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Digital Disruptions
The Intersection of Libraries and Publishers
in the Digital Information Age  
John Rodzvilla
Senior Digital Publisher-in-
Residence
Emerson College
Bending Boundaries: Libraries as Publishers, April 16, 2014
Two Cultures, One Goal
Cover from Library Journal, May 1, 2009
Part 1:
The Divide
How Librarians See the World
Image from http://www.metafilter.com/111332/to-explore-better-ways-to-create-and-deliver-the-formal-
published-record, last accessed 4/10/2014
Library Issues
1. Patron Access
2. $$$
3. Community
4. Volume of Information
How Publishers See the World
Association of American
Publisher’s General
Annual Meeting 2014
“The Next Chapter in
Protecting IP: Policy,
Disruption, Innovation and
Sustainability”
Image originally from: www.flickr.com/photos/jdawg/1300241735/, last accessed November 2010
The Publishing Reference Desk
Image from Binghamton University Libraries https://www.flickr.com/photos/binglib/2343356578, last
accessed 4/10/2014
What Publishers Do (Simplified)
Editorial
 Developmental
 Copyediting/ Proofreading
Production
 Interior Design
 Cover Design
Sales/ Distribution
 Markets and Distro. Agreements
Number of Publishers
The Big 5
 PenguinRandom House, HarperCollins,
Simon & Schuster, Macmillan and Hachette
300 - 400 Mid-sized publishers
86,000 small publishers
Source: “The U.S. Book Market,” German Book Office (http://www.buchmesse.de/images/fbm/dokumente-ua-
pdfs/2013/buchmarkt_usa_market_updated_november_15_2013.pdf_40487.pdf)
Number of New Titles Published by
Traditional Publishers, 1999-2011
Traditional vs. Self-Published,
2002-2011
Sales
A Note on Digital
Two truths
 Most publishers = content providers
 Frontlist is easy, backlist is $$$
THE TRIPLE A
Publishing Issues
1. Access
2. Discoverability
3. Community
4. Quality
Access
1. Digital Rights Management (DRM)
1. Control
2. Every book, its (one and only) reader
1. HarperCollins: 26 lends per e-book
2. Overdrive’s long reliance on Adobe Digital
Editions
2. “Readers don’t like DRM” is not a
legitimate criticism.
Discoverability
1. How do people find a book?
1. Shelf space vs. number of books published
2. Reviews
3. Oprah, come back!
4. Online social recommenders to the rescue!
Amazon is Discoverability!
Community
1. Community= Readers= $$$$
2. Please talk about our book, but don't
share.
Quality
 Who is doing quality
control?
 Why isn’t there more
outcry?
 Is it just me?
 Or are readers just not
reading?
Image of Casual Vacancy from http://gigaom.com/2012/09/27/j-k-rowlings-new-book-on-kindle-literally-
unreadable, last accessed 4/10/2014
It is Time to Change Our
Outlook.
The Publisher as
Librarian
Data on Readers and Usage
Image by christopher_ brown, https://flic.kr/p/doietL Some Rights Reserved
The Publisher as Librarian
 “Data will continue to go more mainstream
in the book world, impacting every aspect of
the book publishing process, and data
insights will push change onto all parts of the
book publishing supply chain.”
~Dominique Raccah, Sourcebooks CEO
Publishers are looking at ways to use data
from readers to make an more enriching
digital experience.
The Librarian as
Publisher
Editing Patrons and Archives
Image from National Portrait Gallery, http://npgportraits.si.edu/eMuseumNPG/code/emuseum.asp?
rawsearch=ObjectID/,/is/,/61909/,/false/,/false&newprofile=CAP&newstyle=single, PD
Things to Think About
The Editorial Process
Project Management
Copyright
ROI
Professional Quality in Design and Layout
Marketing
Distribution
Inspiration
 Sacramento’s I Street Press
 Los Gatos Public Library
 Provincetown Public Press
 Library Publishing Directory
 The Library Publishing Toolkit
Ideas and Opportunities
Archives
 In-house content being ignored.
Community Press
 Patrons and underserved populations.
Small Presses and Publishers
 Independent Publishers of New England
Digital Distributions
 Amazon, B&N, Apple, Bookbaby, Vook,
Ideas and Opportunities
Ingram Content Group, Liibook, Inkling,
Aerbook, 52 Novels, Smashwords, Wattpad,
Werdsmith, Arcade Sunshine, Atavist,
Unbound, Slicebook, issu, Maz, Bibliocrunch,
Lulu, Booktango, eBookit, Pressbooks,
Booktype, Adobe Publishing Suite, Scribd,
Noisetrade (audio), gumroad, espresso book
machine, xlibris, iUniverse, Lightning Source,
Blurb
Questions? Comments?
Please contact me:
John Rodzvilla
Senior Digital Publisher-in-
Residence
Emerson College
John_rodzvilla@emerson.edu
Twitter: @rodzvilla

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Digital Disruptions

  • 1. Digital Disruptions The Intersection of Libraries and Publishers in the Digital Information Age   John Rodzvilla Senior Digital Publisher-in- Residence Emerson College Bending Boundaries: Libraries as Publishers, April 16, 2014
  • 2. Two Cultures, One Goal Cover from Library Journal, May 1, 2009
  • 4. How Librarians See the World Image from http://www.metafilter.com/111332/to-explore-better-ways-to-create-and-deliver-the-formal- published-record, last accessed 4/10/2014
  • 5. Library Issues 1. Patron Access 2. $$$ 3. Community 4. Volume of Information
  • 6. How Publishers See the World Association of American Publisher’s General Annual Meeting 2014 “The Next Chapter in Protecting IP: Policy, Disruption, Innovation and Sustainability” Image originally from: www.flickr.com/photos/jdawg/1300241735/, last accessed November 2010
  • 7. The Publishing Reference Desk Image from Binghamton University Libraries https://www.flickr.com/photos/binglib/2343356578, last accessed 4/10/2014
  • 8. What Publishers Do (Simplified) Editorial  Developmental  Copyediting/ Proofreading Production  Interior Design  Cover Design Sales/ Distribution  Markets and Distro. Agreements
  • 9. Number of Publishers The Big 5  PenguinRandom House, HarperCollins, Simon & Schuster, Macmillan and Hachette 300 - 400 Mid-sized publishers 86,000 small publishers Source: “The U.S. Book Market,” German Book Office (http://www.buchmesse.de/images/fbm/dokumente-ua- pdfs/2013/buchmarkt_usa_market_updated_november_15_2013.pdf_40487.pdf)
  • 10. Number of New Titles Published by Traditional Publishers, 1999-2011
  • 12. Sales
  • 13. A Note on Digital Two truths  Most publishers = content providers  Frontlist is easy, backlist is $$$ THE TRIPLE A
  • 14. Publishing Issues 1. Access 2. Discoverability 3. Community 4. Quality
  • 15. Access 1. Digital Rights Management (DRM) 1. Control 2. Every book, its (one and only) reader 1. HarperCollins: 26 lends per e-book 2. Overdrive’s long reliance on Adobe Digital Editions 2. “Readers don’t like DRM” is not a legitimate criticism.
  • 16. Discoverability 1. How do people find a book? 1. Shelf space vs. number of books published 2. Reviews 3. Oprah, come back! 4. Online social recommenders to the rescue! Amazon is Discoverability!
  • 17. Community 1. Community= Readers= $$$$ 2. Please talk about our book, but don't share.
  • 18. Quality  Who is doing quality control?  Why isn’t there more outcry?  Is it just me?  Or are readers just not reading? Image of Casual Vacancy from http://gigaom.com/2012/09/27/j-k-rowlings-new-book-on-kindle-literally- unreadable, last accessed 4/10/2014
  • 19. It is Time to Change Our Outlook.
  • 20. The Publisher as Librarian Data on Readers and Usage Image by christopher_ brown, https://flic.kr/p/doietL Some Rights Reserved
  • 21. The Publisher as Librarian  “Data will continue to go more mainstream in the book world, impacting every aspect of the book publishing process, and data insights will push change onto all parts of the book publishing supply chain.” ~Dominique Raccah, Sourcebooks CEO Publishers are looking at ways to use data from readers to make an more enriching digital experience.
  • 22. The Librarian as Publisher Editing Patrons and Archives Image from National Portrait Gallery, http://npgportraits.si.edu/eMuseumNPG/code/emuseum.asp? rawsearch=ObjectID/,/is/,/61909/,/false/,/false&newprofile=CAP&newstyle=single, PD
  • 23. Things to Think About The Editorial Process Project Management Copyright ROI Professional Quality in Design and Layout Marketing Distribution
  • 24. Inspiration  Sacramento’s I Street Press  Los Gatos Public Library  Provincetown Public Press  Library Publishing Directory  The Library Publishing Toolkit
  • 25. Ideas and Opportunities Archives  In-house content being ignored. Community Press  Patrons and underserved populations. Small Presses and Publishers  Independent Publishers of New England Digital Distributions  Amazon, B&N, Apple, Bookbaby, Vook,
  • 26. Ideas and Opportunities Ingram Content Group, Liibook, Inkling, Aerbook, 52 Novels, Smashwords, Wattpad, Werdsmith, Arcade Sunshine, Atavist, Unbound, Slicebook, issu, Maz, Bibliocrunch, Lulu, Booktango, eBookit, Pressbooks, Booktype, Adobe Publishing Suite, Scribd, Noisetrade (audio), gumroad, espresso book machine, xlibris, iUniverse, Lightning Source, Blurb
  • 27. Questions? Comments? Please contact me: John Rodzvilla Senior Digital Publisher-in- Residence Emerson College John_rodzvilla@emerson.edu Twitter: @rodzvilla

Editor's Notes

  1. Barry Schwartz: The Paradox of Choice. The more choices and users are paralyzed by choice or gravitate to the known.
  2. “Amazon are evil bastards–I loath them, I fear them,” said best-selling British author Anthony Horowitz, giving the opening keynote speech at the London Book Fair’s Publishing for Digital Minds conference in London, quickly adding, “but I use them all the time because they’re wonderful and that’s part of the problem.”
  3. (Honestly publishers have not figured this out)