Top Ten Tips for Social Media Engagement
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This document provides top 10 tips for improving social media exposure for aesthetic practices. It discusses establishing a social media strategy, defining the brand and target audience, focusing on high-quality content, strengthening the brand's reputation, fostering followers and influencers, engaging users, identifying trends, optimizing campaigns, and maintaining platforms. The tips emphasize using social media to convey the practice's values and expertise in order to attract new patients and enhance its image as a cutting-edge medical facility.
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Top Ten Tips for Social Media Engagement
- 1. Top 10 Tips for Improving Social Media Exposure for the Aesthetic Practice
- 2. Founder/Owner: Lisa MarieWark & Assoc. Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
- 3. Top Ten Social Media Tips 1. Social Media Strategy 2. Define Your Brand 3. Define Your Audience 4. Content is King 5. Strengthen and Protect Your Brand/Reputation 6. Foster a Network of Followers & Champions/Influencers 7. Extend Opportunities of Engagement 8. Identify Real Trends by Listening to conversations 9. Optimize each social media campaign 10. Maintain and manage all your social media platforms
- 4. Good Content Targeted Audience Sustainable Results Tip #1: Social Media Strategy 101
- 7. Tip #2: Define Your Brand Strong Brands Brand Perception
- 8. “A brand is what people say about you when you’re not in the room.” -Jeff Bezos Amazon.com Founder/CEO
- 9. Tip #3: Define Your Audience 1. Patients- patients 2. Medical Professionals 3. Social Forums- content sharing
- 10. def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video." Tip #4: Blogs – Content is King • Approximately 200 million blogs • The majority of web users interact with blogs every single day
- 11. “Brandtelling” Blogging “Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.” -Arthur Germain, Communications Strategy Group 11
- 12. Promote Your Brand’s Values your Social Media Message must convey your core values ( healthcare, etc.) Everything you do in social media relates to your marketing message – Brand Ambassadors Generate a following through openness about yourself and your business (no mixed identification)
- 13. Questionable Appropriate Tip #5: Strengthen and Protect Your Brand
- 14. Tip #6: Brand Ambassadors
- 15. Tip #7: Opportunities of Engagement
- 16. Tip #8: Identify Trends
- 18. Tip #10: Social Media Maintenance
- 19. Your Patients are Looking for YOU ONLINE “Eight-in-ten internet users look online for health information, making it the third most popular online pursuit….following email and using a search engine. Since one-quarter of adults do not go online, the percentage of health information seekers is 59% among the total U.S. adult population.” 19 Source: Pew Internet & American Life Project, Feb. 1, 2011; http://pewresearch.org/pubs/1875/internet-health- topics-accessing-updated-data
- 20. Social Media & YOU YouGov Healthcare Report findings: 57% said that a social media connection with a hospital or medical practice was likely to have a strong impact on their decision to seek treatment at that facility 81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions 20 Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/
- 21. Top Ten Social Media Tips 1. Social Media Strategy 2. Define Your Brand 3. Define Your Audience 4. Content is King 5. Strengthen and Protect Your Brand/Reputation 6. Foster a Network of Followers & Champions/Influencers 7. Extend Opportunities of Engagement 8. Identify Real Trends by Listening to conversations 9. Optimize each social media campaign 10. Maintain and manage all your social media platforms
- 22. Lisa Marie Wark, MBA, (702) 374-1944 @LisaMarieWark, lmwark@gmail.com www.LisaMarieWark.com www.BuyYourApp.com
Editor's Notes
- So, a brand is not just a person, or a logo or a set of colours, it’s all aspects of what it takes to make up a company. It’s a feeling. I myself am not a brand, but everything I do, the way I present myself, the attitude I have in all of my correspondence, online presence and TV work contributes to my brand. There are aspects we can control about it, but people will talk about us when we’re not there. “A brand is what people say about you when you’re not in the room.” Jeff Bezos. Brand is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their teeth or has a tooth ache or has lost a tooth, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the client will come to expect.
- -Brands have to be worth the time they ask for from consumers, SO YOU HAVE TO HAVE A STRATEGY. -Figure out who your audience is: male vs female, age, income, interests.
- -Remember that sm reinforces yours, and your clients’, values. Every post you make should keep coming back to that. -If your clients don’t believe in what you say, maybe you don’t really want them as a client. -You can’t think of social media in isolation. It’s not a part of your marketing strategy that can stand alone. Rather, everything you say or do should relate to every piece of marketing tools that you have, whether it’s the branded pen you carry in your briefcase, to the way you talk about your company over dinner with a friend. Transparency, and honesty with yourself and your clients, is key.
- -photo important as it reflects on your brand -personal site and business site (or hashtag) should be separate (give example) -good to have personal and business as can humanize your brand (again, not a faceless corporation)