Matthew Knell is a recognized thought leader in digital strategy and social media marketing. He has over 15 years of experience developing websites, online products, and campaigns for major brands such as AOL, CafeMom, and JetBlue. Currently, he leads AOL's enterprise social media strategy and product development. Previously, he has held director-level positions at CafeMom and MTV Networks, and teaches social media courses part-time at NYU.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
Adi & Hobby_2013_Social Media in Higher EducationAna ADI
Evaluation of social media tools used for public relations monitoring and outread - 1st Corporate and Marketing Communication in Asia Conference - Bangkok, Thailand
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
Adi & Hobby_2013_Social Media in Higher EducationAna ADI
Evaluation of social media tools used for public relations monitoring and outread - 1st Corporate and Marketing Communication in Asia Conference - Bangkok, Thailand
Our first social media strategy document for EMBARQ, a spin-off of Sprint, circa 2007. Presented to the VP of Strategy and then the C-Suite in November 2007. Special thanks to Rick Murray, Jeremiah Owyang and Chris Brogan for providing assistance without charging me as I was building this case at night and doing my real job during the day.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Objective:
Lead a team of product marketing experts to introduce innovative new solutions to the market — from identifying initial customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts.
Strengths:
• Product marketing expertise in enterprise and startup organizations.
• Crafting integrated marketing campaigns for global product and solution launches.
• Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy.
• Spokesperson experience as the face of an organization, briefings top-tier press and analysts.
• Cross-functional Product Management background in agile development environments.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Objective:
Lead a team of product marketing experts to introduce innovative new solutions to the market — from identifying initial customer pain points, to messaging, positioning, and acting as the “face” of an organization with press and analysts.
Strengths:
• Product marketing expertise in enterprise and startup organizations.
• Crafting integrated marketing campaigns for global product and solution launches.
• Social media leadership inclusive of strategy, in-the-trenches community building, social listening, and advocacy.
• Spokesperson experience as the face of an organization, briefings top-tier press and analysts.
• Cross-functional Product Management background in agile development environments.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share.
Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution.
MBA, Purdue University, 2001.
CORE COMPETENCIES:
• ISVs, Developers & Startups
• Business Development
• Digital Communication
• Marketing
• Analytics
• Strategy & Transformation
• Sales / Global Channels
• Growth Hacking
• Recruiting & Retaining Top Talent
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
3 Steps to Success with Digital MarketingJeff Bullas
In a digital universe of 500 million plus websites, 150 million blogs and 200 billion display ads every 90 days, the challenge for any business is to cut through all the clutter and noise. So how do we change our thinking, adapt, be found online and play to win in a digital and increasingly global economy?
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016Matthew Knell
Companion slides for the talk: http://schedule.sxsw.com/2016/events/event_PP50326
With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.
Featuring Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon
#SMWKND 2015: Facebook Hacks in 45 MinutesMatthew Knell
A Facebook hacks for journalists presentation by Matthew Knell, VP of Social Media and Community Strategy, about.com and Delia Paunescu, Audience Engagement Editor for Newsday and amNewYork
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
1. Matthew G. Knell
E-mail: matt@tagsmith.org
LinkedIn: http://www.linkedin.com/in/matthewknell
CV: http://www.tagsmith.org/cv
Summary
Recognized thoughtleader in digital strategy with a defined track record of developing successful websites,
online products and campaigns for major brands. Technologist turned marketer turned communicator. Loves to
tinker. Written for Huffington Post Tech, Advertising Age and SocialFresh. Mentioned in Fast Company,
Advertising Age, the New York Observer, MediaBistro and Mashable. (Full list of original pieces and media
mentions at http://www.tagsmith.org/press)
Specialized Skills
Digital strategy, Social Media and Internet marketing, brand and product management, e-commerce, web
analytics, UI/UX/Interaction design, project management, client-side design and development
Recent Experience
AOL, New York, NY
Social Media Director, November 2010 to present
Lead enterprise social media strategy and product development for AOL Media brands.
• Owned overall social strategy for more than 30 AOL brands and Corporate entities, including AOL main
social channels on Twitter, Facebook, Instagram, Google+ and Tumblr which grew followership more
than 1000% during my tenure.
• Designed and launched social media strategy for live events including Nik Wallenda’s Skywire (with
Discovery), and #ICallShotgun (with Jerry Seinfeld and Andy Cohen) and AOL Anchor Quest.
• Partnered with Phil Jackson to develop launch strategy for his Twitter account which gained more than
175,000 followers in two days after first tweet. (Yes, we meant for him to typo)
• Managed partner relationships with Facebook, Twitter, Rebelmouse, Livefyre, Simply Measured and a
roster of social media digital agencies.
• Designed and implemented social product integrations for AOL Live, various live events pages and
native sales partnership programs.
• Oversaw social content distribution using organic and viral marketing with StumbleUpon, Reddit and
BuzzFeed.
• Managed day-to-day spend of AOL social media marketing budget.
• Trained a diverse team of editorial and social media personnel on best practices in community
development.
• Integrated social into live B2B activations including AOL Studio at SXSW, AOL Advertising Week,
Cannes and Internet Week and the AOL Digital Content NewFront.
• Launched, managed and create content for AOL Corporate Blog (http://blog.aol.com), and maintain
programming strategy and content calendar.
• Developed metrics and reporting strategy with Omniture, bit.ly, Facebook Insights, Google Analytics and
Simply Measured.
• Managed blogger outreach strategy for key marketing initiatives.
• Wrote social marketing pieces for SocialFresh, Huffington Post and BuzzFeed.
• Lead production for AOL’s global company meeting for more than 5000 employees and 22 offices
worldwide.
CafeMom.com (CMI Marketing, Inc.), New York, NY
Director, Emerging and Social Media Strategy, August 2009 to November 2010
Manage product strategy for integration of social tools into CafeMom network of sites, and distribution
of CafeMom content and brand across the social web. Integrations include Facebook Connect, Sign In
with Twitter, the Facebook application and fan pages platforms, and OpenSocial.
• Developing strategy for acquiring new users for CafeMom.com through the development of new on-brand
Facebook applications, content programming on Twitter and optimizing conversion on Facebook fan page.
2. • Managed and designed QuizMom and Pledges Facebook applications from idea through launch.
• Launched repurposed Latte Land game from CafeMom.com as Facebook application from 0 to 300,000
page views a day in 3 weeks through use of existing Facebook fan base and less than $300 a day
marketing spend.
MTV Networks, New York, NY
Senior Manager, Social Media Product Development, November 2007 to August 2009
Manage product development, user experience design projects, and client integration of content-based
Flux social media platform used by than 30 major MTV Networks and Viacom brands.
• Site launches include Comedy Central, Colbert Report, MTV Tr3s, MTV’s Think, TV Land, CMT, LaZona
and various reality casting show websites.
• Product launches include Facebook Connect and Twitter integration, user profile redesign, member search
and management, redesign of upload, comment and rating widgets for use by third-party websites
New York University School of Continuing and Professional Studies, New York, NY
Adjunct Instructor, July 2007 to Present
Teach Social Media and Digital Marketing classes to NYU continuing education students part-time.
• Classes taught: PR 2.0: Using Social Media to Engage Customers and Their Communities, Web 3.0:
What's Next: Strategies to Attract, Retain, and Monetize Web Traffic
JetBlue Airways Corporation, Forest Hills, NY
General Manager, jetblue.com, June 2007 to November 2007
Manager, Internet Marketing, January 2006 to June 2007
Senior Internet Analyst, January 2004 to January 2006
Managed day-to-day operation, product development and content management of jetblue.com website,
responsible for sale of 80% of flights sold and $2.5 billion in revenue annually.
• Launched JetBlue Twitter and defined and executed JetBlue’s first social media strategy.
• Product launches managed include low fare search, JetBlue Cruises, self-service customer knowledge
base, The Simpsons Movie marketing campaign, JetBlue Getaways vacations, city destination pages,
Online Flight Check-In, airline anniversary contests, and countless weekly sale fare promotions.
• Managed all aspects of redesign and relaunch of jetblue.com website increasing purchase conversion ratio
by 20%.
• Managed relationships with interactive agencies to ensure on-time deliverables.
• Defined and implemented web analytics using Omniture SiteCatalyst.
• Led enterprise content management system RFP from proposal to final implementation.
Scholastic, New York, NY
Associate Producer, Learning Management Systems, October 2003 to January 2004
Product development and project management of million-dollar Learning Management System.
About.com, New York, NY
Project Manager, Sprinks, July 2001 to August 2003
Production Coordinator, September 2000 to July 2001
HTML Producer, Corporate Marketing and Revenue Programs, March 2000 to September 2000
Auto Racing Guide, August 1997 to April 2000
Project management, interface design, content management and client-side production and design for
top 5 website.
3. • Designed and deployed million-dollar custom distribution system for distributing contextual pay-per-click
advertising.
• Managed interface design and deployment of patent-pending search advertising e-commerce platform.
• Worked with About content teams to revise and redesign About.com homepage.
• Wrote implementation specifications for partnership deals for over 500 partners.
Prior work experience, references and articles available upon request.
Education
Pace University, Bachelor of Science, Information Systems, cum laude
New York University, Basic Project Management
Patents Pending
US Patent Application Number 10/309,332 - Method and system for providing advertising through content
specific nodes over the internet, filed January 22, 2004.
Community Experience
• Co-Founder of SM4SC, a social media marketing organization that has helped raise more then $40,000 for
CityHarvest, Jane Doe, Inc and Camillus House with online and in-person events in Boston, New York and
Miami with no fixed budget.
• Organized SocialChangeCamp NYC, an unconference bringing together thought leaders to discuss how to
use Social Media to drive social change.
Presenting Experience
Social Fresh Conference Tampa 2012, BarCamp New York, Social Media Breakfast NYC, bnchmrk NYC, NY
Social Media Roundtable, TEDx New York, BarCamp Philadelphia, Interwoven Gear Up Conference