This document analyzes the mastheads of three magazines - Q Magazine, Rolling Stones, and NME. It finds that Q Magazine establishes an important and trendy style with its round, clear font and single letter title. Rolling Stones has a calm and relaxed feel from its curved, joint font and two-word attached title. NME establishes a serious and independent tone with its sharp, bold font and capitalized three-letter title. All three magazines' color schemes support the ideas of individuality and ownership represented by the image of blood.

1. MASTHEAD ANALYSIS
BY TEMI

2. Q Magazine establishes a normal type of
typography . This is because the font is
round and clear. which gives it a sense of
importance. The one lettered title suggests
class and trendiness. The colour scheme
supports this class and trendiness of the
juxtaposition of the red being classed as
blood, and so every individual has blood
they can call their own.

3. Rolling Stones establishes a laidback
type of typography . This is because
the font is joint up and curved which
gives it a sense of calmness and
chilled out. The two worded title are
attached together which suggests
togetherness. The colour scheme
supports this calmness and chilled
out of the juxtaposition of the red
being classed as blood, and so every
individual has blood they can call
their own.

4. NME establishes a formal type of
typography . This is because the font
is sharp and bold which gives it a
sense of seriousness. The three
lettered title are all in capital letters
which suggests independency. The
colour scheme supports this
independence of the juxtaposition of
the red being classed as blood, and so
every individual has blood they can
call their own.