1. FMCG FAST MOVING CONSUMER GOODS

2. Road map of the presentation 1.INTRODUCTION2. GLOBAL SCENARIO 3.INDIAN SCENARIO4.COMPARISON BETWEEN THREEMAJOR INDIAN COMPANIES5.STAGES OF FMCG6.EMPLOYMENT OPPURTUNITIES7.CONCLUSION

4. Sold quickly at relatively low cost.

5. Generally sold at large quantities.

6. This sector touches every aspects of human life from looks to hygiene to palate.

8. GLOBAL SCENARIO Per Capita Consumption(US$) Per capita consumption in US $

10. The Indian FMCG sector is the 4th largest in the economy with total market size of around US$ 13.1 billion

11. During 1950’s to 1980’s there was a low investment as the purchasing power was low.

12. The govt. had put a lot of emphasis on the development of small scale sector.

14. The focus shifted from urban to rural areas.

16. India – a large consumer goods spender

17. CHANGING LIFESTYLESOURCE:HLL INVESTOR MEET 2006

19. AMUL

21. AMUL 4th largest company in India Sales turnover of Rs 2745.74 crores It has 15 different brands with 20,000 employees

22. DABUR INDIA LTD 6th largest company in India Sales turnover of 2,396 crores It has 32 different brands with 6,500 employees

23. COMPARISON OF TOP THREE PLAYERS IN INDIA

24. COMPARISON ON THE BASIS OF SALES

25. COMPARISON ON THE BASIS OF OF EMPLOYEES

26. COMPARISON ON THE BASE OF BRANDS & CATEGORY

27. STAGE IN INDUSTRY LIFE CYCLE

29. FOURTH LARGEST IN NATIONAL ECONOMY

30. IT VARY FROM DIRECT SALES TO INDUSTRIAL SALES TO INDIRECT SALE

31. CUSTOMER FIND DIFFICULTY TO CHOOSE PRODUCTS

32. NECESSITY OF SALES PERSONNEL

34. GOVT. SPENDING IS HUGE IN THIS SECTOR

35. INCREASE IN OVERALL GDP WHICH LEADS TO INCREASE IN REAL INCOME.

36. CUSTOMER SPENDS A LOT ON THIS SECTOR.