How to use FOMO to Kickstart your Sales by May King Tsang.pdf

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The document discusses how to use FOMO (fear of missing out) to increase sales. It recommends building an online community by becoming part of conversations and creating content for "lurkers." It also suggests using social media to share tips, behind-the-scenes content, results and milestones to generate FOMO during live events. Examples are given showing how pre-event promotion, live sharing and post-event reminders increased fundraising, webinar registration and product sales. The document concludes by stating FOMO can be used to boost in-person, virtual and hybrid events for any brand.

Marketing

Building Community
Relationship Building
Authority + Prospecting
Notoriety
Direct Communication

The number of Instagram followers
you have mean nothing if you can’t
build a community of like-minded
people who care and engage.
The only real way to do this from
scratch is to become part of the
conversation
https://bit.ly/GaryVeeInsta

Relationship
Building
#CreateContentForTheLurkers

Authority +
Prospecting
#HelpShareCollaborate

FOMO bridges the
gap between Social
Media + PR

- Tips + Advice
- Behind-the-scenes
- Results
- Milestones
- Business + Personal

It isn’t bragging if
you can back it up
– Muhammad Ali
B
R
A
N
D

Convert Lurkers to Sales in the DMs
B
R
A
N
D

B
R
A
N
D
… in-person, virtual + Hybrid Conferences?
Why did you signup
to #ATOMICON20

preFOMO liveFOMO postFOMO
Facebook Ad +
FOMO Content
Sign up: 640
Digital Challenge +
Masterclass
Sign up: 314
Fully Booked
Bootcamp
FULLY BOOKED
B
R
A
N
D

preFOMO liveFOMO postFOMO
Daily Lives + Updates
200 volunteers
50 speakers
£13,000 raised
24 Hour Fundraiser
Live Tweeting +
Instagram Stories
£30,000 raised
48 hour replay only
Tweets + Insta
reminders
£52,000 total
https://bit.ly/FundraisingFOMO
B
R
A
N
D

Product Based Businesses?
preFOMO liveFOMO postFOMO
Shared idea
Took a poll
Planner Preview
Sold Updates
Printers
Post Office
Target 250
SOLD 300
Waitlist for next planner

18
LIVE FOMO CREATOR
 Tweeter
 Reporter
 Interview
 Insta Story Teller
 LinkedIn
Post Writer

This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign! Credit goes to: Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/ Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/ Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/

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This presentation was first delivered to Nicola Peake's community, and it's a presentation on how business owners can embrace the fear of missing out - FOMO - to sell out your next event, festival, conference, digital challenge, webinar, online summit; sell your book, your product or your service-based business. Using my 3 point PLP sytéme, I am encouraging you to share more, post more, engage more. What are the PLPs? preFOMO - before the event liveFOMO - during the event postFOMO - after the event but wait! What if you don't run events? Don't worry! I've got your back there too!! Because if you don't run an event, I'm encouraging you to create one. Make an event out of anything that you do! Adopt my PLP sytéme and confidently create that buzz, that excitement, that FOMO for your community, so that when the time is right for them, they will slide into your DMS and buy your book, enquire about your services, find out more about your product. And if you have any questions about my latest presentation, you know what to do! Slide into MY DMs so that I can answer YOUR questions: @maykingtea on Twitter May King Tsang on LinkedIn @fomocreator on Instagram. Look forward to hearing from you soon. Oh and P.S. scroll through to the end because I have a special offer for you! A #FOMOHourSurprise (surprise because it's 90 minutes rather than 60 minutes with me!) Thanks for reading this far!! May King Tsang, first name May King aka the #FOMOCreator

How to generate FOMO for your next launch (in 4 steps).pptx

FOMO Creator

#AIM24 Talk first delivered Thursday 8th February 2024 at Adventures in Marketing conference. As the first and the original #FOMOCreator I was hired to talk about how to generate FOMO for your next product launch. Whether that's a product, a service, an in person or online launch, you can harness the power of generating FOMO - the fear of missing out - you can adopt this strategy to help sell tickets, sell your books, your course, your product. I break this down into 4 steps: 1. Fear and FOMO 2. Own your ABCs 3. Momentum 4. On the Day ABCs can be broken down into: Authentic Authority - showcasing you are an authority in your field. That you are an expert BTS - behind - the - scenes C - Create Content for your lurkers - because when we start to publish content, we have lurkers that we don't know are there, but they are certainly there. In this presentation, there are many cited examples on how you can adopt these 4 steps in order to sell before, during and after your launch. I call this the FOMO cycle: preFOMO liveFOMO and postFOMO and in this presentation, I showcase how I have created the FOMO for my clients for conferences and for digital challenges. I also explain the impact that happens when you create content for your lurkers, the magic that occurs when you post online. This could be Direct Messages where people approach you privately on the socials, people referring business onto you, people requesting you to come onto their podcast, it could be people wanting to work with you. If you have any questions on any aspect of my presentation, please do not hesitate to get in touch (details on the last slide) or you can contact me via my website: www.fomocreator.social Thanks for reading this far. May King Tsang, first name May King.

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A case study of the #FOMOCreator work that I carried out on behalf of @AgorapulseUKIRL when they exhibited at the Great British Business Show, at ExCel, London in November 2021. I interviewed Erinn from AgorapulseUKIRL BEFORE the show (this is called preFOMO) which was broadcast live onto Twitter and YouTube. During the 2 days of the Exhibition, I live tweeted on their account and interviewed some of the exhibitors that they wanted to engage in a conversation with. These interviews ranged from B2B companies to micropreneurs. The interviews were also published on May King's Instagram account as May King is am ambassador of Agorapulse. The number of impressions i.e. the number of people that saw these interviews and tweets can be found in this case study. I also created an asset library of all the content captured on the 2 days so that Agorapulse could reuse the content as they saw fit. For this client, I provided all 3 FOMO services, namely: preFOMO (before) liveFOMO (during) postFOMO (after) Each and every individual service can be provided independently of each other. If you'd like to learn more about any of my FOMO services, please contact me via Direct Message on any of the social media platforms: LinkedIn + Meta: May King Tsang Instagram: @fomocreator Twitter + TikTok: @maykingtea You can also catch my #FOMOCreator Show on YouTube if you'd like to know more about how I create the buzz and excitement for events, festivals and conferences. https://www.youtube.com/@fomocreator

Symbiosys Twitter Report on #BetterTogether

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This is a live tweeting report compiled by Tweetbinder on the hashtag #BetterTogether. This was an event run in Cape Town where 27 tweets were generated in 3 hours on the subject of #cybersecurity This intended focus of this report is to showcase how to stretch publicity for your business a little further by live tweeting, creating a LinkedIn post based on the tweets for each of the 3 guest speakers. Live Tweeting and LinkedIn posts create the perfect FOMO for B2Bs interested in how to further protect onesself from phishing, email risks and ransomware and further risks.

#BeeInspired - the ABCs of creating FOMO - a talk by #FOMOCreator May King Ts...

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Honoured to have been asked to be closing keynote for Dani Wallace's #BeeInspired Event in March. FOMO means the fear of missing out and in business, it's a good thing! If you want to know how to sell out your next Conference, Festival, Awards Ceremony, Networking Event, Digital Challenge, Book, Product or Service based launch, then you have come to the right place!! In this closing keynote, I created and delivered a brand new talk called the ABCs of Creating FOMO where: A = Authentic Authority B = BTS (Behind the Scenes) C = Create Content For the Lurkers Now, I know that word Authentic has been bantered around in the marketing circles and unfortunately I have met many people who spouse authenticity and are the most inauthentic people I know, so when I talk about Authentic Authority - I mean be true to yourself, and showcase your authority by being more visible online. By being more visible online, people will get to know you and if people like you, they may refer you onto others, or they may use your services or buy your products from you. When the time is right for THEM. BTS - no! I don't mean that K-pop sensation but I mean behind-the-scenes. This is another way that people can get to know you, learn how you put in so much time to learn your craft and showcase your vast experience to the world, so that potential clients know that they will be working with the best. C is my favourite - Create Content for the lurkers. Don't get obsessed with how many fans and followers you have. Get obsessed with producing FOMO epic content. Don't show everything to the world (like I used to #maykingmistakes ;oD) but show just a little bit to the world and let your lurkers slide into your DMs to find out more. The ABCs of FOMO assumes that you already have an audience that are lurking on your stuff at the moment and when the moment is right for them, they will slide into your DMs. If you don't have an audience as yet, don't worry - I have a presentation for that too. https://www.slideshare.net/MayKingTsang/how-to-use-fomo-to-kickstart-your-sales-by-may-king-tsangpdf This presentation features many incredible conferences, speakers and business owners including: @AndrewandPete @thequeenbeedani @BeyondTheBinary and many more I hope you enjoy this presentation and don't forget to slide into my DMs if you have any questions! LinkedIn + FB: May King Tsang Instagram + Threads + YouTube: @fomocreator Twitter + Pinterest + TikTok: @maykingtea About May King Tsang: https://fomocreator.social/about-may-king-tsang

How to use FOMO to sell products and services on social media in 4 steps.pptx

FOMO Creator

First delivered on #internationalwomensday on behalf of My Network for Women of which May King Tsang is a Director. My Network for Women is a Social Enterprise, based in Doncaster, South Yorkshire region. My Network for Women offers free networking opportunities at their monthly events, bringing guest experts to help local based female entrepreneurs, women thinking of starting a business and ladies who are wanting to grow their business. My Network For Women partnered with Hatch Enterprise a Social Enterprise based in London who supports "underrepresented entrepreneurs to imagine, launch and grow sustainable and impactful businesses through tailored support, community and partnerships." This presentation references a previous slide presentation: How to use FOMO to sell out Events that was delivered in Edinburgh. This presentation covered the 5 steps to selling out your next event: Building Community Relationship Building Authority Notoriety Direct Communication If you notice, the first letter of each step spell the word BRAND because everything in business, starts and ends with your brand in everything you appear, everything you do, everything that people say about you when you are not in the room. This presentation then goes onto explain the 4 steps to FOMO to sell products and services on Social Media. FOMO means the fear of missing out, and in business, it's a good thing. In fundraising, it's a good thing. When you have a cause to promote, a book, product or service to launch, FOMO is a good thing. We want to get your lurkers, because let's face it, we want to get our lurkers so buzzed and excited about what we do, and how we do it, that when the time is right for them, they will go into the DMs to find out more about your product or service, or go one better and buy directly from you. The 4 steps to selling your products and service on Social Media are: Fear - we need to embrace our fear of showing up on social media. Opportunity for BTS - not the K-Pop sensation but behind-the-scenes. Show a little insight but not everything, (because we want to hold something back and give our lurkers FOMO) into what we do to showcase our authority and our leadership in our field. Create content for the lurkers. If we don't show up on the socials, why should people trust us, like us or buy from us? Creating content for the lurkers helps our lurkers in their journey with us, to take them one step closer to you to buying from you, or for finding out more about you. Direct Communication. When the time is right for your lurkers, they will appear in the DMs to find out more or go one better and buy from you. Alternatively you can appear in their DMs and communicate directly with them, to take them to the next step of knowing, liking, trusting and then buying from you. If you enjoyed this presentation, and want to know how you can create FOMO for your business, sign up for my FOMO Hour surprise - https://fomocreator.social/fomo-hour

How to use #FOMO to sell out Events #AIM23

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This presentation was delivered February 9th 2023, as part of the Adventures in Marketing Conference in Edinburgh #AIM23 If you have a business, you can create an event out of anything and if you can create an event, then you can use FOMO (the fear of missing out) to genereate the buzz and the excitement for your business. In this presentation, I, May King Tsang (first name May King) go through the 4 steps on how to create FOMO to sell out events, sell your products, sell your services, and in this presentation, I have given plenty of examples of how I, as a #FOMOCreator have generated buzz and excitement for my clients, and how plenty of businesses, have generated FOMO for themselves. The four steps to generating FOMO are: 1. Fear - how to overcome it and why it's important to put your big girl or boy or nonbinary pants on! 2. Opportunity - we want to #CreateContentForTheLurkers and the best way to do this, is by showing BTS (nope! I don't mean the K-pop sensation, I mean behind-the-scenes 3. Momentum - how do you build momentum when generating that buzz and excitement for your event, product or business? It's all about generating what I call: #preFOMO #liveFOMO and #postFOMO 4. On the day - this is all about Live FOMO - how to generate a buzz and excitement on the day. Why it's important and why you're missing out, if you don't hire a dedicated #FOMOCreator to generate live social media content for you on the big day? Whether it's Tweets, Instagram Stories, LinkedIn posts, Facebook lives, YouTube or TikToks - you can create FOMO on any social media platform. I've done it for my clients. I've done it for my business and this presentation will help you understand how YOU can generate FOMO for you and your events too! Woohoo hooooo!!! If you have any questions, then please do not hesitate to get in touch: https://fomocreator.social/20min-fomo

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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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How to use FOMO to Kickstart your Sales by May King Tsang.pdf

1. How to use FOMO to Kickstart your Sales

2. 2

3. Building Community Relationship Building Authority + Prospecting Notoriety Direct Communication

4. The number of Instagram followers you have mean nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation https://bit.ly/GaryVeeInsta

5. Relationship Building #CreateContentForTheLurkers

6. Authority + Prospecting #HelpShareCollaborate

7. FOMO bridges the gap between Social Media + PR

8. - Tips + Advice - Behind-the-scenes - Results - Milestones - Business + Personal

9. It isn’t bragging if you can back it up – Muhammad Ali B R A N D

10. Convert Lurkers to Sales in the DMs B R A N D

11. Does FOMO work for …?

12. B R A N D … in-person, virtual + Hybrid Conferences? Why did you signup to #ATOMICON20

13. preFOMO liveFOMO postFOMO Facebook Ad + FOMO Content Sign up: 640 Digital Challenge + Masterclass Sign up: 314 Fully Booked Bootcamp FULLY BOOKED B R A N D

14. preFOMO liveFOMO postFOMO Daily Lives + Updates 200 volunteers 50 speakers £13,000 raised 24 Hour Fundraiser Live Tweeting + Instagram Stories £30,000 raised 48 hour replay only Tweets + Insta reminders £52,000 total https://bit.ly/FundraisingFOMO B R A N D

15. Product Based Businesses? preFOMO liveFOMO postFOMO Shared idea Took a poll Planner Preview Sold Updates Printers Post Office Target 250 SOLD 300 Waitlist for next planner

16.

17. How to use FOMO to kickstart sales? [Insert BRAND Here]

18. 18 LIVE FOMO CREATOR  Tweeter  Reporter  Interview  Insta Story Teller  LinkedIn Post Writer

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