Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
One Squared Presentation: Josh Weum - Google Micro Moments WorkshopLeighton Interactive
The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
One Squared Presentation: Margot Da Cunha - Video as a Marketing ElementLeighton Interactive
This document discusses how video can be used as a marketing element to increase engagement and drive key metrics. It provides statistics showing that video outperforms other formats and recommends including custom thumbnails with human faces, calls-to-action, and interactive elements in videos to boost performance. Specific tactics discussed include generating leads directly in videos and placing calls-to-action in the middle rather than end of videos for higher conversion rates.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
One Squared Presentation: Josh Weum - Google Micro Moments WorkshopLeighton Interactive
The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
One Squared Presentation: Margot Da Cunha - Video as a Marketing ElementLeighton Interactive
This document discusses how video can be used as a marketing element to increase engagement and drive key metrics. It provides statistics showing that video outperforms other formats and recommends including custom thumbnails with human faces, calls-to-action, and interactive elements in videos to boost performance. Specific tactics discussed include generating leads directly in videos and placing calls-to-action in the middle rather than end of videos for higher conversion rates.
Micro-Moments: Your Guide to Winning the Shift to Mobileservicesmobiles.fr
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
This document discusses micro-moments and how to succeed in a micro-moment world. It defines micro-moments as moments that truly matter to consumers, like when they want to know, watch, go, do, or buy something. To succeed in micro-moments, companies should be there, be useful, be quick, and connect the dots across devices and channels. This includes understanding consumers' micro-moments, creating useful content, optimizing for speed and reducing steps, and measuring impact holistically rather than just on one device or channel. The goal is to empower purchases and meet consumer needs in the moments that really drive their decisions and behaviors.
The Importance of User Experience for Yelp Inc.Carrie Fan
Yelp Inc. was founded in 2004 by former PayPal employees to provide reviews of local businesses online. While the company has grown significantly and gone public, it remains unprofitable due to high sales and marketing expenses required to expand into new markets. The company currently generates most of its revenue from advertising but faces challenges in maintaining business clients and keeping users engaged with the platform. To improve its financial situation, Yelp may need to focus on enhancing the user experience, developing new revenue streams, and controlling marketing costs.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fMike Corak
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015Greg Stuart
The document discusses the growing importance and opportunity of mobile marketing, especially for local media and publishers. It summarizes research from the Mobile Marketing Association (MMA) that found:
1) Reallocating just 16% of marketing budgets from television to mobile advertising can increase audience reach by 12% due to mobile's higher efficiency.
2) Location-based mobile advertising, like proximity targeting and geo-fencing, is even more effective than retargeting past website visitors or store shoppers.
3) Local media companies have many opportunities to innovate with mobile technologies and play a leading role in the shift to digital and mobile, as commerce increasingly takes place on these channels.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
Millennials are more responsive to smartphones and engage in more multitasking than Gen Xers. Smartphones elicit a stronger emotional response than TV, and see more "primary attention" during prime time when many are multitasking. Ads on smartphones achieve higher emotional engagement than TV ads. Multitasking increases receptiveness to mobile ads for Millennials. This positions smartphones as the key medium for breaking through to younger audiences.
Creating moments-that-matter research-studiesJérémy Jeremy
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Creating moments-that-matter research-studiesHuu Nguyen Tat
Mobile searches for arts and entertainment information are often conducted at home for leisure, with over half initiated through a web browser. These searches commonly lead to clicking additional links for further exploration.
Understanding how mobile drives conversionsAlex Kornfeind
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with @Nielsen, @google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
Here the original link:
https://www.google.com/think/research-studies/creating-moments-that-matter.html
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour of the initial search.
This document discusses findings from a study about mobile search behavior. Some key findings include:
1) 77% of mobile searches occur at home or work, with speed and convenience being the main drivers.
2) Mobile searches strongly correlate to specific contexts, like shopping queries being more likely in stores.
3) Around 3 in 4 mobile searches trigger follow-up actions like purchases or store visits, with 55% happening within an hour.
Mobile Search: What You Need to Know (Yahoo)Localogy
This document discusses the importance of mobile search and provides best practices for mobile search advertising. It notes that mobile search is growing rapidly and is now a daily habit for many. Mobile search users are likely to take actions like further research or purchases after searching. The document then provides recommendations for targeting mobile ads effectively, such as testing different locations and keywords, and optimizing top performers. It also offers tips for mobile ad creative, such as using compelling titles and descriptions, and ensuring landing pages are mobile-friendly and build trust. The key is to test different ad components and refresh ads regularly to maximize results.
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
Micro-Moments: Your Guide to Winning the Shift to Mobileservicesmobiles.fr
The document provides a guide for brands to succeed in micro-moments by being present when consumers have intent in the moment across their journey. It discusses how micro-moments are critical touchpoints that determine consumer outcomes. To win micro-moments, brands must be there when moments occur, be useful by providing relevant information, and be quick to satisfy consumers' immediate needs. The guide provides strategies and examples for brands to master micro-moments, especially on mobile, and measure their effectiveness.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
This document discusses micro-moments and how to succeed in a micro-moment world. It defines micro-moments as moments that truly matter to consumers, like when they want to know, watch, go, do, or buy something. To succeed in micro-moments, companies should be there, be useful, be quick, and connect the dots across devices and channels. This includes understanding consumers' micro-moments, creating useful content, optimizing for speed and reducing steps, and measuring impact holistically rather than just on one device or channel. The goal is to empower purchases and meet consumer needs in the moments that really drive their decisions and behaviors.
The Importance of User Experience for Yelp Inc.Carrie Fan
Yelp Inc. was founded in 2004 by former PayPal employees to provide reviews of local businesses online. While the company has grown significantly and gone public, it remains unprofitable due to high sales and marketing expenses required to expand into new markets. The company currently generates most of its revenue from advertising but faces challenges in maintaining business clients and keeping users engaged with the platform. To improve its financial situation, Yelp may need to focus on enhancing the user experience, developing new revenue streams, and controlling marketing costs.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fMike Corak
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015Greg Stuart
The document discusses the growing importance and opportunity of mobile marketing, especially for local media and publishers. It summarizes research from the Mobile Marketing Association (MMA) that found:
1) Reallocating just 16% of marketing budgets from television to mobile advertising can increase audience reach by 12% due to mobile's higher efficiency.
2) Location-based mobile advertising, like proximity targeting and geo-fencing, is even more effective than retargeting past website visitors or store shoppers.
3) Local media companies have many opportunities to innovate with mobile technologies and play a leading role in the shift to digital and mobile, as commerce increasingly takes place on these channels.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
Millennials are more responsive to smartphones and engage in more multitasking than Gen Xers. Smartphones elicit a stronger emotional response than TV, and see more "primary attention" during prime time when many are multitasking. Ads on smartphones achieve higher emotional engagement than TV ads. Multitasking increases receptiveness to mobile ads for Millennials. This positions smartphones as the key medium for breaking through to younger audiences.
Creating moments-that-matter research-studiesJérémy Jeremy
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Creating moments-that-matter research-studiesHuu Nguyen Tat
Mobile searches for arts and entertainment information are often conducted at home for leisure, with over half initiated through a web browser. These searches commonly lead to clicking additional links for further exploration.
Understanding how mobile drives conversionsAlex Kornfeind
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with @Nielsen, @google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
Here the original link:
https://www.google.com/think/research-studies/creating-moments-that-matter.html
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour of the initial search.
This document discusses findings from a study about mobile search behavior. Some key findings include:
1) 77% of mobile searches occur at home or work, with speed and convenience being the main drivers.
2) Mobile searches strongly correlate to specific contexts, like shopping queries being more likely in stores.
3) Around 3 in 4 mobile searches trigger follow-up actions like purchases or store visits, with 55% happening within an hour.
Mobile Search: What You Need to Know (Yahoo)Localogy
This document discusses the importance of mobile search and provides best practices for mobile search advertising. It notes that mobile search is growing rapidly and is now a daily habit for many. Mobile search users are likely to take actions like further research or purchases after searching. The document then provides recommendations for targeting mobile ads effectively, such as testing different locations and keywords, and optimizing top performers. It also offers tips for mobile ad creative, such as using compelling titles and descriptions, and ensuring landing pages are mobile-friendly and build trust. The key is to test different ad components and refresh ads regularly to maximize results.
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
Every day, people search for things nearby by conducting local searches. These are
searches aimed at finding things near where they happen to be. This may include finding
directions to a local store/business, checking local store hours, or searching for local stores that have a product in stock.
Going local: Understanding Consumers Local Search BehaviorJagdish Mepani
Four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. That's one of the insights from new research on local search conducted by Ipsos MediaCT and Purchased. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search-searches aimed at finding products or services nearby. Participants voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. This infographic highlights the key findings.
See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
How advertisers-can-extend-their-relevance-with-search research-studiesRein Mahatma
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers also prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
Your site may be Mobile friendly, but is it User friendly? Over 50% of searches are performed on a mobile device. Do you know your audience and the metrics of your mobile users? Are you serving up an enjoyable user experience that’s tailored to that audience? You may be missing many opportunities to capitalize on this informative data.
In this discussion, we’ll uncover some important principals of why the mobile experience matters. We’ll touch on improving conversions, utilizing data analytics, and getting inside your user’s head.
This document contains the agenda for a digital marketing event titled "Digital Bites". The agenda includes:
- Registration and breakfast from 9:00-9:15am
- Welcome introductions from 9:15-9:20am
- A presentation on micro-moments from 9:20-9:50am
- A presentation on search marketing strategies from 9:50-10:10am
- Q&A with an existing client from 10:10-10:45am
- Final remarks and networking break from 10:45-11:00am
The document discusses the growing importance of mobile for businesses. It notes that smartphone usage is rising, with 80% of users claiming they don't leave home without their device. Having a mobile-optimized website can significantly increase the likelihood that mobile users will visit a store, call a business, or make a purchase. The document recommends businesses create mobile websites to gain new customers and turn more mobile visits into in-store traffic or phone calls by including click-to-call buttons and maps. It estimates the cost to develop a basic mobile site starts at $1000.
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Similar to Mobile Search Outlook 2013 - Trends & Mobile Marketing (20)
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
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This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
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Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
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HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
2. 02
Understanding mobile search
Mobile search drives
multi-channel conversions
Mobile search drives
behavior in the moment
Perceptions of mobile
search ads
Agenda
3. 03
SummaryofFindings
Mobile search is always on, happening
on the go, at home and at work.
Mobile searches are strongly tied
to specific contexts.
Mobile search triggered follow-up
actions also happen very quickly
ofmobilesearches
occurathome
oratwork;
17%onthego
Shoppingqueriesare
2xmorelikely
tobeinstore
3 of 4 mobile searches trigger follow-up
actions, whether it be further research,
a store visit, a phone call, a purchase or
word-of-mouth sharing.
Onaverage,eachmobilesearch
triggersnearly2follow-upactions
77%
55%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
ofconversions(storevisit,
phonecallorpurchase)
happenwithinanhour
4. QuestionsAddressed
04
1
• Where, When, With Whom and How
often does mobile search happen?
• Why? Understanding motivations.
2• What are the actions and
conversions triggered by mobile?
3• How do people perceive
mobile advertising?
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
5. Methodology
416 respondents were invited to log any type of
mobile search in the moment, via Nielsen Life360
survey app on their mobile or tablet, for up to
14 days. 6,303 searches were logged in 2 weeks*.
STEP1:MOBILESEARCHDIARY
Deeper probe into “outcomes” of searches via
online questions, delivered 24+ hours after the
initial query. 1,958 responses collected.
STEP2:FOLLOW-UPSURVEY
Exit survey at end of study answered by
respondents. 323 responses collected.
STEP3:FINALINTERVIEW
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. *Average number of searches logged
per day by participants was 1.25. Sample of 70 tablet owners not included in results.
05
7. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Based: Total mobile searches n=6,303.
Q: What category of information did you search for? (select all that apply)07
Mobileuserssearchforawide
varietyofinformation
TravelSocialArts &
Ent
TechFood Restaurant NavigationHealth
Care
Shopping Finance AutoNews Beauty Home
Furnishing
10% 3%4%5%6%7% 3%4%7% 4%12% 2%15% 6%
1%
General
Knowledge
9. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Total mobile searches n=6,303. Q: Where are you?09
mobilesearchisalwayson,
whetheronthegoorathomeandwork
77%ofmobilesearchesareina
location(workorhome)likely
tohaveaPCavailabletothem
In Store
On the Go
At Work
At Home
17%
9%
68%
2%
10. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 Based: total mobile searches n=6,303.
Q: Where are you? Q: What category of information did you search for?10
mobilesearchcontextsvarybytypeofsearch
Arts &
Ent
Food
Index of Different Mobile Searches by Context
At Home In StoreOn the Go At Work At School
121
275
150
214
154
190
103
91 90
51
103
83
113
82
108
125
37
101 100
77
92
102 101
69
116
87
146
0
129
Restaurant Shopping Tech Travel
83
11. Speedandconveniencearethemain
driversofmobilesearch
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile
searches n=6,303. Q: Why did you search on this mobile device? (select all that apply)11
Quickest way
to search
53%62%
Most convenient
way to search
17%
Always use my
mobile device for
this type of search
No other option
to find info
12%
“Searching on
a mobile device is
quicker, easier and
I can do it anywhere.”
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
12. mobilesearchesathomeespecially
aredrivenbyspeed&convenience
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total searches n=6,303 (searches
conducted on to go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314)
Q: Why did you search on this mobile device? (select all that apply)
12
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
76%
At Work
76%
On the Go
83%
At Home
“It was easier on the mobile
device as I didn’t have to get
up [to] turn on the computer
and wait for it to boot up.”
14. Mobilesearchdrivesvaluable
outcomesforbusinesses
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your
smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? (select all that apply)14
73%ofmobilesearches
triggeradditional
action&conversions
36%
Continued Research
25%
Visited a Retailer’s
Website
17%
Visited a Store
17%
Made a Purchase
7%
Called a Business
18%
Shared Information
28% of mobile searches
result in conversions
(store visit, call, purchase)
15. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What were the outcomes of this
search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet?
Q: What other actions did you take in person?
15
mobilesearchdrivesonline&offlineactions
Mobile + PC 17%
Mobile Only 70%
PC Only 13%36% Continue
Research
PC Only 13%
Mobile Only 77%
Mobile + PC 10%7% Calla
business
In Person 100%
17% Visitastoreor
servicelocation
In Person 62%
Multiple Platform 8%
Mobile Only 26%
PC Only 5%18% ShareInfoand
Word-of-Mouth
Mobile + PC 15%
Mobile Only 71%
PC Only 13%
25% Visitaretailer
WEBsite
In Person 52%
PC Only 10%
Mobile Only 34%
Multiple Platform 5%17% Makea
Purchase
16. amobilesearchleadstoalmost
twoactionsonaverage
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes
n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have
you done on laptop/desktop/tablet? Q: What other actions did you take in person?
16
Even more when searches happen outside the home
1.89follow-upactions
permobilesearch
1.98Onthego
ORINASTORE
17. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What category of information did you search for? Q: Which
of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts &
Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising.
17
Productandshoppingsearcheshave
ahighernumberofoutcomesNumber of follow-up actions per mobile search
Travel
2.20 1.44
SocialArts &
Ent
1.71
Tech
1.85
Food
2.05
Restaurant
2.07 1.38
NavigationHealth
Care
1.79
Shopping
2.08
Finance
1.45
Auto
2.52 1.32
NewsBeauty
3.56
Home
Furnishing
2.06 1.09
General
Knowledge
18. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303 (Searches conducted on the go n = 1,048; searches conducted at work = 593;
searches conducted at home n = 4,314; search conducted in a store n = 107) Q: Why did you conduct this search?18
Mobilesearchisakeypart
OFTHEdecision-makingprocess
45%ofallmobilesearches
aregoal-orientedand
conductedtohelp
makeadecision
49%64%
On the GoIn a Store
44%
At Home
47%
At Work
19. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Searches triggered by “needed information to make a decision” motivation
n=1,009. Q: Why did you conduct this search?
19
Whenpeopleusemobilesearchtohelp
makeadecisiontheyare….
30%morelikelytovisit
aretailerwebsite
51%morelikelyto
makeapurchase
57%morelikelyto
visitastore
39%morelikelyto
callabusiness
21. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?21
mobilesearchestriggerquickfollow-ups
ofpurchase-relatedconversionsoccur
within1hourofinitialmobilesearch
55%
63% of mobile search-triggered actions
occur within 1 hour of the initial search
24. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372
Q: How long after the search on your mobile device did you start these activities?24
Call a business
Visit a store
Visit retailer website
Make a purchase
Share information
Continue research
56% 29%
29%51%
29%54%
24%
24%
59%
59%
24%61%
Mobilesearchestriggerquickonline
andofflineactions
Less than 1 hour
1-5 hours
5+ hours
15%
17%
20%
17%
17%
15%
26. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: People who participated in the study by using a smartphone, n= 416.
Q: Did you notice ads during your search?
26
65%ofrespondents
noticed ads
duringthestudy
28. Mobileadsaremosteffective
duringgoal-orientedsearches
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?; Q: Why did you conduct this search?; Q:Did you notice any ads during your search?28
Ad recall index by motivation
Passing time Found something
interesting
Need info / Deciding
on purchase
?
89 11695
29. EASYSearch
INformation
ofpeoplefind
mobileadsuseful
Thisiswhattheysaid…
59%
“No extra clicks needed.
Easy to spot.”
“They don’t take up much
of my small screen, and give
me just the info I can use.”
29
Top4thingspeople
likeaboutmobile
searchads….
• It is not annoying
or invasive
• It is short to the point
• Speed. It is quicker
to load
• Ads provide
relevant information
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: respondents who completed exit survey n=323.
31. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Arts and Entertainment searches n=92531
Arts&Entertainment
Location
1%
In Store
15%
On the Go
8%
At Work
70%
At Home
1%
At School
4%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
35%
Other
11%
Visited
a Store
11%
Retailer
Website
9%
Made a
Purchase
33%
Searched
Shared Info
21%
Motivation
28%
Other
motivation
40%
Came across
something
interesting
?
27%
Passing Time
28%
Needed info
for future
action or
purchase
Initiatedon…
3%
Voice
38%
App
2%
Other App
56%
Web Browser
0%
Other
32. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=620 Q: What were the outcomes of this search? Q: Which of the
following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?32
Mobiledrivesmulti-channelbehavior–Arts&Ent
Mobile + PC 17%
Mobile Only 73%
PC Only 9%33% Continue
Research
PC Only 17%
Mobile Only 65%
Mobile + PC 17%
4% Calla
business
In Person 100%
11% Visitastoreor
servicelocation
Mobile + PC 15%
Mobile Only 70%
PC Only 14%
11% Visitaretailer
WEBsite
21% ShareInfoand
Word-of-Mouth
In Person 65%
Multiple Platform 7%
Mobile Only 25%
PC Only 3%
Mobile Only 38%
PC Only 15%
In Person 35%
Multiple Platform 12%9% Makea
Purchase
33. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Food searches n=45033
FOOD
Location
5%
In Store
14%
On the Go
8%
At Work
71%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
29%
Other
33%
Visited
a Store
21%
Retailer
Website
35%
Made a
Purchase
32%
Searched
Shared Info
14%
Motivation
13%
Other
motivation
24%
Came across
something
interesting
?
14%
Passing Time
69%
Needed info
for future
action or
purchase
Initiatedon…
2%
Voice
36%
App
1%
Other App
60%
Web Browser
0%
Other
34. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=263 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?34
Mobiledrivesmulti-channelbehavior–Food
Mobile + PC 15%
Mobile Only 82%
PC Only 4%32% Continue
Research
Mobile + PC 14%
Mobile Only 86%
PC Only 0%
5% Calla
business
In Person 100%
33% Visitastoreor
servicelocation
Mobile + PC 9%
Mobile Only 84%
PC Only 7%
21% Visitaretailer
WEBsite
14% ShareInfoand
Word-of-Mouth
In Person 66%
PC Only 3%
Mobile Only 29%
Multiple Platform 3%
In Person 77%
PC Only 3%
Mobile Only 18%
Multiple Platform 1%35% Makea
Purchase
35. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Restaurant searches n=27235
Restaurant
Location
2%
In Store
25%
On the Go
12%
At Work
56%
At Home
0%
At School
1%
Someone
Else’s Home
4%
Other Place
Outcome
54%
Clicked Links
16%
Other
51%
Visited
a Store
22%
Retailer
Website
30%
Made a
Purchase
19%
Searched
Shared Info
19%
Motivation
19%
Other
motivation
12%
Came across
something
interesting
?
7%
Passing Time
79%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
43%
App
0%
Other App
53%
Web Browser
0%
Other
36. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=140 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?36
Mobiledrivesmulti-channelbehavior–Restaurant
PC Only 4%
Mobile Only 96%
Mobile + PC 0%
19% Calla
business
In Person 100%
51% Visitastoreor
servicelocation
PC Only 10%
Mobile Only 81%
Mobile + PC 10%
22% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 88%
Mobile Only 4%
PC Only 8%
Multiple Platform 0%
In Person 62%
PC Only 5%
Mobile Only 33%
Multiple Platform 0%30% Makea
Purchase
PC Only 23%
Mobile Only 73%
Mobile + PC 4%19% Continue
Research
37. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Shopping searches n=44137
Shopping
Location
4%
In Store
17%
On the Go
7%
At Work
69%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
51%
Clicked Links
14%
Other
24%
Visited
a Store
51%
Retailer
Website
25%
Made a
Purchase
35%
Searched
Shared Info
9%
Motivation
18%
Other
motivation
21%
Came across
something
interesting
?
17%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
38%
App
2%
Other App
56%
Web Browser
1%
Other
38. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=288 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?38
Mobiledrivesmulti-channelbehavior–Shopping
PC Only 22%
Mobile Only 57%
Mobile + PC 21%35% Continue
Research
PC Only 12%
Mobile Only 76%
Mobile + PC 12%
12% Calla
business
In Person 100%
24% Visitastoreor
servicelocation
Mobile + PC 14%
Mobile Only 76%
PC Only 11%
51% Visitaretailer
WEBsite
9% ShareInfoand
Word-of-Mouth
In Person 54%
Multiple Platform 12%
Mobile Only 27%
PC Only 8%
In Person 51%
PC Only 13%
Mobile Only 34%
Multiple Platform 1%25% Makea
Purchase
39. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Technology searches n=35139
Technology
Location
2%
In Store
11%
On the Go
15%
At Work
70%
At Home
1%
At School
1%
Someone
Else’s Home
0%
Other Place
Outcome
69%
Clicked Links
29%
Other
6%
Visited
a Store
34%
Retailer
Website
13%
Made a
Purchase
54%
Searched
Shared Info
19%
Motivation
18%
Other
motivation
34%
Came across
something
interesting
?
20%
Passing Time
60%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
37%
App
2%
Other App
58%
Web Browser
0%
Other
40. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=351 Q: What were the outcomes of this search? Q: Which of the following did you
do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?40
Mobiledrivesmulti-channelbehavior–Tech
Mobile + PC 16%
Mobile Only 69%
PC Only 15%54% Continue
Research
Mobile + PC 30%
Mobile Only 60%
PC Only 10%
4% Calla
business
In Person 100%
6% Visitastoreor
servicelocation
Mobile + PC 20%
Mobile Only 64%
PC Only 16%
34% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 58%
Multiple Platform 10%
Mobile Only 23%
PC Only 8%
Mobile Only 55%
PC Only 18%
In Person 18%
Multiple Platform 9%13% Makea
Purchase
41. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Travel searches n=10741
TRAVEL
Location
0%
In Store
24%
On the Go
12%
At Work
60%
At Home
2%
At School
1%
Someone
Else’s Home
1%
Other Place
Outcome
55%
Clicked Links
45%
Other
8%
Visited
a Store
34%
Retailer
Website
12%
Made a
Purchase
43%
Searched
Shared Info
26%
Motivation
22%
Other
motivation
23%
Came across
something
interesting
?
13%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
1%
Voice
37%
App
1%
Other App
61%
Web Browser
0%
Other
42. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=107 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?42
Mobiledrivesmulti-channelbehavior–Travel
Mobile Only 43%
PC Only 57%
Mobile + PC 0%
11% Calla
business
In Person 100%
8% Visitastoreor
servicelocation
Mobile + PC 18%
Mobile Only 68%
PC Only 14%
34% Visitaretailer
WEBsite
26% ShareInfoand
Word-of-Mouth
In Person 59%
PC Only 6%
Mobile Only 29%
Multiple Platform 6%
Mobile Only 75%
In Person 0%
PC Only 25%
Multiple Platform 0%12% Makea
Purchase
PC Only 25%
Mobile Only 57%
Mobile + PC 18%43% Continue
Research