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Pete Burridge
Leicester Tigers Academy S & C Coach
Maximizing the Potential of
Millennials
Who are the ‘Millennials’???
Who are the ‘Millennials’???
Who are the ‘Millennials’???
Who are the ‘Millennials’???
Who are the ‘Millennials’???
Who are the ‘Millennials’???
• It’s not just about the sport.
• You have to work hard to keep
their attention.
Who are the ‘Millennials’???
• It’s not just about the sport.
• You have to work hard to keep
their attention.
• They are interested in things that
may seem new, trivial and not
important to older generations.
• They are tech savvy.
Who are the ‘Millennials’???
• It’s not just about the sport.
• You have to work hard to keep
their attention.
• They are interested in things that
may seem new, trivial and not
important to older generations.
• They are tech savvy.
• They are adept at multi
tasking…sometimes to the
detriment of what they do in the
moment.
Who are the ‘Millennials’???
• It’s not just about the sport.
• You have to work hard to keep
their attention.
• They are interested in things that
may seem new, trivial and not
important to older generations.
• They are tech savvy.
• They are adept at multi
tasking…sometimes to the
detriment of what they do in the
moment.
• They are expressive and care how
they are perceived.
Me-llennials
• If this is our situation, how do we work WITH
them?
Me-llennials
• If this is our situation, how do we work WITH
them?
• First things first we have to show we care about
THEM.
Me-llennials
• If this is our situation, how do we work WITH
them?
• First things first we have to show we care about
THEM.
Me-llennials
• If this is our situation, how do we work WITH
them?
• First things first we have to show we care about
THEM.
• YOU have to meet them at their level.
Meet Them at Their Level
‘A common mistake among those
who work in sport is spending a
disproportional amount of time
on “x’s and o’s” as compared to
time spent learning about
PEOPLE.’
‘You have to feel
things the way they
do, show EMPATHY.’
Mauricio
Pochettino
Mike
Krzyzewski
Me-llennials
• ‘They are always on their phones’
• ’They are always on social media’
• ‘If you spent as much time doing
work as you did on your phone,
you’d be great!!’
• ‘I’m gonna text you…then I might
be able to grab your attention!’
Me-llennials
• ‘They are always on their phones’
• ’They are always on social media’
• ‘If you spent as much time doing
work as you did on your phone,
you’d be great!!’
• ‘I’m gonna text you…then I might
be able to grab your attention!’
• Don’t fight it embrace it! Find the
positive usage of the behavioural
traits you observe…
So How Do We Do It???
• Use apps like Sports Office & Hudl for
monitoring, video, programming.
• Use WhatsApp groups to communicate
to big groups for maximal engagement.
So How Do We Do It???
So How Do We Do It???
• Speak their
language and
you’ll be
surprised
how much
engagement
you get…
So How Do We Do It???
• Speak their
language and
you’ll be
surprised
how much
engagement
you get…
So How Do We Do It???
• Speak their
language and
you’ll be
surprised
how much
engagement
you get…
So How Do We Do It???
• Speak their
language and
you’ll be
surprised
how much
engagement
you get…
So How Do We Do It???
• Speak their
language and
you’ll be
surprised
how much
engagement
you get…
Cohesion
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
– Fun!
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
– Fun!
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
– Fun!
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
– Fun!
– Stories
Cohesion
• If young players are only meant to be about themselves,
how do you get them to come together as a cohesive
group???
– Remove barriers
– Give them identity
– Compete together and against each other.
– Fun!
– Stories
– Shared hardship
Putting it Together
• Once you’ve done
all of this, your job is
easy! You can get to
building enduring
physical capacities.
Repackaging for Better
Outcomes
Repackaging for Better
Outcomes
• Session climate is
big to captivate
your audience…
• Without turning
this session into
‘enterTRAINment’
how can I make
this session more
fun???
Repackaging for Better
Outcomes
• Session climate is
big to captivate
your audience…
• Without turning
this session into
‘enterTRAINment’
how can I make
this session more
fun???
Repackaging for Better
Outcomes
• It’s not just
weights sessions
that this can apply
to…
• Using your
imagination you
will be surprised
how many things
this can be
applicable to…
Repackaging for Better
Outcomes
• The same
principles can be
applied to data
feedback…
• How can I make
this data more
relatable to
capture my
audience and
affect meaningful
change???
Repackaging for Better
Outcomes
But
Why??
Repackaging for Better
Outcomes
But
Why??
• One of the biggest things to get
adaptation is INTENT. Doing
these sorts of things is a great
driver of training intent.
Repackaging for Better
Outcomes
But
Why??
• One of the biggest things to get
adaptation is INTENT. Doing
these sorts of things is a great
driver of training intent.
• Accountability – working in a
team for each other means
they don’t want to let each
other down…let alone
themselves!
Repackaging for Better
Outcomes
But
Why??
• One of the biggest things to get
adaptation is INTENT. Doing
these sorts of things is a great
driver of training intent.
• Accountability – working in a
team for each other means
they don’t want to let each
other down…let alone
themselves!
• It’s FUN?! People learn more
when they are having fun.
Training should be a
memorable experience.
What does it look like?
What does it look like?
Take Home Points
• Millennials are different…but that’s ok!!!
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
• RELATIONSHIPS are everything
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
• RELATIONSHIPS are everything
• Embrace modern technology to ENHANCE your delivery
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
• RELATIONSHIPS are everything
• Embrace modern technology to ENHANCE your delivery
• Take advantage of all opportunities to EDUCATE
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
• RELATIONSHIPS are everything
• Embrace modern technology to ENHANCE your delivery
• Take advantage of all opportunities to EDUCATE
• Make it a MEMORABLE EXPERIENCE when they train
Take Home Points
• Millennials are different…but that’s ok!!!
• Find ways to CONNECT with players at their level
• RELATIONSHIPS are everything
• Embrace modern technology to ENHANCE your delivery
• Take advantage of all opportunities to EDUCATE
• Make it a MEMORABLE EXPERIENCE when they train
• If in doubt…HAVE FUN!!!
It’s not about how much they
lift…It’s about people.
Maximizing the Potential of
Millennials

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Maximizing the Potential of Millennials

  • 1. Pete Burridge Leicester Tigers Academy S & C Coach Maximizing the Potential of Millennials
  • 2. Who are the ‘Millennials’???
  • 3. Who are the ‘Millennials’???
  • 4. Who are the ‘Millennials’???
  • 5. Who are the ‘Millennials’???
  • 6. Who are the ‘Millennials’???
  • 7. Who are the ‘Millennials’??? • It’s not just about the sport. • You have to work hard to keep their attention.
  • 8. Who are the ‘Millennials’??? • It’s not just about the sport. • You have to work hard to keep their attention. • They are interested in things that may seem new, trivial and not important to older generations. • They are tech savvy.
  • 9. Who are the ‘Millennials’??? • It’s not just about the sport. • You have to work hard to keep their attention. • They are interested in things that may seem new, trivial and not important to older generations. • They are tech savvy. • They are adept at multi tasking…sometimes to the detriment of what they do in the moment.
  • 10. Who are the ‘Millennials’??? • It’s not just about the sport. • You have to work hard to keep their attention. • They are interested in things that may seem new, trivial and not important to older generations. • They are tech savvy. • They are adept at multi tasking…sometimes to the detriment of what they do in the moment. • They are expressive and care how they are perceived.
  • 11. Me-llennials • If this is our situation, how do we work WITH them?
  • 12. Me-llennials • If this is our situation, how do we work WITH them? • First things first we have to show we care about THEM.
  • 13. Me-llennials • If this is our situation, how do we work WITH them? • First things first we have to show we care about THEM.
  • 14. Me-llennials • If this is our situation, how do we work WITH them? • First things first we have to show we care about THEM. • YOU have to meet them at their level.
  • 15. Meet Them at Their Level ‘A common mistake among those who work in sport is spending a disproportional amount of time on “x’s and o’s” as compared to time spent learning about PEOPLE.’ ‘You have to feel things the way they do, show EMPATHY.’ Mauricio Pochettino Mike Krzyzewski
  • 16. Me-llennials • ‘They are always on their phones’ • ’They are always on social media’ • ‘If you spent as much time doing work as you did on your phone, you’d be great!!’ • ‘I’m gonna text you…then I might be able to grab your attention!’
  • 17. Me-llennials • ‘They are always on their phones’ • ’They are always on social media’ • ‘If you spent as much time doing work as you did on your phone, you’d be great!!’ • ‘I’m gonna text you…then I might be able to grab your attention!’ • Don’t fight it embrace it! Find the positive usage of the behavioural traits you observe…
  • 18. So How Do We Do It??? • Use apps like Sports Office & Hudl for monitoring, video, programming. • Use WhatsApp groups to communicate to big groups for maximal engagement.
  • 19. So How Do We Do It???
  • 20. So How Do We Do It??? • Speak their language and you’ll be surprised how much engagement you get…
  • 21. So How Do We Do It??? • Speak their language and you’ll be surprised how much engagement you get…
  • 22. So How Do We Do It??? • Speak their language and you’ll be surprised how much engagement you get…
  • 23. So How Do We Do It??? • Speak their language and you’ll be surprised how much engagement you get…
  • 24. So How Do We Do It??? • Speak their language and you’ll be surprised how much engagement you get…
  • 26. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group???
  • 27. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers
  • 28. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity
  • 29. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other.
  • 30. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other.
  • 31. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other. – Fun!
  • 32. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other. – Fun!
  • 33. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other. – Fun!
  • 34. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other. – Fun! – Stories
  • 35. Cohesion • If young players are only meant to be about themselves, how do you get them to come together as a cohesive group??? – Remove barriers – Give them identity – Compete together and against each other. – Fun! – Stories – Shared hardship
  • 36. Putting it Together • Once you’ve done all of this, your job is easy! You can get to building enduring physical capacities.
  • 38. Repackaging for Better Outcomes • Session climate is big to captivate your audience… • Without turning this session into ‘enterTRAINment’ how can I make this session more fun???
  • 39. Repackaging for Better Outcomes • Session climate is big to captivate your audience… • Without turning this session into ‘enterTRAINment’ how can I make this session more fun???
  • 40. Repackaging for Better Outcomes • It’s not just weights sessions that this can apply to… • Using your imagination you will be surprised how many things this can be applicable to…
  • 41. Repackaging for Better Outcomes • The same principles can be applied to data feedback… • How can I make this data more relatable to capture my audience and affect meaningful change???
  • 43. Repackaging for Better Outcomes But Why?? • One of the biggest things to get adaptation is INTENT. Doing these sorts of things is a great driver of training intent.
  • 44. Repackaging for Better Outcomes But Why?? • One of the biggest things to get adaptation is INTENT. Doing these sorts of things is a great driver of training intent. • Accountability – working in a team for each other means they don’t want to let each other down…let alone themselves!
  • 45. Repackaging for Better Outcomes But Why?? • One of the biggest things to get adaptation is INTENT. Doing these sorts of things is a great driver of training intent. • Accountability – working in a team for each other means they don’t want to let each other down…let alone themselves! • It’s FUN?! People learn more when they are having fun. Training should be a memorable experience.
  • 46. What does it look like?
  • 47. What does it look like?
  • 48. Take Home Points • Millennials are different…but that’s ok!!!
  • 49. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level
  • 50. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level • RELATIONSHIPS are everything
  • 51. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level • RELATIONSHIPS are everything • Embrace modern technology to ENHANCE your delivery
  • 52. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level • RELATIONSHIPS are everything • Embrace modern technology to ENHANCE your delivery • Take advantage of all opportunities to EDUCATE
  • 53. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level • RELATIONSHIPS are everything • Embrace modern technology to ENHANCE your delivery • Take advantage of all opportunities to EDUCATE • Make it a MEMORABLE EXPERIENCE when they train
  • 54. Take Home Points • Millennials are different…but that’s ok!!! • Find ways to CONNECT with players at their level • RELATIONSHIPS are everything • Embrace modern technology to ENHANCE your delivery • Take advantage of all opportunities to EDUCATE • Make it a MEMORABLE EXPERIENCE when they train • If in doubt…HAVE FUN!!!
  • 55. It’s not about how much they lift…It’s about people.
  • 56. Maximizing the Potential of Millennials

Editor's Notes

  1. Studies – their desire to be a rugby player…how do THEY FEEL?
  2. No good speaking a language they don’t understand – find common ground – it helps if youre a big kid at heart too!!
  3. The top coaches in the game know its about people. Coaching is getting the best out of people. So it makes sense that the best, are the best ‘people coaches’