Using basic marketing to improve sales - I used this presentation when introducing a new marketing team to a sales department. My hope was to help them understand how marketing is part of their team, not working against them.
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
B2B buyers have changed and so should your marketing.
This is the sales deck we use when we're out pitching Gripped, a B2B SaaS Inbound Marketing agency. Hopefully, most of the slides are self-explanatory regarding the education around Inbound Marketing.
The bits towards the end demonstrate our approach to helping build your growth machine. They are better used as a backdrop to some narrative and a discussion, so please feel free to connect with us if you'd like to arrange a call.
David has evaluated and analysed over a 150 sales tools! Learn about the top 5 sales tools available in 2018 and how they can improve your sales process.
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
B2B buyers have changed and so should your marketing.
This is the sales deck we use when we're out pitching Gripped, a B2B SaaS Inbound Marketing agency. Hopefully, most of the slides are self-explanatory regarding the education around Inbound Marketing.
The bits towards the end demonstrate our approach to helping build your growth machine. They are better used as a backdrop to some narrative and a discussion, so please feel free to connect with us if you'd like to arrange a call.
David has evaluated and analysed over a 150 sales tools! Learn about the top 5 sales tools available in 2018 and how they can improve your sales process.
Reboarding the Sales Force: Leveraging Onboarding Principles to Keep Seasoned...QstreamInc
Enlightened sales organizations understand the need to invest in onboarding: a structured training and development effort to speed new hires up the learning curve. But given the incredible pace of change in today’s B2B sales environment, traditional onboarding is no longer enough. Sales enablement pros must find new approaches for optimizing salesforce performance and productivity throughout their tenure, essentially “reboarding” their sales teams as conditions demand. In this webcast, co-presented with the Sales Management Association, we explore the concept of “reboarding,” why it’s so critical for fast-growing enterprises, and share data-driven best practices for keeping both novice and veteran sales reps alike, engaged and ready to win.
Rapid Response Digital Marketing: How Fortinet Drove 10,000 Visitors in 24 Ho...Uberflip
Learn how Hillary Lupo, Fortinet’s Global Marketing Manager, was able to react quickly, beat out competitors, and be seen as a thought leader in the network security industry with one campaign using Uberflip.
Presented at Oracle's Modern Customer Experience 2018, Uberflip President and CMO Randy Frisch joined Hillary to explore how she saw an opportunity and was able to react quickly, to deliver a relevant and dynamic campaign.
How Best-in-Class Sellers Use Social Relationships to Build a Better PipelineLinkedIn Sales Solutions
Understanding which opportunities have the best chance of closing is essential ingredient in knowing where and how to apply executive pressure, price discounting and other last-ditch efforts to push deals over the goal line. This infographic examines the value of utilizing social relationships and user-generated content to improve the quality of B2B sales pipeline content, maximize deal closure rates, and avoid a quota-miss at the end of the selling period.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Marketing for Emerging Companies - Growth, Scalability, Predictability & ROI Sensible Marketing
Uncover the latest marketing trends for 2014 and the future of marketing for emerging companies. This to-the-point seminar covers:
How changes in B2B environment affect marketing for fast growth companies
How leading marketing agencies and companies are responding and succeeding in the current environment - growth, scalability, predictability, reducing risk
What standard ROI metrics for marketing programs are
Questions about the best marketing practices for companies in your portfolio
Designed for:
Venture capital teams running a portfolio of companies
Angel investors working with technology companies
Investors looking to latest trends in internet marketing for emerging companies
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
Optimizing the Path to Conversion Leveraging Social Proof to Increase Sales Tinuiti
Trust Pilot Presents:
Social proof is at the top of many marketer’s minds, but it’s not always clear which types you should be using or how you should be promoting them. Join us during this session to learn about the different ways you can leverage social proof to optimize your conversion rates.
The true meaning of data by Maciej Dabrowski Altocloud
Maciej Dabrowski, Chief Data Scientist of Altocloud was the keynote speaker at the OMiG Digital Summit in January 2016. Maciej presented 'The true meaning of data' - illustrating both the important and fun aspects of data analytics.
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
The ultimate, some might say only, goal of sales and marketing leaders is to grow revenue.
Whether you are talking about generating bigger and better pipeline, crushing your quota, or driving better lead- to-close rates...the end goal is always MORE REVENUE.
Reboarding the Sales Force: Leveraging Onboarding Principles to Keep Seasoned...QstreamInc
Enlightened sales organizations understand the need to invest in onboarding: a structured training and development effort to speed new hires up the learning curve. But given the incredible pace of change in today’s B2B sales environment, traditional onboarding is no longer enough. Sales enablement pros must find new approaches for optimizing salesforce performance and productivity throughout their tenure, essentially “reboarding” their sales teams as conditions demand. In this webcast, co-presented with the Sales Management Association, we explore the concept of “reboarding,” why it’s so critical for fast-growing enterprises, and share data-driven best practices for keeping both novice and veteran sales reps alike, engaged and ready to win.
Rapid Response Digital Marketing: How Fortinet Drove 10,000 Visitors in 24 Ho...Uberflip
Learn how Hillary Lupo, Fortinet’s Global Marketing Manager, was able to react quickly, beat out competitors, and be seen as a thought leader in the network security industry with one campaign using Uberflip.
Presented at Oracle's Modern Customer Experience 2018, Uberflip President and CMO Randy Frisch joined Hillary to explore how she saw an opportunity and was able to react quickly, to deliver a relevant and dynamic campaign.
How Best-in-Class Sellers Use Social Relationships to Build a Better PipelineLinkedIn Sales Solutions
Understanding which opportunities have the best chance of closing is essential ingredient in knowing where and how to apply executive pressure, price discounting and other last-ditch efforts to push deals over the goal line. This infographic examines the value of utilizing social relationships and user-generated content to improve the quality of B2B sales pipeline content, maximize deal closure rates, and avoid a quota-miss at the end of the selling period.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Marketing for Emerging Companies - Growth, Scalability, Predictability & ROI Sensible Marketing
Uncover the latest marketing trends for 2014 and the future of marketing for emerging companies. This to-the-point seminar covers:
How changes in B2B environment affect marketing for fast growth companies
How leading marketing agencies and companies are responding and succeeding in the current environment - growth, scalability, predictability, reducing risk
What standard ROI metrics for marketing programs are
Questions about the best marketing practices for companies in your portfolio
Designed for:
Venture capital teams running a portfolio of companies
Angel investors working with technology companies
Investors looking to latest trends in internet marketing for emerging companies
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
Optimizing the Path to Conversion Leveraging Social Proof to Increase Sales Tinuiti
Trust Pilot Presents:
Social proof is at the top of many marketer’s minds, but it’s not always clear which types you should be using or how you should be promoting them. Join us during this session to learn about the different ways you can leverage social proof to optimize your conversion rates.
The true meaning of data by Maciej Dabrowski Altocloud
Maciej Dabrowski, Chief Data Scientist of Altocloud was the keynote speaker at the OMiG Digital Summit in January 2016. Maciej presented 'The true meaning of data' - illustrating both the important and fun aspects of data analytics.
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
The ultimate, some might say only, goal of sales and marketing leaders is to grow revenue.
Whether you are talking about generating bigger and better pipeline, crushing your quota, or driving better lead- to-close rates...the end goal is always MORE REVENUE.
Convert Your Leads Faster - April WebinarTotal Expert
In our April webinar, we covered proven ways to use your CRM to convert your real estate leads into clients quickly.
Having a CRM that can help you move your leads through your pipeline quickly will drastically increase your conversion rate (and your commission).
Take a look at our slides from the webinar and let us know if you have any questions.
We look forward to seeing you on one of our monthly webinars held on the last Wednesday of each month. Visit us on our Facebook Page for more information: Facebook.com/TotalExpertInc
How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads ...Chris Heiler
Inbound marketing is based on the concept of earning the attention of prospects and making your company more easily found online by producing content your customers value. In contrast, cold-calling, direct mail, radio advertisements, sales fliers and other forms of traditional advertising are considered “outbound marketing".
Inbound marketing is effective because you put your company in position to be found when your prospects need you.
Your website, social media, blogging and search engine optimization (SEO) each play a key role in a cohesive inbound marketing strategy, and in this presentation, we’ll talk about:
- Changes you can make on your website so it appeals to prospects who are at different points in the buying-cycle.
- Now that you have people visiting your website, now what? How do you turn that traffic into actual leads and customers?
- How to create compelling offers and strong call-to-actions (CTAs) to capture leads with your website.
- How to nurture leads into actual customers using email and social media.
- How to set up an analytics and reporting system so you truly understand what your marketing dollars are getting you.
Webinar Slideshow: How to convert trade show leads into customersQuickTapSurvey
During this webinar, small business evangelist Ramon Ray, discusses the three principles of Lifecycle Marketing (Attract, Sell, Wow), a system used by over 20,000 small business to generate sales. He provides tips on how to attract new leads at trade shows, generate more referrals and turn customers into raving fans.
The Secret to Trade Show Success - Presented by QuickTapSurveyQuickTapSurvey
This presentation was delivered on September 16, 2015 to introduce QuickTapSurvey, an offline lead capture app, to users of Infusionsoft.
Ravin Shah, Co-CEO & Founder of QuickTapSurvey covers:
1. The big secret
2. How to get more leads
3. How to get better leads
4. Capturing leads offline
5. Automating follow-up
6. Getting set up in less than 3 minutes
Converge your business into a Customer Centric Experience, Customer first is the focus strategy on Customer Intimacy. By using (big) Data, 3rd party data, connecting data for real time transparency, analyze habits, filter needs, offer solutions, increase ROI . By implementing the right technology, you create the best customer intimacy with marketing, technology and creativity. What are you waiting for?
Customer intimacy as recession proof strategyRemco Kroes
Don’t let your business run aground in these challenging times.
Make sure that everyone in your organization is working together in a structured and customer centric way to gain and retain customers.
During this presentation it is argued that e-mail marketing is a powerful method to boost sales to new and existing customers.
There is however a big danger in e-mail marketing: do it right and you can convert more leads. Do it wrong and your customer walks away!
This presentation will provide views on how to get value from e-mail marketing initiatives.
This presentation introduces basic concepts of intimacy in a relationship. Although the points here can apply to romantic relationships, they also work for friendships as well. Intimacy is defined and explained and points are punctuated with clips from popular movies.
Your law firm’s success or failure this year will not be determined by how much money you spend on marketing, how many leads you get, or even how much you charge for your services. It will be determined by how solid your intake is and how effectively you can convert prospects into paying clients. Join us for this information-packed webinar and set your law firm on the right track.
2013 - CSC Customer Intimacy Barometer - Convergence between on and off-line ...CSC
2013 Customer Intimacy Barometer (CSC) - 100+ interviews throughtout Europe - Convergence in Customer Intimacy at the crossroads of online and offline - CSC vision of current evolutions (cross-Verticals)
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
What Should Marketers Really be Measuring?LinkedIn
There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue results. But are we measuring the right things? Does click-through rate even matter? And have we seen the end of last-click marketing attribution? Is the key to effective B2B lead generation… fewer leads?
These are all questions we’ll be exploring in this presentation.
Marketing and sales are two very different functions of business, yet they work together to get optimal business results. In this first section, there's an overview of what marketing is to information about jobs marketers can have and more.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.