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1. Dear students get fully solved assignments
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ASSIGNMENT
DRIVE FALL 2016
PROGRAM Master of Business Administration- MBA
SEMESTER II
SUBJECT CODE & NAME MB0046 –Marketing Management
BK ID B1629
CREDITS&MARKS 4 CREDITS, 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Explain the 7P’s of marketing mix with the help of
suitable examples.
Answer:Marketing is a continually evolving discipline and as such can be one that companies find
themselves left very much behind the competition if they stand still for too long. One example of
this evolution has been the fundamental changes to the basic Marketing mix. Where once there
were 4 P’s to explainthe mix,nowadaysitismore commonly accepted that a more developed 7 P’s
adds a much neededadditional layerof depthtothe Marketing Mix with some theorists going even
going further.
Question.2. Briefly discuss importance of environmental scanning
with the help of example.
Answer:Environmental scanning is one of the essential components of the global environmental
analysis. Environmental monitoring, environmental forecasting and environmental assessment
complete the global environmental analysis. The global environment refers to the macro
environment which comprises industries, markets, companies, clients and competitors.
Consequently, there exist corresponding analyses on

2. Question.3. Explain the factors that affect the consumer buying
behavior.
Answer:The central focus of marketing is the consumer. To devise good marketing plans, it is
necessary to examine consumer behavioral
Question.4. Why Branding is important? What value does the
organization & customers get out of the branding process?
Answer:You know that branding is the key to any company, whether they sell coffee or industrial
parts or clothing. But convincing your organization or clients that branding is necessary for all
componentsof theirbusinesstosucceedcanbe a bitmore difficultthandecidingexactlywhatcolors
best represent their brand mission.
How wouldyouexplainthe process of branding to your clients? If you’re not sure how you’d break
down your approach, you may be doing it wrong.
Question.5. What do you meant by place or Channel of
distribution? What are the important functions of marketing
channels?
Answer:The distribution function of marketing is comparable to the place component of the
marketing mix in that both center on getting the goods from the producer to the consumer. A
distributionchannel inmarketingreferstothe pathor route throughwhichgoodsand servicestravel
to get from the place of production or manufacture to the final users. It has at its center
transportation and logistical considerations.
Business-to-business (B2B) distribution occurs between a producer and industrial users of raw
materials needed for the manufacture of
Question.6. Write short notes on:
a) Break –even pricing

3. Answer:Breakevenpricingis the practice of setting a price point at which a business will earn zero
profits on a sale. The intention is to use low prices as a tool to gain market share and drive
competitors from the marketplace. By doing so, a company may be able to increase its production
volumes to such an extent that it can reduce costs
b) Mark-up pricing
Answer:Several varietiesof markuppricing - alsoknownascost-pluspricing- exist, but the common
threadis thatone firstcalculatesthe cost of the product,thenaddsa proportionof it as markup.The
amount to be marked up is decided at the discretion of the company. Basically, this approach sets
prices that cover the cost of production and provide enough profit margin to the firm to earn its
target rate of return.
Cost-plus pricing is used primarily
Dear students get fully solved assignments
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