This document provides an overview of the agenda for the 2015 SAP for Utilities conference, which will take place from September 13-16, 2015 in Huntington Beach, California. The agenda covers over 20 topics relevant to utilities companies, including change management, predictive analytics, SAP S/4HANA, enterprise asset management, mobility, and regulatory compliance. Over 150 individuals from 60 SAP utility organizations collaborated to identify the most critical challenges in the industry and develop this conference agenda.

1. A collaboration between: Media Partners:
60+ Sessions | CHANGE MANAGEMENT | S/4HANA | EAM & ASSETS | INTERNET OF THINGS
PREDICTIVE ANALYTICS | BIG DATA | MOBILITY | HR ISSUES & EMPLOYEE EXPERIENCE
THE CUSTOMER CONNECTION | IT/OT CONVERGENCE | REPORTING | MAXIMIZING YOUR INVESTMENT
FINANCIAL MANAGEMENT | REGULATORY COMPLIANCE | MERGERS & ACQUISITIONS | PROCUREMENT
FUTURE OF THE SMART GRID | THE SAP ROADMAP | DEMAND SIDE MANAGEMENT | THE CLOUD
USER EXPERIENCE | IMPLEMENTATIONS & UPGRADES | TRAINING & KNOWLEDGE TRANSFER
Utility
September 13-16, 2015
Hyatt Regency, Huntington Beach, California
Achieving the Ultimate State of Readiness

2. CHANGE MANAGEMENT
• What is “the change management approach” to
introducing new solutions, like Personas, to your
organization?
• Coping with SAP’s evolving system and training
needs—upgrades, new developments and design
changes
• Set realistic expectations and build an infrastructure
to support it
• The major factors in achieving significant adoption
and staying on track in terms of top-down
approaches and strong leadership
USER EXPERIENCE
• Battle a lack of standardized processes and
procedures by improvnig overall UX
• How can you offer an unsurpassed customer
experience if your end users and employees don’t
have one?
• Now that it is included, how do you exploit SAP
Personas to get max benefit?
• Blend the right information for your workforce,
enabling them to carry out their role effectively
PREDICTIVE ANALYTICS
• Use SAP HANA as the nucleus for developing and
executing predictive analytical scenarios
• Working in an age where you need to know something
before you even realize you need to know it
• Ensure the quality of the data through timely
validation and auditing
• Becoming predictive can help assess incoming
customer communications to expedite resolution and
other use cases for scoring
SAP S/4HANA & THE CLOUD
• Get a behind-the-scenes look at an implementation
of an SAP BW on HANA project
• Understand the value proposition of SAP cloud
offerings and S/4HANA, and hear from organizations
who have successfully proven their business cases for
moving to the cloud
• What you need to take into consideration by putting
sensitive data in the cloud
• Prepare your infrastructure for the cloud—a step-by-
step process is needed
September 7-10, 20 14 Westin Diplomat Resort & Spa, Hollywood, FL
Your Issues, Answered!
2 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California
Are You Ready?SAP for Utilities is North America’s most comprehensive utilities program designed
specifically for this ever-evolving community. It is the annual go-to event that unites over
1,000 utilities professionals from across North America and the globe.
Join your peers from all sectors of the industry—including power generation, transmission,
distribution, retail, gas, water, waste, recycling and more—to embrace innovative solutions,
fresh ideas and thought-leading insights to improve your business performance.
Now in its eighth year, SAP for Utilities—a collaboration between SAP, ASUG and The
Eventful Group—is poised to unite the next generation of utilities professionals as we come
together and share strategies to achieve the ultimate state of readiness!
Over 150 individuals from more than 60 SAP utility organizations collaborated, debated and provided
targeted feedback to identify the industry’s most critical challenges. Through these conversations,
discussions and meetings, we identified a list of the top issues facing the SAP utility community
today. These 20 topics are the framework for your 2015 SAP for Utilities conference agenda.

3. INTERNET OF THINGS
• How the Internet of Things (IoT) can be involved in
solving national, and even planetary scale problems
• How IoT helps countries, utilities and their customers
drastically reduce the carbon impact of electricity
generation and consumption
• Intelligent devices that can listen to signals from the
grid and adjust their behavior accordingly
• Hear how collaboration in the IoT can deliver
solutions that address the IT/OT convergence
ENTERPRISE asset MANAGEMENT
• Never before have we had the current set of tools for
data driven analytics, pervasive mobility and super
human visualization to assist our asset managers
• Achieve the perfect solution: an intelligent system
that monitors condition, maintenance, operational
and cost performance of equipment
• How to successfully provide reporting of your end-
to-end asset lifecycle—can HANA help with this?
• How does your organization define an asset? Where
do you draw a line for what is and isn’t?
MULTICHANNEL THE DIGITAL
STRATEGY
• Hear how many utilities successfully refreshed their
customer engagement model by leveraging SAP’s
Multichannel Foundation (MCF) technology
• With so many options available, how do you
decide what makes sense and will drive customer
satisfaction up?
• What data can be gleaned from these types of
interactions and how can it be used for predictive
scoring?
• Meet your customer where they want to be met
while creating a consistent experience across all your
available touch points
REPORTING
• Using HANA with FERC data in parallel with all other
financial data allows for faster reporting of results
• What is SAP’s overall reporting strategy? How do all
the tools piece together? What does reporting look
like on HANA?
• HANA can speed up your reporting process, but can
it safeguard against quality issues?
• Ensuring that there isn’t a disconnect between the
different departments running similar reports
BIG DATA
• Ensuring accurate data means you must have policies
in place—learn how to make it easy!
• Avoid being data rich and insight poor, does “one
source of truth” really matter?
• What role does a team focused on data governance
play in this process?
• How to turn transactional and operational data
into information that will allow for better business
decisions
FINANCIALS SAP SIMPLE
FINANCE
• Strategies to deal with market complexity and
volatility, while balancing the need to create greater
business value
• How SAP Simple Finance can aid the modern utility’s
financial transformation
• How to make year-end and month-end closing
seamless, smooth and above all—faster!
• What options does SAP offer in the FI space for risk-
based budgeting or real-time tracking?
PROCUREMENT SPEND
ANALYTICS
• Harness the opportunities created by going through
a spend visibility enrichment process
• Best practices in procurement and spend analytics in
the utility ecosystem
• The latest advancements in procure-to-pay
functionality and how Ariba can be best leveraged for
greater efficiency
• Utilities succeeding in this space and how they have
achieved working capital optimization
HUMAN CAPITAL MANAGEMENT
THE EMPLOYEE EXPERIENCE
• Tactics that will lead to tremendous returns on
investments, automation, improved communication
and transparency
• The role SAP SuccessFactors plays in the HR and
HCM space
• Why don’t more organizations have a clear path for
succession planning?
• Develop plans for HR talent development as it differs
for IT vs. processes that haven’t changed for decades
3www.sap-for-utilities.com@SAPforUtilities #sap4utl

4. IT/OT CONVERGENCE
• Understand the business value of realizing IT/OT
benefits now
• Deal with the increasing amount of highly actionable
data from assets, machines, smart devices, mobile
workers and operational processes
• The stage is set for a true symbiotic relationship
between the process and security maturity of IT and
the critical operational dependency of complex OT
systems
• Gains from automated processes you can reap as a
result of this convergence
THE SMARTER CONSUMER
• The shift that is enabling customers with real-
time information to take control of their electric
consumption and reduce usage during peak times
• Offering customers new self-service functionality can
increase satisfaction
• Why defining and constructing a customer-centric
strategy can drive higher retention and loyalty
• Mitigate customer complaints while transitioning to a
new software platform
SAP ROADMAP
• Trends SAP sees shaping future product offerings
• Insight into solutions SAP is currently testing
• What offerings will SAP retire, or add on, in the near
future?
• How will SAP integrate acquisitions into its portfolio
of offerings?
• SAP is preparing for the next generation of business—
hear why this is crucial
REGULATORY MANAGEMENT
COMPLIANCE
• Provide utilities a foundation for approaching end-to-
end GRC processes such as regulatory change and risk
management
• What leading utilities are doing to lessen risks by
performing thorough assessments
• Safety and regulatory compliance needs to be baked
into all your processes so that it just happens—how
do you achieve this?
• Leverage SAP Regulation Management to centralize
regulatory requirements and controls, such as
NERC-CIP
MOBILITY
• Put a project management team in place while
ensuring your mobility solutions fit into the business
and IT plans
• Understand the road ahead with a clear and
transparent SAP mobility landscape
• Discuss mobile architecture and the SAP Mobile
Platform
• Solution demonstrations of key mobile solutions for
maintenance and field service, employee productivity
and customers
FUTURE OF THE GRID
DISTRIBUTIVE ENERGY
• How leading organizations have benefitted from their
AMI and Smart Grid programs
• Achieve a scalable, automated solution with an
Advanced Metering Integration that can support your
company’s growth
• Why the security of the power distribution grid
remains a paramount concern to the industry
• The role distributive generation plays as more and
more consumers are creating their own power right
at home, like solar and wind
IMPLEMENTATIONS UPGRADES
• The right questions to ask your future
implementation partners to assess their capabilities
and ensure they are right for you
• Go through an upgrade with minimal disruption to the
business—can it be done?
• Achieve successful upgrades and implementations in
the middle of a merger or acquisition
• Clear up- and down-stream communications about
“why” processes are in place can significantly improve
adoption and data quality
BILLING
• Understand what role bill theme and presentation
plays in consumer psychology
• Balance what your customers want to see and need
to know vs. what you are required to present
• Connect vital information to non-SAP systems and
ensure process integration
• Create a billing team that handles exceptions and
problems quickly
View the comprehensive hot topics at www.sap-for-utilities.com/topics
4 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

5. The SAP Commitment to the North American
Utility Community
Join Jennifer Morgan, President of SAP America, as she shares SAP’s vision for the future of
utility business operations. In today’s constantly fluctuating and demanding marketplace,
preparing for the next generation of business is crucial. Jen is excited to share the SAP view,
designed to give you and your organization a “customer’s view” of what it takes to simplify
your operations and drive agility.
Mega Trends Shaping Business Technology Today
In our consumer to business economy, uncovering business value through technology has become
mission critical. With the explosion of transaction, conversation and data from assets, it is clear
that data is one of the most valuable assets of any business. Hear why Steve Lucas, President
of Platform Solutions at SAP, thinks the challenge and opportunity is in embracing technology,
uncovering the hidden value in the data and creating a culture of innovation within your
business—to effectively become data driven.
The Ultimate Survival Guide to Getting ‘Ready’
Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led
special-forces missions in the Middle East, Africa, Latin America and other international hot spots.
He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York
Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story
and the fascinating, demanding SEAL training program he oversaw. Join Commander Denver for
an exciting and inspiring talk aimed at helping you achieve the ultimate state of readiness.
CIO Discussion Panel
To wrap the eighth annual SAP for Utilities conference, this powerful keynote discussion will shed light on key topics covered
during the conference, while bringing top tech issues affecting the entire utility industry to the discussion table. This panel is not
to be missed!
Today’s Utilities are Working Smarter than Ever
The utility industry once had a well-deserved reputation for being conservative and slow
moving—at a glacial pace. But in today’s world, all that is changing. Brian Rich, CIO at
Consumers Energy and former VP of IT at PGE, brings his exciting and robust view to the
SAP for Utilities keynote stage to highlight the key elements to achieving transformational
success amidst a sea of demanding customer needs.
Harnessing the Power of Deep Consumer Insight
J.D. Power is an industry leading marketing research firm best known for its customer
satisfaction, product quality and buyer behavior surveys and awards. While bringing home one of
its coveted awards is certainly something to brag about, what good is it if you don’t understand
the inner workings of why you won in the first place? Jeff Conklin, Senior Director for Energy and
Utilities at J.D. Power, joins us to highlight key trends within the utility industry as we all grapple
with how to keep customers happy and satisfied.
Keynotes
Jennifer Morgan
Brian Rich
Jeff Conklin
Steve Lucas
Rorke T. Denver
5www.sap-for-utilities.com@SAPforUtilities #sap4utl

6. 7:00 AM Refreshments Exhibition Viewing
8:15 AM Conference Welcome
Lloyd Adams - National Vice President, Utilities, SAP America
8:30 AM Keynote: The Ultimate State of Readiness: Agility, Performance Predictive Innovations
Jennifer Morgan - President, SAP America
9:15 AM Keynote: The Exact Same Thing…Only Much Faster
Brian Rich - CIO, Consumers Energy
10:00 AM Morning Refreshment Break Exhibition Viewing
Reimagining the Business Financial Transformation Customer Centricity Leveraging Assets
Track Chaired by Track Chaired by Track Chaired by Track Chaired by
10:50 AM The Predictability Horizon: The
Emergence of SAP HANA as a
Time Machine
Dr. Steven Pratt - CTO, CenterPoint
Energy
Innovations for a Modern
Finance Organization: SAP
Simple Finance
Executive Speaker TBD, SAP
Transitioning a Customer
Service Platform at Pepco
Holdings, Inc.
Hallie M. Reese - VP, Customer
Care, Pepco Holdings, Inc.
Achieving Operational Excellence
in a Data Driven World
Rory Shaffer - Utility Solution
Manager, SAP
Len Harms - Chief Strategy Officer,
Vesta Partner
11:35 AM The Digital Utility Era Defined:
Steps in Forging Ahead with SAP
S/4HANA
Peter Schonaerts - Delivery
Director, SAP
It Makes Cents: Why Puget
Sound Energy Chose SAP Simple
Finance
Rex Pietzyk - IT Director, Puget
Sound Energy
How Smaller Utilities Get Ready
for AMI Growth with SAP in
the Cloud
BJ Flowers - Director, Competitive
Compliance, Sharyland Utilities
SAP EAM Master Data:
Compliance is the Key!
Jeff Smith - EAM Business Process
Analyst, Fairfax Water
12:15 PM Lunch Exhibition Viewing
1:25 PM The Great Migration: Getting BW
on HANA at Consumers Energy
Dinesh Bansal - Business Intelligence
Analytics, Consumers Energy
Why be Bored? Mergers
Acquisitions Fun at Peoples
Natural Gas!
Ruth DeLost-Wylie - SVP CIO,
Peoples Natural Gas
PANEL: Enabling a Rich Customer
Experience with SAP MCF
Moderated by: Juergen Kuhmann
- Solution Management Expert,
Utilities, SAP
Driving Safety, Integrity
Operational Excellence at PGE
Paul Caffery - Director, Technology,
Strategy Solutions, PGE
2:10 PM Early Success with HANA at
Eby-Brown Paves Way for Digital
Movement
Kevin Reilly - Former CIO,
Eby-Brown, Inc.
Transitioning the FERC Module
to FERC on HANA at National
Grid
Vikki Pope - Program Delivery
Manager, Corporate IS, National
Grid
William Donoghue - Director,
Finance EBS, National Grid
Redesigning Puget Sound
Energy’s Bill—a Two-Year
Journey
Kristina McClenahan - Supervisor,
Business Technology, Puget Sound
Energy
Mobilizing the EAM Workforce
at NRG
Jia Xu - Project Manager, NRG
Bill Padula - CTO, Mobility, HCL
2:55 PM Connect Dark Assets to Discover
the Value of the Internet of
Everything
Joseph Bradley - Vice President,
IoE Global Practice, Cisco Consulting
Services
Knock Your Socks off
Collections at Pinellas County
Utilities
Jolanda Jordan - Revenue
Management Supervisor, Pinellas
County Utilities
Are You Ready for the Digital
Utility Business?
Dr. Zarko Sumic - VP, Distinguished
Analyst, Energy Utilities, Gartner
Wireman on Assets: The Good,
the Bad the ISO-55000
Terry Wireman - SVP, Strategic
Development, Vesta Partners
3:35 PM SAP Wrap Up SAP Wrap Up SAP Wrap Up SAP Wrap Up
3:45 PM Afternoon Refreshment Break Exhibition Viewing
4:30 PM Keynote: The Power of Understanding Customer Trends
Jeff Conklin - Senior Director, Energy Utilities, J.D. Power
5:30 PM Evening Reception Sponsored by:
7:30 PM Partner Night
Monday, September 14 — Conference Day One
Overview
2:00 PM Registration
5:00 PM Sunday Keynote: The Convergence of the Internet of Things and Energy
Tom Raftery - Principal Analyst, RedMonk
5:45 PM ASUG Roundtable 1
Predictive Analytics
ASUG Roundtable 2
Operational Readiness
ASUG Roundtable 3
The Customer
ASUG Roundtable 4
Asset Management
6:45 PM Welcome Reception Sponsored by:
7:45 PM Women in Utilities Cocktail Reception Sponsored by:
Sunday, September 13 — Arrival Day
6 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

7. 7:00 AM Breakfast Roundtable Discussions
8:00 AM ASUG The Eventful Group Welcome
8:15 AM Keynote: Delivering Business Value through Technology, Data Innovation
Steve Lucas - President, SAP Platform Solutions, SAP
9:00 AM Keynote: Achieving the Ultimate State of Readiness: Strategies for Success from a Former Navy SEAL
Rorke T. Denver - Former U.S. Navy SEAL
10:00 AM Morning Refreshment Break Exhibition Viewing
Reimagining the Business Financial Transformation Operational Excellence The Agile Cloud
Track Chaired by Track Chaired by Track Chaired by Track Chaired by
10:45 AM How SAP HANA Increases
IT Efficiencies Business
Responsiveness
Snehanshu Shah - Vice President,
Global HANA Center of Excellence,
SAP
Effective Strategies in Achieving
True Compliance as a Byproduct
of Day-to-Day Business
Chris Humphreys - Director CEO,
The Anfield Group
Kenneth McIntyre - Executive Vice
President, The Anfield Group
The Business Value of Realizing
IT/OT Benefits Now
Henry Bailey - Global VP, Industry
Business Unit, Utilities, SAP
Making The Leap From IT
Complexity to the Efficiency of
the Cloud
Martin Mrugal - Chief Innovation
Officer Head of Customer
Experience, SAP
11:30 AM Time is Money: Moving
the Financial Consol Cycle
Optimization from 12 Hours to
45 Minutes
Andrew Joo - SAP Analytics Go-To-
Market Leader, IBM
Customer Speaker TBD
SAP Access Violation
Management Regulation
Management at Southern
California Edison
Richard Dodson - Enterprise
Architect, Southern California Edison
SAP HANA for Transformer
Analytics: A Use Case from
IEVCS Project
Chris Chen - Manager of Intellectual
Capital, San Diego Gas Electric
The Power of Procurement:
Salt River Project’s Ariba
Implementation
Sam Cutruzzula - ERP Supply Chain
Manager, Salt River Project
12:10 PM Lunch Exhibition Viewing
1:20 PM
LOOKING BEYOND UTILITIES ALA/ARO Best Practices at
CenterPoint Energy
Jessica Thayer - Property
Accounting Manager, CenterPoint
Energy
Determining the True Age of
Transformers through Advanced
Analytics
Angela Rothweiler - RCM Expert,
Electric Asset Strategy, PSEG
Richard Wernsing - Asset
Information System Policy Leader,
PSEG
PANEL: Leaders in Cloud
Transformation: A Best of Breed
Discussion
Moderated by: James McClelland -
Industry Director, Energy Utilities,
SAP
Track Chaired by
Connected Care: Advanced
Technology in the World of
Medicine
Customer Speaker TBD, Roche
2:05 PM Perfecting the Digital Cookie
with Hybris
Customer Speaker TBD, Girl Scouts
of America
Enhancing the End User
Experience Through Personas
at TECO
Brad Koppelman - Manager, SAP
Center of Excellence, TECO Energy
Stewardship: Policy, Standards
A Method to Stop Disruption at
Consumers Energy
Michael Shanko - Director
of Technology Management,
Consumers Energy
Talent Management with
SuccessFactors at Metropolitan
Utilities District
Syed Sartaj - IT Project Lead,
Metropolitan Utilities District
2:50 PM The T-Mobile Story: Customer
Experience Acquisition
Robert Strickland - Former CTO,
Leap Wireless/Cricket T-Mobile
Sean Thorne - IT Director, T-Mobile
A Systematic Approach to
Managing Regulation that
Reduces Costs, Increases
Compliance Lowers Risk
Bruce Romney - Director GRC
Center of Excellence, SAP
Utility Maturity Model: Are You
Ready to Converge?
Tom Kindred - Former CIO,
SaskPower
Hydro One’s Business
Transformation Continues into
the Cloud
David Dhaliwal - Manager,
Corporate Projects, Hydro One
3:30 PM SAP Wrap Up SAP Wrap Up SAP Wrap Up SAP Wrap Up
3:40 PM Afternoon Refreshment Break Exhibition Viewing
4:10 PM Keynote Panel: Preparing for the Digital Utility Energy Enterprise
CIO Discussion
5:00 PM Conference Closes
Wednesday, September 16 — Workshop Day (see pages 8-9 for details)
Tuesday, September 15 — Conference Day Two
8:00 AM Workshop Registration Networking
8:30 AM -
12:30 PM
Customer Engagement for Utilities: How to Put Customers People at the Center of your Business
IoT in Utilities: Driving Value from IT OT Convergence
SAP Advanced Metering Energy Data Management
Moving from Data Overload to Business Insight
How Mobility with SAP Can Transform Your Business
SAP’s Technology Platform Demystified: Making it Happen with Strategy Architecture
12:30 PM Lunch Networking
T E C H N O L O G I E S
7www.sap-for-utilities.com@SAPforUtilities #sap4utl

8. Customer Engagement for Utilities: How to Put
Customers People at the Center of Your Business
Juergen Kuhmann - Solution Management Expert, Utilities, SAP
Understanding individuals and companies, and being able to engage with them is more
important than ever before. Everyone who is—or could become—your customer and
everyone who voices or influences opinions through any channel should be on your radar
to help the utility and consumer make better decisions. In this workshop, attendees
will learn tools to find, segment and understand your customer, prospect or influencer
better. Attendees will also discover the renewed and extended SAP portfolio for customer
engagement, customer service and sales, self-service and mobile apps that utilities have
started adopting globally.
IoT in Utilities: Driving Value from IT OT
Convergence
Frank Ruland - Global Vice President, Global Head of Energy Natural Resources
Ecosystem Channels, SAP
Kevin Walsh - Global Account Manager, AMI/Smart Grid, OSIsoft
Learn how SAP and OSIsoft worked together to integrate the OSIsoft PI System with SAP’s
in-memory database HANA. New analytical and predictive capabilities can be achieved,
leveraging real-time data throughout the enterprise, spanning both operational technology
(OT) and information technology (IT) to drive value to customers by making the IoT a
very real advantage to their business. Attendees will increase the depth of their insight
by leveraging mission critical data from process control and business transactional areas
for real-time analytics and for accelerated business decisions, real-time predictions and
forecasts. Applying predictive algorithms to select data streams to solve specific problems
will also be addressed.
Workshops
Juergen Kuhmann
Frank Ruland
Kevin Walsh
SAP Advanced Metering Energy Data Management
Con Ntalianis - Solution Manager, SAP
SAP Advanced Metering (AMI) and Energy Data Management provides the platform to
manage communication between SAP and the AMI systems, and to provide a flexible
billing engine that allows other processes to take advantage of the data that is provided
by the smart meters. This workshop will address how SAP AMI integrates to external AMI
systems, how Energy Data Management manages the energy data, how the billing engine
can become more flexible and accurate when billing time series data, and how other
processes can benefit by using energy data from smart meters.
Con Ntalianis
Wednesday, September 16, 8:00 AM – 12:30 PM
8 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

9. Moving from Data Overload to Business Insight
Rory Shaffer - Utility Solution Manager, SAP
SAP has recently delivered on a technology platform and tools to allow your enterprise to
move from “just dealing with data” to delivering true business value through in-depth insight
into your data findings. This workshop will address the journey and roadmap of SAP HANA,
and how you can utilize the various data sources inside your enterprise most effectively. This
workshop will cover technology, partners and use cases so that attendees will leave with a
firm grasp of how to drive value from data.
SAP’s Technology Platform Demystified: Making it
Happen with Strategy Architecture
Paul Kurchina - Director, KurMeta Group; Community Builder Evangelist, ASUG
Whether it’s in-memory, the Internet of Things (IoT) or the myriad of cloud deployment
options, there is no shortage of ways to bring innovation and optimization to your SAP
landscape. The question is where to start and what scenarios are right for your organization
to take advantage of now vs. next year, and beyond. What is the big picture SAP technology
strategy and roadmap, and what should your organization’s architecture roadmap be to lay
the best foundation both from a business and technology perspective? During this half day
workshop, we will focus on updates and best practices critical to the success of any SAP
Enterprise Architect. We will dive into SAP’s HANA platform, SAP’s latest “simple” applications,
utility industry solutions and cloud offerings with updates and practical advice on adopting
them either as a standalone or in a hybrid scenario within your current environment.
Rory Shaffer
How Mobility with SAP Can Transform Your Business
Robert Straubinger - Industry Solution Manager, SAP
Learn how SAP’s latest mobility initiatives can provide value and transform your business
processes. Explore mobile scenarios for your employees as well as your customers and
partners. Hear the important steps when developing a mobile strategy and see the current
mobile solutions in detail, including work management, field service, employee productivity
and customer self-service. Attendees will leave with a rich understanding of SAP’s mobile
platforms, tools and security, and where these advancements are going.
Robert Straubinger
Paul Kurchina
9www.sap-for-utilities.com@SAPforUtilities #sap4utl

10. ASUG Roundtable Discussions
Sunday, September 13, 5:45 PM – 6:45 PM
Predictive Analytics | Operational Readiness
The Customer | Asset Management
Go in-depth with four specially curated learning experiences to harness the
collective knowledge of the utility community. These 60-minute offerings from
ASUG will give attendees a wealth of information, enabling you to examine the
industry’s big issues, with the opportunity to participate, ask questions and dive
deeper than ever before at SAP for Utilities.
Special Sessions
The Convergence of the Internet of Things Energy
The Internet of Things (IoT) now means our electricity network is connected like
never before. What is possible when your generation can talk to your consumption,
and vice versa? When intelligent devices can listen to signals from the grid and
adjust their behavior accordingly? When open standards for such communication
mean all these devices will be able to interoperate? In this talk, RedMonk analyst
Tom Raftery will chat about how IoT can help countries, utilities and their customers
drastically reduce the carbon impact of electricity generation and consumption.
Sunday Jumpstart Keynote
Sunday, September 13, 5:00 PM – 5:40 PM
Tom Raftery
As the utilities industry continues to transform itself for the future, there is no
doubt that today’s “Women in Utilities” are leading the way during these years of
great change and opportunity. From driving innovations across customer service
and operations to leading from the executive office, women across the industry
have served as powerful change agents in responding to difficult market conditions,
increasing customer and stakeholder expectations, changing regulatory requirements
and new advances in technology. Please plan to join us as we celebrate their impact,
and become better acquainted with other terrific “Women in Utilities.”
Women in Utilities Cocktail Reception
Sponsored by:
Sunday, September 13, 7:45 PM – 8:45 PM
10 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

11. Say hello to your SAP for Utilities advisory committee! Thanks to their
powerful insight, expert thoughts and tremendous feedback, we’ve crafted an
extensively thorough agenda that covers numerous topics of interest across
the utilities industry.
Advisory Committee
Benjamin Beberness
CIO, Snohomish County
PUD
Aundrea Jackson
Director, Customer
Services, TECO
Jeff Nichols
Director, Information
Services, Sempra
Nasser Akari
Division Head, Business
Transformation,
Washington Gas
Raied Stanley
VP of Business
Systems, Metropolitan
Utilities District
Meg Neafsey
VP of Customer Service,
American Water
David Campbell
VP, Finance Record to
Report, National Grid
Shachella James
Senior IT Manager,
Portals, Web Mobility,
CenterPoint Energy;
Community Facilitator,
ASUG
Sue Daulton
Management Analyst,
Tacoma Public Utilities;
Utility CIS SIG Program
Chair, ASUG
Craig White
Director, Business Process
Change Management,
Atmos Energy
11www.sap-for-utilities.com@SAPforUtilities #sap4utl

12. The SAP for Utilities speaker lineup is an incredibly diverse mix of experts,
customers, analysts and thought-leaders from across the utility landscape,
representing numerous sectors and cross-functional teams.
Speakers
“Welcome to SAP for
Utilities as we share
strategies to achieve
the ultimate state of
readiness”
Lloyd Adams -
National Vice President,
Utilities, SAP America
“Discussing the
revolutionary use of SAP
HANA as the nucleus for
developing and executing
efficient analytical
scenarios”
Dr. Steven Pratt -
CTO, CenterPoint Energy
“Implement on time
and on budget, while
also improving your
metrics and customer’s
experience”
Ruth DeLost-Wylie -
SVP CIO, People’s
Natural Gas
“Future proof utilities
with minimum efforts
for communication
systems integration,
data management
and analysis”
Chris Chen -
Manager of Intellectual
Capital, San Diego Gas
Electric
“Maintaining customer
information indefinitely
to allow for real-
time updates when
communicating with the
field or office personnel”
Jolanda Jordan -
Revenue Management
Supervisor, Pinellas
County Utilities
“Best practices for
consolidating legacy
CIS systems into
one new SAP CRMB
solution”
Hallie M. Reese -
VP, Customer Care,
Pepco Holdings, Inc
12 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

13. “Leveraging SAP
S/4HANA and Simple
Finance to produce
real-time FERC
accounting”
Vikki Pope -
Program Delivery
Manager, Corporate IS,
National Grid
“Learn how IoT can
provide you with an
actionable framework
for transforming your
business”
Joseph Bradley -
Vice President, IoE Global
Practice, Cisco
Consulting Services
“Using SAP Linear
Asset Management
to drive EAM
excellence”
Paul Caffery -
Director, Technology,
Strategy Solutions,
PGE
“Process data
specifically so that
transformer ‘Loss
of Life’ can be
calculated”
Angela Rothweiler -
RCM Expert, Electric
Asset Strategy, PSEG
“Utilize breakthrough
technology to accelerate
the digital economy”
Snehanshu Shah -
Vice President, Global
HANA Center of
Excellence, SAP
“The Internet of Things
– sorting through
the hype and the
substance”
Henry Bailey -
Global VP,
Industry Business Unit,
Utilities, SAP
“Combat a lack of
SAP user adoption
with SAP Personas”
Brad Koppelman -
Manager, SAP Center of
Excellence, TECO Energy
“How to help ensure both
quality and reliability
through the myriad of
applications your utility
organization interacts
with every day”
Michael Shanko -
Director of Technology
Management,
Consumers Energy
13www.sap-for-utilities.com@SAPforUtilities #sap4utl

14. “Ensure high customer
satisfaction with bills
that are easy to read,
in color and include
data points that your
customers want to see”
Kristina McClenahan -
Supervisor, Business
Technology, Puget
Sound Energy
“What does
exceptional customer
service look like in the
telco industry”
Robert Strickland -
Former CTO, Leap
Wireless/Cricket
T-Mobile
“Is your asset
management
organization taking
advantage of the
latest opportunities
and tools?”
Rory Shaffer -
Utility Solution
Manager, SAP
“Help customers
save millions of
dollars annually using
Condition Based
Maintenance”
Richard Wernsing -
Asset Information
System Policy
Leader, PSEG
“Ensure your asset
management-centered
implementations yield
tangible results in short
timeframes”
Len Harms -
Chief Strategy Officer,
Vesta Partners
“Measure master
data compliance to
deliver efficiencies for
planning, scheduling
and procurement”
Jeff Smith -
EAM Business Process
Analyst, Fairfax Water
“Tackle the unique
challenges and
opportunities created
by diversity of assets,
plants and resources
with smart mobility
initiatives”
Jia Xu -
Project Manager, NRG
“Strategies to better
align and track dollars
spent to run your
business”
Rex Pietzyk -
IT Director, Puget
Sound Energy
14 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

15. “Enable your business
to operate in an agile
manner to quickly
respond to financial
fluctuations”
Andrew Joo -
SAP Analytics Go-To-
Market Leader, IBM
“Access information
to enable the
emergence of digital
business in utilities”
Dr. Zarko Sumic -
VP, Distinguished
Analyst, Energy
Utilities, Gartner
“Creating FERC data in
parallel with all other
financial data, to allow
for faster reporting
of results”
William Donoghue –
Director, Finance EBS,
National Grid
“Managing the
challenges associated
with no consolidated
view of your customers,
supply chain or financial
performance”
Kevin Reilly -
Former CIO,
Eby-Brown, Inc.
“Are you experiencing
significant human
capital issues and
turnover?”
Chris Humphreys –
Director CEO,
The Anfield Group
“Develope a
strategic approach
to not just do
mobile—but to do
mobile right”
Bill Padula –
CTO, Mobility, HCL
“Centralize your
regulatory requirements
and controls, such as
NERC-CIP, and provide
true regulatory change
management”
Richard Dodson -
Enterprise Architect,
Southern California Edison
“Create a scalable,
automated solution
with an AMI that can
support your company’s
continued growth”
BJ Flowers -
Director, Competitive
Compliance, Sharyland
Utilities
15www.sap-for-utilities.com@SAPforUtilities #sap4utl

16. “Exceed your benefits
case for improving
asset financial lifecycle
management within
months of overhauling
your labor intensive,
manual processes”
Jessica Thayer -
Property Accounting
Manager, CenterPoint
Energy
“How does your
organization
balance operational,
reputation and
compliance risk?”
Kenneth McIntyre -
Executive Vice
President, The Anfield
Group
“Strategies to
take a holistic
and proactive
approach to risk
and compliance
initiatives”
Bruce Romney -
Director GRC Center
of Excellence, SAP
“How SAP is ensuring
that recruiting,
talent and succession
strategies are
transformational”
Martin Mrugal -
Chief Innovation Officer
Head of Customer
Experience, SAP
“Build a maturity
model that outlines
each step in the
progression towards
IT/OT convergence
success”
Tom Kindred -
Former CIO, SaskPower
“How will
ISO-55000 affect
asset management
and utilities?”
Terry Wireman -
SVP, Strategic
Development,
Vesta Partners
“Build a model
focused on customer
choice and superior
customer service”
Sean Thorne -
IT Director, T-Mobile
“Refresh your customer
engagement model
by leveraging SAP’s
Multichannel Foundation
(MCF) technology”
Juergen Kuhmann -
Solution Management
Expert, Utilities, SAP
16 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

17. “What can Ariba
and strategic
sourcing do for your
organization?”
Sam Cutruzzula -
ERP Supply Chain
Manager, Salt River
Project
“Discovering best
practices for how to
run simple in the digital
economy”
Peter Schonaerts - Delivery
Director, SAP
“Insight into the
opportunities that
can be realized from
a smooth transition
to the cloud”
James McClelland -
Industry Director, Energy
Utilities, SAP
“Bring your HR
department into
a new era with
SuccessFactors”
Syed Sartaj -
IT Project Lead,
Metropolitan Utilities
District
“The cloud can
enable flexibility and
responsiveness to your
company’s evolving
business needs”
David Dhaliwal -
Manager, Corporate
Projects, Hydro One
Visit www.sap-for-utilities.com to keep up-to-date with speakers and sessions
“Go behind-the-scenes
of an SAP BW on HANA
implementation that
changed everything”
Dinesh Bansal -
Business Intelligence
Analytics,
Consumers Energy
17www.sap-for-utilities.com@SAPforUtilities #sap4utl

18. SAP is the leading provider of premise and cloud based utilities solutions worldwide. SAP for
Utilities solutions help improve operational efficiency, mitigate risk and increase profitability,
helping clients gain enterprise-wide visibility for better decision making and improved
responsiveness in mission-critical areas. More than 4,200 utilities, in over 118 countries,
in power generation, transmission, distribution, retail, gas, water, waste and recycling run
SAP Utilities software focusing on improving energy efficiencies and sustainability. Visit SAP
online at: http://www.sap.com/solution/industry/utilities.html
Gold
A collaboration between
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Learn. Connect. Influence. Innovate. What it means to be a member of the world’s largest
SAP user group. No matter what your niche is in the SAP ecosystem, a membership with
the Americas’ SAP Users’ Group (ASUG) is designed to advance your career and company
by providing you with access to customer-driven education, a channel to influence
SAP product and service direction, and a forum for innovation. At ASUG, more than
100,000 members connect year round to share information, insights and ideas through
national events and regional Chapter meetings, participation in Special Interest Group
(SIG) webcasts and online discussion forums, and the timely reporting by ASUG News
and Research Services on all matters relevant to them as SAP professionals. Visit www.
asug.com/membership to find out how you too can become part of ASUG and share
experiences, successes and expertise with your peers in ASUG’s Utilities SIG.
The Eventful Group is an independent research and conference production organization
based in the U.S. (New York and California), Sydney, Australia and Cape Town, South
Africa. A team of 75 passionate and dedicated professionals have spent the last 20
years building and nurturing SAP communities and conferences across lines of business
and down industry verticals. Working closely with ASUG and SAP, Eventful launched
the SAP for Utilities conference eight years ago utilizing our much celebrated customer
engagement model, which uses the community–customers, partners and SAP–to
architect, build, deliver and then attend the event. The SAP for Utilities conference is truly
by the people, for the people. To learn more about The Eventful Group and our upcoming
events please visit www.theeventfulgroup.com or www.sapforindustries.com.
18 September 13-16, 2015 | Hyatt Regency, Huntington Beach, California

19. Silver
Exhibitors
Media Partners
®
T E C H N O L O G I E S
Utility
19www.sap-for-utilities.com@SAPforUtilities #sap4utl

20. Super Saver
(Register by July 17)
Early Bird
(Register by August 14)
Standard
$2,195 $ 2,395 $ 2,595
Workshops* (Separately bookable)
Included in Super Saver Price Included in Early Bird Price $595
Register Online:
www.sap-for-utilities.com +1 914 509 5354 OR +1 877 411 4675 (US Only)
Register by Phone:
For team pricing, please call +1 914 509 5354
How to Register
Hyatt Regency, Huntington Beach, California
With incredible dining options, beach attractions and Orange County just minutes away, the Hyatt Regency Resort
Spa is an oceanfront resort providing amazing views of the Pacific.
The special conference rate at the Hyatt is $249 + tax per night. This rate is valid until August 21, 2015, pending
availability. Visit www.sap-for-utilities.com/venue for details.
Accommodations
Packages Prices
Terms Conditions: *Workshops are only available to conference attendees. Cancellations cannot be made less than 28 days prior to the conference, after which time The Eventful
Group will only accept alternate delegates. All change requests need to be communicated to Sarah Carr at sarah.carr@theeventfulgroup.com or +1 914 509 5354. Cancellations
directed elsewhere or received after this cut-off time will not be eligible for refund. If circumstances or events beyond the control of The Eventful Group cause cancellation to all or any
part of the conference, The Eventful Group will refund the appropriate portion of the registration fee. The Eventful Group are not responsible for travel arrangements, travel fees, or
any expenses incurred by you as a result of such cancellation.
Part of the Best Practices for Industry Conference Series. To learn more, visit www.sapforindustries.com
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