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1. Dear students get fully solved SMU MBA WINTER 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
ASSIGNMENT
DRIVE WINTER 2014
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER 1
SUBJECT CODE & NAME MB0039 –Business Communication
BK ID B1622
Credit and Max. Marks 4 credits; 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 As a speaker you are addressing a group of people. Explain the elements involved in this
communication.
Answer : When two or more people are in the same place and are aware of each other's presence,
then communication is taking place, no matter how subtle or unintentional. Without speech, an
observer may be using cues of posture, facial expression, and dress to form an impression of the
other's role, emotional state, personality and/or intentions. Although no communication may be
intended, people receive messages through such forms of non-verbal behaviour.
2 What is the importance of Kinesics and Proxemics in communication? Explain with examples.
Answer:Nonverbal communication isthe processof communicationthroughsendingandreceiving
wordless (mostly visual) cues between people. It is sometimes mistakenly referred to as body
language (kinesics), but nonverbal communication encompasses much more, such as use of voice
(paralanguage), touch (haptics), distance (proxemics), and physical
environments/appearance.Typically overlooked in
3 How does internal business communication affect the organization? Discuss the role of each
stakeholder in this.

2. Answer : Some of the forces impacting your small business are more challenging to master than
others. The degree to which you can control them varies. At the same time, you can improve the
state of internal and external factors effecting your
4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading
them to buy your company’s product.
Answer : Sales letters can be extremely powerful; marketing studies show that they outperform
otherdirectmail formatssuch as brochures and postcards. But before you get to see how effective
saleslettersare foryourself,youhave towrite one.Here’show to write a sales letter that will wow
your readers and persuade them to buy your product or service.
5 Youare goingto face a job interviewforthe post of Manager-operations.Which aspects you will
keep in mind while facing the interview?
Answer:Findout whattype of interviewyoucanexpect.The recruitersettingupyour job interview
can probablygive youan ideaaheadof time.If youhave the opportunity,askhow longthe interview
will be andwhowill be on the panel? You can better tailor your answers when you understand the
interview conditions.
6 Write short notes on:
a) SQ3R technique of reading
Answer : Meaning of SQ3R :
SQ3R is a triedand testedstudy strategy. It not only helps us to understand and remember but can
alsohelp us to identify the information we need to write an assignment. SQ3R is an active reading
exercise that is designed to help us get a fuller understanding of your reading materials. We will
need to keep a pen and some paper on hand to use this method.
SQ3R is an acronym which stands for
 Survey (or Skim)
 Question
Dear students get fully solved SMU MBA WINTER 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )