This document discusses how to maximize holiday revenue through optimizing site speed and availability. It identifies the top reasons why site speed and availability matter, including user experience, conversions, cart abandonment, reviews, SEO ranking and customer retention. The main causes of site downtime and slow speed are outlined. CloudMaestro is introduced as a solution that can eliminate downtime, accelerate applications, optimize traffic, autoscale infrastructure and provide security. Case studies demonstrate how CloudMaestro helped companies improve uptime and performance during high traffic periods like Cyber Monday.

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MAXIMIZE YOUR HOLIDAY REVENUE
October 2014

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eCommerce Holiday Pains We Fix
*sources available in notes section

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Top 6 Reasons Why Site Speed & Availability Matter
Long User Wait Times & Unstable Site
Impact…
1. User Experience
2. Conversions
3. Cart Abandonment
4. Negative Reviews
5. SEO Ranking
6. Customer Retention
REVENUE
&
REPUTATION

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3 Main Causes for Site Downtime
1. Infrastructure outages – typically occur at the database and
application server tiers
2. Code updates pushed to a production website - human errors
during this process cause around 40 percent of all disasters
3. Website migration - happen quite often across multiple clouds or
private data centers

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5 Main Causes for Slow Site Speed
Availability
1. Type of Content – static vs. dynamic, flash, video, images, third
party content
2. Location – location of database tier, application delivery
controllers, application server tier and web & mobile users impacts
latency
3. Redundancy & Load Capacity – traffic spikes and server deaths
slow down site speed (or worse, cause outages)
4. Mobile vs. Web users - while Content Delivery Networks (CDN’s)
help decrease latency for computers, they don’t for mobile latency
5. Concurrency – simultaneous processing instead of sequential
processing of load.

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CLOUDMAESTRO
Crank up performance and boost conversions
• Eliminates downtime
• Accelerates applications
• Orchestrates intelligent traffic
and capacity management

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Intelligent Traffic
Optimization
(ADC’s)
Predictive Right-Sizing
(ADC’s and App. Server)
Autonomous
Self-Healing Software
Web Content
Acceleration
Security
CloudMaestro
UUsseerrs
Improve page load
times by up to 200%
Guaranteed uptime
99.999% or better on
CloudMaestro
Handle up to a 10x
traffic spike
Cloud Agnostic
DDos and WAF
Protection
Traffic Optimization
Content Delivery
Monitoring/Collecting
Web Acceleration
Security
Auto-scaling

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We Keep Constant Watch on Your Customers Experience
CLOUD 2
CLOUDMAESTRO
• The only Application Delivery
Network Fabric that delivers:
• The highest performance
ADCs
• Auto-scaled application
servers
• Integrated security
• All as a turnkey service that
operates across public,
private and hybrid clouds
8
Monitoring
Cloud
Control
CLOUD 2
Application Delivery Controllers
Cloud 1 Cloud 2
ADC ADC ADC
Database Tier
AS AS AS
Application Servers

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CloudMaestro’s Powerful Dashboards Help You Drive
Your Business’ Success
9
Daily and primary source for business health and
decision making
• Show current, aggregate and delta on key metrics
• Leverage existing partnerships
• Fully customized by the user
Example Metrics
• Daily/Hourly Revenue
• Total Checkouts
• Abandonment Rate
• Conversion Rate
• Page Load Time
• Source (mobile vs. desktop)

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Case Study: Treehouse Brand Stores
PAIN = Cyber Monday Availability
(acquired 2014 by NASDQ:GKNT, $150MM rev)
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $10MM Annually
PROCESS RESULT
After implementing
Lagrange Systems’
CloudMaestro,
uptime has
been increased
to 100%
while supporting a 2x-
3x increase in
traffic
CHALLENGE
Eliminate downtime,
especially during spikes in
volume such as
Cyber Monday
Revenue and Reputation
at risk:
2012 Cyber Monday
Outage estimated
at $80k in
lost revenue
CloudMaestro’s predictive scaling keeps capacity
ahead of demand, preventing overloads and outages

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RESULT
With CloudMaestro, the
site was able to exceed
forecasted demand
while maintaining a
less than 2 sec
page load time
(customer requirement)
Case Study: Winestilsoldout (WTSO.com)
PAIN = Slow Site Speed
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: 2,500 to 25k
transactions/day
PROCESS
WTSO Page Load Times
CloudMaestro’s improvement to overall performance
increases as site traffic increases
CHALLENGE
Increase their website
performance (speed) by
500 percent
at peak load, while
ensuring the site is always
available

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QUESTIONS?