2. MAIN AREAS OF EXPERTISE
MARKETING
STRATEGY
BUSINESS
PROCESSES
OPTIMIZATION
SALES
OPTIMIZATION
BUSINESS
MODELS
TESTING &
DEVELOPMENT
FROM SCRATCH
PORTFOLIO
MANAGEMENT
INVESTMENT
RISING
ACCELERATION
GAMIFICATION
IN BUSINESS
SALES
& STRATEGY
INVESTMENTS
MANAGEMENT
STARTUPS
CONSULTING
FOR METRICS &
ECONOMY
PR
TECHNICAL
DEVELOPMENT
LEAN STARTUP
METHODOLOGY
3. Uplift.Club – laboratory of solutions for business growth
and scaling
SOME OF THE BUSINESSES WE HAVE HELPED
4. SUCCESS STORIES: ModulBank
About ModulBank:
Ex-top management of Sberbank (top Russian bank with more
than 110 mln clients) launched new online bank in 2014 after
rising 600 mln RUR. Main clients of ModulBank are SMEs. Goal for
2015: 10 000 clients.
Goal for Uplift.Club:
Development of the methodology for online business expertise
module for the clients in order to:
1. Increase targeted sales of banking services
2. Stand out with a unique IT solution in comparison with
competitors’ products and services
Results:
• The methodology for online business expertise module for
the clients has been developed based on the banking data
and CRM system (developed by Uplift.club as well) which
provided clients opportunity to see dynamic changes of the
main financial indicators online, as well as to ask for business
expertise support for their businesses
• User friendly interface has also been developed based on
gamification principles
• Such solution is represented only for ModulBank in Russian
banking industry
• Stretch target for timing has been fulfilled (only 3 weeks for
implementation)
5. About Business365:
Cloud service for customer relationship management for SMEs.
The system includes customer relationship module, tasks
management module, communication tool for employees and
electronic document circulation module, as well as electronic
signature without the necessity to create paper documents
Goal for Uplift.Club:
Development of the «business from scratch» for sale (strategic
investor)
SUCCESS STORIES: Business365
• Business365 has been developed from scratch technically, as well
as all business processes has been implemented (staff
management, sales, business processes, investment rising, etc.)
• Skolkovo resident status, leader of CRM, task management and
collaboration services in Russia (Top-5 rating)
• More than 10 000 clients
• Revenue more than 100 mln RUR, profit growth 4 times higher than
planned initially
• Investments has been risen for more than 70 mln RUR
• Big 3 telecommunication corporations of Russia use Business365 for
needs of their business
• Business365 has been successfully sold in 2015 for Region Credit
Bank of Russia
Results:
6. About Knopka Zhizni:
Service of emergency support for old people. Represented by
special equipment (telephone, bracelet, coulomb) with SOS
button, connected with call-center of emergency support. There is
also function of automatic connection in particular cases of
disabilities
Technology includes SOS sensor, GPS, LBS, GSM, web-camera and
call-center technologies
Goal for Uplift.Club:
Reload business model and build self-supporting business in 2
years
SUCCESS STORIES: Knopka Zhizni
• New management team has been created
• 45 mln RUR has been risen from IIDF (6 mlrd investment
fund)
• 1st place for revenue and number of users (clients) in the
industry (in comparison with other competitors)
• Supported officially by The Presidents of Russian Federation
Putin V.V.
• Uplift on the Board of Directors
• The goal reached in half a year instead of planned 2 years
initially
Results:
8. OUR CLIENTS’ and PARTNERS’ FEEDBACKS
Khachatur Arushanov (Co-founder
Brand Analytics):
«…Many thanks to UpLift and Elena
Lutsenko for efficient work in financial
analysis and investment documentation
support»
Brand Analytics:
Mass media and social media monitoring
company being one of the leaders in
Russian market
Valuation for 500 mln RUR
Currently entering German market
9. Evgeny Dyachenko (CEO Supl.biz):
«…Good news: Supl.biz has grown in
Revenue 3 times more in July in comparison
with June…Thanks to Dmitry Torsion and
IIDF for help»
Supl.biz
Online aggregating agent for B2B services,
received support from the largest Russian
fund IIDF
OUR CLIENTS’ and PARTNERS’ FEEDBACKS
10. Andrey Shirnin:
«…Dmitry, Elena, thank you for the
involvement into activity of Uplift.Club. I am
very pleased with people and format. I
hope that my experience was useful as well.
..Again thank a lot!»
About Andrey:
Business Development Director for resort
construction of Olympic Games in Sochi
2014 (3600 suits), Diplomatic Career in
Ministry of Foreign Affairs
OUR CLIENTS’ and PARTNERS’ FEEDBACKS
11. Olga Pozdnyak (CEO ExpoLink):
«…Looking at the feedbacks of our April conference for the top Forum B+S in Kasan.
Elena Lutsenko has been the main recognizable speaker»
ExpoLink (expolink-company.ru):
Agency of business events with such clients as Siemens, Oracle, Symantec, Dell,
Rostelecom, etc.
Alexey Fetisov (Ahlers Corporation):
«…Elena, thank you for very intense support and master-class for BizFam event.
Will get back to your experience in our projects and consultation.»
Ahlers
International logistic and maritime services provider
Inga Belyaeva:
«…Absolutely delighted by Elena!!! Those who did not had chance to come and get
support lost a lot! Many thanks for organization of the round table with Elena,
Alexey!»
Business Family (Alexey Zharkov, CEO)
Main premium business networking operator in Russia
OUR CLIENTS’ and PARTNERS’ FEEDBACKS
12. UPLIFT.CLUB
Closed Business Club as a point of concentration of the businessmen and entrepreneurs who
successfully scale their business in Russia or abroad, top-management of corporations, investors
who are ready to share their professional experience with the community
Some of the companies represented:
Unilever, IBM, Google, Yandex, mail.ru, Skolkovo, MegaLabs, Promsvyasbank,
Microsoft and many others
13. UPLIFT.CLUB STRUCTURE
Founders and Managing Partners – Elena Lutsenko (www.elenalutsenko.ru) and Dmitry
Torshin (http://torsh.in/about).
Competences of founders cover main areas of business necessary for startup, innovative
projects and SMEs development, such as: business modeling, strategical marketing, sales,
business processes optimization, internet/mobile/IT technical support, execution,
разработка, execution, investment raising, etc. Main role of Elena and Dmitry – general
management of the company, business development, personal leading of the projects with
high level priority, management of the expert system.
Senior Partners are involved into project management and professional expertise.
14. MANAGING PARTNER
Torshin Dmitry, CEO
• Investment Director of «IT Co.» (one of the largest system
integrators in Russia). Board Member of IDI (Internet
Development Institution), Board Member of Knopka Zhizni
• One of the Top-250 General Managers of Russia
• Serial entrepreneur, expert in business planning, business
modeling, general management, investment rising (Skolkovo,
IIDF, other private funds), IT-development
• Expert at IIDF, RussianStartupRating, «Kommersant»,
Greenfield-Project, Generation S, Business School of The
Higher School of Economics in Russia and others.
•PhD
15. • Ex-marketing leader at P&G. Key Projects: top-10 retailers of Russia
(Tander, Lenta, O’key, etc.), Olympic Games National Support Projects, Wella,
Ozon, Ulmart and others.
• Worked for PricewaterhouseCoopers (PwC), National Reserve Bank
• Laureate of Marketeer of the Year 2013 Award
• POPAI In-Store Communications Festival 2014 Winner
• Launched global brand Illumina Color in Russia (more than 5000 B2B
clients).
•Author of education programs for top universities and academies represented
in Russia (Skolkovo Startup Academy, IIDF, Higher School of
Economics in Russia, City Business School, Moscow Business
School, Web University)
•Expert at IIDF, AlfaBank Camp, RussianStartupRating, Higher School
of Economics in Russia
MANAGING PARTNER
Lutsenko Elena, CMO & Business Development
16. Members of Advisory Board are investors and top-experts of the market who support
main activities of Uplift.Cub in the industry
ADVISORY BOARD
Yannick Tranchier Alexander Borodich Svetlana Nikiforova
Serial entrepreneur and Founder of the
first French incubator in Russia
(supported by NUMA)
President of Obvious
Living in Moscow and Paris
Well-knows private investor and Founder
of FutureLabs, VentureClub
Expert in international IT-startups
development, strategical marketing,
eCommerce and social media
Ex Marketing Director of mail.ru, Acronis
EMBA
Living in Moscow and Lithuania
IT&High-tech projects Investor
Managing Partner of Startobaza -
financial support for IT-startups
First Director of IT-Park in Kazan - the
largest technopark in Eastern Europe
Member of Microsoft Seed Fund
Committee
Living in Kazan
17. Members of Advisory Board are investors and top-experts of the market who support
main activities of Uplift.Club in the industry
ADVISORY BOARD
Ian Humphery-Smith
Expert at bio-med and new energy projects
Participant of Top Digital 25 TME Magazine
Leading companies in the UK, Russia,
Australia, Africa
2010-2013 - Director of the international
development Skolkovo Fund
Major investment adviser for Rye, Man & Gor
Securities Russia
Living in Moscow, London, Paris
Renata Akhunova
1st place at Forbes «The Top Women in
V e n t u r e C a p i t a l a n d A n g e l
Investing» (2012)
Member of advisory board of 500 startups
fund USA
Managing partner of investment fund in
USA
Living in San-Francisco
Viktoria Virta
Expert of IDI (Internet Development
Institution)
Founder of digital-studio Funaction
Worked for one of the main TV-channels
(TNT) leading communication projects
Deputy General Director RuTube
Living in Moscow
