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REASONS FOR HYUNDAI
SUCCESS IN INDIA AND LIFE
CYCLE STAGES OF SANTRO
SUBMITTED BY,
MEENU DEVASIA
AVISHKAR BATCH
Hyundai Motor India Limited is a wholly owned subsidiary
of the Hyundai Motor Company in India. It is the 2nd largest
automobile manufacturer in India was started in 1996
REASONS FOR HYUNDAI SUCCESS IN
INDIA
 Brand Name
 Large Distribution Network
 Wide Product offerings at different price points
 Cheapest cars in corresponding segments
 Increased exports
 Economy with technology
 Executive information system by using SAS
 Targeting
 Followed marketing strategy
 Product differentiation
Santro continues to be
the second largest selling
car in its sector and the
most preferred brand in
India. The success of
Santro was followed by
several other variants of
Santro like
ZipDrive, ZipPlus and
Xing
SANTRO
LIFE CYCLE STAGES OF
SANTRO
Introduction stage
 Sales grow slowly
 High production cost
 Frequent product
modification
 Skimming pricing
 High failure rate
 Profit is minimal or
negative
 Stimulate trial
 Limited product
models
 Penetration pricing
 Little competition
 High marketing costs
Growth stage
 Sales grow at an
increasing rate
 Large companies may
acquire small
pioneering firms
 Many competitors
enter the market
 Profits are healthy
Maturity stage
 Sales continue to
increase but at a
decreasing rate
 Annual models of
many products
 Product lines are
widened or extended
 Heavy promotions to
both the dealers and
consumers are
required
 The market place is
approaching
saturation
 An emphasis on
product style rather
than function
 Marginal competitors
begin dropping out of
the market
 Prices and profits
begin to fall
Decline stage
 Signaled by a long
run drop in sales
 The rate of decline is
governed by
a) How rapidly
consumer tastes
change or
b) How rapidly
substitute products
are adopted
 Falling demand forces
many competitors out
of the market
 Prices and profits
begin to fall

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Ppt (1)

  • 1. REASONS FOR HYUNDAI SUCCESS IN INDIA AND LIFE CYCLE STAGES OF SANTRO SUBMITTED BY, MEENU DEVASIA AVISHKAR BATCH
  • 2. Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India was started in 1996
  • 3. REASONS FOR HYUNDAI SUCCESS IN INDIA  Brand Name  Large Distribution Network  Wide Product offerings at different price points  Cheapest cars in corresponding segments  Increased exports  Economy with technology  Executive information system by using SAS  Targeting  Followed marketing strategy  Product differentiation
  • 4. Santro continues to be the second largest selling car in its sector and the most preferred brand in India. The success of Santro was followed by several other variants of Santro like ZipDrive, ZipPlus and Xing SANTRO
  • 5. LIFE CYCLE STAGES OF SANTRO
  • 6. Introduction stage  Sales grow slowly  High production cost  Frequent product modification  Skimming pricing  High failure rate  Profit is minimal or negative  Stimulate trial  Limited product models  Penetration pricing  Little competition  High marketing costs
  • 7. Growth stage  Sales grow at an increasing rate  Large companies may acquire small pioneering firms  Many competitors enter the market  Profits are healthy
  • 8. Maturity stage  Sales continue to increase but at a decreasing rate  Annual models of many products  Product lines are widened or extended  Heavy promotions to both the dealers and consumers are required  The market place is approaching saturation  An emphasis on product style rather than function  Marginal competitors begin dropping out of the market  Prices and profits begin to fall
  • 9. Decline stage  Signaled by a long run drop in sales  The rate of decline is governed by a) How rapidly consumer tastes change or b) How rapidly substitute products are adopted  Falling demand forces many competitors out of the market  Prices and profits begin to fall