Maurits Bruggink presented on effective lobbying in Europe at the International & European Associations Congress in Lausanne, Switzerland. He discussed three main aspects of lobbying: regulatory processes, association governance, and outreach. Bruggink emphasized understanding regulatory processes at both the EU and national levels, having proper governance structures and functional processes in place, and prioritizing monitoring, advocacy, and measuring results for effective outreach.

1. HOST SPONSORS
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Executive Director
The importance of procedure and presence in Europe
MAURITS BRUGGINK
Seldia, The European Direct Selling
Association
© Associations Network 2015

2. Effective Lobbying in Europe
Int'l & European Association Congres 2015, Lausanne
Maurits Bruggink
Association Executive

3. Effective Lobbying in Europe
Int'l & European Association Congres 2015, Lausanne
Regulatory Process Ass. Governance Outreach

4.  EU versus national regulation: transposition, subsidiarity
 Types of regulation: regulations, directives, secondary acts, decisions, ECJ
judgements
 Processes: institutions, co-decision making, internal procedures, comitology
 Cultures: language, culture, always finding compromises
 Role of civil society: consultations, Green/White Papers, complaints procedures, ECJ.
Int'l & European Association Congres 2015, Lausanne
Regulatory Process

5. Association’s Governance
Int'l & European Association Congres 2015, Lausanne
 Proper governance structure: political/technical, effective decision-
making, written procedures;
 Functional processes: member involvement, transparency, leadership,
rigour;
 Shared interests: willingness to compromise, consistant outreach by all
members;
 Multiple abilities: technically, communications, management, advocacy;
 Resource efficient: fund raising, outsourcing.

6. Outreach
 Awareness of political and communications issues: political programmes, NGO
priorities, technological developments
 Monitoring: technical, networking
 Impact assessment: relevance to you, translation into position papers, flexibility
 Advocacy & Communications: prioritise, distance, face-to-face, events
 Measurable results: legal texts, perception audits, access
Int'l & European Association Congres 2015, Lausanne

7. In Brief
Int'l & European Association Congres 2015, Lausanne
Understand the processes
- When
- What
- How
Be True to Yourself
- Consistant
- Rialiable
- Substance
Know your limitations
- Prioritise
- Combine resources

8. Maurits Bruggink
T: +32.2.2137420
mb@ridensPA.com
Effective Lobbying in Europe
International & European Associations Congress
Lausanne, Switzerland
7 May 2015Int'l & European Association Congres 2015, Lausanne

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