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Koronaki Eirini
1, Iosif Damaskinou, 11471, Athens, Greece
+306978958583 (mob), e-mail: eirini.koronaki@gmail.com
Birth Date: 24 March 1986
ACADEMIC QUALIFICATIONS
Date: Sept 2011 – March 2016
Degree: PhD in Marketing
Institution: Athens University of Economics and Business- Department of Business
Administration
Thesis Title: The influence of culture on luxury consumption
Thesis Supervisor: Professor G. Panigyrakis
Date: Sept 2009- Sept 2010
Degree: MSc Marketing & Strategy
Institution: Warwick Business School
Dissertation Topic: Cross Cultural Consumer Behavior
Date: 2004 – 2009
Degree: Bachelor in Business Administration
Institution: Athens University of Economics and Business – Department of Business
Administration (Specialization in Marketing)
Date: 2008
Participation in the Erasmus Exchange Students Program
Institution: Universite Paris Dauphine
PUBLICATIONS
Papers in refereed academic journals
Panigyrakis, G., Koronaki, E. & Kyrousi, A. (2015) "Quenching luxury consumers' thirst
for value; power of the Arts", Special Issue on the Arts as Sources of Value Creation
for Business: Theory, Research, and Practice, Journal of Business Research, (accepted
with revisions, to be resubmitted in December 2016)
Book Chapters
2015 Panigyrakis, G. & Koronaki, E. "Lust for our better versions-the meta modern
reality's roots and implications", in “Sustainable management of luxury”. Edited by Dr
Miguel Angel Gardetti. (Awaiting Publication)
2013 Koronaki, E. & Panigyrakis, G. "Luxury as societal mentor", in "The management of
Luxury, Edited Book on Management of Organizations in the Luxury Market, Edited by B.
Berghaus, G. Mueller-Stewens and S. Reinecke (E ISBN: 9780749471675).
INTERNATIONAL REFEREED MARKETING CONFERENCES
2016 Panigyrakis, G. & Koronaki, E. “The way to role formation and enactment for luxury
consumers. What about France, India and Greece?”, 21st International Conference on
Corporate and Marketing Communications, London, U.K., April 7-8.

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2016 Panigyrakis, G., Koronaki, E. & Panopoulos, A. “Reaching ethical conspicuousness:
what do Others think?”, Global Marketing Conference, Hong Kong, July 21-24.
2015 Panigyrakis, G., Koronaki, E. & Kyrousi, A. "Luxury Brands as Intellectual Mentors
for Brand Connoisseurs: An Exploratory Study", Academy of Marketing Science World
Marketing Congress, Bari, Italy, 14-18 July.
2015 Kyrousi, A., Koronaki, E.& Theodoridis, P. “Reaching for the better me: Development
of a scale to measure Luxury Consumer - Personal Identity Enrichment”, Global Fashion
Management Conference (GFMC), Florence, Italy, June 25-28.
2015 Panigyrakis, G., Koronaki, E., Konstandinidis, P. & Panopoulos, A. “Social Media
for the creation of strong brand relationships? The critical role of the self.", 20th
International Conference on Corporate and Marketing Communications, Izmir, Turkey, April
16-17.
2014 Panigyrakis, G. & Koronaki, E. “What affects luxury brand experience after all? The
role of luxury orientation, personality and culture. A cross-national study', Global
Marketing Conference, Singapore, July 15 – 18.
2014 Panigyrakis, G., Panigyraki, A., & Koronaki, E. “Business ethics revisited: the
effects of business ethics on consumer perceptions, the mediating effect of brand equity
and the relationship with the willingness to buy, International Corporate and Marketing
Communications Annual Conference, Milan, Italy, April 3-4.
2013 Koronaki, E. “Cross-cultural luxury consumption and impact on basic brand
functions”, Istanbul, EMAC Doctoral Colloquium, June 2-3.
2012 Panigyrakis, G. & Koronaki, E. "Satisfaction of luxury brand values through
particular marketing strategies: the case of Louis Vuitton", Corporate Marketing
Communications Conference, Rennes, France, April 19-20.
2011 Panigyrakis, G. & Koronaki, E. “Luxury brand consumption and cultural influences”,
16th International Corporate and Marketing Communications Conference, Athens, Greece,
April 27-29.
PROFESSIONAL EXPERIENCE
Industry
Date: September 2016-present
Occupation: Business Development Manager
Main Activities and Responsibilities:
- Strategy Development
- Mission and vision formulation
- Marketing Plan formulation
- Brand Development
- Content Strategy Development
Consultancy Projects
Date: July 201- September 2016
Occupation: Strategic Development Plan for Energy Provider Volton
Team Members: G. Panigyrakis, A. Zarkada, E. Koronaki, E. Tzoumaka, S. Batsila
Date: November 2015- June 2016

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Occupation: B2B Marketing Plan for Eurodiet Hellas
Team Members: G. Panigyrakis, A. Zarkada, E. Koronaki, E. Tzoumaka, S. Batsila
Date: December 2015 – January 2016
Occupation: B2B Customer Segmentation and positioning and Training Workshop for Roche
Hellas
Team Members: G. Panigyrakis, E. Koronaki, S. Batsila
Date: November 2013- January 2014
Occupation: B2B consumer research & marketing plan for Playmobil Hellas
Team Members: G. Panigyrakis, E. Koronaki, P. Konstantinidis
Date: June 2013- November 2013
Occupation: Consumer Research and Brand Development for Kolomvouni Brothers A.E.
(Electrical Appliances Stores Chain)
Team Members: G. Panigyrakis, E. Koronaki
Teaching
Date: September 2016 – January 2017
Occupation: Academic Scholarship for teaching and research
Undergraduate Courses (in Erasmus Program): Advertising and Marketing Communications
Date: September 2016 – January 2017
Occupation: Lecturer- Piraeus University of Applied Sciences, School of Business and
Economics, Master in Business Administration (MBA)
Postgraduate Courses:
-Brand Management
-International marketing
Date: September 2012 – June 2016
Occupation: Research and Teaching Assistant- Athens University of Economics and Business
Undergraduate Courses (in Erasmus Program):
2012-13: Advertising and Marketing Communications (Winter Semester)
2013-14: International Marketing Management (Spring Semester)
2014-15: Advertising and Marketing Communications (Winter Semester)
2015-16: International Marketing Management (Spring Semester)
RESEARCH PROJECTS
Date: March 2015- January 2016
Occupation: Writing Team Member of Marketing Communications Coursebook (Kallipos)
Main Activities and Responsibilities:
-Preparation of cases (respective theory and application in real life setting)
-Preparation of ebook with InDesign
Date: February 2013- June 2015
Occupation: Supervisor at the Undergraduate Laboratory of AUEB
Main Activities and Responsibilities:
-Coordination and Surveillance of Undergraduate Students
Date: March 2015- January 2016
Occupation: Participation in the programme OpenCourses AUEB
Main Activities and Responsibilities:
Online Courses Preparation for:
-Principles of Marketing
-Advertising and Corporate Communication

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OTHER ACTIVITIES
Member of the Organizing Committee for the 16th International Conference on Corporate
and Marketing Communications
Ad-hoc reviewer for Journal of Marketing Communications
LANGUAGES
English: Proficient Professional User (C2)
German: Proficient Professional User (C2)
French: Proficient Professional User (C2)
Spanish: Proficient Professional User (C1)
Greek: Proficient Professional User (Native Language)
TECHNICAL SKILLS
Ms Office (Excel, Word, PowerPoint, Access, Outlook)
Photoshop, Indesign
Statistical Applications (SPSS, AMOS, NVivo)
PERSONAL INTERESTS
Fine Arts & Literature, Travelling, Volleyball