors affecting organizational design.
Answer :Although many things can affect the choice of an appropriate structure for an
organization, the following five factors are the most common: size, life cycle, strategy,
vi. What were the two dimensions used under BCG matrix?

2. Answer :The BCG Matrix was developed by the Boston Consulting Group (BCG) and is used
for the evaluationof the organization'sproductportfolioin marketing and sales planning. It
aimsto evaluate eachproduct,i.e.the goodsandservicesof the businessintwodimensions.
vii. What do you mean by turnaround strategy?
Answer :A turnaround is the financial recovery of a company that has been performing
poorly for an extended time. To effect a turnaround, a company must acknowledge and
viii. Define core competence
Answer :Core competencies are the resources and/or strategic advantages of a business,
ix. Distinguish between joint venture and strategic alliance.
Answer:Jointventuresandstrategicalliancesallow companieswithcomplementaryskills to
benefitfrom one another's strengths. They are common in technology, manufacturing and
x. What is SWOT Analysis?
Answer:SWOTanalysisisa frameworkusedtoevaluate acompany'scompetitive positionby
identifyingitsstrengths,weaknesses,opportunitiesand threats. Specifically, SWOT analysis
Note:Answer any four questions. Eachquestion carries 5 marks (Word limits
500)
Q. 2. Discuss various steps involved in the process of strategic management.
Answer : Clarify Your Vision
The purpose of goal-settingistoclarifythe visionforyourbusiness.Thisstage consistsof identifying
three keyfacets:First,define bothshort- and long-term objectives. Second, identify the process of
how to accomplish your objective.
Q. 3. Explain various types of mergers along with examples.
Answer: 1. Horizontal mergers: Itrefersto twofirmsoperatinginsame industry or producing ideal
productscombiningtogether.Fore.g.,inthe bankingindustryinIndia, acquisition of Times Bank by
HDFC Bank, Bank of Madura by ICICI Bank, Nedungadi Bank by Punjab National Bank etc. in
consumerelectronics,acquisitionof Electrolux’sIndianoperationsbyVideoconInternational Ltd., in
BPO sector, acquisition of Daksh by IBM, Spectramind by Wipro etc.
Q. 4. Describe the procedure of preparing vision and mission statement of an
organization.
Q. 5. Discuss the types of generic strategies given by Michael Porter.

3. Answer:Whichdoyou preferwhen you fly: a cheap, no-frills airline, or a more expensive operator
withfantasticservice levelsandmaximum comfort? And would you ever consider a small company
with just a few routes?
The choice is upto you, of course.But the point we're makinghere is that when you come to book a
flight, there are some very different options available. Why is this so? The answer is that each of
these airlines has chosen a different way of achieving competitive advantage in a crowded
Q. 6. Explain the importance of strategicmanagement in managing today’s organizations.
Answer:Strategicmanagementisanessential componentof businesses.Itrefers to the formulation
and implementation of the goals and initiatives involved in the strategies, laid out by the
stakeholders of an organisation. In simpler words, to ensure wise decision-making processes, it is
important that strategies are in place to support the business functions and operations. Strategic
managementtherefore entailsevaluating businessgoals,the organisation’s vision and objectives as
Dear students, get latest JNU MBA Solved assignments by professionals.
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