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1. Dear students, get latest JNU MBA Solved assignments by professionals.
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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration
Paper Code: MBA– 103
Paper Title: Marketing Management
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the
students. It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) What is Product life cycle?
Answer : The product life cycle is an important concept in marketing. It describes the stages a
productgoesthrough from when it was first thought of until it finally is removed from the market.
Not all products reach this final stage. Some continue to grow and others rise and fall.
What are the main stages of the product life cycle?
(ii) Name two features of marketing.
Answer : 1. Creating a Market Offering:
The second feature of marketing is creating market offering. It refers to providing complete
information about the product and services, e.g., providing information about the name of the
product and service, type, price, size, centre of availability, etc. A good market offer is always
(iii) What is MIS?
Answer: MIS isthe use of informationtechnology,people, and business processes to record, store
and processdata to produce informationthatdecisionmakerscanuse tomake day to day decisions.
The full form of MIS is Management

2. (iv) Why is scanning of environment a crucial task?
Answer : Environmental scanning is the process of gathering information about events and their
relationships within an organization's internal and external environments. The basic purpose of
environmental scanningistohelpmanagementdetermine the future direction of the organization.
(v) What is Marketing Audit?
Answer : A marketing audit is a comprehensive examination and analysis of your marketing
activities,goalsandobjectives.Byimplementinganaudit, you're able to take a look at the way your
marketing efforts are planned and managed, and how they are performing relative to the goals of
(vi) What are the types of communication system?
Answer : The communication system enables the successful transmission of idea or any other
importantinformationamong individuals. The person from whom the thought originates carefully
encodes his ideas into a sensible content which is now ready to be shared with everyone. He is
(vii) What do you understand Channel of distribution?
Answer : Distribution channels in marketing are one of the “4 Ps” (product, promotion, price,
placementi.e.“distribution”).Distribution Channels are key element in marketing strategy — they
help to expand business to end users and grow revenue.
(viii) Define Market research?
Answer:Market researchis definedasthe process of evaluating the feasibility of a new product or
service, through research conducted directly with potential consumers. This method allows
(ix) How marketing is a “Pull approach” explains.
Answer : Pull marketing is an approach designed to draw customers to a brand through search
engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen
consumer awareness of a brand and products and foster demand. Examples of pull marketing
(x) What is Demographic environment?
Answer:The demographicfactors like gender or ethnicity of the market are useful to segment the
target populationforimpactfulmarketing.The focusliesmostlyonthe people whoare mostlikelyto

3. Note:Answer any four questions. Eachquestion carries 5 marks (Word limits
500)
Q. 2. Explain the various types of promotion techniques used in marketing.
Answer:A companycan employvariouspromotionaltechniques in order to communicate with the
target market, techniques that form the promotional mix.
Depending on the communication means, the promotional techniques can be:
Q. 3. Explain the role challenges of using internet in marketing.
Answer : Internet marketing can have some disadvantages to the way a business operates. Below
shows some examples of challenges that businesses may face;
1. Having a mobile responsive website
In April 2015 Google announced an algorithm update that was deemed "mobileaggedon". In a
nutshell,Googlesaidyourwebsitewasgoingtobe penalisedif itwasn'tresponsiveanditwouldgive
Q. 4. Explain various philosophies of marketing.
Answer:Each and everycompanyhasitsownideaon how the companywill doproduction,how it
will sell anddothe marketingof itsproduct.For example,A companywhichmakescapsof veryhigh
qualitywithhighsellingratesandinvestslotof moneytomake their brandvalue (viamarketing),
Q. 5. What is marketing management? What is role and scope of marketing management?
Answer : Management is the process of getting things done in an organised and efficient manner.
Marketing management aims at efficient operation of marketing activities.
Q. 6. Differentiate between selling and marketing.
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