5 Biggest Challenges In Sales Training

The document discusses 5 common issues with sales training and recommended solutions: 1) Sales training apathy - lack of buy-in from salespeople and executives. Solutions include leadership support and change management. 2) Wrong sales training mix - not aligning training to sales process and buyer needs. Solutions include focusing on skills and coaching. 3) Lack of sales development system - reactive approach not addressing skills gaps. Solutions include competency-based learning programs. 4) Poor measurement techniques - not tracking outcomes of training and coaching. Solutions include measuring outputs and behavior change. 5) The wrong content - one-size-fits-all approach. Solutions include customizing based on needs and understanding organizational maturity.