A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
The document summarizes the team's idea evolution from week 1 to week 2 of their project. In week 1, they proposed a Middle East travel booking portal but received feedback that the value propositions and customer segments were too broad. In week 2, they pivoted to a social travel planning platform focused on group travel and influential customers seeking easy trip planning. However, further research found the market to be crowded and hypercompetitive.
Web 2.0 means marketing 2.0: once marketers understand that the new Web 2.0-driven consumer empowerment trend is *good* for marketers, they will be able to add more value; this presentation tackles the drivers, presents case studies and prescribes strategies for marketers to move into the 21st century
The document proposes three ideas for a renren app in China's college market:
1. An app that facilitates event meetings between college students. With a potential market of 20 million college students and $100 million in revenue. Customer interviews and surveys were conducted.
2. A website that helps organize events in China. It would provide value to event hosts.
3. A renren app that ranks and reviews all aspects of college campus life. It would provide value to users.
The document discusses planning your end of life wishes at www.mylegacyplan.org. It provides information on the team behind the website, including their backgrounds. It outlines a 5 year journey to develop an online planning platform and network of service providers to help customers plan what they want to leave behind after death and provide peace of mind. It discusses lessons learned from customer research and pivot ideas being considered to improve the business model.
The document describes the original idea for a customized workout platform for athletes. It then summarizes customer interactions and market research conducted, including directly speaking with 64 coaches. A key learning was that coaches are the gateway to accessing the target adolescent athlete market, and the product needs to be built with the coaches' needs in mind.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
The document summarizes the team's idea evolution from week 1 to week 2 of their project. In week 1, they proposed a Middle East travel booking portal but received feedback that the value propositions and customer segments were too broad. In week 2, they pivoted to a social travel planning platform focused on group travel and influential customers seeking easy trip planning. However, further research found the market to be crowded and hypercompetitive.
Web 2.0 means marketing 2.0: once marketers understand that the new Web 2.0-driven consumer empowerment trend is *good* for marketers, they will be able to add more value; this presentation tackles the drivers, presents case studies and prescribes strategies for marketers to move into the 21st century
The document proposes three ideas for a renren app in China's college market:
1. An app that facilitates event meetings between college students. With a potential market of 20 million college students and $100 million in revenue. Customer interviews and surveys were conducted.
2. A website that helps organize events in China. It would provide value to event hosts.
3. A renren app that ranks and reviews all aspects of college campus life. It would provide value to users.
The document discusses planning your end of life wishes at www.mylegacyplan.org. It provides information on the team behind the website, including their backgrounds. It outlines a 5 year journey to develop an online planning platform and network of service providers to help customers plan what they want to leave behind after death and provide peace of mind. It discusses lessons learned from customer research and pivot ideas being considered to improve the business model.
The document describes the original idea for a customized workout platform for athletes. It then summarizes customer interactions and market research conducted, including directly speaking with 64 coaches. A key learning was that coaches are the gateway to accessing the target adolescent athlete market, and the product needs to be built with the coaches' needs in mind.
The document discusses Enterprise 2.0 and the benefits it provides. Enterprise 2.0 refers to using social software and Web 2.0 technologies internally in a company. It allows for knowledge sharing through wikis and blogs, as well as social networking, publishing, and collaboration among employees. Benefits include improved business agility, participation, and emergence of ideas and expertise from within the organization. An example of Enterprise 2.0 described is TamTamy, a knowledge sharing framework developed by Reply that allows employees to freely share and discuss information through blogs, files, tags, and chat.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
The document discusses new features in Adobe RoboHelp 9 including making user assistance social through user-generated content and reviews, embracing multi-device publishing through the ePub standard, and enabling cloud-based reviews.
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
The document discusses the rise of cloud computing, web 2.0 technologies, and their impact on business and society. It notes that technical capabilities have advanced to support richer online experiences, while social trends show people have broader social networks and changing views around privacy and intellectual property. This shifts power from technology to people. Businesses can use new tools to better understand customers and collaborate, and technology offers opportunities for agility, visibility, and connecting physical production networks. The future is one of an interconnected "network of everything."
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
The document discusses social media case studies for two brands. For the first brand, the strategy built a community of 20,000 members in 9 weeks through an integrated social media campaign around the theme of "Stop@Nothing". Contests and viral videos on Facebook helped reinforce the brand's message. For the second brand, the strategy built a community of 72,000 members in 3 months around the theme of "Take a Fresh View of Life" through contests and applications on Facebook revolving around the brand's characters.
The document summarizes several social media marketing case studies by Markigence Communications. It describes challenges, strategies, and results for various brands. Key points include building online communities, engaging users through contests and content, and increasing brand awareness on social platforms like Facebook.
Markigence - Intensive Analysis of BrandsMarkigence
This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
The memorandum provides guidance for Navy and Marine Corps commands on using emerging web tools, called Web 2.0, to facilitate collaboration and information sharing. It endorses the secure use of Web 2.0 tools like wikis, blogs, and RSS feeds to improve communication, processes, and productivity. Commands are encouraged to use these tools if consistent with security and privacy policies, and should contact information assurance and privacy officials for implementation advice. Content must be appropriately classified and commands are responsible for monitoring content.
Daden Emerging Technology Seminar - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
LandArcWest is an innovative landscape architecture firm committed to quality, efficiency, creativity, and excellence. They listen to client needs and develop projects around a "Big Idea" to inspire and add lasting value. The firm is led by several Senior Principals and Directors with extensive experience in master planned communities, resorts, mixed-use developments, and other project types both nationally and internationally.
This document provides an agenda for a two-day event on practical ways for businesses to implement environmental sustainability. The event will feature case studies and best practices from various companies on topics like measuring carbon footprints, complying with environmental regulations, making economic cases for sustainability programs, managing energy and waste. Speakers will provide advice on tracking resources, supplier selection, product carbon labeling, and total cost of ownership for IT equipment. The goal is to translate sustainability into measurable business value.
The document discusses Enterprise 2.0 and the benefits it provides. Enterprise 2.0 refers to using social software and Web 2.0 technologies internally in a company. It allows for knowledge sharing through wikis and blogs, as well as social networking, publishing, and collaboration among employees. Benefits include improved business agility, participation, and emergence of ideas and expertise from within the organization. An example of Enterprise 2.0 described is TamTamy, a knowledge sharing framework developed by Reply that allows employees to freely share and discuss information through blogs, files, tags, and chat.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
The document discusses new features in Adobe RoboHelp 9 including making user assistance social through user-generated content and reviews, embracing multi-device publishing through the ePub standard, and enabling cloud-based reviews.
This is a "why" overview of social networking. It gets people thinking of why they may want to rather than "how" to. I plan on following up with a how to. Let me know what you think.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
The document discusses the rise of cloud computing, web 2.0 technologies, and their impact on business and society. It notes that technical capabilities have advanced to support richer online experiences, while social trends show people have broader social networks and changing views around privacy and intellectual property. This shifts power from technology to people. Businesses can use new tools to better understand customers and collaborate, and technology offers opportunities for agility, visibility, and connecting physical production networks. The future is one of an interconnected "network of everything."
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
The document discusses social media case studies for two brands. For the first brand, the strategy built a community of 20,000 members in 9 weeks through an integrated social media campaign around the theme of "Stop@Nothing". Contests and viral videos on Facebook helped reinforce the brand's message. For the second brand, the strategy built a community of 72,000 members in 3 months around the theme of "Take a Fresh View of Life" through contests and applications on Facebook revolving around the brand's characters.
The document summarizes several social media marketing case studies by Markigence Communications. It describes challenges, strategies, and results for various brands. Key points include building online communities, engaging users through contests and content, and increasing brand awareness on social platforms like Facebook.
Markigence - Intensive Analysis of BrandsMarkigence
This is the Case Study prepared by Markigence Communications. No part of this analysis can be duplicated via any means without the prior written authentication from the office of Markigence Communications.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
The memorandum provides guidance for Navy and Marine Corps commands on using emerging web tools, called Web 2.0, to facilitate collaboration and information sharing. It endorses the secure use of Web 2.0 tools like wikis, blogs, and RSS feeds to improve communication, processes, and productivity. Commands are encouraged to use these tools if consistent with security and privacy policies, and should contact information assurance and privacy officials for implementation advice. Content must be appropriately classified and commands are responsible for monitoring content.
Daden Emerging Technology Seminar - Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
LandArcWest is an innovative landscape architecture firm committed to quality, efficiency, creativity, and excellence. They listen to client needs and develop projects around a "Big Idea" to inspire and add lasting value. The firm is led by several Senior Principals and Directors with extensive experience in master planned communities, resorts, mixed-use developments, and other project types both nationally and internationally.
This document provides an agenda for a two-day event on practical ways for businesses to implement environmental sustainability. The event will feature case studies and best practices from various companies on topics like measuring carbon footprints, complying with environmental regulations, making economic cases for sustainability programs, managing energy and waste. Speakers will provide advice on tracking resources, supplier selection, product carbon labeling, and total cost of ownership for IT equipment. The goal is to translate sustainability into measurable business value.
This document discusses the future of social networks and open innovation. It notes that as information becomes social and over 1 billion people contribute online, how people connect and share knowledge will change. New forms of collective intelligence like prediction markets, crowdsourcing, and anonymous voting will harness the wisdom of crowds. However, groups also face risks like biases, groupthink, and weak signals getting lost. The document advocates for open and organic innovation over traditional models, and sees organizations competing based on how well they create engaged user communities and partnerships.
The document repeats the words "SAFE", "protection", "privacy", "comfort", "freedom", and "trust" numerous times. It also contains brief quotes about safety from companies like Volvo, Vessel, Target, and State Farm. The document ends by providing the name Heather Hottenroth and a request to contact her.
12th Annual Canadian Private Equity SummitGied Hermsen
Building on the success of the past 11 years, the 12th Annual Canadian Summit Private Equity will provide you with the latest insights in Private Equity in North America. This event is an excellent opportunity to hear from industry leaders and a terrific opportunity for you to network with your peers. Mark your calendar for this must attend event!
The EMC CLARiiON CX3 UltraScale series provides the highest levels of availability for virtualized IT environments through its new midrange architecture. It features redundant power and cooling, improved fault detection and error correction, and hot-sparing to increase storage array availability. The CX3 also offers the most flexible deployment options for VMware, including iSCSI and Fibre Channel connectivity, and is the only solution that provides end-to-end quality of service management. It allows for efficient provisioning and information lifecycle management for VMware through technologies like metaLUNs and virtualLUNs.
Dawn Richerson: Portrait of the Person -- Principles. Philosophies. Passions ...Creative Revolutions Inc.
Dawn Richerson is a writer, coach, and CEO who has lived in multiple states and countries. She outlines her principles of faith, hope, love, healing, growth, passion and beauty. Her purpose is to awaken wonder and integrate her diverse interests through spirituality, creativity, and business. She provides coaching on exploration, discovery, creation and launch. Her projects include cultivating essence from the soul, creative tools and systems, virtual retreats, and transforming pain into purpose through healing movements and interviews.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
This document discusses the future of Drupal in higher education. It notes that colleges and universities are facing tight budgets but increasing demands for websites, mobile technologies, and online services. It proposes that Drupal can help by providing an openSaaS site factory to rapidly create and manage thousands of websites. This digital marketing platform would allow schools to build compelling experiences across channels and devices to engage prospects, increase conversions, and measure campaigns. The document concludes that Drupal is well-positioned to help higher education institutions address these challenges by providing open, scalable solutions with a mobile-first approach.
The document profiles a digital marketing and social media strategist with over 20 years of experience leading creative and technology teams to produce award-winning projects connecting audiences and businesses. They have consulted for major companies, analyzing influence and measuring social impact. Currently seeking a position to implement new tactics across organizations through digital communications and social media engagement.
Douglas Winfield is an experienced social and digital media marketing lead. He has over 15 years of experience providing strategic guidance to clients across industries on social engagement, influencer relations, and content creation. Winfield has a track record of successfully driving business and identifying new clients. He is skilled at understanding client needs and goals to deliver high-value solutions. Winfield seeks a role where he can define and implement advanced social media and engagement tactics.
Filemobile is a social media platform company that provides solutions for user generated content, social networking, and video. Its Media Factory platform allows clients to manage social media, user communities, and publish and distribute content. Filemobile's offerings include tools for mobile and online content, social networking features, video solutions, and APIs that give clients flexibility and control. The company also provides analytics and metrics to help clients understand user behavior and engagement.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
The document discusses how today's audience is fragmented across various communication channels on the internet. It then highlights In-Style Digital Marketing's solutions for reaching audiences on social media and various consumer websites. These include features like advanced search engine optimization, interactive calendars, and custom product pages. Case studies show successes in generating growth and engagement for clients across industries such as utilities and entertainment.
Social Media Influence (SMI) is an influential publication in the social media sector that is seeking "thought leaders" to partner with. SMI has a growing readership of executives and senior/mid-level professionals through its website, newsletter, LinkedIn and Twitter presence. It is seeking experts in various sectors to contribute 3-6 articles or reports per year to enhance its content and coverage of important topics. In exchange, experts would receive high levels of exposure and opportunities to participate in SMI events, training programs and networks to establish themselves as leaders in their fields.
The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.
Social media - How it fits into your customer marketing and retention strategyNick White
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
iMedia March Brand Summit: Insight Presentation Beyond ReachiMedia Connection
The document discusses how marketing must align with the changing consumer decision journey, which is now more digital and demands access, information, content, input and empowerment instantly. It emphasizes that the customer journey should be supported as an integrated loop across all touchpoints. Data should be turned into personalized content and content into more data to fuel an ongoing dialogue. Marketers should reconstruct the consumer decision journey to their advantage by distributing their presence where discussions happen, integrating their physical channels, and activating engaged customers.
The document provides details of Gail Mitchell's experience providing sales training videos and webinars for broadcast sales professionals, developing a charitable event that raised hundreds of toys and $1,000 for charity, establishing market entry and channels as a project manager for a beverage company, and helping businesses establish consistency and competitive advantages in their marketing strategies through various touchpoints.
Social media provides several benefits for businesses:
1. It allows businesses to see what customers are saying about their brand and set up campaigns to go viral.
2. Social media eases internal communication and expenses while enabling customers to interact with the business anytime.
3. A business can use social media to engage customers, obtain user-generated content, maintain relationships, and provide 24/7 support.
Ocentrum is an independent digital marketing agency in Indonesia established in 2009 with a vision to be a leading provider of digital marketing services. They help brands create effective digital campaigns through services like social media campaigns, digital media placement, and digital conversation monitoring. Their experienced team provides creative ideas, quality work, and passionate service to clients across various industries.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. $4.25 million campaign. PRSA
EMPLOYER: Cooperative Baptist Fellowship Phoenix Award of Excellence,
Overall PR / Marketing Campaign
STRATEGIC PLANNING / CONCEPT / CONTENT DEVELOPMENT
PROJECT MANAGEMENT Calendar | Music Video | Events | Interactive Kiosks
Newsletters | Direct Mail | Postcard Packs | CD | Website | Curriculum Components
Public Relations | Advertising
3. CLIENTS & EMPLOYERS: Georgia Baptist College of Nursing, Simpsonwood Retreat Center,
FBC Decatur, Wayside Christian Mission, KBHC, A-OK
Worked with campaign
leadership teams to set goals,
provide campaign direction,
produce publications and
events, etc.
CAMPAIGN MANAGEMENT
COPYWRITING
COLLATERAL.
EVENTS
GRANTWRITING
IDEAS
4. CD, DVD, Kiosks, Online & Viral Video
CLIENTS & EMPLOYERS: CBF, ENCORE (hospitality software); FaithWorks (magazine),
BANC FINANCIAL GROUP (banking software; project not shown) MEDIPURPOSE (medical device )
“SurgiLance Safety Lancet”
Product video combined IFU with
key product and corporate messages.
Adapted for online use and shared
virally via email and online venues.
Wilmer C. Fields Award (BCA) for Promotional
Production / Electronic Media, "Fellowship
Interactive.” Adapted for event and nonprofit HQ
kiosks. Introduced music video and organizational
priorities. Used in conjunction with $4.25 million
fundraising campaign.
“Medallion”
Boosted sales of new
hospitality software product.
Widely praised
in industry and prompted
multiple competitor projects.
5. Internal wiki
developed for
Web, Email, Wiki and More MediPurpose
• medipurpose.com for collaboration,
• intercept.net information
First Place Wilmer C. Fields Award for Home Page /
management and
• governetaffairs.net Electronic Media, www.cbfonline.org, BCA
building shared
• wmleonard.com
library of corporate
• gwinnettchamber.org * SEO Assessments knowledge /
• cbfonline.org * SEM Projects innovator projects.
• abpnews.com
• faithworks.com
NOTE: Dawn has led the redesign of hundreds of websites,
many for clients and agencies with whom she has
confidentiality agreements in place. In addition, many clients
have continued to manage the evolution of their sites, Silver Quill Award of Merit, International Association
adapting to new technologies and best practices. of Business Communicators District 2, Web Site for
InterCept Inc., www.intercept.net
6. Advertising pictured here for a
childcare center, electric
cooperative, concierge service,
county school system, community
bank, new civic and community
center, healthcare technology
company, international nonprofit,
medical device company.
7. Direct mail pictured here for: motorcycle
insurance company, hospitality IT company,
banking company, new magazine, electric
cooperative, international nonprofit.
8. CLIENT: WM. LEONARD & CO., HIGH-TECH REAL ESTATE
Centered concept
and copy around ideas
of reputation,
relationships and rapid
response. Selected
images and messaging
that reinforced company's
focus: the high-tech
industry.
CONCEPT / COPYWRITING
PROJECT MANAGEMENT
• graphic design
• print production
• marketing plan
WEBSITE
9. CLIENT: GOVERNET AFFAIRS, LEGISLATIVE AFFAIRS SOFTWARE
Developed collateral and website
to effectively introduce new
legislative affairs product
nationwide. Instituted trial
subscription and focused on
communicating user benefits.
* Client company acquired two
years later by Internet Law Library.
CONCEPT / COPYWRITING
PROJECT MANAGEMENT
• graphic design
• print production
• marketing plan
WEBSITE
10. CLIENT: FAITHWORKS, NATIONAL MAGAZINE LAUNCH
Launched national magazine with
business and marketing planning, direct
mail, events, website, video presentation
and more. Business plan successful in
securing significant funding for new
magazine.
Dawn served as Marketing Director for
new magazine for a little over a year.
Dawn’s work on the launch was
BUSINESS PLAN recognized by a number of national
awards, including these from BCA:
COPYWRITING
• First Place Award for Special Project-
DIRECT MAIL Special Event
EVENT MANAGEMENT
• Second Place Award for Total Public
PUBLICATION PLANNING Relations Campaign (National)
SUBSCRIPTION CAMPAIGN
• Second Place Award, Direct Mail
WEBSITE Campaign
VIDEO
• Second Place Award, Direct Mail
Single, "All Souls Welcome" Brochure
• Second Place Award, Advertising &
Promotional Copy Writing
11. CLIENT: HAGGAI INSTITUTE,
Developed brochure that positioned client as the
INTERNATIONAL NONPROFIT global Christian leadership organization and
communicated benefits of contributing financially.
CONCEPT | COPYWRITING
COLLATERAL DEVELOPMENT
DESIGN DIRECTION
12. CLIENT: THE BANKER’S BANK,
NEW INTERNET BANKING PRODUCT
The client needed a communications vehicle
for the introduction of a Internet banking solution.
Developed two pocket folders with brochures and inserts
which were well-received by their customer base.
CONCEPT | COPYWRITING
COLLATERAL DEVELOPMENT
DESIGN DIRECTION
13. CLIENT: GWINNETT CHAMBER, GWINNETT TECHNICAL COLLEGE
(WORK BY DAWN ON BEHALF OF TILLMANALLENGREER)
Provided concept,
plan and copy for
new Gwinnett
Chamber website
and brochure
CONCEPT | COPYWRITING series. Served as
Managing Editor
COLLATERAL DEVELOPMENT for Chamber
PUBLICATION PLANNING publication (Focus).
Developed new
STRATEGIC MARKETING recruitment pieces
PLANNING for Chamber and
Gwinnett Tech.
WEBSITES
14. CLIENT: CENTERS FOR DISEASE CONTROL & PREVENTION,
(work by Dawn while employed
PUBLIC HEALTH / GOVERNMENT AGENCY by CDC as contractor and sub-contractor)
Developed Congressional Brief.
Proposed compilation of
exhaustive training materials into
convenient and flexible notebook
format. Designed notebook cover.
Wrote and edited copy for public
health officials, working with a team
of scientists and public health
professionals at CDC and other
agencies.
RESEARCH
PUBLIC HEALTH WRITING
EDITING
DESIGN
15. CLIENT: HI-HOPE SERVICE CENTER
Developed tagline, Hope
on the Horizon: Cultivating
Community and
Opportunity for Adults with
Developmental
Disabilities, along with
marketing and
communications strategy.
* Organization honored
with Pinnacle Award,
Gwinnett Chamber of
Commerce, funding
AUDIENCE MAP
COMMUNICATIONS PLAN
COMMUNICATIONS BUDGET
THEME / TAGLINE
BROCHURE + PRESENTATION
16. Thank You!
Dawn Richerson
(404) 861-1413 (cell)
dawn@creativerevolutions.com