Lynn Wassmer is a social media marketing manager with over 10 years of experience creating, managing, and analyzing social media platforms and strategies for multiple companies. She has extensive experience developing engaging content, growing audiences, and measuring user engagement across platforms like Facebook, Twitter, LinkedIn, and Google+. Wassmer is currently a social media marketing manager for Topco and is seeking new opportunities. She is a local candidate available for immediate interviews.

1. Lynn Wassmer
121 E. Washington
Lake Bluff, IL 60044
847-254-0566
lwassm@gmail.com
Summary
Created, managed, and monitored all social platforms for multiple companies. Developed marketing strategies to
accomplish company goals. Responsible for the decision to post all social media content. Acted as company
spokesperson when communicating and leading social media efforts. Analyzed and reported user engagement using
multiple social media platforms. Local candidate who is available to interview at request and is available to start
immediately.
Skills
 Google +
 Facebook
 Insights
 PowerPoint
 Hootsuite
 Twitter
 SEO
 Projectivity
 Meltwater
 Excel
Experience
Topco May 2016-Present
Social Media Marketing Manager
(Contract)
Social Media Marketing Strategy development for Topco’s mainstream brands. Editorial content creation according to
brand message and guardrails including FDA regulated brands. Created a company template for housing all digital assets
for member use. Initiated a creative plan for quarterly in-house photography and video production. Wrote script and copy
for vignette commercial and photographs for an outside agency. Responsible for brands social media digital asset budget.
BidClerk December 2010 – March 2015
Social Media Marketing Manager (June 2012 – March 2015)
Editorial calendar research, copywriting, approvals, and management. Gathering content from appropriate sources (i.e.
industry and client resources). Gaining necessary approvals, formatting for social deployment, app content research,
writing and development. Posting to social platforms and proactive outreach, reactive customer service and governance.
Managing third party vendors. Creating clients Facebook, Twitter, LinkedIn, and Google + pages. Communicating in a
professional, but unique social media “voice” for each business that is directly aligned with the company’s vision.
o Created all social media platforms and descriptions used to share our brand message.
o Researched and followed main competitor’s social media presence and then created a unique and
competing message.
o Developed, implemented, and executed marketing tactics daily with photos, videos, keywords, and all social
media best practices in mind for each platform.
o Drove traffic to website with posts that were a call to action to complete a goal; new registration.
o Responsible for the conversion of leads, retweets, shares and likes.
o Researched and wrote compelling, interesting, and relevant posts to engage our audience.
o Monitored and provided customer service solutions to our audience.
o Planned creative social media strategies and analyzed social media campaigns throughout the year by
conversions using Hootsuite and Facebook Insights.
Online Marketing Specialist (December 2010 - June 2012)
Tactical campaign development including keyword, ad copy and account creation and development.
Track and analyze results from PPC campaigns to identify potential opportunities for improvements.
Monitor, analyze and report the performance results for account. Campaign auditing, data QA, and daily tracking.
Communicate with team members on campaign developments, timelines, and results. Assist in the execution and
evaluation of account maintenance/optimization activities, including but not limited to: keyword development and
expansion, ad copy creation, landing page identification, bid strategy execution, and budget management (under
supervision/training of a PPC Specialist or Leader).

2. Synergis Education, Inc. November 2012 – June 2013
Social Media Specialist
Consultant for partner school administration and spokesperson for social media plan and strategy. Editorial calendar
research, copywriting, approvals, management, and liaising with clients. Gathering content from appropriate sources (i.e.
industry and client resources). Gaining necessary approvals, formatting for social deployment, app content research,
writing and development. Posting to social platforms and proactive outreach, reactive customer service and governance.
Managing third party vendors. Creating clients Facebook, Twitter, LinkedIn, and Google + pages. Communicating in a
professional, but unique social media “voice” for each business that is directly aligned with the client’s vision.
o Acted as a consultant and part of a marketing team that educated potential clients about using social media
to maintain and increase student enrollment.
o Created all partner school social media platforms, wrote descriptions, and directed all artwork.
o Developed a compelling marketing strategy and unique message after careful study of universities history,
website, and my discussions with school administrators and our marketing managers.
o Research and wrote content calendars for all partner schools and uploaded them using Hootsuite.
o Monitored and engaged with the audience on customer service issues that were directed to university
officials in a timely manner.
o Planned creative social media strategies and analyzed social media campaigns throughout the year by
conversions with Hootsuite and Facebook Insights.
o Drove traffic to website with posts that were a call to action to complete a goal; new registration.
o Responsible for the conversion of leads, retweets, shares and likes.
o Researched and wrote compelling, interesting, and relevant posts to engage our audience.
Education
Lake Forest College, Master of Liberal Studies
University of Illinois at Chicago, B.S., Business Administration, Marketing