MayKing Your Social Media Count
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A 45 minute presentation, designed to help you to communicate in the most effecTEAve way when using Social Media.
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MayKing Your Social Media Count
- 1. MayKing Your Social Media Count 1
- 3. What is Social Media? Relationship Building (online) World of Mouth Creating CommuniTEA Helping your customers First Queensland Business Group Meetup Jan 2011
- 4. Social Media Defined (cont’d) Social media marketing is not a replacement Traditional Marketing. 4 www.sendoutcards.com/ronandsue
- 5. Common Social Media Objections 5 http://bit.ly/TheresNoSuchThingAsSocialMedia
- 8. Social Media StraTEAgies – i. Brand Awareness Brand Awareness is: Public Image Wearing Your Brand Using Your Products Projecting Your Brand Brand Voice 8 8
- 9. 9
- 10. 1010 Social Media StraTEAgies – ii. How to Relationship Build Online
- 11. Social Media StraTEAgies – ii. How to Relationship Build Online 11 Getting to know others Help others Show GraTEAtude
- 12. Social Media StraTEAgies – ii. How to Relationship Build Online Align yourself with successful people 12
- 13. 13 @AnkeCatesby Facebook Twitter • 305 Likes • 14 Retweets • 198 Comments • 15 Mentions • 11 Shares • 5 Favourites • 10210 fans • 112560 followers Social Media Results • 2 Commissions • 3 Websites • Collaboration
- 14. Social Media StraTEAgies – iii. Customer Service 14 GraTEAtude (relationship building) Answering Client’s Question Brand Awareness (Brand Voice) 14
- 16. 16
- 17. Other Social Media StraTEAgies 17
- 18. Social Media StraTEAgies 18 Help potential new clients find you: Help, Share, Collaborate New Client http://bit.ly/TEAchingTuesdayPartIII
- 19. Social Media StraTEAgies Make your Social Media straTEAgies count: http://thelikeabilityco.com/ add-your-directory-listing/ http://bit.ly/GoogleYourselfQBG
- 20. Back to basics – i. How to Communicate Online 20 Relationship Building (Help, Share, Collaborate) Brand awareness (getting to know face behind the business)
- 21. Back to Basics – i. How to communicate online Brand Voice: GraTEAtude Be polite Courtesy Respect 21 Brand Voice http://garyvaynerchuk.com/talking-with-marie- forleo-about-the-future-of-social-media/
- 22. Back to basics – ii. Relationship Building 22
- 23. Back to basics – iii. Responding Online 23 Use Social Media to answer customer’s questions (Brand Voice)
- 24. Back to basics – iii. How NOT to Respond Online 24 Delete negative comments Slow response to queries Not commenting at all http://bit.ly/BadPRTurnedGreatPR
- 25. Back to basics – iv. Maintaining your Social Media Presence online 25 http://queenslandbusinessgroup.com/how-to-get- found-on-page-one-of-google-using-twitter/ Social Media = Help + Share + Engagement
- 26. Social Media Next Steps Choose the next platform: 26
- 27. Social Media Next Steps Follow then listen 27
- 28. Social Media Next Steps Select your top 3 straTEAgies: Brand Awareness Relationship Building Customer Service How to win friends and influence people 28
- 29. Social Media Next Steps Go to a Workshop / Learn from others 29
- 30. Social Media Next Steps Practice 30
- 31. Back to basics – iv. Maintaining your Social Media Presence online 31 Social Media Help Share Engage • • Comment FB Groups • FB Message • Favorite • • Post / Reply Mention • Direct Message hashtag • • • tag people • • Share on Social Media • • • • Comment
- 32. Social Media Next Steps Review your existing Social Media policy Think about your next social media application Resources: 32 http://www.marketingprofs.com/articles/2014/246 91/six-tips-to-get-your-customers-talking-about- your-brand-at-the-dinner-table http://queenslandbusinessgroup.com/why-women- are-great-at-social-media/
- 33. Questions 33
- 34. 34 $147: Twitter Training + 2 books $30: Write up your Tweet $5: Twitter for Dummies $88: How to get the best out of QBG and Social Media: 1-2-1 Training
- 35. Thank you 35 MayKingTea: Queensland Business: The Likeability Company: May King Tsang:
Editor's Notes
- Hello and welcome to MayKing Your Social Media Count. This is a 45 minute talk designed to help you to communicate in the most effecTEAve way when using Social Media.
- Hello, my name is May King Tsang. My first name is May King and I am the founder of MayKing Tea. Just a little bit about myself. I am a Tea Note Speaker, hired to talk about all things tea. I am a Tea Consultant, helping those who want to start a tea business and are not sure where to start. I am a writer, writing for three blogs as well as my own, and I am writing a book on tea and recipes this year. I LOVE LOVE LOVE my tea puns and Social Media Oh and I sell tea too :o) I am the founder of Queensland Business: a Facebook Group that helps 4700+ members to Help, Share and Collaborate. We don’t sell to each other but help and support each other through relationship building, education and referrals. I am also the co-founder of The Likeability Company which helps business owners to build a communiTEA around them using Social Media. TLC is the global version of QBG.
- Before we can start on The eTEAquette of Social Media, we should find out what it is first. Social Media for me is: - Relationship Building online. We may have attended Networking Events like this one that I help to create for Queensland Business. If we know how to relationship build when meeting people face to face, then it is easy to understand how to relationship build online. There are slight differences in relationship building online compared to face-2-face and one of them includes: Word of mouth. Networking face-2-face, business owners could make recommendations to each other. When you talk to one other person, they may make recommendations. If you are listening to 2 people talking, you can learn so much from their recommendations and learn so much about business. Creating CommuniTEA. There are many communiTEAs that you can learn from in Social Media. Find out where they hang out and listen and contribute when you deem appropriate. Helping You Customers. Whether they are B2B (Business to Business) or B2C (Business to Consumer), your customers can be found on Social Media. Find out where they hang out and be available to answer their questions and showcase your rock stardom in your own field.
- If you use traditional marketing methods and they work for you, don’t stop using them. If the following worked for you, keep using them: Advertising Radio TV Letter Drop / Email Marketing Cold Calling Ron Windred from SendOutCards fame helps business owners to understand the importance of a postcard or thank you note through the door. Use Social Media to enhance your existing marketing straTEAgy.
- Haven’t got time for Social Media – you haven’t got time to ignore it. It’s not going to go away. 60% percent of 200 million active users log in via a mobile device at least once every month. ~ http://bit.ly/TwitterMobileUsers According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing 62% of those not using it expect to start marketing through social media within the next 12 months. If you can Text, you have time for Social Media. It’s all about what your friends / celebriTEAs are eating for dinner * There are celebriTEAs on Social Media but your clients and other businesses are also on Social Media. You just need to know where to find them. You can’t make money on Social Media Like any marketing straTEAgy, it takes hard work, commitment and time. If you don’t put in the effort then you won’t reap the rewards. The Link is of a 2 minute video of Gary Vanyerchuck explaining that if you don’t believe in Social Media, that’s like saying you don’t believe in the Internet.
- And with Facebook Fatique affecting Australia according to this arTEAcle, it is time to move away from our Facebook comfort zone. We need to start looking at other places. We need to start looking at other straTEAgies such as: Driving traffic to your website Think about and review our existing Social Media straTEAgies Starting thinking about other Social Media Applications.
- So if what goes on in Facebook stays in Facebook, what can we do to get found on Google? We need a marketing straTEAgy. We need to explore other Social Media tools. Facebook and Google are competitors (think of their Ads, they’re both wanting your money) therefore doesn’t it make sense that Google is going to favour those search results where you use Google’s applications? YouTube and Google+ and if you blog all the better. I use Twitter and my Tweets are more likely to be found than anything I write in Facebook.
- Let’s have a look at some effective Social Media StraTEAgies. i. Brand Awareness can mean a lot of things to many people, and includes: Public Image Wearing Your Brand. When you are at a Networking Event, do you: Wear clothes with your brand on it? E.g. Corporate logo on t-shirt, wearing corporate colours? If you drive a car, do you have your business details on the car? e.g. do you have a bag with your company logo on it? Maybe you could wear somebody else’s products. If you are able to help someone, that will help increase your influence on people. Remember when you are at a networking event, it is not about you! Using Your Products Can you wear or use your products at a networking event? E.g. jewellery, shoes, clothes, makeup? Projecting your brand How do you write when you are your brand online? Are you funny? Do you take yourself seriously e.g I use TEApuns – this is part of brand awareness, I wear Chinese clothes, everything I written online is as if I’m talking to the person in front of me.
- People want to know the person behind the business. Do not hide behind your logo and let people gain an insight into your business. Let people know via your About Page or Biography or use Social Media to help people gain an insight into who you are. Some business owners try to keep their business separate from their personal profile but some business owners add Business Colleagues as friends on Facebook or other Social Media platforms. If this is the case, you need to be on brand (be on your best behaviour) most of the time. Be mindful of what you write online because it stays there forever. Whatever you say on a personal or professional sense is a reflection of you as a person and a reflection of you as a business, whether you like it or not. On Facebook, I post once a day, but on Twitter I tweet several times a day. How many times do you post a day?
- ii. How to relationship build online. You have two ears and one mouth. To relationship build you must learn how to listen. And when I say listen, I don’t mean wait until the person has finished speaking! Remember: with relationship building, it is NOT ABOUT YOU. Listen to see if there is a way you can help the other person. If you help them, they’re more likely to remember you, and if they remember you for the help you gave them, they might remember you and over time may refer you and your business to others. That is the power of relationship building: when other people talk about you.
- How to relationship build online: Getting to know others * When you listen, you get to know other people Help Others * When you get to know other people, you can start to Show GraTEAtude * When you show graTEAtude, you continue to build your relationship with others. * They are more likely to remember you.
- One of the ways to build relationships online is to Align yourself with successful people If you’ve been to an event with a successful business person, have a picture taken with them. It reminds you of where you have been and what you have become That is not to say ignore those you perceive to be less successful as yourself. Nobody is less successful than you are. Success is relative. Relationship Build with all business owners because you never know what they know, who they know, how you can help them and how they can help you.
- As well as aligning yourself with successful people, why not collaborate with somebody who is successful? Someone who is able to spread the word about you and your business? I collaborated with an Award Winning Body Painter. We are both good at Social Media and these were the results after the picture of me was put up on Facebook, Twitter and other outlets. We are both permanently featured in 3 websites, Anke received an enquiry which turned into work within 20 minutes of the photograph being put up on Facebook, and I am aligning myself with award winning Body Art Artist who won the People’s Choice award award for her Best of Oz design at the Australian Body Art Carnivale, and also won first prize in the brush and sponge category. The statistics for Social Media also speak for themselves.
- When you answer your client’s questions, remember that is it not always about you. Help others with no set expectation. In my example, someone asked me where to get a good cup of tea. I could’ve answered places that currently stock my tea, or I could answer a business that I would like to align myself with. I don’t believe in competition, merely collaboration. The second picture shows how a QBGer expressed thanks for me answering a question of hers and in doing so, she has helped to build relationship with me.
- This section covers how to win friends and influence people. If you have executed the previous straTEAgies correctly then this straTEAgy will come automatically if the opportuniTEAs for your business are out there. If you haven’t read this book, I suggest that you buy it. It will help change your mindset when it comes to developing relationships and going to networking events.
- When you: define your brand online get to know others and help them deliver great customer service A combination of the above enables you to start winning friends and influencing people. This slide are examples of how others thought of me, when they saw a tea related item on Twitter and Facebook. It is free publiciTEA for you and your business. Remember the story of how a lady posted a picture of tea to my Facebook wall when she was on holiday? That has happened a couple of times for me actually. The point is, is that when they thought of tea, they thought of me. That is how to win friends and influence people.
- Other Social Media straTEAgies include: Building your email database Email Marketing is a straTEAgy that is often neglected but still an important part of a business’s marketing straTEAgy Writing blogs to drive traffic to your website. Blog posts can be used as fresh content to push to your Social Media Networks Paid Ads Paid Ads are a great straTEAgy to raise awareness about your business to those that are not fans (Facebook) or in your circles (Google+)
- Remember that one of our goals is to find new clients. Potential new clients would probably use Google so how can we get to page 1 of Google? using the premise of Help, Share, Collaborate one can improve one’s chances of getting found on Twitter by: commenting on other people’s blog posts +1 other people’s posts on Google+ share other people’s tweets Like other businesses’ videos share other people’s content on your Social Media Networks find opportuniTEAs to collaborate and write about it or arrange for someone else to write about it. other tips can be found in the link that I’ve written in Queensland Business. There are three parts to this arTEAcle. The arTEAcle can only be accessed if you are a member of Queensland Business.
- This slide illustrates why I created Queensland Business: to help other business owners. I created it purely for the love of helping others and the comments I make in Queensland Business don’t even register in Google. So if you want to make your comments count, and increase their chances of being found on Google, then start working outside of the Facebook Group. Practice your techniques inside the QBG closed group and then start practicing outside of QBG by adding your directory listing on The Likeability Company. Inside the Directory Listing you can: Save your TEAchingTuesday Posts Give recommendations to other people Post your events and broadcast them inside QBG (but this will only work if you have worked hard on relationship building in the first place, otherwise it will construed as white noise and will probably be ignored). http://bit.ly/TSMPwithMarkSchaefer - talks about how we as business owners are conditioned into traditional methods of marketing such as advertising. Whilst this may work for raising awareness about your brand and whilst it can help you make money in the short term, it is a straTEAgy that is not sustainable, whereas building relationships via Social Media is.
- By adopting good human behaviours, communicating online helps to: increase brand awareness for your business – people want to know the person behind the brand relationship build, by help, share, collaborate The reason why Google keeps changing their goalposts when it comes to searching online is that they want to emulate human behaviour. Many people want to pay $thousand’s to try and force their page to be on page 1 of Google by paying for SEO and this is why they keep changing the goalposts So be as human as possible – allow people to learn a little bit about you as a business owner. You are the face of business, let people know who you are because if people like what you write, they like you, they may buy from you in time or refer business onto you. Communicate online as you would when you talk to someone.
- Communicating online is an extension of your brand voice but how would you like to communicate online? By Expressing: GraTEAtude This is an extension to your brand voice. Politeness Would you like others to be polite to you? Courtesy How would you like to be treated online? Is this how you’d like to be treated? How would you like to be spoken to? Respect Who doesn’t want to be respected? Often in heated discussions in QBG, individuals are harming their own brand Social Media is about emulating human behaviour. Remember: the more you put out there, the more you receive #PayItForward If you have a particular way that you talk to your clients (your brand voice) then keep being on brand. I write silly tea puns in my writings, and I spell the word ‘mayking’ deliberately as a personal branding tool. What language do you use to speak with your clients?
- Use Social Media to start building relationships with potential clients and other business owners. In the true spirit of QBG, Help Share Collaborate online is the essence of Social Media. It is not about you: it is how you can help others and share with others. These are excerpts of conversations online on how we can help to build relationships with others.
- Use Social Media to respond to customer’s questions. This helps to build your profile as a rock star in your own field helps customers with their buying decision responding quickly helps to enhance excellent customer service.
- When I googled whether or not to delete negative comments there was an overwhelming response on why you shouldn’t delete a comment here are some of the links that you could read. http://www.branddrivendigital.com/negative-comments-content/ http://www.ereleases.com/prfuel/thinking-about-deleting-that-negative-facebook-comment-dont/ http://www.whattodomedia.com/tips-for-responding-to-negative-online-reviews-and-why-you-shouldnt-avoid-it/ http://www.bizjournals.com/nashville/blog/socialmadness/2012/06/why-you-shouldnt-delete-negative.html?page=all / http://leaderswest.com/2013/03/12/why-you-shouldnt-delete-a-customers-negative-facebook-post/ Remember that customers are not always right and once you have invesTEAgated, one might find the negative comment has nothing to do with your business, product or service.
- Ways in which you can maintain your Social Media Presence Online: Be consistent Publish regular fresh content Help your clients as much as possible Share content to continue relationship building Engage with your clients by asking questions and talking to them Google Yourself from time to time Remember that maintaining your online presence takes time. Don’t forget why you are on Social Media and ensure that you stick to the straTEAgies you have decided to adopt to further your business online. As well as Google.com, also search on the following images.google.com blogsearch.google.com search.twitter.com socialmention.com sumall.com
- Lots of people love FB and are in their comfort zones and don’t want to venture out, but we need to make our Social Media count, which is why I am encouraging people to find another platform to add to their Social Media Marketing. If you want to be found on Google, as a business owner, you’ll need to consider another platform. Remember: Facebook Fatique is a phrase that according to the arTEAcle, meant that 400,000 Australians left Facebook in the first quarter of 2013.
- Follow peers and “competitors” and social media specialists in your chosen application. Listen to others in your chosen Social Media application. Start writing notes on how they use the Social Media Platform. Listen and learn from others.
- Select your top 3 straTEAgies and see how the others have applied. What techniques did they use? How often did they use it? Why did thy use a certain straTEAgy? Keep listening and keep writing notes.
- Follow businesses or people that: You admire Are in the same space as you complement your business ‘competitors’
- Remember the straTEAgies that you are going to be using for your new Social Media application. Keep using those straTEAgies Test and measure Don’t give up. I haven’t used Instagram for very long so I am practicing what I preach. I followed others, I listened, then I started practicing. The last time I gave this talk, I had just under 100 followers and now they have increased. Not that Social Media is a numbers game. Don’t chase the numbers, chase the engagement. Find out ways in which you can help and share and engage with others and your numbers will grow organically.
- This is a table that summarises the functionaliTEAs that you use for each platform in order to Help, Share and Engage. I hope you find it useful
- What are you the next steps for you? How are you going to ensure that your Social Media counts?
- Thanks for listening everybody. I hope you got a lot out of my session.
- For those that want to have a private chat with me, I am offering a 1.5 hour meeting for $88 where I can help you get the best out of QBG by relationship building By talking to me about how to get the best out of QBG, that will also assist you with your Social Media. I don’t create accounts for you but I can review what you have and offer you advice on where to go from where you are. The Twitter course is a 1.5 hour course which includes two books: Twitter for Dummies Social Media Marketing, Write Up Your Tweet of which I’m a contributor. Understanding Twitter At the end of this training course you will learn: What is Twitter? We will define what Twitter is and why it is increasing in populariTEA How do you use Twitter? Many business owners push all content from Facebook onto Twitter. We explain in this section why this is not our cup of tea Common Objections to Twitter This section addresses the common objections to Twitter and explains why the opposite is actually true. Twitter is great for… This section outlines how Twitter has been used effectively by business owners. Avoiding Small Talk Listening and Learning MayKing Money Relationship Building = Reputation Building PubliciTEA Search Engine Optimisation How to Use Twitter In this section we will learn the order in which you can use Twitter once you have created your profile including: Follow Listen / Observe Understand the Twitter Glossary Share (Retweet) Engage / Tweet Share (Modified Tweet) Direct Messages Create Twitter Account Twitter – Next Steps This final section will discuss what to do next once you have learned the straTEAgies outlined above. Summary
- Thank you so much for listening. I do hope you enjoyed the course. I am also on the following websites: www.MayKingTea.com www.QueenslandBusiness.com www.TheLikeabilityCo.com https://soundcloud.com/thelikeabilityco and don’t forget to join our closed group: TEAmail: mayking.tsang@gmail.com Mobile: 0474 118 248 Thank you for listening.