This document is a presentation on big data given by Susan Saurage-Altenloh at the IABC Southern Region Conference on October 16, 2014. The presentation defines big data, discusses its history and growth over time, examines some of its promises and limitations, and explores various applications and players within the big data field. It provides examples and graphics to illustrate key points about how big data has developed and is being used.
CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding EdgeCloudIDSummit
Balu Rajagopal, Global Product Marketing, Pivotal
While Apache Hadoop represents a core infrastructure driver in the Big Data movement, much it changing on application layer technology landscape in order to cross connect data from different repositories in different domains. A new class of Business Applications are emerging that inherently leverages three major fabrics - Big Data platforms, Cloud and Analytics all together. From a business user perspective, the traditional model of logging into every application to access the data to make decisions (primary purpose of apps) is no longer relevant. This means that new authentication, authorization and access control capabilities are needed that leverages the three fabrics mentioned earlier.
Speaker Balu Rajagopal is in Global Product Marketing for Pivotal, a Big Data Analytics spinoff from EMC and VMWare that includes Greenplum. Balu came to VMWare via the earlier VMWare acquisition of Cetas.
Building an Enterprise Application with WordPressjosiahgoff
What’s the craziest thing you’ve ever built with WordPress? Have you ever thought about using it for large scale application development? In this session at WordCamp Nashville 2015, Josiah Goff talks about why and how his team used WordPress to build an enterprise application for organizations ranging from Fortune 500 companies to major government agencies.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
CIS13: Big Data Analytics Vendor Perspective: Insights from the Bleeding EdgeCloudIDSummit
Balu Rajagopal, Global Product Marketing, Pivotal
While Apache Hadoop represents a core infrastructure driver in the Big Data movement, much it changing on application layer technology landscape in order to cross connect data from different repositories in different domains. A new class of Business Applications are emerging that inherently leverages three major fabrics - Big Data platforms, Cloud and Analytics all together. From a business user perspective, the traditional model of logging into every application to access the data to make decisions (primary purpose of apps) is no longer relevant. This means that new authentication, authorization and access control capabilities are needed that leverages the three fabrics mentioned earlier.
Speaker Balu Rajagopal is in Global Product Marketing for Pivotal, a Big Data Analytics spinoff from EMC and VMWare that includes Greenplum. Balu came to VMWare via the earlier VMWare acquisition of Cetas.
Building an Enterprise Application with WordPressjosiahgoff
What’s the craziest thing you’ve ever built with WordPress? Have you ever thought about using it for large scale application development? In this session at WordCamp Nashville 2015, Josiah Goff talks about why and how his team used WordPress to build an enterprise application for organizations ranging from Fortune 500 companies to major government agencies.
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
Data collection, processing & organization with USPA frameworkTrieu Nguyen
1) How to think in the age of Dataism with USPA framework ?
2) How to collect customer data
3) Data Segmentation Processing for flexibility and scalability
4) Data Organization for personalization and business activation
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Digital Marketing Analytics Certification - Session OneBrand Digital, Inc
The first deck used in a professional certification course for the University of Washington on digital marketing analytics. The first quarter is built on the foundation of how digital marketing works, the second quarter is getting deeper into specific tools and the third quarter is all case studies and class projects.
SparkScore (The Social Net Promoter Score): A methodology for measuring socia...SocialMedia.org
In her Brands-Only Summit presentation, Satmetrix's VP of Innovation and Strategy, discusses SparkScore -- the Social Net Promoter Score.
She explains how this social media analytic marries the insight from structured, survey-based solutions to the "social universe" through a single, standard metric.
Cut Through the Web Analytics Fog: Using GA Data Grabber to Act on Google Ana...Brian Alpert
A common chorus from museum professionals is how challenging it is to make data-driven decisions with which to improve their programs. Popular tools such as Google Analytics are intuitive and seemingly easy-to-use, yet when the time comes to use data to measure a program's stated goals, too often the main question surrounding the data is "So what?" This workshop will focus on bringing clarity to this challenge. Presented at MCN2012, on 11/7/12.
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Metrics, Metrics, Everywhere - Choosing the Right Ones for Your Website and S...Brian Alpert
Museums and the Web 2015 workshop includes the analytics process, case studies and a social media framework. Presented by Brian Alpert, Erin Blasco, Effie Kapsalis and Sarah Banks, Smithsonian Institution.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
COMEX2017 Smart Talks by Amjid Ali , Muscat, Oman. Covering Introduction to big data, Big Data Definitions, Big Data Revolution, Big Data Timeline, Hadoop and Map Reduce covers importance of storage and DNA, Oceanstore 9000, Microsoft R, Spark,
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
Data collection, processing & organization with USPA frameworkTrieu Nguyen
1) How to think in the age of Dataism with USPA framework ?
2) How to collect customer data
3) Data Segmentation Processing for flexibility and scalability
4) Data Organization for personalization and business activation
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Digital Marketing Analytics Certification - Session OneBrand Digital, Inc
The first deck used in a professional certification course for the University of Washington on digital marketing analytics. The first quarter is built on the foundation of how digital marketing works, the second quarter is getting deeper into specific tools and the third quarter is all case studies and class projects.
SparkScore (The Social Net Promoter Score): A methodology for measuring socia...SocialMedia.org
In her Brands-Only Summit presentation, Satmetrix's VP of Innovation and Strategy, discusses SparkScore -- the Social Net Promoter Score.
She explains how this social media analytic marries the insight from structured, survey-based solutions to the "social universe" through a single, standard metric.
Cut Through the Web Analytics Fog: Using GA Data Grabber to Act on Google Ana...Brian Alpert
A common chorus from museum professionals is how challenging it is to make data-driven decisions with which to improve their programs. Popular tools such as Google Analytics are intuitive and seemingly easy-to-use, yet when the time comes to use data to measure a program's stated goals, too often the main question surrounding the data is "So what?" This workshop will focus on bringing clarity to this challenge. Presented at MCN2012, on 11/7/12.
Collaborating with suppliers can give companies a competitive edge. How are leading manufacturing companies driving innovation and cutting costs through collaborative supplier relationships?
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Metrics, Metrics, Everywhere - Choosing the Right Ones for Your Website and S...Brian Alpert
Museums and the Web 2015 workshop includes the analytics process, case studies and a social media framework. Presented by Brian Alpert, Erin Blasco, Effie Kapsalis and Sarah Banks, Smithsonian Institution.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
COMEX2017 Smart Talks by Amjid Ali , Muscat, Oman. Covering Introduction to big data, Big Data Definitions, Big Data Revolution, Big Data Timeline, Hadoop and Map Reduce covers importance of storage and DNA, Oceanstore 9000, Microsoft R, Spark,
Indexing the Real World Sensor Networks (at RE.WORK Internet of Things Summit...Rainer Sternfeld
This talk focuses on how harnessing sensor data intelligently (proprietary, commercial and public) enables to build better applications, what are the operational challenges of oil spill responses, and what kind of sensor networks are being utilized in weather forecasting, environmental monitoring and beyond.
Planet OS is a software platform for real-world sensor data integration, designed for ocean, land, air and space-based applications. Planet OS has developed a powerful suite that combines data mining, integration, search, visualization, analytics and secure data exchange between parties. It offers a single interface to work with all your proprietary (local and remote), commercial or open data.
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...IT Network marcus evans
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong Value-Adding Proposition
by Patrick Hadley, Australian Bureau of Statistics at the Australian CIO Summit 2014
GlobalLogic Java Community Webinar #16 “Zaloni’s Architecture for Data-Driven...GlobalLogic Ukraine
20 липня відбувся вебінар від Java Community – “Zaloni’s Architecture for Data-Driven Design” by Максим Дем’яновський — Software Engineer, GlobalLogic.
Доповідь надасть уявлення про Data-Driven Design, основні його переваги і практичну користь, а також покаже як його можна реалізувати на практиці.
BIMCV, Banco de Imagen Medica de la Comunidad Valenciana. María de la IglesiaMaria de la Iglesia
Según Hal Varian (experto en microeconomía y economía de la información y, desde el año 2002, Chief Economist de Google) “En los próximos años, el trabajo más atractivo será el de los estadísticos: La capacidad de recoger datos, comprenderlos, procesarlos, extraer su valor, visualizarlos, comunicarlos serán todas habilidades importantes en las próximas décadas. Ahora disponemos de datos gratuitos y omnipresentes. Lo que aún falta es la capacidad de comprender estos datos“.
Geospatial Intelligence Middle East 2013_Big Data_Steven RamageSteven Ramage
Some initial considerations and discussion points around geospatial big data. Location adds context and relevance. Need to consider a number of V factors including Value.
Streaming and Visual Data Discovery for the Internet of ThingsDatawatchCorporation
Sensor devices and their associated data streams are rapidly becoming a big source of differentiation for organizations that can effectively harness this information to drive new insights and take action. The breakthrough is enabled by new solutions for applying visual data discovery to streaming data in motion. This session will focus on industrial analytics and how best to apply new technologies that drive synergies between IT and OT.
Qu'est ce que le Big Data ? Avec Victoria Galano Data Scientist chez Air FranceJedha Bootcamp
Depuis les 5 dernières années, nous avons créé plus de données que depuis les débuts de l'humanité. Nous produisons aujourd'hui tellement de données qu'il devient difficile de les gérer. C'est ce qu'on appelle le Big Data. Durant ce workshop nous parlerons des enjeux du Big Data et de ses applications concrètes dans notre société.
Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today's promotional strategies? What changes can we expect for the future? This presentation delivers detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.
It's time to think differently about collecting business intelligence. Today's technical environment allows your customers to easily avoid traditional surveys and phone outreach, so new methods are necessary.
This presentation - through real-life case studies - shows how new positioning processes and collection strategies help you break through to those "hard to reach" customers. You'll walk away with compelling reasons and innovative ideas for rethinking your approach to research.
The history, promise, limits, uses and applications associated with big data. A quick review provides enough knowledge to discuss the topic intelligently.
What do the new generations what to know about a product or service you are marketing? How do they research, receive and act on information from various venues?
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence your markets.
(2) Understand how today’s trends affect how your markets respond to your messaging
Research Insights That Rock
How to structure research that makes sense as part of your business development, strategic planning
Marketing Jam '09
Saurage Research, Inc.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...
What the Heck is Big Data?
1. Copyright 2014 by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means whatsoever without permission in writing from Saurage Research, Inc.
Susan Saurage-Altenloh
October 2014
Bamboozled or Just Buried
by Big Data?
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• Definition
• History
• How big is it?
• The promise of big data
• The limits of big data
• Primary players
• What we are learning
• Uses and applications
Our Path Today
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• Big data are extremely large data sets that may be
analyzed computationally to reveal patterns, trends, and
associations, especially relating to human behavior and
interactions.
• Big data is an all-encompassing term for any collection
of data sets so large and complex that it becomes
difficult to process using traditional data processing
applications.
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Confusion
"...nobody seems quite sure exactly what the
phrase means, beyond a general impression of
the storage and analysis of unfathomable
amounts of information, but we are assured,
over and over, that it’s going to be big.“
--The New Yorker
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Just sayin’….
Big data is a vague term for a massive
phenomenon that has rapidly become an
obsession with entrepreneurs, scientists,
governments and the media.
-- Financial Times Magazine
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Growth, however, is not vague.
http://www.eweek.com/imagesvr_ce/eweek/images/stories/slideshows/036912_bigdata/02.jpg
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Historically Speaking
• Term “big data” gained
currency in 2008
• 2012 was crossover year to
use of big data
• Data expansion issues
began early 20th century
http://www.forbes.com/sites/gilpress/2013/05/09/a-very-short-history-of-big-data/
Images and timeline data points in this presentation extracted from http://www.winshuttle.com/big-data-timeline/
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The 1880 U.S. Census
took eight years to
tabulate!
First Big(ger) Data
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1989 – Business Intelligence
In 1989, Howard Dresner
defined BI as "concepts and
methods to improve business
decision making by using
fact-based support systems".
Not long after, companies
such as Business Objects,
Actuate, Crystal Reports, and
MicroStrategy began to
emerge, offering to report
and analyze company data.
Source: A Brief History of Decision Support
Systems by D.J. Power.
http://www.winshuttle.com/big-data-timeline
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1997: The term "big data" was used for the first time in an article by NASA
researchers Michael Cox and David Ellsworth. The pair claimed that the
rise of data was becoming an issue for current computer systems. This was
also known as the "problem of big data".
Source: Application-Controlled Demand Paging for Out-of-Core Visualization.
http://www.winshuttle.com/big-data-timeline
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2001 – The 3 V’s
Gartner Analyst Doug Laney published a research
paper titled 3D Data Management: Controlling Data
Volume, Velocity, and Variety. Even today, the “3Vs” are
the generally-accepted dimensions of big data.
http://www.winshuttle.com/big-data-timeline
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How big is it?
The reason scarcely anybody used to talk
about Big Data is that, until very recently, it
didn’t exist—most data had been, by current
standards, small potatoes. Now, Big Data is
mainly measured in terabytes (trillions) and
petabytes (quadrillions); within a decade,
even those numbers may seem quaint.
-- The New Yorker
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2007 – Zettabyte Defined
From Wikipedia, the free encyclopedia
The zettabyte is a multiple of the unit byte for digital information. The prefix
zetta indicates multiplication by the seventh power of 1000 or 1021 in the
International System of Units (SI). Therefore one zettabyte is one sextillion
(one long scale trilliard) bytes. The unit symbol is ZB.
1 ZB = 10007bytes = 1021bytes = 1000000000000000000000bytes = 1000exabytes = 1billionterabytes
A petabyte is the equivalent of 1,000 terabytes, or a quadrillion bytes. One
terabyte is a thousand gigabytes. One gigabyte is made up of a thousand
megabytes. There are a thousand thousand—i.e., a million—petabytes in a
zettabyte. Ouch.
http://www.winshuttle.com/big-data-timeline
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Seminal Article in Wired Magazine
http://www.winshuttle.com/big-data-timeline
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2012 – Information Society Expands
http://www.winshuttle.com/big-data-timeline
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Growth Drivers
http://cdn.news-sap.com/wp-content/blogs.dir/1/files/SAP_Big_Data_E4.jpg
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2013 – Cloud ERP is Adopted Broadly
http://www.winshuttle.com/big-data-timeline
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Big Data Growth is Accelerating
http://www.tech-dynamics.com/solution-overview/big-data/
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Where do we go from here?
http://esj.com/articles/2014/07/10/big-data-analytics-moving-to-cloud.aspx
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2014 – The Future of Big Data
http://www.winshuttle.com/big-data-timeline
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The Promise of Big Data
Four claims:
• Data analysis produces uncannily
accurate results
• Every single data point can be captured,
making old statistical sampling techniques
obsolete
• It is passé to fret about what causes what,
because statistical correlation tells us
what we need to know
• Scientific or statistical models aren’t
needed because, “with enough data, the
numbers speak for themselves”
https://www.ft.com
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Dark Data
Information assets that organizations collect, process and store in the course
of their regular business activity, but generally fail to use for other purposes
Definition by Gartner
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The Limits of Big Data
• Statistics don’t lie
• Errors do exist
• Manual computations
required
• Complexity degrades
models
• Correlations differ from
causality
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Barriers to Capitalizing on Big Data
A big thanks to
Tata Consulting Services
http://sites.tcs.com/big-data-study
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Big Data Applications
http://i2mag.com/big-data-infographic/
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Branding, ROI and Big Data
Big data
builds
community
Big data
fosters culture
(customer and
employee
retention)
Big data
drives
revenue
Better
Decisions
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Returns on Big Data (emerging)
A big thanks to
Tata Consulting Services
http://sites.tcs.com/big-data-study
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Social Data Insights from Big Data
Real-time Market Mood
Relevant Issues and Content
User Interests
Internal Operational Metrics
Competitive Research
https://www.marketingtechblog.com
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BI and Online Marketing Integration
Incremental
Sales
Visitor to
Buyer Ratio
Tracking
Keywords
Social Media
Cost per
Lead
ROI
Sales of
Lead Source
Conversions
by
Campaign
The Basics
http://www.huffingtonpost.com/jayson-demers
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Big Data for Marketers in 2014
• 360 degree view of the customer
• The Internet of Things
• Data warehouse optimization
• Big data service refinery
• Information security
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It’s all about the insights and data!
ssaurage@SaurageResearch.com
http://pinterest.com/saurageresearch/
http://twitter.com/RealitySpikes
http://www.linkedin.com/company/saurage-research-inc.
https://www.facebook.com/SaurageMarketingResearch
http://www.saurageresearch.com/category/blog/
Explore the research possibilities:
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About the Presenter
Susan Saurage-Altenloh specializes in designing
research strategies and producing results that meet
clients' information needs – completely and exactly.
Susan has gathered actionable data for a client list that
includes nationally known medical facilities, large
manufacturers and refineries, prominent financial
institutions, municipal and national governmental
agencies, and advertising/ marketing firms.
The most notable ones – Tenet, Conoco, Cameron, the
EPA, HP/Compaq, Chicago Board of Trade, BP, Exxon,
Dow, Siemens Transmission Products and McDonald’s –
include several Fortune 500 companies.
Susan has authored several articles appearing in national
and regional business publications and regularly appears
on television as an expert in market information and
research trends. She is a graduate of the MBA program at
University of Texas at Austin and graduated Magna Cum
Laude from Houston Baptist University.