The document discusses 5 blogs and what media techniques they use to convey information and engage consumers. It analyzes how effective each blog is and which areas from each blog would be useful to employ in one's own blog. The blogs covered include Concrete Loop about urban culture, The Movie Blog about film reviews, Miles Davis Online about the jazz musician, and Afrobella about African American beauty tips. The document considers things like images, videos, reviews, and personal stories or quotes used in each blog.
• What is a web log?
• Where do they come from?
• Why are they relevant?
• How can we analyze them?
• What about Clickstream?
Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
(WEB301) Operational Web Log Analysis | AWS re:Invent 2014Amazon Web Services
Log data contains some of the most valuable raw information you can gather and analyze about your infrastructure and applications. Amid the mess of confusing lines of seemingly random text can be hints about performance, security, flaws in code, user access patterns, and other operational data. Without the proper tools, finding insights in these logs can be like searching for a hay-colored needle in a haystack. In this session you learn what practices and patterns you can easily implement that can help you better understand your log files. You see how you can customize web logs to add more information to them, how to digest logs from around your infrastructure, and how to analyze your log files in near real time.
Clickstream Data Warehouse - Turning clicks into customersAlbert Hui
As web is becoming a main channel for reaching customers and prospects, Clickstream data generated by websites has become another important enterprise data source, like other traditional business data sources, like store transactions, CRM data, call center’s logs etc. As simple as it sounds for recording every click a customer made, Clickstream data actually offers a wide range of opportunities for modelling user behaviour, gaining valuable customer insights. This is definitely a data source which has been under utilized. However, benefits also come with a problem. Amazon records 5 Billion clicks a day and the whole US generates 400 Billion clicks, equivalent to 3.4 Petabytes a day. This immense volume has given enterprises and their IT professionals a big data problem before they can fully utilize this insight-rich data source.
This presentation will use big data technology to help solve this big data problem; the presenter will explain everything about Clickstream data, like benefits, challenges and the solution. The end-to-end solution will include proposed data architecture, ETL, and various machine learning algorithms. A real world successful example will also be presented for audience to better grasp the concept and its applications. Sample codes and demo will also be presented for audience to apply in their respective areas.
• What is a web log?
• Where do they come from?
• Why are they relevant?
• How can we analyze them?
• What about Clickstream?
Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas. This presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.
(WEB301) Operational Web Log Analysis | AWS re:Invent 2014Amazon Web Services
Log data contains some of the most valuable raw information you can gather and analyze about your infrastructure and applications. Amid the mess of confusing lines of seemingly random text can be hints about performance, security, flaws in code, user access patterns, and other operational data. Without the proper tools, finding insights in these logs can be like searching for a hay-colored needle in a haystack. In this session you learn what practices and patterns you can easily implement that can help you better understand your log files. You see how you can customize web logs to add more information to them, how to digest logs from around your infrastructure, and how to analyze your log files in near real time.
Clickstream Data Warehouse - Turning clicks into customersAlbert Hui
As web is becoming a main channel for reaching customers and prospects, Clickstream data generated by websites has become another important enterprise data source, like other traditional business data sources, like store transactions, CRM data, call center’s logs etc. As simple as it sounds for recording every click a customer made, Clickstream data actually offers a wide range of opportunities for modelling user behaviour, gaining valuable customer insights. This is definitely a data source which has been under utilized. However, benefits also come with a problem. Amazon records 5 Billion clicks a day and the whole US generates 400 Billion clicks, equivalent to 3.4 Petabytes a day. This immense volume has given enterprises and their IT professionals a big data problem before they can fully utilize this insight-rich data source.
This presentation will use big data technology to help solve this big data problem; the presenter will explain everything about Clickstream data, like benefits, challenges and the solution. The end-to-end solution will include proposed data architecture, ETL, and various machine learning algorithms. A real world successful example will also be presented for audience to better grasp the concept and its applications. Sample codes and demo will also be presented for audience to apply in their respective areas.
What is a Blog, and why a winery should have one?FeedbackMP
2nd Annual International Wine Tourism Conference & Workshop, Barcelona Feb 2010
A brief definition of what a Blog is and how it can help wineries in their marketing strategy to enhance wine tourism activities.
The main goal set in this panel is that wineries identify the advantages and disadvantages of creating a blog and make them wonder if they really need one. Because not all wineries should have a blog…should they?
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia
Presentation Date: June 20, 2012 at New Music Seminar, NYC
Accompanying video: http://youtu.be/yykJ6gxtGPM
How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.
Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.
Accompanying video: http://youtu.be/yykJ6gxtGPM
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.
A look at how a fashion brand like Wills Lifestyle can utilise social media to increase consumer interaction and sales. This presentation is not for professional reasons. It has been created merely as a project.
Story Telling Through Photos & Videos - Bloglalicious 2012Kris McDonald
This panel was by Kris Cain of http://LittleTechGirl.com, LaShanda Henry of http://Sistasense.com and Sarah Malkin of http://www.youtube.com/user/TheMomsView.
2. Name of Purpose and What differing media How effective does the What areas from
Web log intention of web or ICT techniques web log convey this blog would you
log (video, Hyperlinks information and engage like to employ in
etc) are used? the consumer? your own?
Concrete The purpose of this blog is to The blog contains images of rich This blog conveys information well and From the concrete loop blog I
Loop keep people up to date with and famous people and video engages the consumer with its style of will like to apply the feed back
urban culture. links. urban culture. links to my own blog.
The blog contains news chat, This blog conveys information well by From the Movie blog I will like
The Movie The purpose of this blog is to
reviews, trailers, posters and placing a little heading at the bottom of to apply the slide show to my
Blog review films and also provide interviews. each post and engages the consumer by own blog.
information on new movie not including big chunks of information
releases. altogether at one time.
The purpose of this blog is to The blog contains a documentary This blog conveys information of the From the Miles Davis blog I will
Miles provide information about the of his entire life, pictures of famous musicians history and engages like to apply the autobiography
DavisOnline jazz musician Miles Davis. himself and articles that have the consumer because it expresses clip to my own blog.
been published of him. Plus a many facts.
story of him made into a video.
The purpose of this blog is to The blog contains reviews, This blog conveys information well as it From the Afrobella blog I will
Afrobella provide African American pictures and video clips. provides full on instructions on like to apply quotes to my own
beauty tips and it also provides cosmetics and engages the consumer by blog.
a personal journal of activities including quotes you can relate to.
the blogger gets up to.
