9 ways to attract corporate sponsorship to your charity
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Become a corporate sponsorship friendly charity in 9 quick steps. Ever wondered why your charity never gets approached by organisations for corporate sponsorship? Here are 9 ways you can immediately take action to get better results.
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- 2. 1. Have an up-to-date, attractive website. Don’t look like you stopped working 10 years ago. Hint: Lots of photos and up-to-date news and events help!
- 3. 2. Have active social media accounts. Businesses want their name promoted through you, so it matters what channels you have.
- 4. 3. Tell businesses how they can help. Include different partnership/sponsorship options (e.g. Donate, sponsor, volunteer) Hint: The more work you do for them, the less steps and potential barriers to the boss’s sign-off.
- 5. 4. Tell them who to talk to. Don’t give them three general people’s contact details, or worse, none. Show that you are professional enough to have a dedicated and knowledgeable contact for them to work with. Include their position too.
- 6. 5. Take and share lots of photos regularly. Think about how you can make their communications (think annual reports, newsletters etc) extra special.
- 7. 6. Show them who else is on board. If other people/businesses are supporting you, it will reinforce the business’s decision to support you too. It will also give you extra credibility.
- 8. 7. Show them your media coverage. Hint: They’ll think they will get more coverage because of you.
- 9. 8. Be clear about what you do. Businesses need to be able to articulate to their people what you do and why it’s important (in a few short sentences). Make sure they can do that properly. Hint: Think ‘copy and paste’ straight from your website into their CSR report.
- 10. 9. Use the right words so people can find you online. Make sure your website says who you work with and why (e.g. Youth from at-risk backgrounds to help them reach their potential). Use the right words so your charity shows up when people search them. Hint: Pretend that everybody who comes to your website homepage has no idea who you are. If they can’t search for your name, what would they search?
- 11. Make sure you’re getting these simple things right, so next time a business goes looking for a worthy charity to sponsor, they find you.