The document discusses Markigence Communications' brand strategy and interactive campaigns for Tresmode, including: 1) Regular contests on Facebook to engage audiences around new collections, holidays, and themes. This increased brand interaction and community size. 2) An online store on Facebook to enable purchases, gaining a 10% discount. 3) Successful contests around "Dirty Shoes", a fall/winter campaign, Diwali, and Mother's Day that received great response and participation.

1. Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

2. Strategy
• Brand building exercises with regular interactive content, contests, crowd sourcing,
etc
• Strategic media buying to increase the community size
• Created an online E-Store to enable purchase through facebook.
• Strategized various contests to increase interaction with the audience around “Dirty
Shoes”, The new F/W Campaign, ‘Diwali’ and ‘Mothers day’
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

3. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

4. Get Dirty Contest; Based on the concept of Dirty shoes
• It was a week long contest based
on the concept of Dirty shoes.
• Users were asked to post a picture
of the dirtiest pair of shoes they
posses and give it an interesting
caption.
• Three entries with dirtiest shoes
and interesting captions won
Tresmode vouchers.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

5. Innovative showcase
of the Fall/Winter
collection
2011-2012
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

6. Tempt us Contest; Based on the F/W campaign- ‘Tempting you’
• It was a 4 day contest based on the F/W
campaign ‘ Tempting You with Tresmode’
• Everyday a picture from the campaign
was posted along with a hypothetical
situation built over it
• Users had to come up with interesting
answers to the given situation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

7. Received great response with
huge participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

8. Diwali Contest; Based on celebrating the ‘Spirit of together ness’
• It was a week long contest
during Diwali
• Users were asked to upload their
picture along with their loved
ones, tag them and write special
Diwali message
• The most creative entry won
Tresmode voucher
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

9. Tresmode E-Store; Exclusive discount for facebook fans
• An exclusive offer was launched
for Tresmode fans
• Facebook fans were offered a
special discount of 10% on
purchase from the website.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

10. Picbadges; Based on New Year Resolution
• It was implemented on the
occasion of New Year’s
• Badges were created in a manner
giving the brand visibility
• Users could choose from various
fun badges and upload on their
profile picture.
• Lead to a great viral effect.
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

11. Badges
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

12. Just paired Contest; Based on celebrating the ‘Valentines day’
• It was a week long contest
during Valentines
• Users were asked to like and
caption the best pair out of
three options given
• The most creative entry for each
pair won Tresmode vouchers
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

13. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

14. Bond of Love Contest; Based on celebrating the ‘Mother’s day’
• It was a week long contest
during Valentines
• Users were asked to choose
the best pair for their Mother
and dedicate their wishes to
her
• The most creative entry for
won Tresmode voucher for
her Mother
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

15. Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com