Cool Lip case study

1,903 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,903
On SlideShare
0
From Embeds
0
Number of Embeds
266
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cool Lip case study

  1. 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  2. 2. Strategy • Positioning the brand as a cool, fun thing that people aspire to be with regular interactive content, contests, crowd sourcing, etc • Strategic media buying to increase the community size • Strategized various contests to increase interaction with the audience around the theme of the Brand to connect with them.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  3. 3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  4. 4. Daily Engagement SnapshotBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  5. 5. Predict to Win Contest; Based on the theme of IPL • It was a week long contest based on the theme of IPL • Users were asked to predict the highest number of runs to be scored by a batsman in the evening matches everyday. • The entry with exact prediction won Reebok T-ShirtsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  6. 6. Contest Participation SnapshotBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  7. 7. Customized ContentBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  8. 8. “Naam Do Inaam lo” Contest; Based on brand’s theme • A contest based on naming the newly introduced flavour • Users were asked to name the new citrus flavour mouth freshener • The most interesting, creative and whacky entry won Cool Lip merchandizeBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  9. 9. Contest Participation SnapshotBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  10. 10. “Sport a Cool Caption” Contest; Based on brand’s positioning • A contest based on captioning a new unique picture everyday using the word ‘Cool’ • The most interesting, creative and whacky caption entry won customized Cool Lip merchandize.Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  11. 11. Contest Winner SnapshotBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  12. 12. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

×