The document discusses how font, color, capitalization and connotations impact magazine mastheads. It notes that a font like Rolling Stone suggests maturity while Vogue implies sleek style. Popular masthead colors are black, red and white. Magazines such as Hello, Seventeen and Elle connote female readership through names and pink colors. Most mastheads are capitalized to stand out on busy covers, though some lower-case ones work for minimal designs.

2. WHAT EFFECT DOES THE FONT HAVE.
A type of font such as the “rolling
stone one makes the magazine loo
more mature and would not appeal to a
younger audience.
A logo such as “vogue” looks
sleek and stylish. This type of
fount suits a minimalistic
magazine that don’t include
bold skylines or puffs
This logo gives off a loud
effect/dangerous. The logo suits a busy
font cover so it catches a lot of
attention.

3. WHAT ARE POPULAR COLOURS?
Many colours are used for
mastheads but the top three
colours used are black, red or
white.

4. CONNOTATIONS
Magazines such as
 Hello
 Seventeen
 Elle
 Cosmopolitan
Create the feeling of a magazine the a female would read such as “hello”
remind people of gossip. “Elle” is a female name. This connotations are
also created by the colour used in the masthead, such as Seventeen and
cosmopolitan being in pink.

5. ARE THEY CAPITALISED?
Many mastheads are capitalised to catch attention and be as bold as
possible. If a masthead isn’t capitalised it would be on a less busy front
cover. My masthead will be capitalised because it’ll be a busy front
magazine so I need my masthead to be bold against things such as the
main image and skyline.