Magazine mastheads commonly use bright colors like red as backgrounds and for letters to attract readers' attention while not distracting from the cover. Black text on white or black backgrounds is also frequently used. Mastheads for adult magazines tend to use capital letters and bold text to look mature, while younger magazines use lowercase letters to appear more youthful.

3. From looking at many magazine mastheads, I can tell that
lots of them use bright colours and red as a base colour
for a background and letters. This is because they would
like t make the masthead as bright as possible to ensure
that when people look at it, they are attracted to the
masthead but not too much attention is brought away
from the rest of the front cover. Also, most magazines use
black as a base colour for their masthead or if they have a
white background, use black font. Furthermore, most of
the magazine that are aimed at adults are in CAPITAL
LETTERS and bold. This may be because they would like
to attract the reader but also make the magazine look
adult. Moreover, the younger magazines are in lower case
letters to highlight they are for teenagers or younger
people.