Thomas “Tommy” Marks has over 15 years of experience in social media marketing, account management, and online marketing. He founded Ontooit Inc., a social media technology company, and Reach Social Inc., an early social media publishing and analytics tool. Marks has managed social media campaigns for Fortune 1000 companies and held various roles at digital marketing agencies, where he developed integrated campaigns across platforms like Facebook, Twitter, email and display advertising.

1. Thomas “Tommy” Marks
345 E. 72nd
Street, New York, NY 10021 | 516.672.2627 | tommytmarks@outlook.com
Account Director – Social Media/ Founder
Ontooit Inc. | New York, NY | Mar 2011 – Oct 2014
• Launched Social Media Technology Company that bridged the worlds of social media and commerce
by connecting the online world with the physical world through consumers’ “Circle of Influence.”
• Ontooit Product video - http://goo.gl/5qOm0
• Met with Fortune 1000 brands such as American Express, Salesforce and IBM to partner, build and
design social media campaigns that generated online & off-line purchasing directly influenced through
social media relationships.
• Presented to and met with large brands, companies, and investors, including Amex, Google, Sequoia
Capital, and Fair-Haven Capital and many others.
Account Manager – Social Media Strategist
Oracle Social | New York, NY | Nov 2010 – Mar 2011
• Managed client expectations, campaigns, timelines, projects and ensured delivery of the highest
quality.
• Strategized, developed and presented brand specific social media opportunities and campaigns to
over 40 brands including Kellogg’s, Dominos Pizza, Apple, Mc Donald’s, Heinz, MTV, and Vogue.
• Acted as social-media evangelist, bringing companies on board for their first social media campaigns
by educating them on the landscape and presenting recommendations that produced ROI.
• Successes include planning and managing McDonald’s first-of-its-kind targeted social media campaign
using the Newsfeed.
• Introduced Kellogg’s to social media marketing, earning buy-in on 25 of Kellogg’s largest brands
including Eggo Waffles and Pop Tarts.
• Introduced Social Listening programs that led to deeper insights into consumer wants, needs and
problems for all client campaign planning phases.
Account Manager - Email Marketing & Social Media
Acxiom Digital | New York, NY | Jan 2009 – Nov 2010
• Led marketing efforts in areas such as email, social marketing, and mobile marketing for clients in
several industries including retail, wireless communications, and automotive and beverage.
• Created first-to-market integrated campaigns using Facebook, Twitter, and other social products, e-
mail, and display advertising platforms.
• Managed comprehensive projects from top-to-bottom, including: creative elements, technical
requirements, site development, landing pages and custom database solutions.
Co-Founder - Social Media Publishing & Analytics Tool
Reach Social Inc.| New York, NY | April 2007 – Oct 2008
• Developed one of the first SaaS Facebook & Twitter Publishing platforms and social media
management tools.
• Reach Social was a “social” CRM Facebook & Twitter Publishing and Application Company.
• Reach Social Deck - http://goo.gl/w2ori
• Reach Social allowed brands to easily launch campaigns and messages while maintaining and
measuring their social media presences on Facebook.

2. Thomas “Tommy” Marks
345 E. 72nd
Street, New York, NY 10021 | 516.672.2627 | tommytmarks@outlook.com
Account Manager - Email Marketing & Social Media
Horizon Media | New York, NY | Jun 2007 - Jan 2009
• Successfully managed client’s communication strategies across various platforms, including email,
mobile & social.
• Identified and executed new marketing opportunities such as “Facebook applications”, Social network
advertising, mobile technologies and presented strategic recommendation on how to embrace them
and meet client goals.
• Part of a social media team that built and marketed a first-of-its-kind social media game, considered
one of the Top 5 social campaigns ever for A&E Parking Wars.
• Brainstormed new marketing ideas, as well as unique and ahead-of-the-curve marketing strategies.
Online Marketing Associate
Bertelsmann/Doubleday | New York, NY | Sep 2004 - Jun 2007
• Spearheaded special projects such as Wish list campaigns, Cart Abandoners, Good Mail & Text to pay
and boosted sales by 14% over a 9-month period using new online marketing techniques.
• Identified and acted on scalable sales and consumer ship opportunities including developing “Collect
& Win” sweepstakes, CRM marketing initiatives, and affinity marketing strategies.
• Managed email creative development process for all email campaigns.
• Identified and researched an opportunity that netted on average $350,000 in outside sales.
EDUCATION
Marist College
Bachelor of Science in Finance & Marketing
SKILLS. TOOLS & TECHNICAL KNOWLEDGE
Hootsuite, Vitrue Tools, Radian6, Buddy Media Tools, Facebook Advertising, Twitter & Tumblr Advertising,
Klout, Google Analytics, Microsoft Excel, Power Point, Project, Word, Access, Basic HTML & Coding, Impact
(Acxiom Email Solutions), Dream Mail (Epsilon Email Solutions), Yesmail (Email Solutions), Return Path,
Omniture Site Catalyst, ComScore Marketer, ARTG, SPSS, TOAD,
QUALIFICATION HIGHLIGHTS
Social Media Marketing Knowledge & Best Practices, Product Development & Technical Knowledge, Email
Marketing Knowledge & Best Practices, Mobile Marketing, 360 Marketing, Project Management, Strategic
Planning, Client/Vendor Management, Ecommerce Offer & Message Design, Customer Retention, Creative
Management, Team Leadership & Team Management