Inbound marketing is based on the concept of earning the attention of prospects and making your company more easily found online by producing content your customers value. In contrast, cold-calling, direct mail, radio advertisements, sales fliers and other forms of traditional advertising are considered “outbound marketing". Inbound marketing is effective because you put your company in position to be found when your prospects need you. Your website, social media, blogging and search engine optimization (SEO) each play a key role in a cohesive inbound marketing strategy, and in this presentation, we’ll talk about: - Changes you can make on your website so it appeals to prospects who are at different points in the buying-cycle. - Now that you have people visiting your website, now what? How do you turn that traffic into actual leads and customers? - How to create compelling offers and strong call-to-actions (CTAs) to capture leads with your website. - How to nurture leads into actual customers using email and social media. - How to set up an analytics and reporting system so you truly understand what your marketing dollars are getting you.

1. How to Use
Inbound Marketing
to Convert Website Traffic into
Qualified Leads and Customers
Chris Heiler
Founder & President

3. NOW WHAT?
WHAT’S NEXT?

6. Inbound Methodology

7. Traffic

8. Inbound Methodology

12. Inbound Methodology

13. Inbound Methodology
75 to 90% of
people visiting
your website are
not ready to buy-
-they are in
fact-finding
mode

14. Mr. and Mrs. Homeowner

15. Mr. and Mrs. Murray

19. Inbound Methodology

20. Inbound Methodology

21. Understanding the Buying-Cycle
Top of the funnel
Blog subscribers Middle of the funnel
Newsletter subscribers
Facebook fans
Download a Tip Sheet Bottom of the funnel
White papers
E-books
Case studies
Guides Demonstrations
Templates Consultations
Just looking, thanks
Estimates/Proposals
Design
Coupons
More information please
Show me!

23. Inbound Methodology

24. Nurture Leads Through the Buying-Cycle
Top of the funnel
Blog subscribers Middle of the funnel
Newsletter subscribers
Facebook fans
Download a Tip Sheet Bottom of the funnel
White papers
E-books
Case studies
Webinars Demos
Live workshop Consultations
Just looking, thanks
Estimates/Proposals
Design
Coupon
More information please
Show me!

32. Inbound Methodology

33. Before you go…
(800) 681-9169
chris.heiler@landscapeleadership.com
www.LandscapeLeadership.com
Slide deck:
Inbound Marketing Assessment:
http://www.landscapeleadership.com/assessment