This document discusses concepts related to customer relationship management (CRM) and marketing automation. It covers the basic phases of CRM including acquisition, retention, understanding customers, differentiation, interaction, and personalization. It also discusses CRM architecture, channels, campaign management, databases, business intelligence, segmentation, analysis, and results measurement. Key aspects of marketing automation projects like vision, processes, customer focus, data quality, software selection, and testing are outlined.
Building an Enterprise Application with WordPressjosiahgoff
What’s the craziest thing you’ve ever built with WordPress? Have you ever thought about using it for large scale application development? In this session at WordCamp Nashville 2015, Josiah Goff talks about why and how his team used WordPress to build an enterprise application for organizations ranging from Fortune 500 companies to major government agencies.
CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding EdgeCloudIDSummit
Balu Rajagopal, Global Product Marketing, Pivotal
While Apache Hadoop represents a core infrastructure driver in the Big Data movement, much it changing on application layer technology landscape in order to cross connect data from different repositories in different domains. A new class of Business Applications are emerging that inherently leverages three major fabrics - Big Data platforms, Cloud and Analytics all together. From a business user perspective, the traditional model of logging into every application to access the data to make decisions (primary purpose of apps) is no longer relevant. This means that new authentication, authorization and access control capabilities are needed that leverages the three fabrics mentioned earlier.
Speaker Balu Rajagopal is in Global Product Marketing for Pivotal, a Big Data Analytics spinoff from EMC and VMWare that includes Greenplum. Balu came to VMWare via the earlier VMWare acquisition of Cetas.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
HOW EMAIL MARKETING HELPS ONLINE MEDIA ENHANCE AUDIENCE & REVENUEAlexei Chapko
Traqli (by Newzmate) made a research and provided some valuable insights on how digital publishers can improve their email marketing efforts to drive more loyal traffic and increase readership of their content without any overhead costs
Building an Enterprise Application with WordPressjosiahgoff
What’s the craziest thing you’ve ever built with WordPress? Have you ever thought about using it for large scale application development? In this session at WordCamp Nashville 2015, Josiah Goff talks about why and how his team used WordPress to build an enterprise application for organizations ranging from Fortune 500 companies to major government agencies.
CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding EdgeCloudIDSummit
Balu Rajagopal, Global Product Marketing, Pivotal
While Apache Hadoop represents a core infrastructure driver in the Big Data movement, much it changing on application layer technology landscape in order to cross connect data from different repositories in different domains. A new class of Business Applications are emerging that inherently leverages three major fabrics - Big Data platforms, Cloud and Analytics all together. From a business user perspective, the traditional model of logging into every application to access the data to make decisions (primary purpose of apps) is no longer relevant. This means that new authentication, authorization and access control capabilities are needed that leverages the three fabrics mentioned earlier.
Speaker Balu Rajagopal is in Global Product Marketing for Pivotal, a Big Data Analytics spinoff from EMC and VMWare that includes Greenplum. Balu came to VMWare via the earlier VMWare acquisition of Cetas.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
HOW EMAIL MARKETING HELPS ONLINE MEDIA ENHANCE AUDIENCE & REVENUEAlexei Chapko
Traqli (by Newzmate) made a research and provided some valuable insights on how digital publishers can improve their email marketing efforts to drive more loyal traffic and increase readership of their content without any overhead costs
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Duralabel Graphic is the best label, Sticker Manufacturers in India & Bangladesh. As labelling is an imp. factor in today's market for a product & company.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Duralabel Graphic is the best label, Sticker Manufacturers in India & Bangladesh. As labelling is an imp. factor in today's market for a product & company.
Cubrix event voor de leden van de Vlaamse werkgeversvereniging VKW. Presentaiue afgewisseld met Impro-theater en onder begeleiding van Arno Vansichen en Luc Verheij
Born to be accessible - Barrierefreie PDFs gemäß PDF/UA effizient erstellenMarkus Erle
Einführungsvortrag beim Fortgeschrittenen-Workshop zum Thema "Barrierefreie PDFs effizient erstellen" bei der Pre-Conference zur Capito-Fachtagung am 30.09.2014 im Kursaal, Stuttgart-Bad Cannstatt
La problemática de los suelos, proviene de prácticas degradantes a través de los años; eliminando de él a los microorganismos benéficos que ayudan a mantener el equilibrio del suelo. Recuperar el suelo, significa devolver la vida a través de productos fruto de la biotecnología, para tener finalmente mayores cosechas, de mayor calidad. Nuestro objetivo es cooperar con la sostenibilidad económica de la actividad agrícola.
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
CRM (customer relationship management) and marketing go hand in hand. Understand the value of knowing your customer, and how to turn customer data into customer gold.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
Learn how marketing automation can grow your pipeline, make your customers happy and close the gap between marketing and sales.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. CRM global architecture Channels Web Call center Cards Media S.F.A. Campaign Management Market place Legal environement Targets & Segments Front office Back office Supplier Partner EDI EDI ERP DSS Reporting OLAP Datamining Audit Marketing Buy Production Sales Logistics Company
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5. Type of tools C.M . C.M . C.M . C.M . C.M . Database One customer with many interactions to one company Decision Support System Customer Cards & POS Call center & Audiotext Internet & Extranet Sales Force Automation Mail, Fax & Coupons E.I.S. & OLAP Data Mining Campaign Mgmt
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14. Target Selection Select list Select graph type (2D, 3D, bar, line, pie,...) Select what you want to see Drill down on audience Mail report, print report,...
20. Guide contacts to your BUSINESS GOAL with Microweb: - Lead acquisition - Product upsell - ... audience Invitation mail Filter: personalize microweb Survey form1 Survey form2 Interprete result Populate list Response page
51. CRM global architecture Channels Web Call center Mail Media S.F.A. Campaign Management Market place Legal environement Targets & Segments Front office Back office Supplier Partner EDI EDI ERP DSS Reporting OLAP Datamining Audit Marketing Buy Production Sales Logistics Company
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53. The DB as cornerstone of CRM 360° Customer view & analysis * customer profiling * Behavior Analysis * Web Site analysis Web Logs Internal Data (Sales, …) Customer Database External Data (demographic, competitors, …) Off line contacts WWW
69. Basic segmentation Development Brand Loyalty Acquisition Identified Prospects Targeted suspects Top 10 % Top Heavy users Medium buyers Light consumers High 20 % Mid 30 % Bottom 40 %
73. Use the SMART Dialog Model TM to code your actions Pre-sales Sales After-sales Cycle Channel Qualification Analysis Closing Support Up-selling Generation Pre-sales Sales Œ SMART = specific, measurable, achievable, relevant and time-bound - inbound - outbound Call center Dealers D.M . Sales Force Mass Media Ž Œ Œ Ž ‘
74. Test methodology in direct marketing Action plan Action design Selections of suitable samples Key performance indicators Send communication Reactions Results analysus Concept selection Communication fine tuning Selections Key performance indicators
85. Case study: Touring Club Social class 0 20 40 60 80 100 120 -27 27-36 37-46 47-56 57-66 +66 113 86 94 87 119 106 0 20 40 60 80 100 120 a b c1 c2 c3 d 117 113 97 103 85 94 Age
86. Which variable is to be included in the model? VARIABLES WEIGHTED DEVIATION Car age 15,92 MOSAIC type 12,61 Language 12,16 Provinces 10,89 Car 7,51 Social class 7,27 ...
98. Example of segmentation number of buys last buy last buy last buy last buy on 2 years last month between between older 1 > 3 month 3 > 12 month 12 month 1 recent recent tried once non-active 2 to 5 trusty trusty sleepers non-active 5 to 10 very trusty trusty sleepers disappointed 10 & more very trusty very trusty gone disappointed